iHEART RADIO

AND WASHINGTON

PRIME GROUP
4th Qtr Experience and Activation
OPTIONS OVERVIEW
NOVEMBER 2017

DRIVE INCREMENTAL TRAFFIC, increase dwell time, deliver on a
relevant / differentiated interactive experience enabling WPG to
broaden our audience / consumer reach (multiple generations,
from Gen-X parents to GenZs, with a core center focus around
Millennial) and collect data for future activation.
• Drive repeat visits to WPG properties during peak weeks in
November and December
• Capitalize on listening lift (+139%) and on-air influencers
during holiday season
• Activate on current consumer behavior trends
• Distinguish w/ cool on-site experiences and coveted
Sweepstakes & Prizing
• Increased data generation for future activation and
targeting per property
OVERVIEW
THE MATERIALS ARE ORGANIZED BY IHEART PROPERTY
GROUPINGS:
1. iheart Jukebox Properties (18 properties - the full-monty: The
JukeBox, Jingle Ball and Sweepstakes)
2. iheart Jingle Ball Market Properties (2 properties – these
properties can message “Jingle Ball” and patrticpate in the
Sweepstakes)
3. General Sweepstakes Properties (12 properties – these
properties can message “VIP Concert Experience” (cannot
refer to Jingle Ball) and patrticpate in the Sweepstakes)
The Jingle Ball / VIP Concert Experience Sweepstakes runs from
11.10-12.3
• Win a VIP Concert Experience for 2 to the Jingle Ball / VIP
Concert Experience in Miami on 12.17
Activate Last Call Messaging leading up to 12.3
The Sweepstakes runs from 12.4-12.24.
• Win $1,000 Shopping Spree. A $1,000 donation will be
made to the winners favorite charity.
• Winners will be declared weekly (3 weeks)
JUKEBOX PROPERTIES WILL RECEIVE A “KIT-OF-PARTS”
DIRECTLY FROM WEST CAMP BY 11.9 WHICH WILL INCLUDE
DETAILED INSTRUCTIONS OF HOW TO INSTALL. SEE PAGE 4
FOR AN OVERVIEW OF THE END STATE AND DETAILS.
SHOPPER EXPERIENCE / WAYS TO REGISTER TO WIN
• Depicts the user flow and how to Register to Win!
• Wi-Fi (all properties included
• The Jukebox (Jukebox Properties Only)
• Shazam (Jukebox Properties Only)
IMPLEMENTATION GUIDE AND FAQS.
INCLUDES:
• Pre-Promotion
• Day-to-Day
• Troubleshooting
• Post-Promotion
• Financials
Any questions, partner with your respective RMM!

THE FOLLOWING CREATIVE COLLATERAL AND SPECIFIC

MESSAGING HAS BEEN DEVELOPED FOR EASE OF EXECUTION
AND CAMPAIGN CONSISTENCY:

• Print
• Social (Facebook / Instagram)
• Featured Event
• Event Banners
• Email (corporate will be deploying)

PAGE 2
iHeart Jukebox Properties
NOVEMBER 2017

THE FOLLOWING PROPERTIES WILL ORDER FACEBOOK OPTIONS 22X28, 30X40, 4X6 EMAIL
AND USE THIS CREATIVE: VERSION A:
Visit Polaris Fashion Place for a chance to win a VIP Trip For 2 to Jingle Ball in Miami on 12/17. It’s as easy
as 1, 2, 3. Enter 1x daily!
• Ashland Town Ctr 1. Visit Polaris Fashion Place

Register
WIN A VIP TRIP TO ATTEND
• Boynton Beach Mall 2. Connect to our Wi-Fi
3. OR Shazam your favorite song with the Shazam app!
• Cottonwood Mall
to win!
**See bio for rules and regulations**
• Dayton Mall
VERSION B:
• Edison Mall Looking for a winter getaway? Head over to Polaris Fashion Place for a chance to win a VIP Trip For 2 to REGISTER BETWEEN DECEMBER 4TH - 24TH FOR A CHANCE
TO WIN A $1K DONATION FOR YOUR FAVORITE CHARITY
AND $1K SHOPPING SPREE FOR YOURSELF!
• Fairfield Commons Mall Jingle Ball, December 17th in Miami. Register to win! Connect to our Wi-Fi or visit the Jukebox to select
MIAMI | DECEMBER 17TH, 2017
REGISTER 1X DAILY VIA WIFI, THE JUKEBOX, OR SHAZAM.

