Professional Documents
Culture Documents
Crisiscommunications 090723193528 Phpapp01
Crisiscommunications 090723193528 Phpapp01
Organizational culture
Develop a plan
- Objectives for each audience
- Identify resources
Who are other likely news sources? What are they saying?
Prominence Oddity
Timeliness Sex
Impact Suspense
Proximity Progress
Conflict Trends
Emotion Visuals
Control
– Take appropriate action, explain it
Concern
– Demonstrate concern, compassion
Credibility
– Know the facts
– Be first with the news
– Build trust
Dealing with News Media
Briefings or interviews?
Be first with the news (internal and external) – shape the story
Tactics