Professional Documents
Culture Documents
The Laku Project (Final)
The Laku Project (Final)
Administration by:
Afalla, Hairen S.
Bustillos, Leslyn D.
Ellana, Jessalie O.
Irlandez, Joshua O.
Part 1
Business Description
Laku will serve as a association shop that will offer rental and marketing services to NVSU
business owners/online businesses as it will provide them not just a physical place but will also
market their product to the public. The concept of the business is to create a place where both big
and small online shops are gathered together to also sell their products physically. Laku will
tender services to the clients that will satisfy them by simply offering them a good working
relationship, and to the customer through friendly assistance as the business has well-trained
sales personnel to help them. This chapter discusses the description of the business including the
project proponents, proposed name of the business, mission, vision, logo description, type of
business organization, and project location.
Project Proponent
The proponents of this project are the College of Business Education Major in Marketing
Management of Nueva Vizcaya State University, namely Hairen Afalla, Leslyn Bustillos,
Jessalie Ellana, Joshua Irlandez, Edhriel Mark Pablo and Stephanie Joanne Valdez, currently
taking Feasibility Study as part of their curriculum.
Proposed Name
The name of the proposed business is “LAKU”, Laku was derived from an Ilocano word that
means "to sell" or "to merchandise". Laku is a general merchandise store that offers University
products, homemade products and different types of items all served in one place.
Mission
LAKU mission is to set the standard in managing commercial spaces to have the best quality,
and most comfortable and affordable rental services, and to ensure the success of the client.
Vision
To strengthen the sales of the leading stores while providing quality, innovative, and socially
responsible services in the Nueva Vizcaya State University.
Logo Description
Figure 1.1 The Laku logo
The business has chosen this logo for it is simple and attractive. The black and green color
design signifies that the business is formal, elegant, and prestigious, which is consistent with the
business’ mission in providing quality, comfortable, and affordable services.
Type of Business Organization
Laku is categorized as a general partnership. A general partnership is a type of business
organization composed of two or more persons engaged in a business for profit. All partners of
Laku enter into partnership through a written agreement that covers all terms of the parties’
business relationship. The partners under this business are the following:
Hairen Afalla
Leslyn Bustillos
Jessalie Ellana
Joshua Irlandez
Edhriel Mark Pablo
Stephanie Joanne Valdez
Under this partnership, the partners have agreed that profit and loss of the business will be
equally divided among them.
Proposed Project Location
The partners will secure a commercial building space at the Nueva Vizcaya State University
Bayombong Campus in front of Administration Office.
The primary target markets of the business are the young professionals, students, teachers and
staff. The commercial space is available for a one-year lease contract with an option for
extension and has a monthly rental fee of Php25,000, excluding expenses for utilities. At the
beginning of the operation, 3 months of advance rental worth Php75,000 will be paid. The annual
rental fee amounts to Php300,000. For convenience purposes, an open parking space in front of
the commercial building and at the back that is available for workers and patrons.
Figure 1.2 The map of the business location and other building/department around the area
Part 2
Market Feasibility
Marketing feasibility discusses the description of the industry, current market, anticipated future
market potential, competition, sales projections and potential buyers. These are important to the
progress of the business as these serve as business development factors. This chapter also
includes the description of the market, factors affecting demand, market program, market
strategy, survey form, and the target market of the business.
Market Description
Laku offers rental services to business owners in NVSU/online businesses by providing good
quality marketing programs and customer service in the store. The location brings in walk-in
customers from the department and store around the area. Laku also gives convenience and
comfort to its customers by having a convenient store layout, a refreshing environment, and a
clean place to shop. The shop also provides cheaper rental rates, wherein marketing and
customer services are also included.
Primary Target Market
The business primarily targets NVSU Business owners/online business owners who are looking
for a space where they can place their products and make it more visible in the market and to the
consumers. Laku targets sellers aged 18-40 years’ old. Young entrepreneurs and small and
medium business owners who are selling homemade products, trendy foods, customized items,
fashionable items and gadgets. Laku is also a one-stop store for trendy products found online,
from homemade products, fashion items, gadgets, to food for all ages. The young ones and elders
can drop by and purchase the best and finest products from the store. Teenagers and young
professionals who love trendy foods, accessories, fashionable items and gadgets, professionals
with a stable income aged 30-40 years’ old who love to buy quality trendy stuff and foods,
students from a school campus near the vicinity of the business, and the residents near the
location are among the customers the business targets.
