1)

Global Brand - MGM Resorts is an internationally known global and entertainment company with
different locations.

Aesthetics - MGM Resorts local and international locations feature best in class hotels and casinos and
state of the art meetings including outstanding live and theatrical entertainment experiences.

Expansion - MGM Resorts aims to expand in Asia through the integrated resort opportunity in Japan.

Goal - MGM Resorts focus on what matters. They know what the customer wants and need, and they
prioritize it.

2) Las Vegas is well known for its casinos and gaming centers. This attracts tourists and gamblers all
over the world.

3) The casino industry in the Philippines is currently on the rise. It was temporarily stopped due to the
pandemic, but it is already on its way as the main go to entertainment for both locals and foreign
tourists. Advantages include tourists purposely visiting the resort for its casino and other entertainment
features. Disadvantages include monitoring possible addiction from regular customers.

4) In order to enhance the advantages, the casino must include other amenities and promote other
facilities that tourists may take advantage of. With this tactic, this also minimizes the disadvantages of
allowing casino because their day is not focused entirely on gambling.