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  • A Logo Is Not A Brand 1675388051

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    Lseeyou
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    The document discusses the difference between brands and logos/trademarks. It summarizes quotes from Marty Neumeier's book "The Brand Gap" that define a brand as the feelings customers have about a product/service, which exists in their minds rather than being owned by the company. A brand provides customers with meaning, identity and a sense of belonging through the products they buy. In contrast, a logo is simply a visual symbol representing a brand.

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    The document discusses the difference between brands and logos/trademarks. It summarizes quotes from Marty Neumeier's book "The Brand Gap" that define a brand as the feelings customers have about a product/service, which exists in their minds rather than being owned by the company. A brand provides customers with meaning, identity and a sense of belonging through the products they buy. In contrast, a logo is simply a visual symbol representing a brand.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    36 views10 pages

    A Logo Is Not A Brand 1675388051

    Uploaded by

    Lseeyou
    The document discusses the difference between brands and logos/trademarks. It summarizes quotes from Marty Neumeier's book "The Brand Gap" that define a brand as the feelings customers have about a product/service, which exists in their minds rather than being owned by the company. A brand provides customers with meaning, identity and a sense of belonging through the products they buy. In contrast, a logo is simply a visual symbol representing a brand.

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    of 10

    TheFutur Twenty23

    A LOGO
    IS NOT
    Swipe
    For More

    A BRAND
    Brought to you by thefutur.com Chris Do #TheFuturIsHere
    ©2023 The Futur, LLC @theChrisDo TheFutur.com

    TheFutur Twenty23

    A BRAND IS
    NOT AN IDENTITY.
    A BRAND IS
    NOT A PRODUCT.

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com
    

    


    TheFutur Twenty23

    A brand is a person’s gut


    feeling about a product,
    service or organization.
    It exists in the hearts and
    minds of individuals.
    Marty Neumeier
    The Brand Gap

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com

    TheFutur Twenty23

    THIS IS
    NOT A BRAND

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com
    

    TheFutur Twenty23

    THIS IS A TRADEMARK
    The purpose behind trademarks is to allow companies
    to indicate the source of their goods or services and to
    distinguish them from others in the industry.

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com
    TheFutur Twenty23

    A brand is not owned by


    the company, but by the
    customers who draw
    meaning from it.
    They no longer buy
    brands, they join brands.
    Marty Neumeier
    The Brand Gap

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com

    TheFutur Twenty23

    Customers buy
    products to build
    their identities.
    FEELING Customers want
    meaning.

    Customers want a
    sense of
    belonging.

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com

    TheFutur Twenty23

    A logo is not a brand—


    it’s only a symbol for a
    brand. A brand is much
    more than a logo.
    Marty Neumeier
    The Brand Gap

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com

    TheFutur Twenty23

    LEARN MORE

    Brought to you by thefutur.com Chris Do #TheFuturIsHere


    ©2023 The Futur, LLC @theChrisDo TheFutur.com
    TheFutur Twenty23

    FOR MORE, VISIT:


    THEFUTUR.COM
    Brought to you by thefutur.com Chris Do #TheFuturIsHere
    ©2023 The Futur, LLC @theChrisDo TheFutur.com

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