INNOVATIONS AND

ENTERPRENEURSHIP-UTA012
ASSIGNMENT-1
Big five Personality traits of
Mrs. Suchi Mukherjee (Founder & CEO, Limeroad)

ELECTRONICS AND COMMUNICATION DEPARTMENT,

THAPAR INSTITUTE OF ENGINEERING &TECHNOLGY,
PATIALA-147004, PUNJAB

SUBMITTED BY: SUBMITTED TO:

Name: Pankaj Agarwal Dr. Amit Bhardwaj
Roll no: 101806092 (ECE-5)
 INTRODUCTION

Suchi Mukherjee
(Founder & CEO,
Limeroad)

Suchi Mukherjee is a founder and CEO of LimeRoad (an e-commerce and lifestyle and
accessories website), born in the year 1973 into a middle class family in India. She studied
economics at the school of Cambridge and completed her masters in Economics and Finance
from London School of Economics.
How the IDEA of ‘Limeroad’ came up: During one of her maternity leaves, she began to think
deeply on how to move forward as she had always wanted to start up her own business. Her
motive was to make an impact in the society that could ease livelihood and fill the gap in the
society. She had discovered that while flipping through a magazine or surfing the internet,
one could find clothes and accessories that are not within the country and getting it is a
problem. She also realised that there was no consumer online market where goods are sold
online. So her idea was to make Limeroad a platform of selling affordable lifestyle products in
an extremely easy to way.
About Limeroad: Limeroad is a social-commerce site where products are shared and shopped
for and are targeted directly to the women communities mainly in India. Limeroad site
provides unconventional, very unique and interesting lifestyle products with numerous
categories ranging from apparels to accessories, home and non-perishable food gathered
from collected specific retailers who are mostly manufacturers of their products across India.
The site has a unique method that differentiates it from others in the sense that it uses an
exclusive scrapbooking method that involves marketing the products that are manufactured
by those who use the site.
Suchi’s idea for Limeroad was to bridge the gap between commodities and customers.
Satisfied about the fact that her country made good lifestyle product she moved down to
India to set up Limeroad in 2012.Although she had a few challenges which amounted to great
achievements over time, she has built Limeroad into what it is today – a prominent online
market.
"You need the fighter gene to succeed and that requirement is gender agnostic” - Suchi
Big-Five Personality Inventory
Please use the rating scale to describe how accurately each of the statements below
describes you.
Describe yourself honestly as you generally are now, not as you wish you were or hope to
be in the future.
Compare yourself to people of your sex and age. Circle the number of the response that
best describes
you.
Response Options
1: Very Inaccurate 2: Moderately Inaccurate 3: Neither Inaccurate nor Accurate
4: Moderately Accurate 5: Very Accurate

1 I am the life of the party. 1 2 3 4 5

2 I feel little concern for others. 1 2 3 4 5

3 I am always prepared. 1 2 3 4 5

4 I get stressed out easily. 1 2 3 4 5

5 I have a rich vocabulary. 1 2 3 4 5

6 I don’t talk a lot. 1 2 3 4 5

7 I am interested in people. 1 2 3 4 5

8 I leave my belongings around. 1 2 3 4 5

9 I am relaxed most of the time. 1 2 3 4 5

10 I have difficulty understanding 1 2 3 4 5

abstract ideas.

11 I feel comfortable around people. 1 2 3 4 5

12 I insult people. 1 2 3 4 5

13 I pay attention to details. 1 2 3 4 5

14 I worry about things. 1 2 3 4 5

15 I have a vivid imagination. 1 2 3 4 5

16 I keep in the background. 1 2 3 4 5

17 I sympathize with others’ feelings. 1 2 3 4 5

18 I make a mess of things. 1 2 3 4 5

19 I seldom feel blue. 1 2 3 4 5

20 I am not interested in abstract ideas. 1 2 3 4 5

21 I start conversations. 1 2 3 4 5

22 I am not interested in other people’s 1 2 3 4 5

problems.

23 I get chores done right away. 1 2 3 4 5

24 I am easily disturbed. 1 2 3 4 5

25 I have excellent ideas. 1 2 3 4 5

26 I have little to say. 1 2 3 4 5

27 I have a soft heart. 1 2 3 4 5

28 I often forget to put things back in 1 2 3 4 5

their proper place.

29 I get upset easily. 1 2 3 4 5

30 I do not have a good imagination. 1 2 3 4 5

31 I talk to a lot of different people at 1 2 3 4 5

parties.

32 I am not really interested in others. 1 2 3 4 5

33 I like order. 1 2 3 4 5

34 I change my mood a lot. 1 2 3 4 5

35 I am quick to understand things. 1 2 3 4 5

36 I don’t like to draw attention to 1 2 3 4 5
myself.

37 I take time out for others. 1 2 3 4 5

38 I avoid my duties. 1 2 3 4 5

39 I have frequent mood swings. 1 2 3 4 5

40 I use difficult words. 1 2 3 4 5

41 I don’t mind being the center of 1 2 3 4 5

attention.

