Answer Part 1

1. To Improve (-h-) its market share

2. To enter (d) a new market
3. To attract (b) new customer
4. To launch (f) an advertising campaign
5. To expand (g) your range of products or services
6. To offer (c) a discount
7. To promote (e) the company’s name
8. To boost (a) sales

Answer Part 2

Shopee has made significant improvements to its platform, enhancing user experience and streamlining
the shopping process. To enter new markets, Shopee has strategically partnered with local e-commerce
platforms, allowing them to tap into a wider customer base. Shopee has implemented innovative
marketing strategies to attract a larger audience, including targeted advertisements and personalized
recommendations. The recent launch of Shopee's mobile app has allowed users to conveniently shop on-
the-go, further expanding the platform's reach. Shopee is actively expanding its product categories to
offer a more diverse range of items, catering to the varied preferences of its customers. With exclusive
discounts and deals, Shopee has effectively promoted its platform as the go-to destination for online
shoppers. Shopee's partnership with popular influencers and celebrities has helped boost brand visibility
and attract a wider demographic of users. By investing in advanced logistics infrastructure, Shopee has
improved delivery efficiency, ensuring a seamless shopping experience for its customers.