your favorite song. Enter 1x daily! AIRFARE FOR 2 + HOTEL INCLUDED

• Grand Central Mall **See bio for rules and regulations** REGISTER BETWEEN NOV. 10TH - DEC. 3RD FOR YOUR CHANCE TO WIN!
REGISTER 1X DAILY VIA WIFI, THE JUKEBOX, OR SHAZAM.
THE

• Lima Mall THE

VERSION C:
• Lincolnwood Town Ctr
OUTLETCOLLECTIONSEATTLE.COM OUTLETCOLLECTIONSEATTLE.COM

Want to win a $1,000 shopping spree? Visit Polaris Fashion Place and connect to our Wi-Fi for a chance
• Melbourne Square to score big. Even better, the winner will also receive $1,000 donation to your favorite charity!
12.4-12.24 CREATIVE
RULES: Contestants can register to win 1x daily. **See bio for rules and regulations**
• Orange Park Mall FORTHCOMING
• Pearl Ridge Ctr VERSION D:
WIN BIG while shopping with us! We’re talking $1,000 shopping spree and $1,000 donation for your
• Polaris Fashion Place favorite charity. All you have to do is connect to Polaris Fashion Place Wi-Fi or Shazam your favorite song
• Scottsdale Quarter using the app.
RULES: Contestants can register to win once 1x daily. **See bio for rules and regulations**
• Southern Park Mall
• The Outlet Collection | Seattle INSTAGRAM OPTIONS
• Weberstown Mall VERSION A:
Visit Polaris Fashion Place for a chance to win a VIP Trip For 2 to Jingle Ball in Miami on 12/17. It’s as easy
• Westshore Plaza as 1, 2, 3! Enter 1x daily!
1. Visit Polaris Fashion Place DIGITAL SOCIAL SQUARE (INSTAGRAM-FACEBOOK), FEATURED EVENT
INFORMATION: 2. Connect to our Wi-Fi
3. OR Shazam your favorite song with the Shazam app IMAGE 1 IMAGE 2 IMAGE 3
**See bio for rules and regulations** #iHeartJingleBall #jingleball #thejukebox #Shazam #SongOfTheDay
• Please print 2D collateral (select, 11.10-12.3) #Y100JingleBall #iheartradio #takemetomiami
locally by 11.9 end of day. Download HERE.
VERSION B:
Looking for a winter getaway? Head over to Polaris Fashion Place for a chance to win a VIP Trip For 2 to
• Post images 1-2, with version copy A-B, Jingle Ball, December 17th in Miami. Register to win! Connect to our Wi-Fi or visit the Jukebox to select
twice a week through 12/3 on both your favorite song. Enter 1x daily!
**See bio for rules and regulations** #iHeartJingleBall #jingleball #thejukebox #Shazam
Facebook and Instagram #SongOfTheDay #Y100JingleBall #iheartradio #takemetomiami

• Tag @iHeartJingleBall where applicable VERSION C:

• Post image 3, with version copy C-D, once
a week 12/4-12/24 on both Facebook and
Instagram
• Do not filter images on Instagram
• Update your property location in all post
context options
Want to win a $1,000 shopping spree? Visit Polaris Fashion Place and connect to our Wi-Fi for a chance to
EVENT BANNER
score big. Even better, the winner will also receive $1,000 donation to your favorite charity!
RULES: Contestants can register to win 1x daily. **See bio for rules and regulations**
#Shazam #SongOfTheDay #iheartradio #forcharity #winbigwithiheart #bigmoney
VERSION D:
WIN BIG while shopping with us! We’re talking $1,000 shopping spree and $1,000 donation for your
favorite charity. All you have to do is connect to Polaris Fashion Place Wi-Fi or Shazam your favorite song
using the app. Enter 1x daily! DIGITAL ASSET DOWNLOAD:
**See bio for rules and regulations**
#Shazam #SongOfTheDay #iheartradio #forcharity #winbigwithiheart #bigmoney
https://washingtonprime.box.com/s/1rl9ie7xskysxcgfi94eizbt6sxdhvjv