42 I feel others’ emotions. 1 2 3 4 5

43 I follow a schedule. 1 2 3 4 5

44 I get irritated easily. 1 2 3 4 5

45 I spend time reflecting on things. 1 2 3 4 5

46 I am quiet around strangers. 1 2 3 4 5

47 I make people feel at ease. 1 2 3 4 5

48 I am thorough / demanding in my 1 2 3 4 5
work.

49 I often feel depressed. 1 2 3 4 5

50 I am full of idea. 1 2 3 4 5
 SCORING THE SURVEY

Extraversion
Add the numbers you circled for items #1, 11, 21, 31, and 41.

#1__3___ #11__4___ #21__3___ #31__3___ #41__4___ = Subtotal A__17___

For items, #6, 16, 26, 36, 46, subtract the number that you circled from 6. For example, if you
circled 4, your score would be 2 (6 – 4 = 2). Using your newly obtained scores, add these five
items.

6 – item 06 = _____3____

6 – item 16 = _____3____

6 – item 26 = _____3___

6 – item 36 = ____3____

6 – item 46 = ____4___

Subtotal B = ____16______

Subtotal A_ 17____ + Subtotal B__16___ = Total Extraversion___33_____

Agreeableness

Add the numbers you circled for items #7, 17, 27, 37, 42, and 47.

#7__4__ #17__4__ #27__4__ #37__4__ #42__4__ #47__4__ = Subtotal A_24__

For items, #2, 12, 22, 32, subtract the number that you circled from 6. For example, if you
circled 4, your score would be 2 (6 – 4 = 2). Using your newly obtained scores, add these four
items.

6 – item 02 = ____2_____

6 – item 12 = ____5_____

6 – item 22 = ____4_____

6 – item 32 = _____5____

Subtotal B = ____16______

Subtotal A__24___ + Subtotal B___16__ = Total Agreeableness____40____

Conscientiousness

Add the numbers you circled for items #3, 13, 23, 33, 43, and 48.

#3__5__ #13__4__ #23__4__ #33__3__ #43__4__ #48__4__ = Subtotal A_24__

For items, #8, 18, 28, and 38, subtract the number that you circled from 6. For
example, if you circled 4, your score would be 2 (6 – 4 = 2). Using your newly
obtained scores, add these four items.

6 – item 08 = __3_______

6 – item 18 = ____3_____

6 – item 28 = _____4____

6 – item 38 = ___5______

Subtotal B = _____15_____

Subtotal A__24___ + Subtotal B___15__ = Total Conscientiousness_____39____

Emotional Stability

Add the numbers you circled for items #9 and 19.

#9__4__ #19__1__ = Subtotal A__5_

For items, #4, 14, 24, 29, 34, 44 and 49, subtract the number that you circled from 6. For
example, if you circled 4, your score would be 2 (6 – 4 = 2). Using your newly obtained scores,
add these four items.

6 – item 04 = _____3____

6 – item 14 = ____3____

6 – item 24 = ____4_____

6 – item 29 = ____3_____

6 – item 34 = ___4______

6 – item 39 = ____4_____

6 – item 44 = ____3_____

6 – item 49 = ______4___

Subtotal B = ___28___

Subtotal A_5_ + Subtotal B_28_ = Total Emotional Stability___33___

Openness to Experience

Add the numbers you circled for items #5, 15, 25, 35, 40, 45, and 50.

#5__4__#15_ 5__ #25__4__ #35_4_ #40_3__ #45__4__ #50__4__= Subtotal A__28__

For items, #10, 20, 30, subtract the number that you circled from 6. For example, if you circled
4, your score would be 2 (6 – 4 = 2). Using your newly obtained scores, add these four items.

6 – item 10 = ____4_____

6 – item 20 = ___5______

6 – item 30 = ___5______

Subtotal B = ____14______

Subtotal A_28_ + Subtotal B_14__= Total Openness to Experience __42__

1. EXTRAVERSION (33)
Extraversion comprises characteristics like sociability, activity, assertiveness and positive
emotionality.

LOW HIGH
Suchi Mukhrjee certainly possess a high level of occupational autonomy. She fosters
characteristic adaptations like developing leadership qualities, that enable entrepreneurs to
perform better in management tasks in innovative firms. She says that she mostly balance
and adapt her shyness or outspokenness according to the need and situation. She is
motivated, forceful, and sociable, therefore encouraging sales promotional characteristic
adaptations. Suchi Mukherjee a good listener and does not mind being centre of attention.
She talks to different people at various occasions and connects with the customers, asking
them for their reviews and opinions and takes their feedback into consideration for the
improvement of their firm. She is not afraid of public platforms, we can often see her on
stages making unveils of new products. Her nature contributes to processing characteristic
adaptations that are helpful in team and dyadic interactions. Her sociability allows for building
up helpful alliances with key partners, which reduces uncertainty and thus the hazard to fail.
2. AGREEABLENESS (40)
The factor agreeableness contains qualities like generosity, tender-mindedness, trust and
modesty.

