Conclusion & Evaluate

Entrepreneurial Competencies:
• Her product strategy at Vinamilk is always to find new goods that boost consumers'
health in order to dominate the market.
• She has always studied consumer behavior and marketplaces to determine what they
require and desire.
• Her company mantra is 'Business is service.'
Business qualities of entrepreneur Mai Kieu Lien:
• She always puts customers first, always cares, and serves her best for customers
• She maintains a positive attitude in the face of adversity. She is also assertive and more
adaptable in addressing circumstances in a 'disciplined' manner rather than a 'humanistic'
manner, which is a character as well as a firm foundation for the organization to always
prosper.
• Always be assertive and flexible when dealing with issues in a 'disciplined' rather than a
'humanistic' manner.
• She always prioritizes consumers, shows concern, and serves them as much as possible.
The skills are shown in Mai Kieu Lien:
• Creative thinking skills: Going against the trend of breakthrough creativity to find new
markets to turn competitors into partners.
• Human resource skills: in the leadership position of Vinamilk, Ms. Lien always attaches
importance to human resources, autonomy, and attachment to farmers will be a
springboard to reach out to the world
• Professional skills: She is known as the Queen of Vietnamese Milk, a master in the
dairy processing industry in our country. Before leading, she had worked as an engineer,
so she had practical experience in the right industry. In addition, she also actively learns
and cultivates more experience and knowledge for her work.
Business ethics of entrepreneur Mai Kieu Lien:
• Integrity: She is dedicated to providing the most variety of items and services at the
greatest quality possible, at competitive costs, and with complete honesty in all
interactions.
• Respect people: Towards all types of consumers, employees, partners, and suppliers.
Workers who do not want to evict incompetent employees who are willing to train to
improve their skills.
• Align company interests with the interests of customers and society: Customers should
always be viewed as a single business partner for mutual benefit. Vinamilk, under her
leadership, always takes action.
Core values of Ms. Mai Kieu Lien's business:
• INTEGRITY, Honesty in all of our acts and interactions.
• RESPECT, Respect your partners, your company, yourself, your coworkers, and the
people with whom you work.
• FAIRNESS, Treating employees, customers, suppliers, and other stakeholders fairly.
• ETHICS, adhere to moral principles, and uphold established norms.
• COMPLY with the law, the Code of Conduct, and the Company's legislation, moral
standards, and company rules, policies, and regulations.
Leadership style:
She possesses a democratic leadership style. As a courageous, successful businesswoman
who is also incredibly feminine, simple, and ordinary
The woman's attention to detail, dedication, and work ethic also enables her to perform
well in her role as "conductor" of Vinamilk's 4,000-person orchestra. But, most
importantly, she constantly assumes responsibility for dangers that could occur at big
businesses at any time throughout various economic conditions.
Mai Kieu Lien possesses every trait a leader should have. On Forbes' list of the 50 most
successful businesswomen in Asia, she is the only Vietnamese woman. The 2012 Asian
Recognition of Excellence Award was given to Asian Business Management Magazine.
Vinamilk has increased product quality for three years in a row as a result of her ongoing
efforts to adopt the world's best technology and standards. Vinamilk was named the No. 1
fast-moving consumer brand in Vietnam by Kantar Worldpanel, and this was confirmed
when Vinamilk’s fresh milk products were 100% verified as the leading brand in the
fresh milk market by Nielsen Company.
She also has an excellent leadership style that is assertive but not domineering. Vinamilk
has made significant strides in the last three years to maintain its position as Vietnam's
leading food firm. Vinamilk has consistently been among the top five private companies
in terms of revenue since 2008. One of Vinamilk's development success stories is that the
company has been blessed to have executives with passion, vision, and great leadership
qualities. Mai Kieu Lien, the company's CEO since 1992, is a prominent figure. Vinamilk
is so appealing to foreign corporations that she was chosen principal architect of
Vinamilk's achievements from the late 1990s restoration phase. Vinamilk is currently
contemplating whether to sell herself' or 'keep herself.' Mai Kieu Lien deliberated for a
long time before reaching a decision. Because if you collaborate, the joint venture partner
will control 70% of the shares and the firm would own 30%, the company will have no
say in the business. She ultimately opted to reject the company. She made this decision
because she believed it would be preferable to work hard, but only if everyone worked
together to encourage the development of the Vietnamese dairy market.
She has a creative leadership style, always attempts to innovate and enhance
management, and is steadfast and brave as a specialist in the dairy, food, and beverage
sectors. Be ethical and, most importantly, modest. Vinamilk has always been a pioneer in
innovation and business under her leadership, competing fairly with the world's biggest
dairy brands in the Vietnam market, such as Abbott, Mead Johnson, and Dutch Lady...
Despite severe competition in the Vietnamese market, Vinamilk retains a 50% market
share in milk and dairy products.
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