BS Plan Revised.

ASSEMBLYWOMAN FELICITA G.
BERNADINO MEMORIAL TRADE SCHOOL

Specialized Subject/Business Enterprise Simulation/2022-2023
Mr. Kamote
A Portfolio Submitted in Partial Fulfillment of the Requirements for
Business Enterprise Simulation
Prepared by:
Arrubio, Raycel M.
De Geron, Naomer S.
Gabonada, John Ivan S.
Madriaga, Eric
Alejandre, Prancine
Canabe, Christine Marie Joy
Castillo, Karla C.
Del Rosario, Princess Marriane
Molino, Trisha Mae M.
Ocba, Mhae
12 ABM - 2

Submitted to:

Anna Lisa S. Bayrante
ABM/BES Teacher
July, 2023
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ASSEMBLYWOMAN FELICITA G. BERNADINO MEMORIAL TRADE SCHOOL
CHAPTER I. BUSINESS CONCEPT
INTRODUCTION
The fries products that the competitors recently selling in the market, are all the
same and traditional, it just varies on its flavor, but, there is a difference between a
regular fries to the Mr. Kamote’s fries. The regular fries are made from potato, while the
business product is made from sweet potato. It is cheaper than regular one and have
more health benefits, because, sweet potato is a great source of fiber, vitamins, minerals,
can enhance brain functions, support healthy vision and immune system. That is why, the
product name Mr. Kamote really fits in the market and can get a lot of customers,
especially young children, teenagers, or adults can be convinced that kamote fries is
much better. Because, aside from eating junk food, which is the fries, consumers also eat
a healthy one at the same time. Commercial production of sweet potato is highly
profitable and it’s a great way for making good profit. The business has the right target
market and provide or produced delicious and a good quality food. There are so many
competitors when it comes to a fries product, but, the business product’s uniqueness from
other ordinary fries is the key for the business to have customers and gain profit.
According to International Foundation for Gastrointestinal Disorders (IFFGD),
sweet potatoes contain the sugar raffinose, which when consumed in excess can cause
bloating. It belongs to the family of oligosaccharides, which our digestive system is
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unable to process. In the intestines, raffinose is converted to gas such as hydrogen a
carbon dioxide
(CO2). Cassava can result in cyanide poisoning because to the natural poisons it contains,
and its higher calorific value makes it more likely to induce weight gain and cardiac
disorders. Other possible adverse effects include headache, nausea, vomiting, exhaustion,
and nerve damage. But, in order to reduce the gas production from raffinose, The Mr.
Kamote will be cooking sweet potato that contain raffinose, for a longer period of time.
This breaks down the complex sugars into simpler ones that are easier to digest. One way
that the company will solve the issue is by also soaking the cassava overnight before
cooking them to further reduce the levels of raffinose. And The company will make sure
that the cassava will be processed properly before consumption to reduce the risk of
cyanide poisoning. Peeling, soaking, and boiling the cassava can reduce the cyanide
content significantly. And, the Mr. Kamote will not use an over ripe cassava, as the
cyanide levels increase as the cassava ages. To avoid weight gain and cardiac disorders
caused by the higher calorific value of cassava,the company recommended to consume
cassava in moderation and combine it with a balanced diet and regular physical activity.
The Mr. Kamote main objective is revenue growth: One of the company's
primary objectives is to increase revenue and profitability. The business will set a
revenue growth objective by increasing sales, expanding its customer base, or introducing
new menu items to attract more customers. The company would like to give attention to
the Customers' satisfaction, a key objective for the business is to maintain or improve
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customer satisfaction. This can be achieved by using high-quality ingredients, preparing
fries
consistently, providing excellent customer service, and responding to customer feedback.
One of the objectives of the company include cost reduction, or to reduce costs
without compromising quality. We are planning on doing this by improving efficiency in
the production process, optimizing the supply chain, or reducing waste. One of the crucial
factors the company consider as an objective is the brand recognition: the business will
set a branding objective by increasing its visibility and building a strong brand identity by
developing a unique and memorable brand, using social media to reach a wider audience,
or partnering with other businesses to promote the brand. And as for the last objective of
Mr. Kamote business, the company will also focus on the ways to achieve expansion: the
