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 CONTEMPORARY CUSTOMER
RELATIONSHIP MANAGEMENT

S. Adeel Ali Bukhari

Tansif ur Rehman
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Ghulam Dastgir
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ELIVA PRESS
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ELIVA PRESS
 S. Adeel Ali Bukhari
Tansif ur Rehman
Ghulam Dastgir

In contemporary era, it has become crucial for organizations to implement

customer relationship management in its true sense to establish as well as
maintain cordial relation with customers. As a result, this initiative will
facilitate in turning customers more loyal towards respective organizations.
The aim of this book is to critically analyze the multifaceted dimensions of
customer relationship management with regards to pertinent emerging
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concepts and efficacy. This thoughtfully written book may be one of the
most valuable resources regarding customer relationship management you
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discover this year. A riveting read, highly cohesive, and observing.

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Published: Eliva Press SRL
Address: MD-2060, bd.Cuza-Voda, 1/4, of. 21 ChiûinĈu, Republica
Moldova
Email: info@elivapress.com
Website: www.elivapress.com

ISBN: 978-1-952751-63-9

© Eliva Press SRL

© S. Adeel Ali Bukhari, Tansif ur Rehman, Ghulam Dastgir
Cover Design: Eliva Press SRL
Cover Image by Freepik Premium
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No part of this book may be reproduced or utilized in any form or by

any means, electronic or mechanical, including photocopying,
recording, or by any information storage and retrieval system,
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without permission in writing from Eliva Press.

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All rights reserved.

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