LOW HIGH
Suchi Mukherjee is a soft-hearted person and she feels others emotions and make people feel
at ease. She does not insult others and has a high empathy regarding customer wants. She
has good strategic product decisions which perhaps result from adaptations that are related
to high agreeableness. She renders a pro-social behaviour and is interested in customer needs
which in turn lead to a better economic performance of the firm. She says that she wants the
existing customers and new customers to be completely satisfied with the quality of product
and services being offered and not on a makeshift premise of discounts. Her agreeable nature
has helped her gain personal adjustments, which possibly enhances work motivation, job
satisfaction and the fulfilment of staff member needs. She sympathizes with other’s feelings
and takes time for others. Her agreeable nature has lead to a higher managerial performance
in highly innovative markets. Her company adjusts the sales promotion to the needs of the
customers. She is interested in other people’s problems and feels concerned for others. She
is empathetic with the customers and has high intentions to maintain relationships with them.
She believes that negatively to a firm is caused by interpersonal problems. She is impartial
with management, team-members, customers, employees or financiers which perhaps
alleviates endeavours to raise funds, making efficient decisions, or execute profitable deals
and thus decrease firm failure prospects. Her agreeable nature prevents from decision-
making problems and entrepreneurial failure.
3. CONSCIENTIOUSNESS (39)
Typical traits of this factor are thinking before acting, following norms and rules, and
planning, organizing, and prioritizing tasks.

LOW HIGH
Suchi Mukherjee is thorough/demanding in her work and she follows a schedule which helps
her in managing new ventures. She is always prepared and gets chores done right away. She
does not avoid her duties and pays attention to details. She says that:”The busy woman’s
guide to fitness is pretty much the same as her approach to work – get it done”. She is highly
focused on her goals and manages to maintain a proper balance between her family and work.
She devotes a ceaseless passion in work, which has helped her in the the set up of highly
innovative business
Her Conscientiousness helps to concentrate on task performances that not necessarily bear
profitable fruits. Her goal-oriented behaviour has helped her in achieving success in a very
limited amount of time.
4. NEUROTICISM (33)
Typical traits of this factor include moodiness, emotional instability, sadness, anxious,
nervous, and tense.

LOW HIGH
Suchi Mukhjee is highly optimistic and believes that failures are a part of our life. She takes
her failures as a learning opportunity. She is relaxed most of the time and does not worry
about things. She says “The smallest of successes needs to be celebrated, and flat-out failing
is just not an option. You need the fighter gene to succeed”. She has a high self esteem and
does not feel depressed very often. She believes that failures, setbacks and fight-backs, these
are all part of the game and we must deal them with positivity.
5. OPENNESS TO EXPERIENCE (42)
A person’s openness covers the broadness, deepness, genuineness, and complexity of her
mental and experiential life.

LOW HIGH
Suchi Mukherjee has a creative mind which is full of amazing ideas. The idea of ‘Limeroad’
came to her mind while reading a glossy magazine during one of those rare moments after
the birth of her second child. She spends time reflecting on things and has a vivid imagination.
She is quick to understand things. Her open personality reveals a strong tolerance for
ambiguity. In other words, she has developed adaptations that are beneficial in fast changing
or uncertain environments which perhaps contributes to their managerial performance in an
innovative firm. She is good in performing decisions after the task environment changes which
helps in avoiding entrepreneurial failure. She has never felt the need to play safe, so she is a
‘risk-taker’. She is an explorer and is open to new ideas. She strongly believes that failures,
setbacks and fight-backs, these are all part of the game. A fundamental rule her team follows
is not to let creativity be killed in a crisis. She has an interest and understanding of other
cultures, which helps to shape characteristic adaptations that empower innovative
entrepreneurs to gain a better understanding of foreign markets. Her openness perhaps has
helped to develop personal adjustments that have curtailed interpersonal problems. Her
ability to adjust quickly to new requirements has helped her cope with uncertainty in
innovative markets. In addition, she is able to conduct better effectuation principles in
innovative firms, because she is more open for exploitable potentials.
CONCLUSION OF TRAITS OF SUCHI MUKHERJEE :
• EXTRAVERSION moderate in extraversion
• AGREEABLENESS high in agreeableness
• CONSCIENTIOUSNESS highly conscientious
• NEUROTICISM moderate in neuroticism
• OPENNESS TO EXPERIENCE highly open to experience

REFERENCES:-
https://www.youtube.com/watch?v=zOKymjilfTM
https://www.indiatoday.in/magazine/supplement/story/20160418-limeroad-suchi-
mukherjee-successful-woman-entrepreneur-sandeep-kunte-733539-2016-04-05
https://www.facebook.com/Limeroadcom/videos/our-founder-suchi-mukherjee-
shares-her-start-up-story-at-the-start-up-india-even/1255208681161797/
https://www.legalwiz.in/blog/women-entrepreneur-blog-on-suchi-mukherjee-and-
her-success-story/
http://whatsupgermany.de/suchi-mukherjee/
http://cxopartners.in/suchi-mukherjee-founder-of-limeroad-life-sketch/
https://www.amazonswatchmagazine.com/amazonpreneur/the-entrepreneurship-
journey-of-suchi-mukherjee/
https://www.youtube.com/watch?v=SMNgFxT0r_E