Mr. Kamote business is planning to set an expansion objective by opening new locations
or entering new markets by conducting market research, identifying target demographics,
and developing a strategic growth plan.
To conclude, the product is profitable since the target market is those people,
who is picky eater but needs healthy food that can be converted into energy of the body.
Those
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picky eaters are rarely eaten vegetables that’s why the business introduced the kamote
fries, aside from eating junk food, which is the fries, consumer also gets a healthy benefit
as
sweet potato contains benefits like fiber, vitamin, and minerals. The kamote fries will be
sold and offer to schools from elementary to high school. Even though kamote fries have
many health benefits to people, there is also issues that should not be ignored like, over
eating sweet potato can make a body bloated, and can also trigger weight gain and
cardiac disorder due to its higher calorific value.
VISION
We are dedicated to the uncompromising quality of our food, service, people,
and profit through a shared dedication to excellence while providing great care for our
customers and workers.
MISSION
To satisfy and nourish our customers with delicious, healthy, high-quality food,
and exceptional service at a reasonable price.
PRODUCT DESCRIPTION
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Discover the delicious and nutritious world of our business product's sweet
potato fries! Packed with essential vitamins such as beta carotene, vitamin C, and
potassium, as well as plenty of fiber and antioxidants, these fries not only taste great but
also support a healthy gut and brain, and protect your body from harmful free radicals.
By including beta carotene, our sweet potato fries are also an excellent way to
maintain healthy vision and support your immune system. And with their easy
preparation
method, you can enjoy the health benefits and mouth-watering taste of sweet potato Fries
in just a few simple steps.
But that's not all - our sweet potato fries are also affordable, offering more
value
for your money compared to regular fries. With a variety of delicious flavors to choose
from, including salt, cheese, barbecue, sour and cream, and even a spicy chili barbecue
for those who like a little kick, our sweet potato fries are sure to satisfy your taste buds
and keep you coming back for more. Try them today and experience the perfect
combination of flavor and nutrition!
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CHAPTER II. MARKET ANALYSIS
TARGET MARKET
Mr. Kamote's target market is applicable for every teenager’s age ranging from
13 to 18 years old. This specific market is the chosen target market of the company since,
they are the ones who usually a fast-food person and craving for fries as snacks. Sweet
potato fries are under the category of hyperpalatable food, which activate the reward
center of the brain and cause the production of feel-good chemicals like dopamine. These
chemicals can cause people to experience cravings all the time and develop an addiction.
Mr. Kamote fries can be placed anywhere in schools, parks, mall, streets, and
public markets. The places indicated are the locations where the target market and
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potential customers can be seen. In schools, the potential customers that the company will
gain sales and profits from selling kamote fries, are the students, teachers, and workers.
While, in parks, and streets, are the young children. And lastly, in mall and public
markets, are mostly teenagers and adults.
MARKET DEMAND AND ACCEPTABILITY
The market demand and acceptability of Mr. Kamote can be attributed to
several
factors, including our unique Selling Proposition: The flavored kamote fries are the
brand's
unique selling proposition. The variety of flavors makes the Mr. Kamote fries stand out
from traditional fries, which is appealing to customers who want to try something new.
Also, competitive Pricing: Mr. Kamote offers its fries at competitive prices, making them
accessible to a wider range of customers. And lastly, Location: The location of Mr.
Kamote will play a significant role in its success. The brand's future outlets are typically
will be located in busy areas such as malls, cinemas, and theme parks, making them
easily accessible to customers.
The survey respondents are made up of 46.3% male and 53.7% of female. The
survey was answered by 97 respondents, mostly answered by 17 years old with a
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percentage of 47.4%, followed by 18 years old with a total percentage of 27.8% and
followed by other age groups from 14-16 years old.
Survey Extremely Very Somewhat Not So Not at all

