LAKSHMI NARAIN COLLEGE OF TECHNOLOGY

RURAL OUTREACH
BT-108
ASSIGNMENT ON SWACHH BHARAT ABHIYAN

SUBMITTED BY: - SUBMITTED TO: -

KRISHNA DWIVEDI Dr. NEERAJ SHIVHARE
CSE-AIML; B-15 DEPARTMENT OF ENGINEERING
CLASS ROLL NO.: - 939 MATHEMATICS, LNCT, BHOPAL
ENROLLMENT NO.: - 0157AL221120 ( ASSOCIATE PROFESSOR)
 INDEX

Q.1. What is Rural O utreach (RO )?

Q.2. What is there need and importance of Rural O utreach?
Q.3. Why do we need rural development?
Q.4. What are the policies and schemes of govern ment in
Rural development?
Q.5. What are the objective s of Rural dev elopment?
Q.6. Which award is given to cities and villages fo r
cleanliness?
Q.7. Which Ministry started Swachh Bharat Abhiyan?
Q.8. What is the significance of Swachh Bharat Abhiyan?
Q.9. Write 20 slogans on Swachh Bharat Abhiyan ?
Q.10. Who is the brand a mbassador of Swachh B harat
Abhiyan ?
Q.1. What is Rural Outreach (RO)?
 Rural Outreach is an activity of providing any
populations who might not otherwise have access to
those services. A key component of outreach is that the
groups providing it are not stationary, but mobile; in
other words they are meeting those in need of outreach
services at the locations where those in need are. In
addition to delivering services, outreach has an
educational role, raising the awareness of existing
services. It includes identification of underserved
population and referral to services.
Outreach is often meant to fill in the gap in the services
provided by mainstream (often, governmental) services,
and is often carried out by non-profit, nongovernmental
organizations. This is a major element differentiating
outreach from public relations.
Q.2. What is the need and importance
of Rural Outreach?
 Basically, what we need is to empower the rural
people by providing them education and proper health
care. They need to have infrastructure like electricity
and water so that they are free from the cycle of
droughts and floods.
India lives in its villages, and while the cities have
grown immensely over the last 20 years, rural areas
have not seen that kind of development. For India's
economy to be strong, the rural economy needs to
grow. Rural areas are still plagued by problems of
malnourishment, illiteracy, unemployment and lack of
basic infrastructure like schools, colleges, hospitals,
sanitation, etc. This has led to youth moving out of
villages to work in cities. This could be compared to the
brain drain from India to US. Our villages need to grow
in tandem with cities and standard of life has to
improve there for inclusive growth to happen. If rural
India is poor, India is poor. India lives in many
generations, and visiting rural areas very easily shows
that they lag behind cities by decades. While we have
latest services and products available in our cities now,
villagers are still coping with age old products. It is easy
to see the rising disconnect between cities and villages.
 Poverty in Rural India

Agriculture in Rural India

The rural economy is an example of an agrarian
economy. Although farming and agriculture are one of
the most important primary activities, the problem lies
in the fact that they share in the GDP of the agriculture
sector is on a constant decline. At the same time, about
two-thirds of India's population depends on
agriculture. As a result, the productivity is not up to the
mark, with conditions only getting worse.
Moreover, public investment declined since 1991
coupled with a lack of adequate infrastructure, credit,
transport, employment, etc. Henceforth the agricultural
output has grown at only 3.2% during 2007-2011. All
these factors have been denting the process of
development. Therefore there is a need to focus on rural
development and not just urban development.
Q.3. Why do we need Rural
development?
It is easy to see the rising disconnect between cities
and villages. Some examples are —
1.While we have international fully air-conditioned
schools in our cities, the schools in villages still don't
have benches and chairs, leave alone computers. We
have a huge shortage of teachers in rural areas, and the
school drop-out rate is huge.

2.In cities, we have wide roads, flyovers and

underpasses while many villages still don't have
proper roads. Urban-rural-road links can play a vital
role in rural growth.

3.Employment opportunities are hardly there in

villages which forces youth to move to cities
creating imbalance in the ecosystem and leaving
the villages deprived.

4.While we may have numerous hospitals, nursing

homes and medical facilities in cities, villages neither
have health awareness nor health facilities. See the
condition of major hospitals like AllMS to know how
many villagers have to flock to cities for even basic
treatments.
Q.4. What are the policies and schemes
of Swachh Bharat Abhiyan
?
 Swachh Bharat Mission for Urban Areas
The programme includes elimination of open
defecation, conversion of unsanitary toilets to
pour flush toilets, eradication of manual
scavenging, municipal solid waste management
and bringing about a behavioural change in people
regarding healthy sanitation practices.

