THINKS

SAYS
 “I’m not happy with my body”
 “Oh my gosh! I’m feel heavy”
 “How much did I eat today? Did
 “I’m just skin and bones”
I eat too much?”

 “How will I lose weight?”
 “Am I doing this exercise right?” User:
 Ages 15 and
above (ones
who are
health
conscious)

DOES FEEL

 I have a big appetite or I eat too  Unhappy that I’m gaining weight
much  I feel insecure about my body
 Only does a type of exercise that  I feel frustrated that the
I find easy to do. exercises that I do are not
 Surf around the internet until I effective.
found an exercise that in my  I feel frustrated to search item
opinion is effective. by item how many calories the
 I exercise but sees no result ingredients my meals have.
 “I’m stressed out”

X was bullied because of her weight. From this experience, she became insecure about her weight
making her very conscious with what and how much she eats. Being physically conscious, she developed
a habit of always checking her calorie intake. Every time she eats or decides what to eat, she checks how
much calorie her meal has. However, her problem is whenever she searches for the calorie count of a
meal on the internet, there are many links/websites that pops out and she has to click every link to
check.

Furthermore, X started to compare herself to her classmates. She is overweight while her classmates
have thin physiques. From this, she wants to lose weight but does not know how to.

Demographics/Psychographics Story Expectations and Desires

Sex, Age, Occupation, Hobbies Background
Female, 17 years old Born and raised in Baguio City To take a degree in
Student ____________
Studies at
Currently a Senior High Student Wants to build her confidence,
Her mother is a chef and something she needs once she
She loves reading novels and enters college.
enjoys family outings
To lose weight