Questionnaires Likely Likely Likely Likely Likely
(5) (4) (3) (2) (1)
1. Do you
often eat
fries?
2. Have you
tried sweet
potato fries?
3. If the
Kamote
fries were
available
today,
would you
be to buy
the product?
4. How
innovative
is the
product?
5. Do you
often store
that sells
fries made
out of
Kamote?
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6. How likely
are you to
replace your
current
product
with my
product?
7. The price of
the product
is 15 pesos,
how would
you rate the
value of
money for
the product?
8. Would you
recommend
this product
to your
family,
friends, and
colleagues?
9. What are the things that you would like the most about this new product?
10. What are the things that you would like to improve in this new product?
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CHAPTER III. STRATEGIC PLAN
COMPANY HISTORY
Mr. Kamote is a young and exciting food business that was started just last
month by a group of friends who are passionate about creating delicious and healthy
snacks. The company's primary product is sweet potato fries, which are made from
locally sourced sweet potatoes and prepared using a unique and well-preserved
ingredient.
The idea for Mr. Kamote began when the founders realized that there was a
growing demand for healthier snack options in their local community. They noticed that
while there were plenty of fast-food restaurants offering traditional French fries, there
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were very few options for people who wanted something that was both delicious and
nutritious. After experimenting with different recipes and cooking methods, the founders
of Mr. Kamote finally perfected their sweet potato fries recipe.
SWOT ANALYSIS
STRENGTH
Mr. Kamote fries have many strengths that can contribute to their success in the
market. One strength is their high nutritional value, as they are made from sweet
potatoes, a healthy ingredient rich in fiber, vitamins, and minerals. This can appeal to
health-
conscious consumers and be a unique selling point for the product. Kamote fries can also
be produced using sustainable farming practices, which can appeal to environmentally
conscious consumers and contribute to a positive brand image. In addition, their cultural
significance as a popular Filipino snack can create a strong emotional connection with
consumers and contribute to brand loyalty. Kamote fries can also be made available in a
variety of locations, from street food stalls to supermarkets, increasing their visibility and
accessibility to a wide range of consumers. Finally, the versatility of sweet potatoes
allows for innovation and differentiation in the product line. Overall, these strengths
make Kamote fries a promising product in the market.
WEAKNESSES
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One significant weakness in the SWOT analysis of kamote fries is its limited
appeal to a broader market. While there is a growing trend towards healthier eating and a
demand for alternative snack options, not all consumers are familiar with or interested in
sweet potato fries. Some consumers may prefer traditional French fries or other snacks
that they are more familiar with, which could limit the market potential for kamote fries.
Another weakness of kamote fries is their availability in certain regions. Sweet
potatoes are not universally grown or consumed, and the availability of kamote fries may
be limited to certain geographic areas. This could limit the product's market potential,
especially if consumers in other regions are not aware of or interested in sweet potato
fries.
Additionally, kamote fries may face some challenges in terms of production
and distribution. As a relatively new product, there may be limited knowledge and
infrastructure for the production and distribution of kamote fries, which could lead to
issues with consistency and availability.
Overall, while kamote fries have a unique and appealing position in the market
as a healthier snack option, their limited appeal and availability, as well as challenges in
production and distribution, represent significant weaknesses in the SWOT analysis.
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Producers of kamote fries will need to address these weaknesses by increasing awareness
and education of the product, expanding its availability, and improving production and
distribution processes to reach a broader market.
OPPORTUNITIES
Since that it is a novel product in the sector of selling fries, Mr. Kamote has a
fantastic opportunity on the market. Consumers can benefit from more than just Mr.
Kamote's originality. However, the flexibility that is required to pique customers' interest
in offering criticism of the product may as well have a significant impact when critics
recognize and value favorable comments. Our target demographic can be more broadly
defined by promoting on popular advertising platforms like Facebook, Instagram,
TikTok, Twitter, and many others. We may associate and work together with influencers
who can influence individuals regardless of their age or gender because we live in a
technologically advanced society. The company's brand name carries it through the
decades, and there is plenty proof of this. Today Mr. Kamote introduces himself as the
owner of a tiny company with a big goal that may provide inspiration and opportunity.
Mr. Kamote's branding exudes humility, which is both a strength and an opportunity for
the fundamental mission and success vision.
THREATS
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Kamote fries, also known as sweet potato fries, have become increasingly
popular in recent years as a healthier alternative to traditional French fries. However, like
any food product, there are potential threats that could affect the success of kamote fries
in the market.
One major threat for Mr. Kamote is the competition from other healthy snack
options. As the trend towards healthier eating continues, more companies are introducing
alternative snack options that appeal to health-conscious consumers. This includes
products like kale chips, vegetable crisps, and other vegetable-based snacks. The
increasing
availability and diversity of these alternatives may make it harder for kamote fries to