SBM (Urban) Component 1: Household Toilets

4.1 SBM (Urban) aims to ensure that a) No

households engage in the practice of open
defecation: b) No new insanitary toilets are
constructed during the mission period, and c) Pit
latrines are converted to sanitary latrines. The Target
Group for construction of household units of Toilets,
thus, is: (D 80% of urban households engaging in
open defecation (i) All households with insanitary
latrines (ii) All households with single-pit latrines
These will be targeted under this component for the
construction of household toilets or individual
household latrines during the mission period. The
remaining 20% of households practicing open
defecation are assumed to be catered by community
toilets due to constraints of space.

SBM (Urban) Component 2: Community Toilets

Under SBM (Urban), it is estimated that about 20% of

the urban households in cities, who are currently
practicing open defecation are likely to use community
toilets as a solution due to land and space constraints
in constructing individual household latrine. 5.2.
Community toilet blocks Wiff consist of a given number
of toilet seats, as per requirements, toilet
superstructure including the pan and water closet, and
a substructure (either an on-site treatment system, or a
connection to underground sewerage/septage system)
shared by all the toilet seats and facilities for hand wash.

SBM (Urban) Component 3: Public Toilets & Urinals

Under SBM (Urban), States and ULBs will ensure that a
sufficient number of public toilets and Urinals are
constructed in each city. All prominent places within the
city attracting floating population should be covered.
Care should be taken to ensure that public toilets have
adequate provision for men, women and facilities for
the disabled (e.g. ramp provision, braille signage, etc.)
wherever necessary. Suggested technical specifications,
technologies and tentative cost of public toilets are
available at Annexure u. 6.3. ULBs should ensure that all
Public Toilets and Urinals being constructed under SBM
(Urban) are built in tandem with water supply
arrangements in ULBs.

Q.5. What are the objective and

importance of Rural development?
India is a country of tremendous diversity;
geophysical, societal and cultural. This has created
huge barriers for communication across different
communities resulting into isolation of some of
them; particularly those in remote, rural and tribal
areas. A healthy dialogue facilitating knowledge
exchange needs to be established with these
communities to form a cohesive society and thus
realise "national integration".
Gyan-Setu aims to address this problem by
building communication bridges to these areas
by organizing visits of volunteers - mostly from
urban, educated and privileged background -
using "science-based education" as a medium.
Although school-level mass education has
reached a huge scale (through Sarva Shiksha
Abhiyaan), science education needs quality
improvement involving "hands-on activities".
Mission
• Conducting science-based workshops involving
hands on activities for school students in
remote areas of developmentally challenged
states

• Organizing residential visits by teams of

volunteers to conduct these workshops.

• Building a network of individuals and

organizations to support this program.
 Q.6. Which award is qiven to
cities and villaqes for cleanliness?
Nirmal Puraskar award is given by the
Indian Government to cities and villaqes for
cleanliness.
 Q.7. Which ministry started
Swachh Bharat Abhiyan?

The mission has two thrusts: Swachh Bharat

Abhiyan ("gramin" or 'rural'), which operates
under the Ministry of Drinking Water and
Sanitation; and Swachh Bharat Abhiyan
('urban'), which operates under the Ministry of
Housing and Urban Affairs.

Q.8. What is the significance of

Swachh Bharat Abhiyan?
A clean India would be the best tribute India could
pay to Mahatma Gandhi on his 150th birth anniversary
in 2019," said Shri Narendra Modi as he launched the
Swachh Bharat Mission at Rajpath in New Delhi. On 2nd
October 2014, Swachh Bharat Mission was launched
throughout length and breadth of the country as a
national movement. The campaign aims to achieve the
vision of a 'Clean India' by 2nd October 2019. The
Swachh Bharat Abhiyan is the most significant
cleanliness campaign by the Government of India. Shri
Narendra Modi led a cleanliness pledge at India Gate,
which about thirty lakh government employees across
the country joined. He also flagged off a walkathon at
Rajpath and surprised people by joining in not just for a
token few steps, but marching with the participants for
a long way. While leading the mass movement for
cleanliness, the Prime Minister exhorted people to fulfil
Mahatma Gandhi's dream of a clean and hygienic India.
Shri Narendra Modi himself initiated the cleanliness
drive at Mandir Marg Police Station. Picking up the
broom to clean the dirt, making Swachh Bharat Abhiyan
a mass movement across the nation, the Prime Minister
said people should neither litter, nor let others litter. He
gave the mantra of 'Na gandagi karenge, Na karne
denge.' Shri Narendra Modi also invited nine people to
join the cleanliness drive and requested each of them to
draw nine more into the initiative by inviting people to
participate in the drive, the Swachhta Abhiyan has
turned into a National Movement. A sense of
responsibility has been evoked among the people
through the Clean India Movement. With citizens now
becoming active participants in cleanliness activities
across the nation, the dream of a 'Clean India' once seen
by Mahatma Gandhi has begun to get a shape.