Factors That May Affect the Demand
The domestic economy is one of the biggest external factors that may affect the demands of the
business. When the economy of the country is in the good condition, the flow of demand is
stable. Also, the bank transaction and activity of the people like interest rates, the availability of
the credit, and consumer spending are external factors that can rarely be controlled. Trend also
comes as a big factor as every now and then. The likings and tastes of the consumers constantly
change, and the product may eventually get outdated. This may have a consequent effect to
demand. Socio-economic, on the other hand, is a part where the population, income and wealth
of the consumers can contribute to the demand. The bigger the population, the bigger the chance
for demands to increase. The same case happens when the income of the consumers arises. When
income rises, the demand for the product will increase; when income falls, the demand for the
product will decrease. Other issue includes consumers’ diversity. It may affect the business
negatively or positively depending on the ability to meet the needs of changing demographics.
Location of the store is also considered. Businesses relay their success to the area, its visibility to
the public, and its good surrounding. These have high impact on stretching sales and profit of the
business.
Marketing Program
The following promotional tactics for generating buzz and awareness about Laku will be
implemented:
Personal selling and word of mouth via networks of friends, stylists and customers. The
business will be promoted through the attitude, appearance and knowledge of the sales
representative. This aims to inform and encourage the clients to participate in the business.
Sales representation services. The sales representative will be responsible for managing lead
flow as well as answering sales inquiries in the rental services with online businesses. This
person will also initiate online and phone communications with prospective sales, leading them
to know what to expect next, and answer the frequently asked questions.
Unique visual displays in storefront on a weekly basis by being creative with window and in-
store displays, changing them frequently, and simply moving merchandise to different parts of
the store that will attract and expose clients to unnoticed products on their last visit.
E-mail newsletters. The newsletters that are sent through e-mail keeps the clients on top of the
news and provides people trends in the business by giving them quick and easy-to-read
information monthly. Likewise, clients can opt-out to the newsletter to ensure that the Business
consistently delivers updates to an audience who is actively seeking and is willing to receive the
newsletter. The entry forms for raffles will be used to collect the clients' e-mail addresses.
Discount vouchers and bi-annual raffle. Clients may receive coupons that will enable them to
buy a certain product on their next visit at a reduced price. The business will also conduct raffle
promotions twice every year within the store and in the business’ Facebook page, where lucky
clients can win a special prize.
‘Laku’ Facebook page. Facebook allows you to create custom pages, have conversations with
the clients, and easily post photos and videos. It is also very user-friendly and reaches a wide
variety of audiences. By using a Facebook page, the business can reach out to Facebook users in
the targeted audience for free. Other important marketing strategies to develop strong customer
relationships (retention) will utilize a different mix of marketing programs.
Marketing Strategy
Laku will offer trendy, customer-oriented, innovative, refreshing and stylish products. The
following marketing strategies will be employed:
Product assortment. Beginning with one or limited product lines and gradually broadening
product assortment will lead to enabling to sell more products to clients who come to the store.
This will also help reduce price sensitivity of clients. Product segments are limited to three (3)
product lines to keep the competitiveness of each product line placed inside the store.
Store location. Aside from the proximity to the clients, the location of the store will likely be
visited by the target clients in pursuance of their lifestyle, as they are combining purchases of
goods and pursuance of entertainment.
Price. Items will have predictable low prices rather than occasional price discounts and will be
priced competitively to generate more demand for other items and often be the loss leader.
Clients will be attracted to the low prices that may end them up buying much more items.
Promotion: The promotions will be carried out at the local level that will provide specific
information about the store, such as the location, merchandise, hours, prices, and special sales
through personal selling, visual displays, newsletters, raffles, and social media sites, and will
adapt cooperative advertising where online businesses develop advertising campaign, whether in
print or online, and feature the name of the business carrying the product at the end.
Online orders: Online ordering expands the market, providing customers an option on where
to order. An online ordering interface is implemented at the forefront of the web presence that
allows people to order as soon as they’re introduced to the product. The ordered product will be
picked up and paid at the shop after two (2) to three (3) days, based on the demand and supply of
the product.
Survey Questionnaire
Laku is a business that offer a commercial space where you can find any local online shop in one
place that allow consumer to see and evaluate the product by itself. The purpose of this is to
gather data that we can use as our evidence in our feasibility. Your participation in this survey is
completely, voluntary and all answer gathered here will treated with outmost confidentially. God
blesses!
Instruction: To answer each question, please put a check on the space provided.
Name: (optional) _______________________ Age: ______ Gender: _________
Civil Status: __ Single __ Married
Status: __ Student __ Unemployed __ Self-employed __ Employed
Part 3
Technical Feasibility
The technical aspect of Laku states the operational flow of the project, and the analysis of
various factors that affect its technical and operational activities. This includes the equipment,
materials, structure plan, and the source of the supplies used in the business project. Others
include the business plans, utilities, facilities, layout design, and other operational activities. The
factors explain how strategic plan will be put into business. Technical or operation planning
solves business problems with creative solutions that will maximize the value of resources. This
contains how the activity of the business will be used, the desire outcomes, and the process for
maintaining progress of the business. It also provides business analysis, management services,
and strategies.