stand out in the market. Another threat for Mr. Kamote is the potential for negative
publicity. If there were to be any incidents of food contamination or recalls associated
with kamote fries, it could harm the brand's reputation and consumer trust. Additionally,
negative reviews or social media comments could spread quickly and damage the
product's image, making it difficult to regain customer loyalty.
Finally, the availability and price of the raw materials needed to produce
kamote fries could be a threat. Sweet potatoes are a seasonal crop and their availability
can be affected by weather conditions or other external factors. If the supply of sweet
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potatoes were to be disrupted, it could affect the production of kamote fries and
potentially result in increased prices for consumers.
In conclusion, while Mr. Kamote have a unique and appealing position in the
market as a healthier snack option, there are potential threats that could impact the
product's success. These include competition from other healthy snacks, negative
publicity, and availability and price of raw materials. To mitigate these threats, it will be
important for Mr. Kamote producers to stay aware of the market trends, maintain a focus
on quality and safety, and ensure a reliable supply chain for raw materials.
PESTLE FACTORS
POLITICAL
There are some factors that will affect the Mr. Kamote in terms of political and
government. So, it is really important for the company to find how the upcoming
legislations can affect the business activities because, there are times where it can lead to
a risk and a major loss of revenue. The first example of this factors that might affect Mr.
Kamote, is when the business imports or trades raw materials for its production, which is
sweet potato and its some ingredients. The company should choose a country who
focuses on agriculture like Japan, but offers cheap price and meets the quality so, it can
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be a benefit for the company since, the costs of operation and production is not that
expensive, which can cause to higher profit and revenue. But, why do Mr. Kamote have
to import sweet potato? To prevent adverse risks that we can experience with our local
supplier, Mr. Kamote wants to import sweet potatoes, among other things. The
company's goal is to continue supporting more local farmers by highlighting and
recognizing them. It might also play a role in developing a more affordable product that
appeals to buyers and investors. It is a terrific way to support the demand and supply of
Mr. Kamote's needs and backup plan.
Then, if Mr. Kamote company became huge and successful. It should build a
foundation where donations or charities are given. Because, it can help the business to
lessen its tax to the government. The statement talks about the benefits of the company
with the foundation to lessen tax, but sometimes a good effect has the opposite. For
example, a rise in income tax will lower the consumer's income. This implies that
individuals will have less money to spend on goods and services, which will lessen or
lower
demand and sales revenues for Mr. Kamote company. With reduced revenue, Mr.
Kamote company might not be able to invest in new equipment or other financial projects
for growth and expansion. If demand keeps declining, the business may run out of cash
and close its door.
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ECONOMIC
Mr. Kamote can be analyze positively using the PESTLE framework in terms of
its economic impact. By using locally sourced and renewable ingredients, Mr. Kamote
fries can keep production costs low and maintain a stable supply. Furthermore, the
increasing demand for healthy and sustainable snack options can lead to market growth
for Mr. Kamote. Companies can price Kamote fries competitively, and by promoting its
nutritional and sustainable benefits, can even command a premium price. However, the
snack food market is highly competitive, and Mr. Kamote may face competition from
other healthy snack options. Companies must differentiate their product and emphasize
its unique benefits to stand out in the market. Mr. Kamote also comply with food safety
regulations and standards, which can increase production costs, and companies must be
aware of trade regulations or tariffs that may affect import and export. While Mr. Kamote
can contribute to local economies by providing employment opportunities and supporting
local agriculture, economic instability, such as changes in exchange rates or inflation, can
affect the cost of production and market demand for Kamote fries. Therefore, the use of
technology, such as modern equipment and online marketing, can improve efficiency,
reduce production costs, and increase the visibility and accessibility of Mr. Kamote to
consumers. Overall, Mr. Kamote can have a positive economic impact on employment,
local agriculture, and market growth, which companies can maximize by addressing
pricing, competition, regulation, economic stability, and technology.
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The business should eliminate some wasteful expenses in order to sustain profit
margins during inflation. Analyzing the cost structure is one technique to find these
unneeded expenses. Limit expenditure to areas that directly improve profit margins by
separating the variable production costs from the fixed expenses and identifying the costs
that directly affect growing earnings. In addition, increasing production and efficiency is
another strategy for combating inflation. This will enable them to serve more clients,
which will boost revenue while also helping to reduce costs. And, if the cost of items is
steadily growing due to inflation, Mr. Kamote Company may be able to save costs by
storing up on raw materials and purchasing in bulk.
SOCIAL
Mr. Kamote fries can have a positive impact on society by contributing to
public health and well-being, creating employment opportunities, supporting local
agriculture and communities, and preserving cultural heritage. Sweet potatoes, the main
ingredient in Kamote fries, are a healthy and nutritious food source that can help promote
