SULIT/CONFIDENTIAL

SIJIL KEMAHIRAN PROFESSIONAL

PEPERIKSAAN AKHIR
(FINAL EXAM)
KOD KURSUS (COURSE CODE)
BC01
NAMA KURSUS (NAME OF COURSE)
BUSSINESS COMMUNICATION
TEMPOH (DURATION)
-
TARIKH (DATE)
DECEMBER 2020

SKEMA
JAWAPAN
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SECTION A (15 MARKS)

Answer all question.
1. What is the definition of Business Communication. (2 marks)

The sharing of information between people within an enterprise that is performed for the
commercial benefit of the organization. In addition, business communication can also refer to
how a company shares information to promote its product or services to potential consumers.

2. State the types of communication that can be done in our daily life. (2 marks)

There are two types of communication that can be done in our daily life which is the verbal
communication that conveying the message through the use of mouth and the non-
verbal communication that conveying the messages through facial expression or body
language.

3. List 4 (FOUR) methods of communication in our daily life. (2 marks)

- Verbal, Text, Writing, Social Messaging, Emails (accept any relevant answer)

4. List 4 (FOUR) types of any business letters that can be found at a workplace. (2 marks)
- (accept any relevant answer)

5. List 4 (FOUR) to overcome the barriers in communication. (2 marks)

 Avoid to use unclear and inappropriate words that can make people confused and
misunderstand.
 Use simple and easy words for people to understand.
 Pronounce and utter the sentences clearly and correctly.
 Be a good and patience listener when people are talking to you.
 Wait for the other person to finish their words and put their point across before you say
something ahead.
 Use only positive body language and gestures so that people would not misunderstand
your meaning in conveying messages.

6. The Process of Communication refers to transmission or passage of communication.

Draw a complete diagram of the Process of Communication. (5 marks)
(Accept any design as long as the elements is correct)

BC01/FINALEXAM/SET-A/DEC2020 [2] Hak Cipta Kolej Antarabangsa Unifield

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SECTION B (20 MARKS)

Answer all question.

Question 1: Memo Writing (10 Marks)

Maximum
Assessment Rubric
Score
Content Format Correct format for an email. 3
Appropriateness Topic of conversation is appropriate. 3
Maintaining casual yet formal
conversation.
Language Grammar Sentence is well constructed, 2
grammatically correct.
Spelling No spelling error. 2
Total Score 10

Question 2: Job Application Letter (10 Marks)

Maximum
Assessment Rubric
Score
Content 3 Style of writing is appropriate. 3
Maintaining formal and professional.
Explanation is done with great
accuracy.
3 Follows the standard format of 3
formal letter.
Language 2 Sentence is well constructed, 2
grammatically correct.
2 No spelling error. 2
Total Score 10

SECTION C (15 MARKS)

Maximum
Assessment Rubric
Score
Content Attraction Contain AIDA element (Attract, 3
Interest, Desire, Action)
Knowledge Provide sufficient details of the 3
product.
Call to Action Provide a call to action for the 3
audience
Presentatio Design Well made, drawn, and the layout is 3
n proper. Elements is arranged

BC01/FINALEXAM/SET-A/DEC2020 [3] Hak Cipta Kolej Antarabangsa Unifield

 SULIT/CONFIDENTIAL
properly, neatly, well organized.
Interaction Company contact is included 3
(address, email, social sites, web site,
related information)
Total Score 15

=== END OF QUESTION ===

BC01/FINALEXAM/SET-A/DEC2020 [4] Hak Cipta Kolej Antarabangsa Unifield