Operational Activity
The office hours of Trendy Buffet will be from 8:00 am until 9:00 pm from Mondays to
Saturdays. Employees are also given 1-hour lunch break and a 15- minute coffee break in the
morning and in the afternoon.
Waste Disposal System
Proper waste disposal in accordance with established environmental procedures is necessary for
the business. A well-managed system must be in place for collection, transport, treatment and
disposal of waste including monitoring and regulation. There will be two (2) garbage bins placed
inside the store, separately labeled as non-recyclable and recyclable. Garbage will be properly
stored at a closed waste facility in the commercial establishment after store hours until it is
collected. Solid residual wastes will be collected by the garbage collector twice a week,
recyclable wastes will be sent to junk shops or material processing facilities in Bayombong
Nueva Vizcaya.
Physical Facilities
Our parking space will be available for 2 vehicles only. The building has 2 comfort rooms for
personal use of customers and employees. It also has a fitting room for customers, cashier area
for the payment of the customer and administrative papers, locker rooms for personal things of
the employees, storage room for stocks of the product and fire exit in case of emergency. There
will be an inspection by the Guard on duty of all employees and shoppers as they enter and go
out of the store premises. Sales Attendants assigned to their respective area, are always required
to always smile and wear their uniforms and be approachable. The business has a food stand
(buffet style) for dine-in shoppers. In case of emergency it also has a back-door fire exit.
Floor Plan
Figure The floorplan of the store
Store Process
The store process starts with welcoming and greeting of the customers. After that, they need to
assist the customers and ask what they are looking for, accompany them on the location of the
products and let the customers decide if they will purchase the product or not. After payment, a
receipt should be given, and the product is placed in a paper bag. Staffs are also to thank the
customer for shopping and smile.
Figure The store process of the business
Ball Pen
2 Pieces ₱ 88.00
Record Book
1 Set ₱ 100.00
Time Card
1 Box ₱ 150.00
Liquid Eraser
1 Box ₱ 122.00
Clear Tape
1 Box ₱ 35.00
Clear Tape
1 Piece ₱ 99.00
Tape Dispenser
4 Pieces ₱ 7,600.00
Bench
1 Piece ₱ 1,499.00
Office Chair
1 Piece ₱ 2,499.00
Office Table
1 Set ₱ 10,000.00
1 Piece ₱ 4,290.00
1 Piece ₱ 1,500.00
1 Piece ₱ 1,200.00
Wireless Router
1 Piece ₱ 145.00
Calculator
1 Piece ₱ 79.00
Stapler
1 Piece ₱ 49.00
Staple Remover
1 Piece ₱ 50.00
Scissor
1 Piece ₱ 3,000.00
Telephone
1 Piece ₱ 15,000.00
Cash Register
Part 4
Organizational and Managerial Activities
The organizational and managerial feasibility, which includes the Organizational Structure that
defines how activities such as task allocation, coordination and supervision are directed toward
the achievement of organizational aims. The relation of organizational and managerial feasibility
to the business is that it defines the relationship between the employee and employer that will
help maintain good relationship to function as one. Also, it will help the business to lessen the
grievances and disputes by following the labor code as stated. The organizational chart contains
the level of personnel. On the other hand, the policies and guidelines help to maintain and
regulate the work relationship of the employee, the condition of employment focusing on the
agreement between the management and employee, the payment of employee which defines how
the management pay the employee, and the responsibilities and duties of the employee including
job description and specification of one job.
Organizational Structure
Organizational structure of the business shows
the flow of every task and duties of employees
Leslyn Bustillos
from different levels of management. Since it
is a general partnership, General Manager people with same
goals of earning profit and enthusiasm are the
owners of this business. The organizational
chart gives you the look of skeleton view of the organization. Laku is a shop located in Nueva
Vizcaya State University that provides rental services to NVSU business owners/online
businesses to place their products.
The General Manager is the one who oversees the store operations, the two (2) product manager
are production of the required deliverables, planning and monitoring the project, adopting any
delegation and use of project assurance roles within agreed reporting structures and preparing
and maintaining project, stage and exception plans as required and the three (3) service crews are
assigned in the customer service. It is the responsibility of the sales representative to market
Hairenthe
Afalla
Joshua Irlandez
business and face the clients. The on-call outsourced accountant is the one who is responsible for
Project Manager A
the books
Project of accounts
Manager A of the business.
Figure The organizational chart of Laku
Stephanie Valdez
Jessalie Ellana Ed-Rhiel Pablo
Service Crew
Service Crew Service Crew
Form of Organizational Business
The proponents of the business established a general partnership. This type of business
organization is composed of two or more persons engaged in a business for profit. The partners
have equal shares to assets and liability of the current business.