healthy eating habits. The production and sale of Kamote fries can also create
employment opportunities,
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particularly in rural areas where sweet potatoes are grown. Sourcing sweet potatoes from
local farmers can promote sustainable farming practices and help support local
economies.
Kamote fries are a popular Filipino snack that can help preserve and celebrate
the country's culinary heritage. Additionally, the production and promotion of Kamote
fries
can be used as a platform to educate consumers about sustainable agriculture, healthy
eating habits, and the importance of supporting local communities and economies. With
its accessibility and potential positive impact, Kamote fries can help promote food
diversity and accessibility, particularly in areas where healthy snack options may be
limited. By taking a socially responsible approach, the production and promotion of
Kamote fries can contribute to improving the well-being of consumers, farmers, and
communities.
TECHNOLOGICAL
Social networking is one of the various methods we may promote our goods.
Nowadays, social media is a significant platform, and many businesses use it to advertise
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their products online. A business or its goods can advertise on Facebook, Instagram, and
other social media sites. Advertising on radio and television is also an option because it's
one way to get the word out about the product and boost its popularity. All entrepreneurs
will benefit immensely from technology because it helps in a variety of ways, including
informing the public and demonstrating the type of product we want to launch onto the
market. Also, as technology advances slowly year after year, it provides opportunities for
entrepreneur. As technology becomes more prevalent and practically everyone owns a
device, it opens up opportunities for business owners. One such potential is the ability to
advertise on social media.
LEGAL
Laws are always present when starting a business or expanding an existing one.
For example, consumer protection laws are crucial to every business owner because
customer health is always a top priority and no one wants to receive bad reviews. Equally
important are laws pertaining to employees’ health and safety because neither employers
nor employees want unsafe working conditions. Always put first in everything are
people's
health and safety. Obviously, having a business entails developing advertisements to
advertise the services it provides. If laws continue to exist, everyone should exercise
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caution regarding whether or not something is copyrighted since they may bring legal
action against anyone who does not do so.
Furthermore, permits are required before launching a business, such as a
business permit. How does it matter? The business permit can be thought of as a
"permission to operate" inside that particular area because it is a crucial compliance
document that grants and permits a business to lawfully function and do business in the
area in which it is registered. In order to avoid potential consequences, including fines,
penalties, and business closure, registered enterprises should not be operating without an
up-to-date business permit.
The Business Permit is a tool used by Local Government Units (LGUs)—
barangays and municipalities monitor and keep tabs on all enterprises operating within
their area of control. The fee for not registering the business is at least P20,000.00. One
of the permits that must be obtained is a business permit, and if you can't get one of
those, laws will always be in place.
ENVIRONMENTAL
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Mr. Kamote's fries can have a positive impact on the environment when
produced using sustainable farming practices. By promoting crop rotation, organic
fertilizers, and natural pest control methods, Kamote fries can reduce the environmental
impact of production. Sweet potatoes are a renewable resource that can be grown year
after year, which reduces the need for non-renewable resources and can promote
sustainable land use. The packaging materials used for Mr. Kamote can be made from
recycled materials or be recyclable, reducing waste and promoting a circular economy.
Modern technologies and equipment can be used to reduce energy consumption during
the production of Mr. Kamote's fries, reducing the carbon footprint and promoting energy
efficiency. Sourcing sweet potatoes from local farmers can reduce transportation
emissions and support local economies while promoting sustainable agriculture practices.
Companies that produce Kamote fries can prioritize environmental stewardship by
implementing sustainability initiatives, supporting conservation efforts, and reducing
waste and pollution. Overall, Mr. Kamote can contribute to a healthier and more
sustainable future by promoting renewable resources, recycling, energy efficiency, local
sourcing, and environmental stewardship.
CHAPTER IV. MANAGEMENT PLAN
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OWNER AND CAPITAL, TYPE OF OWNERSHIP
Mr. Kamote can have a complete autonomy over the business, by running it as
a sole proprietorship. This gives the ability to make efficient decisions without the need
for consultation with others. As the sole owner, the Mr. Kamote can easily manage
finances and personal assets.
Moreover, sole proprietorships have minimal legal requirements and
registration costs, which translates to time and cost savings for Mr. Kamote. This
business structure also offers the flexibility to adapt to changing market conditions and
customer needs, allowing Mr. Kamote to remain competitive.
By operating as a sole proprietorship, Mr. Kamote can establish a personal
connection with their customers. This fosters, brand loyalty and increases sales over time
since, the business starting to provide customer a value of product. The business wants a
dynamic method to create, expand and to be a well-known company by starting structures
through investment of time and knowledge. Independence aiming attracts competitors by
the uniqueness of principles that acknowledges the mission and vision. Quality over
