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  • U2 - 01 - Instagram Strategy Guide

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    Artur Morais
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    Instagram users are encouraged to develop an Instagram strategy by answering questions about their target audience, goals, preferred content types, and posting frequency. The strategy helps users get closer to their goals by creating a content plan for their Instagram account. An effective strategy identifies who the user wants to reach, what types of content would appeal to their target audience, what the overall goal is for using Instagram, the types of content the user wants to create, and how often they can consistently post that content.

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    U2_01_Instagram Strategy Guide

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    Instagram users are encouraged to develop an Instagram strategy by answering questions about their target audience, goals, preferred content types, and posting frequency. The strategy helps users get closer to their goals by creating a content plan for their Instagram account. An effective strategy identifies who the user wants to reach, what types of content would appeal to their target audience, what the overall goal is for using Instagram, the types of content the user wants to create, and how often they can consistently post that content.

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    3 views5 pages

    U2 - 01 - Instagram Strategy Guide

    Uploaded by

    Artur Morais
    Instagram users are encouraged to develop an Instagram strategy by answering questions about their target audience, goals, preferred content types, and posting frequency. The strategy helps users get closer to their goals by creating a content plan for their Instagram account. An effective strategy identifies who the user wants to reach, what types of content would appeal to their target audience, what the overall goal is for using Instagram, the types of content the user wants to create, and how often they can consistently post that content.

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    of 5

    INSTAGRAM

    STRATEGY GUIDE
    The guide
    Before we start creating Reels, we need to get clear on why you’re using
    Instagram to build your strategy. Your Instagram Strategy is a content plan
    that helps you get closer to your goals with using the Instagram app. These
    questions will help you create your own strategy.
    INSTAGRAM
    STRATEGY GUIDE

    WHO DO YOU WANT TO REACH?

    Think of a specific, ideal follower or customer.


    WHAT TYPE OF CONTENT ARE


    THEY LOOKING FOR?

    Solutions to their problems, entertainment, relatable Stories, etc.


    WHAT IS YOUR GOAL WITH USING INSTAGRAM?

    Brand awareness, sales, partnerships, community, etc.


    INSTAGRAM
    STRATEGY GUIDE

    WHAT TYPE OF CONTENT DO YOU


    WANT TO CREATE?

    HOW OFTEN CAN YOU POST THAT


    CONTENT CONSISTENTLY?

    Decide on your weekly posting frequency.


    Tip: This weekly posting plan can include two main types of content.
    1. Expiring content which includes Instagram Stories
    2. Grid content which is anything posted to the Feed: Posts, Video, Reels
    woo-hoo!
    By reflecting on these questions, you're now ready to incorporate Reels into your strategy.

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