WESTSIDE NEWS

Established in 1982, the Westside News is committed to capturing the heart of the west with quality, local, targeted and timely coverage. With a circulation of around 66,000, the Westside News has an unmatched depth of coverage of local issues...
Westside wins 'Most Admired Retailer of the Year' award Westside was awarded the Most Admired Retailer of the Year in the Department Store category at the recently held Images Retail Awards 2009, the most eagerly awaited awards of the organised retail industry in India. The awards ceremony was the culminating event of the India Retail Forum 2009 (IRF) held on September 17, 2009 at The Renaissance, Powai. Westside announces its 2nd year of Designer Development Programme Westside, Tatas leading chain of retail stores, has announced its 2nd year of Designer Development Programme (DDP) to encourage Emerging Talent of the fashion industry and provide them a mass retailing platform, even this season. The legacy still continues with Westside selecting designers from Lakme Fashion Weeks Emerging Category. Westsides designers to showcase Designer Prt collection at LFW Westside is pleased to associate with Lakme Fashion Week to be held in March 2009. Internationally acclaimed designers Wendell Rodricks and Narendra Kumar along with Manish Gupta will showcase an exquisite Designer Prt collection that will be available exclusively at Westside during the summer season.

Westside launches KIDSWEST in Delhi, Bangalore & Pune

Buoyed by the overwhelming response to the launch last year in Mumbai, Westside now introduces KIDSWEST to Delhi, Bangalore and Pune stores. KIDSWEST, a program dedicated to kids of 6-12 age groups, has been a huge success among its audience with its special workshops and activities The website designed especially for kids will have various features such as quizzes, games, style center, updates on events and lots more!.

Westside has launched a new brand campaign, Endless Possibilities Mumbai, September 9, 2011: With its continued endeavor of being at the helm of fashion, Westside has launched a new brand campaign, Endless Possibilities that highlights the promise and potential of the brand Westside and its array of offerings across product categories. The campaign highlights the wide product range across categories available at the stores, and also the depth of category, highlighted by the different way the same garment can be reinvented for a new look, every time. Team a tunic shirt with denim hot pants, a boucle jacket and skirt, or even leggings and some hip gladiators for a variety of diverse fashion

statements! With a wide range of fashion merchandise on offer for menswear, womenswear, kidswear, fashion accessories and even home dcor, Westside truly delivers the brand promise of Endless Possibilities in fashion forward style. The campaign builds on the insight for the need for reinvention and the pursuit of newness. The promise and allure of new experiences and challenges lies just outside the boundaries of routine. To explore life and ourselves, we need a new approach. Thus we change, we reinvent as a sign of our progress. That is the mantra to life and Fashion to banish boredom. And explore possibilities! At Westside, everyday could be a whole new experience. Along with the range of merchandise on offer, the ambience, new in-store look and feel, international SIS (shop in shop) format at Westside makes browsing an easy and pleasurable activity and delightful customer service all helps bring alive the brand proposition.

Westside plans expansion via franchise route in small cities

NEW DELHI: Tata Group retail venture Westside today said it plans to expand its reach beyond big cities through franchise route. Westside plans to reach out to consumers in 37 new cities pan-India including Allahabad, Patna, Dehradun, Madurai, Jammu, Aligarh, Cochin and Salem, through this model. WESTSIDE, the stylish store from the house of Tatas, announces its much-awaited BiAnnual Sale with discounts up to 50% across all its stores starting from 2nd January till 26th January. Fill your shopping bags with unbeatable bargains as the shopping extravaganza at Westside will offer fashionable and trendy apparels for men, women and kids, elegant home products, accessories, stylish footwear and lots more at irresistible discounts! So, step into any of the Westside stores near you and revamp your wardrobe with hip and happening styles, all at a steal.

Humble start of Westside

Style, affordable prices, quality have contributed to Westside's success in the retail fashion stores' business

Style, affordable prices, quality these are the factors that have shaped Westsides success story in the retail fashion stores' business. Launched in 1998 in Bangalore, the Westside chain has, ever since, been setting the standards for other fashion retailers to follow. The Westside story really began in 1997, when the Tatas sold Lakme, their cosmetics business, to Hindustan Lever and acquired the Britain-based Littlewoods retail chain. A new entity called Trent Limited emerged from this move and Littlewoods was renamed Westside. Today, Westside has seven outlets, one each in Bangalore, Hyderabad, Chennai, Mumbai, Pune, New Delhi and

Kolkata. Westside stands out from the competition for a variety of reasons. One is that a majority of the brands the chain stocks and sells are its own, unlike retailers who store multiple labels. About 90 per cent of Westsides offerings are home-grown, and they cater to different customer segments. The other 10 per cent includes toys, cosmetics and lingerie. Repeat customers those who keep coming back to Westside are another vital element in the chain being a winning proposition. Simone Tata, chairperson, Trent, puts that down to giving customers something to come back and Visit a Westside store The stores are spacious (10,000 to 20,000 square feet each), designed to look and feel international, and products are displayed attractively. The Westside outlets in Mumbai and Hyderabad have an additional drawing card: Taj Cafs that serve delicious pastries, sandwiches and coffee. Westside has recently expanded its range of merchandise by offering outfits from some of Indias best-known fashion designers, among them, Anita Dongre, Krishna Mehta and Mona Pali. This is an interesting marketing shift, since it means moving away from the chains only-our-ownbrands concept. Westside does its regular brand building through advertisements in the media, more important are its inhouse promotions, which peak during the three main festive seasons: summer, Diwali and Christmas. The promotions are mostly theme based, with decorations to match, live bands and other attractions.

Westside to open its first womensonly stores in New Delhi

Westside, the department store format of Trent Ltd, will open its first womens-only stores in New Delhi soon followed by childrens-only stores in a bid to grow faster with minimum space amid sky rocketing retail rentals. These stores will occupy less space than the chains large department stores. The new formats will be in addition to the franchised stores the company launched this year.

Westside, currently a 26- store chain, will be able to open only

eight or nine company-operated stores, short of the targeted 10-11 this year, because of delays in getting retail space ready. The company will also look to open 10-12 womens, childrens and franchisee stores every year, starting nest year. Westside, which started in 1998, has 26 stores while rival Pantaloon, Pantaloon Retails eponymous department store chain, has 35 stores (it launched in 1997).

Westside b-annual salesThe sale at Westside has something to offer to everyone. It is definitely a shopping fiesta for the women as they can choose from a wide array of casual, formals and very classy ethnic wear. For men, the range delights with formals, semi-formals, trendy casuals, etc. Thats not all! For the little ones, the sale offers a wide range of hip and trendy merchandise at extremely affordable prices. Also, on offer is a wide range of footwear for men, women and children. Apart from the sale of upto 50 %, there are additional schemes week on week till the end of the sale. Right from gift vouchers to buy 1 get 1 on interesting merchandise.