quantity one of the objectives to serve and promote the company by establishing a market
that supplies the demands of business consumers beyond goal as a strategy that
enlightens
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and highlights the needs and wants of each individual. Provide and continue to grow the
business dreams.
ORGANIZATIONAL STRUCTURE
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PERSONNEL AND JOB DESCRIPTION
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CHAPTER V. MARKETING PLAN
PRODUCT
Sweet potatoes are a staple food in many cultures around the world, and they
come in a variety of colors and shapes. One of the most popular ways to enjoy sweet
potatoes is by frying them and coating them with batter, creating a crispy and savory
snack that can be enjoyed on its own or with a variety of dipping sauces. Mr. Kamote, is
a Filipino-style sweet potato fry coated with batter and served with various dipping
sauces.
Mr. Kamote is made by slicing sweet potatoes into thin strips and then coating
them with a batter made from flour, cornstarch, and spices. The sweet potato fries are
then deep-fried until they are crispy and golden brown. The result is a delicious and
satisfying snack that is perfect for any occasion. One of the best things about Mr. Kamote
is the variety of dipping sauces that can be paired with it. Here are four of the most
popular dipping sauces for Mr. Kamote:
Sour Cream: This classic dipping sauce is perfect for those who love a creamy
and tangy flavor. Sour cream is made from fermented cream and has a rich, smooth
texture that complements the crispy and slightly sweet flavor of Mr. Kamote.
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Cheese: For those who love a cheesy flavor, a cheese dip is the perfect choice.
The cheese dip can be made from a variety of cheeses, such as cheddar, mozzarella, or
even blue cheese. The creamy and salty flavor of the cheese perfectly complements the
crispy and slightly sweet flavor of the sweet potato fries.
Tomato Garlic Ketchup: A tangy and slightly sweet dipping sauce, tomato
garlic ketchup is a perfect match for the savory and slightly sweet flavor of Mr. Kamote.
Made from tomato puree, garlic, and vinegar, this dipping sauce has a bold and delicious
flavor that complements the crispy and slightly sweet flavor of the sweet potato fries.
Barbeque: A sweet and smoky dipping sauce, barbeque is a popular choice for
those who love a bold and flavorful sauce. Made from a combination of tomato sauce,
molasses, and spices, this dipping sauce has a sweet and slightly spicy flavor that
complements the crispy and slightly sweet flavor of the sweet potato fries.
For those who want to take the deliciousness of Mr. Kamote to the next level, a
cheese-coated version is the perfect choice. To make cheese-coated Mr. Kamote, simply
sprinkle shredded cheese over the sweet potato fries before frying them. The cheese will
melt and coat the fries, creating a crispy and cheesy snack that is sure to satisfy any
craving.
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In conclusion, Mr. Kamote is a delicious and versatile snack that can be enjoyed
on its own or with a variety of dipping sauces. With its crispy and slightly sweet flavor, it
is the perfect snack for any occasion. So why not try making your own Mr. Kamote with
your favorite dipping sauce today?
PRICING STRATEGIES
Mr. Kamote Fries is a new business venture that specializes in offering kamote
fries to customers. The business aims to provide customers with high-quality fries that are
delicious and affordable. In order to achieve this, a pricing strategy has been developed
that balances profitability with customer satisfaction.
The pricing strategy is based on several factors, including the cost of goods
sold, competition, value proposition, and profitability. The cost of goods sold will be kept
low by sourcing high-quality kamote from local farmers at a reasonable price, and
negotiating with suppliers to ensure the best possible prices for other ingredients such as
oil and seasoning. Competitors' pricing has been studied, and Mr. Kamote Fries will price
their kamote fries slightly lower than their prices, making the product more attractive to
price-conscious customers.
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The value proposition of Mr. Kamote Fries is unique and the pricing strategy
reflects that. Prices will be affordable enough to attract price-conscious customers but
high
enough to indicate that the business is offering a premium product. The business aims to
achieve a profit margin of 50% on each serving of kamote fries, and costs & pricing
strategy will be constantly monitored to ensure that this margin is achieved. To conclude,
Mr. Kamote will be selling it 24 pesos following the attained mark up of 50% for every
serving
PLACE
Mr. Kamote strategically positions its business establishment between two prominent
locations, namely SM Marilao and AFGBMTS, encompassing an exceptional area that
effectively caters to its target market. The selection of this location is particularly
advantageous as it is in close proximity to educational institutions, allowing Mr. Kamote
to conveniently attract consumers who frequently commute to and from school.
Moreover, the store's placement along a highly frequented commuter route and the
busiest road in the area ensures maximum visibility to potential customers who express
interest in purchasing from Mr. Kamote. To optimize customer attraction, it is imperative
for Mr. Kamote to create an appealing and easily identifiable storefront, enhancing the
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overall aesthetic appeal and ensuring seamless discoverability for increased foot traffic
and customer engagement. By strategically positioning itself in such a manner, Mr.
Kamote can effectively capitalize on its location to maximize customer reach and drive
business growth.
To be market competent and progressive business that desire the quality service
and product we are confident to put the store in a different modern complex store that can
be serves on carts and food trucks that goes beyond limited area. And also, to perform of
our duty, it would define the strengths and opportunity that let us innovate and improve to
