Group/Team no: G28/T17

TITLE OF PROJECT REPORT

A MINI PROJECT REPORT

Submitted by

Group/Team No: G28/T17

SHIKHAR GUSAIN – 2210990820

SHAURYA THAKUR -2210990817
SHIBAM HALDER – 2210990818
SHAURYA GUPTA - 2210990816
in partial fulfilment for the award of the degree

of

BACHELEOR OF ENGINEERING

in

COMPUTER SCIENCE & ENGINEERING

CHITKARA UNIVERSITY

CHANDIGARH-PATIALA NATIONAL HIGHWAY

RAJPURA (PATIALA) PUNJAB-140401 (INDIA)

01 MAY, 2023

Front End Engineering-I 22CS004

 Group/Team no: G28/T17

TABLE OF CONTENTS
Sr.no Section Page
no
1.
INTRODUCTION 03

2. PROBLEM STATEMENT 04
3. TECHINAL 06
DETAILS
4. KEY FEATURE 07
5. PROJECT 08
HIGHLIGHTS
6. CONCLUSION 13
7. REFERENCES 14

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1 Introduction
• SEO (Search Engine Optimization) is the practice of optimizing a website to improve its
visibility and ranking in search engine results pages. In today's digital age, having an
online presence is essential for any business or individual, and creating a website is a key
step towards achieving this goal. However, just having a website is not enough; it's
equally important to ensure that your website is SEO-friendly so that it can be easily
discovered by your target audience.
• An SEO-friendly website is designed to be easily crawled and indexed by search engines,
making it easier for them to understand the content and context of the website. This allows
search engines to rank the website more accurately and present it to users who are
searching for relevant information. An SEO-friendly website should also provide a
positive user experience, with fast loading times, easy navigation, and engaging content
that keeps users on the site for longer periods of time.
• Creating an SEO-friendly website involves a variety of techniques and strategies, such as
optimizing on-page elements like title tags, meta descriptions, and headings,
• using keywords and phrases strategically throughout the content, building quality
backlinks from other websites,
mobile-friendly and responsive.

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 Group/Team no: G28/T17

2. Problem Statement
• The problem with many websites today is that they are not optimized for search engines,
which makes it difficult for them to rank well in search engine results pages. This is a
significant issue because most people use search engines like Google to find information
online, and if your website doesn't appear on the first page of search results, it's unlikely
that potential customers will find it. This lack of visibility can have a negative impact on
businesses, as they may miss out on potential traffic and revenue.
• To address this problem, the goal of this project is to create an SEO-friendly website that
is optimized for search engines, provides a positive user experience, and ultimately drives
more traffic and conversions. This will involve conducting research into best practices
for SEO, analyzing competitors' websites, and implementing strategies such as optimizing
on-page elements, using keywords and phrases strategically, building quality backlinks,
and ensuring the website is mobile-friendly and responsive. The success of the project
will be measured by improvements in the website's search engine rankings and traffic
metrics.
• The website may lack high-quality and relevant content that satisfies the searchers' intent,
leading to poor user engagement and high bounce rates.
• The website may have poor keyword research and targeting, leading to irrelevant or low-
traffic keywords being used in the content, meta tags, and URLs.
• The website may have a low number and poor quality of backlinks, which is an important
ranking factor in search engine algorithms.

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3.Technical Details

• HTML: HTML is the foundation of any website and the most basic building block of all
web pages. It is essential to ensure that the website's structure is correct and easily
understandable by search engines.
• CSS: Cascading Style Sheets (CSS) are used to control the layout and presentation of web
pages. It is essential to ensure that the website's layout is responsive and mobile-friendly.
• JavaScript: JavaScript is a programming language used to create interactive web pages.
It can be used to enhance user experience and make websites more engaging, but it should
be used sparingly and with care.
• Mobile optimization: Mobile optimization is critical in today's mobile-first world, and the
project can include details on how to optimize the website for mobile devices, such as
using responsive design, optimizing page load speed, and creating mobile-friendly
content.

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 Group/Team no: G28/T17

4. Key features
• User-friendly design: A user-friendly design is essential to creating an SEO-friendly
website. The design should be easy to navigate, aesthetically pleasing, and accessible on
all devices, including mobile devices.
• Fast loading speed: Fast loading speed is a critical ranking factor for search engines and a
key feature of an SEO-friendly website. The website should load quickly on all devices to
improve user experience and search engine rankings.
• Keyword research and targeting: Keyword research and targeting are crucial to creating an
SEO-friendly website. The website should be optimized for the right keywords and phrases
that are relevant to the user's search intent.
• Analytics and tracking: Analytics and tracking are essential features of an SEO-friendly
website. The website should have tracking tools like Google Analytics to monitor traffic,
engagement, and conversions and make data-driven decisions to improve the website's
performance.
• Link building and off-page optimization: Link building and off-page optimization are
important features of an SEO-friendly website. The website should have high-quality
backlinks from relevant and authoritative websites and use social media and content
marketing to improve visibility.
• On-page optimization: On-page optimization involves optimizing individual web pages to
improve their visibility
and ranking in search engine results pages. This can include optimizing page titles, meta
descriptions, headings, images, and other HTML elements.
• Mobile optimization: Mobile optimization is critical in today's mobile-first world. The
website should be optimized for mobile devices, such as using responsive design,
optimizing page load speed, and creating mobile-friendly content.

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 Group/Team no: G28/T17

5. Project Highlights

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 Group/Team no: G28/T17

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 Group/Team no: G28/T17

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 Group/Team no: G28/T17

6.Conclusion

• The importance of search engine optimization is primarily the fact that it improves the
visibility of your website. In modern business, visibility is everything if you want to go
ahead. People have to be able to find you and this is not an easy task, having in mind
the number of competitors, i.e. those who want to be positioned for the same keywords.

• When you understand the importance of visibility, you will be able to understand how
this reflects to your business. Starting from the number of visits to your website, which
is the first to improve once you increase visibility, you will see how other aspects of
business are affected, such as sales, reputations, etc.

• If the opportunities SEO offers are missed out on you will be missing on significantly
in terms of the three factors – publicity, exposure and revenue.

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7 REFERENCE

• https://youtu.be/7VwmgpcDs9Y

• https://youtu.be/hKB-YGF14SY

• https://youtu.be/Edsxf_NBFrw

Front End Engineering-I 22CS004