CONCEPT NOTE

TITLE: TRADE FAIR: A Marketing and Partnership Approach for Cooperatives

LOCATION: NCR

AMOUNT REQUESTED: Php 169, 730.00

A. SITUATIONAL ANALYSIS

Good Neighbors International Philippines implements community development programs

by supporting the self-sufficient and sustainable development of a community through
various projects which includes Income Generation. The objective of the Income
Generation program is to build economic capacity and stability that will contribute to the
overall increase of families’ economic condition. The program focuses on needs-based
livelihood projects. Presently, there are 7 community development project areas with
savings groups that are engage either in pure savings or with livelihood component such as
rice retailing, farming, food processing, fish processing, livestock raising and handicrafts
making.

Savings group for every community development project areas are sporadic and produce
products in a small scale capacity which is sometimes per order basis or client dependent.
Access to a wider market scope is limited and if there is a demand the group cannot sustain
or comply with the volume. Product quality is also a problem in competing with similar
products in the market.

As a sustainability mechanism and to achieve economy of scale, Good Neighbors

International Philippines organized the various savings group to form a municipal level
cooperative. Through the cooperative, production and market access will be enhanced.
However, there are challenges that the cooperatives will have to address such as capturing
customer segments, access to product development services, government programs, export
market and partnership with various organizations.

The Department of Trade and Industry (DTI) in partnership with various organizations and
agencies conducts national trade fair yearly. It aims to help expand the presence of
MSMEs in the domestic market, showcase and mainstream their products as well as a
venue for meeting product development consultants and potential buyers for domestic and
export market. Aside from DTI, there are also other organizations that sponsor trade fair
and exhibit for MSMEs.

B. GOAL: To mainstream market competitive products of Cooperatives and establish

partnership with buyers and service providers.

Objectives:
1. Access to market and product development consultants/services.
 2. Establish partnership with Government agencies, buyers, SE and other organizations.
3. To produce and market competitive products.
C. RELEVANCE OF THE ACTIVITY WITH GN’s WORKS

Achieving the goal and objectives of the activity will support accomplishing Good
Neighbors Strategic Objective and Outcome.
SO 7 People achieve economic empowerment through solidarity and
cooperation
Outcome 7.1 Social Economy for people is promoted

Social economic organizations are market competitive

For sustainable social economic organizations, it must have self-

sustaining power as an enterprise. The business capacity of the
social economic organization is defined by a variety of expertise and
Intermediate experiences according to its business field: financial access to procure
outcome 7.1.2 the necessary capital, management capacity on production,
distribution and sales, and network with other partners. However, it is
not easy for new social and economic organizations to equip all the
necessary expertise for the business operation. Therefore, we, as a
supporter and partner, will endeavor to support social and economic
organizations to become self-reliant and work together to create a
more favorable environment for them.

D. MONITORING AND EVALUATION

Outcome Output
# of products link with market
# of Government agencies & other
organization established partnership
# of MOU/Contract signed
% Increase in Sales
# of products improved
Activities
1.Coordination with CDPs
Cooperatives
2. Coordination with Trade Fair
organizers
3. Product Development
4. Production
5. Product photography, Brochure
layouting and printing
6. Consolidation
7. Participation in the Trade Fair
8. Monitoring and Evaluation

E. PARTICIPANTS
GNIP Head Office GNIP Partner Cooperatives Total
2 6 8

F. DURATION
April to December 2020
 G. PROJECT BUDGET AND SCHEDULE

Schedule of Activities
Activities Activity Schedule

Apr May Jun Jul Aug Sep Oct Nov Dec

1.Coordination with
CDPs
2.Coordination with
Trade Fair organizers
3. Product
Development
4. Production
5. Product
photography,
Brochure layouting
and printing
6.Product
Consolidation
7.Participation in the
Trade Fair
8.Monitoring and
Evaluation

Budget Distribution
Activities Budget Calculation Total
1.Coordination with CDPs c/o GNIP phone -----
2.Coordination with Trade Fair
organizer
Php1,000 x 4 months = Php 4,000.00 Php 4,000.00
 Transportation, Fuel, Meals

3. Product Development c/o Cooperative ------

4. Production
5. Product photography, brochure
layouting and printing
6.Product Consolidation
 Payment for the products @
250 pcs x Php 200.00
 Product transportation and
Hauling (Forwarding services,
fare and fuel)
7.Participation in the Trade Fair
 Transportation
1. Tingloy to HO (vv)
2. Hagonoy to Ho (vv)
3. Gigmoto to HO (vv)
4. Guiuan to HO (vv)
5. Prieto Diaz to
HO(vv)
6. Laak to HO (vv)
7. HO to TF venue (vv)
c/o Cooperative ------
500 pcs x Php 20 =Php 15,000.00 Php 15,000.00
250 pcs x Php 200= Php 50,000.00 Php 50,000.00
Php 1000 x 6 CDP = Php 6,000.00 Php 6,000.00
1000 x 1 pax =Php 1,000.00
1000 x 1 pax= Php 1,000.00
7000 x 1 pax = Php 1,000.00
7000 x 1 pax= Php 7,000.00
Php 29,000.00
7,000 x 1 pax= Php7,000.00
7,000 x 1 pax =Php 7,000.00
1,0000 x 5 days =Php 5,000.00
  Meals
1. Trade fair Php 420 x5 days x 8 pax =Php16,800.00 Php 16,800.00
 Accommodation Php 1500 x 5 days 2 rooms = Php Php 15,000.00
15,000.00
 Booth Rental Php 10,000 = Php 10,000 Php 10,000.00
 Tarpaulin 3 pcs x Php 500= Php 1,500.00 Php 1,500.00

 Booth decoration and other Php 2,000.00 Php 2,000.00

materials
 Hauling of products (van Php 5,000.00 Php 5,000.00
rental) vice versa
8.Monitoring and Evaluation -------- ------
Subtotal Php 154,300.00
Contingency (10%) Php 15, 430.00
TOTAL Php 169, 730.00

H. ROLE OF GNIP, FIELD OFFICE and COOPERATIVES

GNIP HO/GNIP Field Office/Cooperative Contribution / Role
GNIP HO 1. Coordination with Trade Fair Organizer 
2. Coordination with GNIP Field offices
3. Consolidation of products
4. Provide funds for trade fair preparation and
participation
5. Product photography, Brochure layouting and
printing
6. Coaching and mentoring
7. Monitoring and evaluation
1. Coordination with cooperative
GNIP FO
2. Coordination with GNIP HO
3. Assist in product consolidation and transportation
4. Coaching and Mentoring (cooperative)
5. Product development skills training
Cooperative 1 .Production and quality control of products
2. Hauling of products
3. Coordination with GNIP FO
4. Sell and promote products during trade fair

I. SUSTAINABILITY
For sustainability of the activity, a virtual and physical store will be established to cater all
the products and make it readily available to existing and target customers. Separate activity
will be made for the virtual and physical store establishment. Income Generation department
will coordinate with Resource Mobilization and PHL department for the virtual store to link
 it with GNIP website and Facebook account. A thorough study and preparation will be made
for physical store establishment since this will be a form of Social Enterprise.

J. PERSON IN CHARGE

Name VINCENT V. FLORES/Enterprise Coordinator

Contact(email/mobile) 09213787531/vincentflores@goodneighbors.ph