Product Management

Resource Person: Ade Nugraha, MMSI, MCP, ACA, BA, SA, PM

Table of Content
• Introduction to Product Management
• Product Lifecycle Management
• Technology Foundations
• Data Analytics and Metrics
• Software Development Methodologies
• Design Foundations
• Rapid Prototyping
• Business and Management Foundations
• Product Strategy
• Review Product Management
Product Lifecycle Management
• Overview The Product Lifecycle
• SDLC, Project and Service Management Framework
• The 9 Stages of Product Lifecycle Management
Product Lifecycle Management
Overview The Product Lifecycle
General in Engineering and Manufacturing Industry
Product Lifecycle Management
Overview The Product Lifecycle
Product Lifecycle Management
SDLC
• The Software Development Life
Cycle (SDLC) describes the process
for planning, designing,
engineering, and releasing a
software product or service.
• SDLC is widely understood and
studied by major organizations as
a top-level framework, and is split
into six (6) model phases:
Product Lifecycle Management
Project Management Framework
Product Lifecycle Management
IT Service Management Framework
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management

Beginning of Life
End of Life

Mid of Life
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
1. Concept
Concepts are defined as abstract ideas.

A representation of the concept of a tree. The

four upper images of trees can be roughly
quantified into an overall generalization of the
idea of a tree, pictured in the lower image.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
1. Concept • Is it useful?
• Does the world need this
product?
• Does this product exist in
the market already?
Problem Opportunity • If it exists, can we launch
a version which is a 10X
improvement?
• Is it feasible in terms of
cost, time, and resources?
• Does it solve an existing
Top down
Or
Need problem?
• Why hasn’t the problem
Bottom up been solved already?
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
2. Development

Analysis

Testing Design

Execution
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
2. Development
Analysis
Outcome

Business
Analysis • BRD
• SRS
• PRD
Systems
Business
Case
Analysis • MRD
and Design
* Discuss more on Software Development Method.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
3. Prototype
A prototype is an early sample, model, or release of a product built to test a
concept or process.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
3. Prototype
Create MVP
Minimum Viable Product is a
version of a product with just
enough features to be usable by
early customers who can then
provide feedback for future
product development.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
4. Launch
Product launch is where the product is promoted, marketed, and released to the
public, and where sales processes begin.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
5. Manufacture
Manufacturing is the creation or production of goods with the help of equipment,
labor, machines, tools, and chemical or biological processing or formulation.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
6. Distribution
Distribution (economics), distribution of income or output among individuals or factors of
production (or to help others).

• Software distribution, bundles of a specific

software already compiled and configured.
• A specific packaging of an operating system
containing a kernel, tool chain, utilities and
other software.
• Linux distribution, one of several
distributions built on the Linux kernel
• Content distribution, publishing and web
design as method to provide information
• Digital distribution, publishing media digitally.
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
7. Use
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
8. Service
Product Lifecycle Management
The 9 Stages of Product Lifecycle Management
9. Recycle

C I RC U L A R ECONOMY AT WO R K I N G O O G L E DATA C E N T E R S