PAGE 3
iHeart Jukebox Properties
NOVEMBER 2017

THE JUKEBOX 12X12 TABLET STAND 96X96

• Floor cling installation directions The base of the tablet stand E S

R Y O U R F AV O R I T
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stantions 36X36 TABLET SURROUND
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the area within 10-15 feet of the
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PAGE 4
iHeart Jingle Market Properties
THE FOLLOWING PROPERTIES WILL ORDER
AND USE THIS CREATIVE:
• Northwoods Mall 1. Visit Polaris Fashion Place
(Chicago Market)
• Port Charlotte Town Center
(Ft. Myers Market)
INFORMATION:
• Please print 2D collateral (select, 11.10-12.3)
locally by 11.9 end of day. Download HERE.
• Post image, with version copy A-B, twice a
week through 12/3 on both Facebook and
Instagram
• Tag @iHeartJingleBall where applicable
• Post image, with version copy C-D, once
a week 12/4-12/24 on both Facebook and
Instagram
• Do not filter images on Instagram
• Update your property location in all post
context options
NOVEMBER 2017
FACEBOOK OPTIONS 22X28, 30X40, 4X6 EMAIL
VERSION A:
Visit Polaris Fashion Place for a chance to win a VIP Trip For 2 to Jingle Ball in Miami on 12/17. It’s as easy
as 1, 2, 3. Enter 1x daily!
WIN A VIP TRIP TO ATTEND
Register
2. Connect to our Wi-Fi
3. OR Shazam your favorite song with the Shazam app!
to win!
**See bio for rules and regulations**
VERSION B:
Looking for a winter getaway? Head over to Polaris Fashion Place for a chance to win a VIP Trip For 2 to REGISTER BETWEEN DECEMBER 4TH - 24TH
FOR A CHANCE TO WIN A $1K DONATION FOR
Jingle Ball, December 17th in Miami. Register to win! Connect to our Wi-Fi or use the Shazam app to select MIAMI | DECEMBER 17TH, 2017
YOUR FAVORITE CHARITY AND $1K SHOPPING
SPREE FOR YOURSELF!
AIRFARE FOR 2 + HOTEL INCLUDED
your favorite song. Enter 1x daily! REGISTER BETWEEN NOV. 10TH - DEC. 3RD FOR YOUR CHANCE TO WIN!
CONNECT TO OUR WI-FI AND REGISTER TO WIN 1X DAILY
**See bio for rules and regulations**
REGISTER 1X DAILY VIA WIFI OR SHAZAM.
VERSION C: OUTLETCOLLECTIONSEATTLE.COM OUTLETCOLLECTIONSEATTLE.COM
Want to win a $1,000 shopping spree? Visit Polaris Fashion Place and connect to our Wi-Fi for a chance
to score big. Even better, the winner will also receive $1,000 donation to your favorite charity!
12.4-12.24 CREATIVE
RULES: Contestants can register to win 1x daily. **See bio for rules and regulations**
FORTHCOMING
VERSION D:
WIN BIG while shopping with us! We’re talking $1,000 shopping spree and $1,000 donation for your
favorite charity. All you have to do is connect to Polaris Fashion Place Wi-Fi or Shazam your favorite song
using the app.
RULES: Contestants can register to win once 1x daily. **See bio for rules and regulations**
INSTAGRAM OPTIONS
VERSION A:
Visit Polaris Fashion Place for a chance to win a VIP Trip For 2 to Jingle Ball in Miami on 12/17. It’s as easy
as 1, 2, 3! Enter 1x daily!
1. Visit Polaris Fashion Place DIGITAL SOCIAL SQUARE (INSTAGRAM-FACEBOOK), FEATURED EVENT
2. Connect to our Wi-Fi
3. OR Shazam your favorite song with the Shazam app
**See bio for rules and regulations** #iHeartJingleBall #jingleball #Shazam #SongOfTheDay
#Y100JingleBall #iheartradio #takemetomiami
VERSION B:
Looking for a winter getaway? Head over to Polaris Fashion Place for a chance to win a VIP Trip For 2 to
Jingle Ball, December 17th in Miami. Register to win! Connect to our Wi-Fi or use the Shazam app to select
your favorite song. Enter 1x daily!
**See bio for rules and regulations** #iHeartJingleBall #jingleball #Shazam
#SongOfTheDay #Y100JingleBall #iheartradio #takemetomiami
VERSION C:
EVENT BANNER
Want to win a $1,000 shopping spree? Visit Polaris Fashion Place and connect to our Wi-Fi for a chance to
score big. Even better, the winner will also receive $1,000 donation to your favorite charity!
RULES: Contestants can register to win 1x daily. **See bio for rules and regulations**
#Shazam #SongOfTheDay #iheartradio #forcharity #winbigwithiheart #bigmoney
VERSION D:
WIN BIG while shopping with us! We’re talking $1,000 shopping spree and $1,000 donation for your
favorite charity. All you have to do is connect to Polaris Fashion Place Wi-Fi or Shazam your favorite song
using the app. Enter 1x daily! DIGITAL ASSET DOWNLOAD:
RULES: **See bio for rules and regulations**
#Shazam #SongOfTheDay #iheartradio #forcharity #winbigwithiheart #bigmoney
https://washingtonprime.box.com/s/fpbadq59ij0w09rkmmmysw0jlqn36g2g
PAGE 5
General Sweepstakes Properties
NOVEMBER 2017

