ANU ANNA BABY

Marketing Manager Ontario, Canada

Phone: 4379710873
Email: anuanna0555@gmail.com
Summary: Results-driven marketing professional with a proven track record in consumer and
marketing roles. Skilled in multitasking, building strong customer relationships, and strategic
thinking. Demonstrated ability to work independently in fast-paced environments, delivering
exceptional results.
Core Competencies:
 Marketing Strategy Development
 Market Research and Analysis
 Campaign Management
 Customer Relationship Management
 Branding and Positioning
 Digital Marketing
 Project Management
 Data Analysis and Insights
 Negotiation and Persuasion Skills
 Excellent Written and Verbal Communication
Education: Master of Business Administration (MBA) in Marketing Management University
of Toronto, 2023-2025
Bachelor of Commerce MG University, 2017-2020
Skills:
 Strategic Planning and Execution
 Market Surveillance and Analysis
 Organizational Skills and Time Management
 Strong Dedication and Work Ethics
 Autonomous and Results-oriented
 Advanced Computer Skills (MS Office, Google Analytics)
 Excellent Attention to Detail
Professional Experience: Marketing Manager, LULU Hypermarket, India, 2021-2023
  Developed and executed comprehensive marketing strategies to increase brand
awareness and drive sales growth.
 Conducted market research to identify customer preferences and trends, resulting in
targeted marketing campaigns.
 Oversaw the creation and implementation of content for social media platforms,
driving engagement and expanding the customer base.
 Managed cross-functional teams to ensure seamless execution of marketing
initiatives.
 Analyzed campaign performance and market data to optimize strategies and improve
ROI.
Marketing Executive, Synthete Industries, India, 2025-2027
 Collaborated with the sales team to develop and execute integrated marketing
campaigns, resulting in a 15% increase in sales.
 Conducted market analysis to identify new business opportunities and develop market
entry strategies.
 Managed the company's online presence, including website content updates and social
media platforms.
 Coordinated and participated in trade shows and industry events, increasing brand
visibility and generating leads.
Certifications:
 Digital Marketing Certification
 Fundamentals of Digital Marketing
 Advanced Social Media Marketing
 Digital Marketing Strategy Certificate
Achievements:
 Expanded brand awareness and increased sales by 20% through targeted marketing
initiatives.
 Created compelling content for social media platforms, resulting in a 30% increase in
engagement.
 Developed and nurtured a loyal customer base, resulting in a 15% increase in
customer retention.
Other Achievements: Marketing Associate (Fourth semester - Paid), University of Toronto
Responsibilities:
 Conducted market research and provided insights on market trends and competitor
analysis.
 Coordinated marketing campaigns and ensured effective communication between the
marketing team and other departments.
 Managed corporate websites and monitored website analytics to drive continuous
improvement.
 Maintained global consistency in marketing materials while adapting to regional
differences and customer needs.