Our Mission

Enable people and businesses throughout the world to realize their full potential.

About The Company

Type: Public Traded as:

NASDAQ: MSFT NYSE: MSFT Dow Jones Industrial Average Component NASDAQ-100 Component S&P 500 Component

Industry:

Computer software Consumer electronics Digital distribution Computer hardware Video games IT consulting Online advertising Retail stores Automotive software

A little bit of history...

1975 the company was founded by Paul Allen and Bill Gates 1980 Microsoft entered the OS business but only DOS made the difference IBM PC from the deal between Microsoft and IBM 10th Nov 1984 Microsoft Windows 1990 Microsoft Office 24th Aug 1995 Windows 95 5th May 1998 Windows 98 25th Oct 2001 Windows XP Jan 2007 Windows Vista 22nd Oct 2009 Windows 7 2010 Microsoft showed itself with five product divisions

Where?
Over than 100 countries

How? Five product divisions

Windows & Windows Live Division Server and Tolls Online Services Division Microsoft Business Division Entertainment and Devices Division

Corporate Overview
Revenue: US$ 62.484 billion (2010) Operating income: US$ 24.098 billion (2010)

Profit: US$ 18.760 billion (2010) Total assets: US$ 86.113 billion (2010) Total equity: US$ 46.175 billion (2010) Employees: 89,000 (2010) Website: www.microsoft.com

Segment Information tables for the quarter ended December 31, 2010

Segment Information tables for the quarter ended December 31, 2010

Windows & Windows Live Division

Development and marketing of the Windows operating system, Windows Live and Internet Explorer.

Windows Division revenue growth is largely correlated to the growth of the PC market, for approximately 80% of total Windows

Division revenue.

Windows Division offerings consist:

premium and standard edition Windows operating systems; online software and services through Windows Live; operating systems that include additional functionality and are sold at a price above our standard editions.

Products and Services:

Windows operating system:

Windows 7, including Home Basic, Home Premium, Professional, Ultimate, Enterprise, and Starter Edition; Windows Vista, including Home Basic, Home Premium, Ultimate, Business, Enterprise and Starter Edition; Windows XP Home. Windows Live suite of applications and web services.

Competition

Windows operating system vs iOS (Apple) Android (Google+Linux) Alternative platforms (Mobile Devices)

Windows Live vs Google Yahoo! Wide array of Web sites and portals that provide communication and sharing tools and services.

Internet Explorer vs Safari (Apple) Chrome (Google) FireFox (Mozilla) Opera Software Company

Entertainment and Devices Division

Xbox 360 platform, Xbox 360 gaming and entertainment console and accessories, third-party games, games published under the Microsoft brand, and Xbox LIVE services; PC software games; online games and services; Mediaroom (our Internet protocol television software); Windows Phone and Windows Embedded device platforms; the Zune digital music and entertainment platform; application software for Apples Macintosh computers, Microsoft PC hardware products and other devices; all retail sales and marketing for retail packaged versions of the Microsoft Office system and the Windows operating systems.

Competition

Windows Phone
Apple Google Nokia Openwave Systems Palm QUALCOMM Research In Motion Symbian

Zune
Apple Other manufacturers of digital music and entertainment devices.

Entertainment and Devices Division

Tablet, Smarphone and ZUNE

SMARTPHONE

Microsoft was the first player in this market. In 2001 Microsoft announced its Windows CE Pocket PC OS would be offered as "Microsoft Windows Powered Smartphone 2002". Microsoft originally defined its Windows. Microsoft launched its Windows Marketplace for Mobile in October 2009. February 2011 Nokia announced a plan to make Microsoft Windows Phone 7 its high end smartphone operating system, reducing MeeGo to a research platform while still keeping Symbian for mid range and low range products. Windows Phone, which was only introduced in October 2010 and has had a lukewarm reception from customers.

Advantages

Smartphone, Tablet, Apps e Mobile Advertising have good possibilities of development. Windows Phone 7 will still be capable of running some firmware applications in the background, however. Windows Phone 7 has partnerships with AT&T, Sprint, Verizon, Vodafone, T-Mobile USA, SFR, Telecom Italia, Orange, Deutsch Telecom, Telefonica, and Telstra. Microsoft's Windows Phone offers the best hope of bulding a sustainable platform in the fast-growing market. Microsoft has transfered to other one the problem of the components' forniture.

Disadvantages

"A major knock against Windows Mobile isnt the OS itself, but rather the weakness of the bundled apps included with it". Inability to recognize the new smartphone audience is another one of Microsofts flaws. Operational system older than six months compared to competing platforms as Google Android and Apple IOS. Have not yet a hardware's product. Problems regarding to many software (ex.: inability to autoupdate, Smartphone products as lacking a touchscreen and offering a lower screen resolution compared to sibling ITS Pocket PC devices). With AT&T no longer offering unlimited data streaming for one low price.