manage the business by having the ideas of costumer and consumer that has a great value
that affects development of the consistent study.
PROMOTIONAL STRATEGIES
Mr. Kamote will leverage social media platforms strategically to enhance product
visibility and expand its customer base. The utilization of social media aligns with the
prevailing consumer behavior, as a substantial majority of individuals actively engage
with platforms such as Facebook. By leveraging these platforms, Mr. Kamote aims to
establish brand awareness and stimulate positive word-of-mouth referrals among a
diverse audience. The influential power of social media allows Mr. Kamote to directly
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engage with customers, facilitating efficient communication and fostering opportunities
for product inquiries, negotiations, and addressing any related queries. This approach
empowers Mr. Kamote to capitalize on the potential of social media as a powerful tool
for customer outreach and relationship management.
By leveraging the potential of social media, Mr. Kamote can effectively highlight the
numerous advantages of its product across various scenarios, employing captivating
visuals and compelling messaging techniques to captivate the attention of the intended
target market. Additionally, Mr. Kamote will consistently provide timely updates to its
followers regarding new product launches, special offers, and enticing discounts, thereby
cultivating a sense of exclusivity and urgency among its customer base. Through strategic
utilization of social media, Mr. Kamote aims to establish a strong online presence and
position itself as a leading brand in its industry, effectively leveraging the power of
digital platforms to engage, attract, and retain customers.
SALES FORECAST/PROJECTED SALES VOLUME
CAPITAL: Php 350,000
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For the year of 2023
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CHAPTER VI. OPERATIONAL PLAN
EQUIPMENT AND TECHNOLOGY PARTNER
Starting a kamote (sweet potato) fries product business requires some essential
equipment and technology to ensure efficient production and quality output. Here's a list
of equipment and technology commonly used in such businesses:
Packaging Equipment: Depending on your packaging preferences, you may need
equipment like sealing machines, pouch fillers, or labeling machines to package the sweet
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potato fries for sale. Consider packaging materials that maintain product freshness and
appeal to customers.
Refrigeration Units: If you plan to offer frozen or refrigerated sweet potato fries,
you'll need commercial refrigeration units to store and preserve the product before
distribution.
Online Presence: Establishing an online presence, such as a website or social
media accounts, can help promote your kamote fries business, attract customers, and
facilitate online ordering and delivery services.
Remember to comply with local regulations, obtain necessary permits and
licenses, and prioritize food safety and hygiene practices in your business operations.
Additionally, consult with industry experts or local business development agencies for
guidance on specific equipment and technology requirements tailored to your business
OPERATING PROCESS
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The majority of children and employees buy snacks after school and during
employee break hours, that's why Mr. Kamote chose a location between SM Marilao and
AFGBMTS. Since their target is usually in this location. Making it attractive and simple
for customers to access the store. The personnel of Mr. Kamote, including the owner,
decided to create direction signs so customers could easily locate the store.
The working hours for Mr. Kamote's staff would be 8 hours during the week
and 5 hours on the weekends. The business believes it is preferable to operate in shifts on
weekdays. The morning shift will begin at 9 a.m. and end at 1 p.m., following which the
afternoon shift will take over from 3 p.m. to 5 p.m., and the store will close at 6 p.m. The
store is open on weekends from 8 a.m. to noon and closes at 1 p.m. By allowing them to
choose when to begin work, this timetable will give the company more flexibility with its
workers. According to Mr. Kamote, having productive and enthusiastic employees is
important for the success of the business. Additionally, showing such behavior will be
helpful in developing positive relationships with customers.
SUPPLIER
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The average domestic wholesale price of camote or sweet potato in the
Philippines in 2022 was approximately 30.93 Philippine pesos per kilogram. Kamote is
another name for sweet potato. With 19.94 thousand metric tons, Zamboanga Peninsula
led the way, accounting for 14.1 percent of total sweet potato production this quarter.
Eastern Visayas came in second with 13.7 percent, and Caraga came in third with 12.0
percent. But even we have gathered all this data it is impossible to manage to have a
supplier in a different region. So, in order for us to be competitive in the market, we
adopted competitive analysis in terms of price, location and stability.
The management made a clarity on capitalization and management resources
that deals with supplier in order to be able of having terms and condition that favors the
future of investors and the company goal to grow and expand the resources that is within
the
objective of the company to also help locals that focuses on the value of hard-working
people that we are relying on.
We have a connection with Poala Fruits and Vegetable Trading since they are
located at 22 P. Castro, Balagtas, 3016 Bulacan. It is dependable and convenient for us to
have a supplier who facilitates the purchase our primary ingredient for our product. And
it also gives us the opportunity to have advantageous terms in terms of exclusive
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negotiation, allowing us to be a more efficient and consistent business that provides a
quality product that everyone can enjoy.
TIMELINE (12 months)
New Hiring
JANUARY Revenue and Profit Goals
Permits and Liscences