THE FOLLOWING PROPERTIES WILL ORDER FACEBOOK OPTIONS 22X28, 30X40, 4X6 EMAIL
AND USE THIS CREATIVE: VERSION A:
Visit Polaris Fashion Place for a chance to win a VIP trip For 2 to Miami on 12/17. It’s as easy as 1, 2, 3. Enter
• Bowie Town Center 1x daily!
1. Visit Polaris Fashion Place

Register Register
• Charlottesville Fashion Square 2. Connect to our Wi-Fi
• Clay Terrace 3. Comment on this post and tell us why you need a winter getaway!
•
•
Longview Mall
Mall at Johnson City
**See bio for rules and regulations**

VERSION B:
to win! to win!
REGISTER BETWEEN NOV. 10TH - DEC. 3RD REGISTER BETWEEN DECEMBER 4TH - 24TH

• Maplewood Mall Looking for a winter getaway? Head over to Polaris Fashion Place for a chance to win a VIP Trip For 2, FOR A CHANCE TO WIN A VIP TRIP TO MIAMI,
WHERE YOU AND A GUEST WILL ATTEND THE
FOR A CHANCE TO WIN A $1K DONATION FOR
YOUR FAVORITE CHARITY AND $1K SHOPPING
SEASON’S HOTTEST CONCERT ON DEC. 17TH SPREE FOR YOURSELF!
December 17th in Miami. Register to win! Connect to our Wi-Fi and share this post. Enter 1x daily!
• Morgantown Mall CONNECT TO OUR WI-FI AND REGISTER TO WIN 1X DAILY
CONNECT TO OUR WI-FI AND REGISTER TO WIN 1X DAILY

**See bio for rules and regulations**

• Muncie Mall
• Northtown Mall VERSION C: OUTLETCOLLECTIONSEATTLE.COM OUTLETCOLLECTIONSEATTLE.COM

Want to win a $1,000 shopping spree? Visit Polaris Fashion Place and connect to our Wi-Fi for a chance to
• Paddock Mall score big. Even better, the winner will also receive a $1,000 donation to your favorite charity!
• Sunland Park Mall RULES: Contestants can register to win 1x daily. **See bio for rules and regulations** 12.4-12.24 CREATIVE
FORTHCOMING
• Wolf Ranch
VERSION D:
WIN BIG while shopping with us! We’re talking $1,000 shopping spree and $1,000 donation for your
favorite charity. All you have to do is connect to Polaris Fashion Place Wi-Fi and tag a charity. RULES:
Contestants can register to win 1x daily. **See bio for rules and regulations**

