Professional Documents
Culture Documents
Media Convergence
Media Convergence
Technological Convergence
linking of companies to media, creating ther forms of media associated with the
o
synergies, horizontally integrating different original product, to expand the potential
sections of the entertainment industry audience and saturate the market
Economic Convergence
" Media convergence is an ongoing process mazon controls several products other
A
by which previously distinct technologies than the original service for online
come to share tasks and resources... shopping.
changes how media is both consumed
and produced."
edia
M 5 types of media convergence
onvergence
C
Harry Potter games
Cultural convergence
Organic convergence
Example
Global Convergence