FEBRUARY
Production Milestones
MARCH
Performance Evalution
APRIL
Anniversary Event
MAY
Production Milestones
JUNE
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Grow Company's brand

JULY
AUGUST
Pricing Change
Monitor Feedbacks From

SEPTEMBER Customers
Run Competitive Analysis

OCTOBER
Pricing Change
NOVEMBER
Record Financial Statements

DECEMBER
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Our business plan outlines a strategic timeline of monthly activities designed to
drive growth and achieve our revenue and profit goals. With a focus on team
development, compliance, production efficiency, market analysis, customer satisfaction,
financial transparency, and brand growth, we have carefully planned each month's
objectives. By setting targets, hiring new talent, obtaining permits and licenses, reaching
production milestones, analyzing competition, monitoring customer feedback,
implementing pricing changes, growing our brand, recording financial statements,
evaluating performance, and celebrating our anniversary event, we ensure a structured
and unique approach towards our success
REFERENCES:
Cliff J, Muquingue H, Nhassico D, Nzwalo H, Bradbury JH. Konzo and
continuing cyanide intoxication from cassava in Mozambique. Food Chem Toxicol
2019;49:631–5.
CDC. Emergency preparedness and response: facts about cyanide. Atlanta, GA:
US Department of Health and Human Services, CDC; 2018.
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ASSEMBLYWOMAN FELICITA G.

BERNADINO MEMORIAL TRADE SCHOOL

A Portfolio Submitted in Partial Fulfillment of the Requirements for

Business Enterprise Simulation

CHAPTER I. BUSINESS CONCEPT

According to International Foundation for Gastrointestinal Disorders (IFFGD),

bloating. It belongs to the family of oligosaccharides, which our digestive system is

unable to process. In the intestines, raffinose is converted to gas such as hydrogen a

caused by the higher calorific value of cassava,the company recommended to consume

customer satisfaction. This can be achieved by using high-quality ingredients, preparing

consistently, providing excellent customer service, and responding to customer feedback.

without compromising quality. We are planning on doing this by improving efficiency in

or entering new markets by conducting market research, identifying target demographics,

and developing a strategic growth plan.

cardiac disorder due to its higher calorific value.

We are dedicated to the uncompromising quality of our food, service, people,

customers and workers.

and exceptional service at a reasonable price.

in just a few simple steps.

combination of flavor and nutrition!

CHAPTER II. MARKET ANALYSIS

markets, are mostly teenagers and adults.

MARKET DEMAND AND ACCEPTABILITY

The market demand and acceptability of Mr. Kamote can be attributed to

easily accessible to customers.

survey was answered by 97 respondents, mostly answered by 17 years old with a

followed by other age groups from 14-16 years old.

Survey Extremely Very Somewhat Not So Not at all

CHAPTER III. STRATEGIC PLAN

of Mr. Kamote finally perfected their sweet potato fries recipe.

be produced using sustainable farming practices, which can appeal to environmentally

accessibility to a wide range of consumers. Finally, the versatility of sweet potatoes

make Kamote fries a promising product in the market.

Another weakness of kamote fries is their availability in certain regions. Sweet

Additionally, kamote fries may face some challenges in terms of production

issues with consistency and availability.

production and distribution, represent significant weaknesses in the SWOT analysis.

distribution processes to reach a broader market.

defined by promoting on popular advertising platforms like Facebook, Instagram,

the fundamental mission and success vision.

alternative snack options that appeal to health-conscious consumers. This includes

publicity. If there were to be any incidents of food contamination or recalls associated

product's image, making it difficult to regain customer loyalty.

potentially result in increased prices for consumers.

company's goal is to continue supporting more local farmers by highlighting and

Mr. Kamote's needs and backup plan.

and close its door.

can contribute to local economies by providing employment opportunities and supporting

pricing, competition, regulation, economic stability, and technology.

storing up on raw materials and purchasing in bulk.

Mr. Kamote fries can have a positive impact on society by contributing to

public health and well-being, creating employment opportunities, supporting local

can be used as a platform to educate consumers about sustainable agriculture, healthy

limited. By taking a socially responsible approach, the production and promotion of

entrepreneur. As technology becomes more prevalent and practically everyone owns a

advertise on social media.

health and safety. Obviously, having a business entails developing advertisements to

action against anyone who does not do so.

Furthermore, permits are required before launching a business, such as a

"permission to operate" inside that particular area because it is a crucial compliance

area in which it is registered. In order to avoid potential consequences, including fines,

up-to-date business permit.