INFORMATION:
• Please print 2D collateral (select, 11.10-12.3)
locally by 11.9 end of day. Download HERE.
• Post image, with version copy A-B, twice a
week through 12/3 on both Facebook and
Instagram
• Do not tag, mention in post context or
hashtag (iHeart, iHeart Radio, iHeart Media,
INSTAGRAM OPTIONS
VERSION A:
Visit Polaris Fashion Place for a chance to win a VIP trip for 2 to Miami. It’s as easy as 1, 2, 3! Enter 1x daily!
1. Visit Polaris Fashion Place DIGITAL SOCIAL SQUARE (INSTAGRAM-FACEBOOK), FEATURED EVENT
2. Connect to our Wi-Fi
3. Comment on this post and tell us why you need a winter getaway
**See bio for rules and regulations** #wintergetaway #takemetomiami #VIPtrip #miami
VERSION B:
Looking for a winter getaway? Head over to Polaris Fashion Place for a chance to win a VIP trip for 2,
December 17th in Miami. To enter the contest, connect to our Wi-Fi and regram this post.
**See bio for rules and regulations** #wintergetaway #takemetomiami #VIPtrip #miami #regram #share
#repost

Jingle Ball, iHeart Jingle Ball, iHeart Jingle

Ball Tour)
• Post image, with version copy C-D, once
a week 12/4-12/24 on both Facebook and
Instagram
• Do not filter images on Instagram
• Update your property location in all post
context options
VERSION C:
Could you use an extra $1,000 this holiday season? Visit Polaris Fashion Place and connect to our Wi-Fi
EVENT BANNER
for a chance to score big. The winner will also receive $1,000 to gift to their charity of choice.
RULES: Contestants can enter to win once (1) a day. **See bio for rules and regulations**
#forcharity #winbig #bigmoney #charity
VERSION D:
WIN BIG while shopping with us! We’re talking $1,000 shopping spree and $1,000 donation for a charity
of your choice. All you have to do is connect to Polaris Fashion Place Wi-Fi and tag a charity. Enter 1x
daily! RULES: **See bio for rules and regulations** #forcharity #winbig #bigmoney #charity
DIGITAL ASSET DOWNLOAD:
https://washingtonprime.box.com/s/l5l31jkd8p13u5vql5cb2qgrsyiyidqu

PAGE 6
Shopper Experience/Ways to Register to Win
NOVEMBER 2017

ON PROPERTY

• Wifi
• Shazam
• Jukebox

WIFI Connect
to win!
A VIP CONCERT EXPERIENCE IN MIAMI ON 12.17

AD SWEEPSTAKES
DATA BASE
ACCEPT AND CONNECT

I agree to the TERMS OF SERVICE and have reviewed the

Washington Prime Group PRIVACY POLICY.
PAGE

SHAZAM

EMAILS

JUKEBOX THE DISTRIBUTED

TO PROPERTIES
ENTRY POP-UP
FOR FUTURE
ACTIVATION

(TIMING TBD)

JUKEBOX USER FLOW

ScreenSaver - User clicks screen to enable app Main Screen - User clicks the Arrow Button to vote on a song Main Screen - User can click the program name (Rock, Pop, etc) to Voting Screen - User can vote on song or select Dedicate to also Dedication Option - If user selects the dedicate text on the vote Jingle Ball Option - After voting and/or dedication, user will be
filter the list of songs to vote on send a text dedication to a friend page, the screen expands to allow user to send text dedication promoted to enter the Jingle Ball Contest

PAGE 7
Implementation & FAQS
NOVEMBER 2017

INFORMATION: DAY-TO-DAY: TROUBLE SHOOTING:

