First we must isolate the price since q = 60 (1/2) p describes our demand curve.

So to find the
price. We calculate like this:
q = 60 − (1/2) p
q = 60 – 0.5p
0.5 p = 60 – q
p = 120 – 2q
The demand curve is twice as steep as the marginal revenue curve. As a result, it is provided
by:
MR = 120 – 2(2q)
MR = 120 – 4q
Because we aim to maximize profit, MC = MR = 60. Thus
60 = 120 – 4q
4q = 120 – 60
q = 60 / 4 = 15 units
15 units will be made by the firm. Using the equation p = 120 - 2q, we can determine the
price given the quantity of goods:
p = 120 – 2(15)
p = 120 – 30 = 90
The firm will charge $90
Reference
Rittenberg, L. & Tregarthen, T. (2009). Principles of Economics. Flat World Knowledge