Customer feedback
Windows Phone, which was only introduced in October 2010 and has had a lukewarm reception from customers. Due to:

High prices for licences' strategy No Open Sources No Microsoft's Store Weak marketing strategy

Market feedback

ZUNE

Main articles: Zune 30, Zune 4, 8, 16, Zune 80, 120, and Zune HD First generation: November 2006

created by Microsoft in close cooperation with Toshiba.

Second generation: November 2007

touch-sensitive Zune Pad. the software was completely re-written and featured a new user interface.

ZUNE

Third generation: released in September 2008

The only changes were to the firmware, which was made available for all previous models, and the storage capacity. Ability to purchase songs from Zune Marketplace on the device while connected to the Internet via Wi-Fi.

Fourth generation: released in September 15, 2009

Zune 4.5 was released on April 5, 2010. From Summer 2010 - United Airlines started to offer Zune in-flight audio by means of 21 playlists.

Advantages
IN TIME...

Better song management including support for DRM-free music; Better support for videos meaning the quality and range of videos able to be played on a Zune increased dramatically; Wireless features of the Zune are definitely a unique selling point at this time; Ability to share files and to sync wirelessly is a feature users find very useful; There are a number of lesser features such as range of colors, size of screens that one or another player may have the advantage in at certain points in time.

Customer feedback
This informations was Computerforum.com: An user says: I would not get the Zune, because: 1. It has some software installation issues. 2. Nobody really has it, so the wireless sharing feature is pointless. 3. It is really not that special, it cant be used as an external hard drive as an iPod or other mp3 player. Advantages: it does the same stuff as the iPod, just doesn't look as nice. Oh, and it has FM Radio. taken from a Customer on

Market feedback

In the first quarter of 2007 - in U.S. Market has reached 11,3%. Apple in the same period controls about 70% of the market! In May 2008, it gets about 4% of the U.S. market. Apple and others in the MP3 player market will react to this. The fact is that this market is finally becoming more competitive, and that is can only be good for the consumer.

At the end ZUNE does not work

Sales percentages are lower than those of other competitors and no chance to challenge iPod.

Why?

Microsoft anticipated the innovation, launching Zune flash while the hard disk version was still having a positive customers' feedback; The smart idea of connecting Zune's devices through wireless has the side effect of functioning only with others Zune's owners.

Looking to the future

Zune marketing director Jason Reindorp: We are getting grass roots, to help finance their tours, getting them airplay and exposure on the Zune Market Place. It is a good opportunity for us to break new artists. Our goal is to act like a label, for example we are focused on discovering new artists and helping them to get a foot hold and take advantage of the digital world. The benefits for us are abstract he added. We are trying to build our brand. For the first part of our launch we are focused on the music industry. We believe in what we are doing and we want our label partners to see we really mean it. This is putting our money where our mouth is.

TABLETS
"We won't do anything in the tablet market unless we can be distinctive".
UK managing director and ex-BBC man Ashley Highfield to Pocket-lint

TABLETS

1992 Microsoft releases Windows for Pen Computing as a response to the PenPoint OS by GO Corporation. 2000 PaceBlade develops the first device that meets the Microsoft's Tablet PC standard and received the "Best Hardware" award at VAR Vision 2000. 2001 Bill Gates of Microsoft demonstrates the first public prototype of a Tablet PC (defined by Microsoft as a penenabled computer conforming to hardware specifications deviced by Microsoft and running a licensed copy of the "Windows XP Tablet PC Edition" operating system) at Comdex.

TABLETS

2008, as part of a larger federal court case, the gesture features of the Windows Tablet PC operating system and hardware were found to infringe on a patent by GO Corp, concerning user interfaces for pen computer operating systems. Microsoft's acquisition of the technology is the subject of a separate lawsuit. 2010 Quaduro Systems unveils the 10" QuadPad 3G Plus, a 900 gram Microsoft Windows based 3G tablet PC with 8 hours of battery life. 19th April 2011: Microsoft: Won't do tablet OS until it's distinctive.

Microsoft vs Apple
Evolutionary aspects
By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated in May 1980 in an attempt to compete with and in the business and corporate computing market. 1993, Microsoft continued to gain market share with , focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience. Apple relied on high profit margins and never developed a clear response.

Microsoft vs Apple
Evolutionary aspects
At the 1997 , Steve Jobs announced that Apple would join Microsoft to release new versions of for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock. 2007, although Apple's market share in computers has grown, it remains far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S. In May of 2010, Apple's exceeded that of competitor for the first time since 1989. As of May 2010, Apple is one of the and the most valuable technology company in the world, having surpassed by Microsoft.

Microsoft vs Apple
Microsoft:

Apple:

Is essentially a software company; Has been on market since 1975; Is designed for business; Operating system.

More focused on both hardware and the consumer (rather than enterprise) side of tech; Has been on market since 1999; Is designed for young people; Design and style.

Microsoft vs Apple

In one high-growth area, smartphones, several influential analysts believe Microsoft will eventually come out on top. In another, tablets, it's getting crushed. However, Microsoft has maintained its enormous lead on the desktop.

The Power to Be Your Best Wow starts now

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I-FIVE

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