All participating properties should be receiving a CD in the
mail from MOOD with their music. You’ve provided us with
the requested locations for your JukeBox
PRE-PROMOTION:
Does the property need to create an event in OMNI? Yes.
What will the property be receiving? Media player, tablet
stand, 2 tablets, floor clings, kit-of-parts.
How long does the charge on the tablet last? The charge
should last 18-24 hours. If the tablet runs out of battery
before end of day, the second tablet should be used.
When does the tablet need to be charged? Every evening
after the property closes.
Is there a specific person who needs to be in charge of the
tablet? Will vary depending upon the property. Property
Management personnel or Security.
What should the property do if the tablet is not working?
The property will be receiving 2 tablets. If one is not working,
the property will need to replace it immediately with the
second tablet. The second tablet should always remain
charged and ready to go.
Who should the property call if the tablet is not working?
IS?
What should the property do if the WiFi is not working? IS.
What’s the best way to remove floor clings? More
information will be forthcoming.
When will the property have access to the data gained
from the promotion? TBD. More information forthcoming.
Will the email addresses collected be entered into Emma
at a property or corporate level? –These will be entered at a
property level. There will be a webinar hosted by corporate
and everyone will upload their lists at the same time.

When will MOOD be on property to update the equipment
(Media player)? MOOD will coordinate with your General
Managers.
When is the JukeBox being set up? Close of business 11.9/
open of business 11.10.
Who will be installing the JukeBox? Property team.
When do the signage and clings need to go up? No later
than 11/10 open of business.
Is there a map of where the clings need to go? Yes, there
will be a plan’o’gram for each property on the R Drive
Is signage going directly to the properties or will they need
to order?
Will the properties be receiving digital assets? Yes in the
creative guide
If so, where can the properties find the digital assets? Yes,
see your property’s page in the creative guide.
Will the properties be receiving pre-written copy for social
posts/emails/website? Yes, see your property’s page in the
creative guide.
Should iHeart be promoted on the website? Yes, but only if
you are an iHeart property, create a News Item with assets in
creative guide – ad as feature on homepage.
If properties put the promotion on their websites, where
should it be located and when should it go up? News.
Should there be dedicated emails for the iHeart promotion?
Yes. See creative guide and Emma Shared Tab.
If so, will there be an email template specifically for the
iHeart promotion? Yes, see your property’s page in the
creative guide.
How often does it need to be checked on during the day?
Will need to be checked on more frequently when we start
the promotion, and then on a regular basis throughout the
day.
Where should the tablet and key be kept at night? Locked
in a safe location.
When should the tablet go out/be taken down? Prior to the
property opening, and at closing.
Can we elongate the hours if we have an event starting
before or ending after mall hours? Yes.
Does anything need to be set up around the JukeBox, such
as stanchions? Yes, see page 4.
Is there an average amount of time it will take a requested
song to play? Time will vary based on the number of songs
in the cue.
Will there be instructions at the JukeBox telling shoppers
how to register to win? Yes.
Does the property need to take Proof of Performance
(POP) pictures? Yes.
If the property needs to take photos, when should they
be taken? When the property is busy, and shoppers are
engaging with the JukeBox.
Where should the POP photos be uploaded/sent? OMNI.
How often should the properties post on social media? Yes,
see your property’s page in the creative guide.
When should the properties send out iHeart emails?
Corporate will be deploying all emails. A schedule will be
forthcoming.
What happens if the tablets is damaged/stolen? The
property will be receiving 2 tablets.
FINANCIALS:
What happens if the clings become damaged? We
anticipate wear and tear to the floor clings. If they become How will I be charged for the promotion? Corporate will
damaged, partner with your respective RMM. code each property.
What will each property’s reciprocal be? A specific % has
What if the music cannot be heard when the property is been calculated per property.
busy? A plan for how loud the music should be at any given
day/time needs to be worked out by the local property team, Will the reciprocal $’s go to the properties? Yes.
ensuring music can always be heard, but is not too loud.
This should be monitored on a regular basis, and adjusted
dependent upon traffic level/volume inside the property. OTHER:
Who should be in charge of monitoring music levels
WPG/iHeart Media associates are note eligible for
throughout the day? Management team and Security. the sweepstakes.
Are the only songs available for customers to choose from
the ones on the CD sent from MOOD? Yes, you’ve created
your property’s playlist.
POST-PROMOTION:
When should all iHeart promotional items be taken down?
Close of business 12.24.
What does the property do with the tablet/stand when the
promotion is over? Place in safe/management office. More
information will be forthcoming.
Does the property need to complete an event recap in
OMNI? Yes.
Will corporate be providing properties with information to
include in an event recap? Yes.
Does any of the signage and/or floor clings need to be
saved? No.

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