ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO

VICERRECTORADO ACADÉMICO
DIRECCIÓN DE DESARROLLO ACADÉMICO

SEDE: ORELLANA
FACULTY: CIENCIAS
CAREER: AMBIENTAL

TAREA OF ENTREPRENEURSHIP

TOPIC: MIND MAP - ACTIVITY

1. GENERAL DATA:

NAME: CODE:

Diana Guaicha. 373

FECHA DE REALIZACIÓN: FECHA DE ENTREGA:

26/01/2023 27/01/2023

2. OBJETIVE:

Make a mental map on the life cycle of a producto taking as the Coca-Coca
companies and iPhone Apple.

3. INSTRUCTIONS

• The task is individual

• Make a mind map after watching, listening and understanding the video

4. ACTIVITIES TO DEVELOP:

• The task has a score of 3 grades

• Please complete in homework template

5. RESULTS OBTEINED
 Product is launched on the
market
Time consuming Sales increase rapidly along Product begins to stagnate Strategies to extend its brand
Increased investment in
Costly as the product has with product demand Positive cash flow and core product: Increased
marketing and promotion of
been designed and not yet Competitors with similar Strategies to manage Supply higher than demand advertising, price reduction,
the product
produced products appear production levels to ensure Negative cash flow explore new markets, new
Negative cash flow
Negative cash flow (no Positive cash flow (profit) that the company does not packaging and adding value to
Pricing strategies (price
sales) over-produce the product
reduction)

RESEARCH AND PRODUCT

INTRODUCTION GROWTH MATURITY DECLINE
DEVELOPMENT EXTENSION

COCA-COLA
·Not all products follow the product
·Forecast sales trends over time life cycle

·Bussiness can adapt their strategies

THE
dependent on stage
ADVANTAGES
PRODUCT LIMITATIONS ·Hard to predict how long a product
will be in each stage
LIFE CYCLE
·Can be applied across a portfolio of ·It is only a prediction of a product's
products stage
IPHONE

INTRODUCTION GROWTH MATURITY

Your sales increased With millions of sales, it Sales decreased, remains

reached the growth stage stagnant and the product is
for 8 years. currently in this stage
6. CONCLUSIONES

It is important to know about the life cycle of a product and its stages, since it allows
other companies that are just starting to take actions to face, for example, the
maturity stage, as did Coca-Cola, a brand and product that still continues to generate
large profits over the years.

7. RECOMENDATIONS

Not applicable

8. BIBLIOGRAPHIES

Dos maestros, 2022. Explanation of the product life cycle | Apple iPhone and Coca-
Cola examples. From: https://youtu.be/ob5KWs3I3aY