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Division Profitability

Profit Quarter 1 Quarter 2 Quarter 3 Quarter 4


Gross Profit
Revenues 0 0 702,310 1,584,725
- Rebates 0 0 20,370 42,130
- Cost of Goods Sold 0 0 268,034 551,876
= Gross Profit 0 0 413,906 990,719
Expenses
Store Leases 0 0 65,000 91,000
+ Sales and Service Personnel Expense 0 0 92,767 149,234
+ Brand Promotions 0 0 0 0
+ Special Programs 0 0 0 0
+ Ad Creation/Revision 0 0 12,000 18,000
+ Point of Purchase Display Expenses 0 0 800 3,200
+ Advertising Expenses 0 0 43,546 95,520
+ Internet Marketing Expenses 0 0 2,400 4,200
+ Engineering Cost for New Brands 0 60,000 30,000 60,000
+ Market Research 72,800 0 40,000 40,000
= Operating Expenses 72,800 60,000 286,513 461,154
Operating Profit -72,800 -60,000 127,393 529,565
Miscellaneous Income and Expenses
+ Other Income 0 0 0 0
- Other Expenses 0 0 0 0
- Research and Development Costs 0 0 0 0
- Set Up Costs for New Stores 0 242,000 168,000 177,000
= Net Profit for Division -72,800 -302,000 -40,607 352,565
Cumulative Net Profit for Division -72,800 -374,800 -415,407 -62,842
End of Worksheet
Quarter 5 Quarter 6 Quarter 7 Quarter 8

1,760,760 3,785,319 13,021,083 14,963,279


40,290 140,254 412,582 492,620
624,990 1,541,010 6,524,297 7,885,264
1,095,480 2,104,055 6,084,204 6,585,395

126,500 160,500 255,500 436,000


192,062 297,017 617,341 1,203,680
0 0 6,475 20,000
0 0 141,360 293,040
0 0 24,000 24,000
4,800 8,000 14,000 40,000
511,165 855,421 4,168,260 4,151,974
47,122 94,512 191,150 178,624
60,000 120,000 120,000 240,000
100,000 100,000 100,000 100,000
1,041,649 1,635,450 5,638,086 6,687,318
53,832 468,605 446,118 -101,923
enses
0 0 0 0
0 0 0 0
1,841,985 375,219 0 420,700
183,000 470,000 1,024,000 0
-1,971,154 -376,613 -577,882 -522,623
-2,033,996 -2,410,609 -2,988,492 -3,511,114

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