The Prime Minister has helped spread the message of

Swachh Bharat by urging people through his words &
action. He carried out a cleanliness drive in People from
different sections of the society have come forward and
joined this mass movement of cleanliness. From
government officials to jawans, bollywood actors to the
sportspersons, industrialists to spiritual leaders, all have
lined up for the noble work. Millions of people across
the country have been day after day joining the
cleanliness initiatives of the government departments,
NGOs and local community centres to make India clean.
Organising frequent cleanliness campaigns to spreading
awareness about hygiene through plays and music is
also being widely carried out across the nation. Prime
Minister himself has praised the efforts by people and
various departments and organisations for taking part in
the Swachh Bharat Mission and contributing toward a
cleaner India. Shri Narendra Modi has always openly
lauded the participation of people via social media. The
'#MyCleanlndia' was also launched simultaneously as a
part of the Swachh Bharat drive to highlight the
cleanliness work carried out by citizens across the
nation. Swachh Bharat Abhiyan has become a 'Jan
Andolan' receiving tremendous support from the
people. Citizens too have turned out in large numbers
and pledged for a neat and cleaner India. Taking the
broom to sweep the streets, cleaning up the garbage,
focussing on sanitation and maintaining a hygienic
environment have become a practice after the launch of
the Swachh Bharat Abhiyan. People have started to take
part and are helping spread the message of 'Cleanliness
is next to Godliness.'
 Q.9.Write 20 slogans on Swachh
Bharat Abhiyan ?

 Some of the known slogans on Swachh

Bharat Abhiyan are given below-

• 'Ek kadam swachhata ki ore."

• "cleanliness is next to godliness."
• 'India can do it. People of India can do it."
• "let's make the right choice and use dustbin."
• "clean India beautiful India."
• 'Dharti mata kare pukar, aas paas ka karo sudhaar."
• "clean city, clean city, My dream city."
• 'It's our Planet don't throw it away."
• Devote the 100 hours every year towards the cause
of cleanliness."
• "Cleaning up the country cannot be the sole
responsibility of sweepers. Do citizens have no role
in this? We have to change this mindset."
• "sanitation should not be seen as a political tool, but
should only be connected to patriotism and
commitment to public health."

• "clean India, Developed India."

• "come! And Pledge to keep India clean."
• "Clean India! To get economically developed India."
• "Clean India, disease-free India."
• Clean and be healthy, then become wealthy.
• Clean and green make a perfect pair.
• Cleanliness is a sign of development.
• Cleanliness can provide us inner peace; clean India
mission is something that we need.
• Participate in the Clean India Mission and make
India clean again to bring new reign.
Q.10. Who is the brand ambassador of
Swachh Bharat Abhiyan ?
Prime Minister of India is Brand Ambassador of
Swachh Abhiyan
• On 2 October 2014, Prime Minister Modi nominated
following people as Brand Ambassadors:

• Sourav Ganguly (cricketer)

• Kiran Bedi (Former IPS officer)
• Padmanabha Acharya (Former Nagaland Governor)
• Sonal Mansingh (Classical dancer)
• Ramoji Rao (Eenadu group)
• Aroon Purie (India Today group)

He also nominated a number of organisations, including

the Institute of Chartered Accountants of India, Eenadu
and India Today as well as the dabbawala of Mumbai,
who deliver home-made food to lakhs of people in the
city. More than 3 million government employees and
school and college students participated in the drive on
the occasion.

On 8 November 2014, Prime Minister carried the

message to Uttar Pradesh and nominated another set
of nine people for that state.
• Akhilesh Yadav (Politician)
• Swami Rambhadracharya
• Manoj Tiwari (Politician)
• Dilkeshvar Kumar (Engineer)
• Mohammad Kaif (Cricketer)
• Deviprasad Dwivedi(Teacher)
• Raju Srivastava (Comedian)
• Suresh Raina (Player)
• Kailash Kher(Music composer)

On 5 January 2015, the minister in-charge nominated

followed Telugu icons as brand ambassadors.

• Rajyogini (Brahmakumaris Dadi Janki)

• Pawan Kalyan
• S. P. Balasubrahmanyam
• Amala (actress)
• K. Kavitha
• G V K Reddy
• Suddala Ashok Teja
• P Gopichand (sports)
• Humpy Koneru
• Galla Jayadev
• Nithin
• V. V. S. Laxman (sports)
• J. Rameshwar Rao
• Shivlal Yadav
• B. V. R. Mohan Reddy
• Akshay Kumar
• Lakshmi Manchu

From later dates the following public icons were invited

to join and support the mission as brand ambassadors
• Sanjay Dutt (Actor), from 2018
• Juhi Chawla (Actress), from 2018
• Shilpa Shetty (Actress), from February 2017
• Raveena Tandon (Actress), from February 2017
• Shahrukh Khan (Actor), from 2018
• Shekhar Gurera[511 (Cartoonist), from January
2018
• Dr D.P. Sharma (Academician), September 2017