University Of Management and Technology

Name & ID #: __ Group 14

Muhammad Wasif Ali (F2019358021)

Mehran Hanif (F2019358023)

Aniqa Sheryal (F2019358022)

IQRA KHALID (F2019358046)

Afaq Asif (F2019358051)

Bio Amla
History of company:
Forvil cosmetics was established in Pakistan in1960 when imported products were the only
option available in Cosmetics products. They’re Pakistan’s leading manufacturer & import of
herbal ornamental products they’ve a vast & ever evolving portfolio comprised on colorful hair
skin care products grounded on unique herbal phrasings. With an exposure experience of 63
years grand times in the assiduity.

Introduction:
Bio-Amla Shampoo is the flagship brand of Forvil Cosmetics. preface Bio-Amla
Shampoo is the flagship brand of Forvil Cosmetics Pakistan, launched back in
1982. It has been the most favourite trusted Herbal Hair care product. This herbal
soap is amended with all the virtuousness of Amla & colorful herbal excerpts
including Shika Kai, Nagar Mota, Brahmi(Thyme Leaves). Unlike harsh chemical
soaps, which poorly damage the hair, Bio Amla Shampoo is gentle on hair,
nourishes them from roots to the tip and makes them soft, silky and radiant
candescent, with a gentle touch of nature.
PEST Analysis:
i. Political: There are many laws related to political factors like Environmental law and
healt and safelty laws that can directly impact on shampoos.
ii. Economic: The cost of production and distribution of Bio Amla shampoo could impact
its pricing and profitability. Economic conditions in the country could also affect
consumer purchasing power.
iii. Social: The demand for natural and organic personal care products has been increasing
globally, which could benefit Bio Amla shampoo. However, shifting preferences and
changing consumer trends could also impact demand.
iv. Technological: Advances in technology could impact the production and distribution
of Bio Amla shampoo, as well as the way it is marketed and sold. For example, e-
commerce platforms and social media could be used to reach more customers.

Reasons of failure:
There could be many reasons why Bio Amla shampoo failed in Pakistan. Some possible reasons
could include:

i. Lack of Innovation: Another reason for the failure of BioAmla Shampoo is be lack of
innovation. While the product is made from natural ingredients, there may be other hair
care products in the market that offer similar benefits. The company have not
introduced new variants or improved the formulas with the passage of time.
ii. Product quality: As the product perform as expected or did not meet customer
expectations, because All other competitors were providing improved formulations to
increase their sales.
iii. Lack of effective marketing: As the product was not marketed effectively, it has
reached targeted audience but there is no way to identify original and fake products
because from very long time their packaging and formulations are same. This created
lack of awareness and visibility could have lead to low sales.
iv. Competition: There are many other brands in the market that offer similar products
with a better quality. This had made it difficult for Bio-Amla to compete.
Marketing Strategy for relaunching Bio-Amla:
To Relaunch Bio-Amla shampoo in Pakistan, the following marketing strategy could be
implemented:

i. Identify the target audience: Conduct market research to identify the target
audience for Bio Amla shampoo. This could include peoples who are looking for natural
and organic hair care products, or those who are very concerned about their hair cair
about harsh chemicals effects on their hair.
ii. Rebranding: Renew the packaging and branding of Bio-Amla to make it more
appealing to target audience. This could include updating the logo, using more attractive
colors and graphics and highlighting the natural ingredients.
iii. Advertising: Develop a comprehensive advertising campaign to build brand awareness
and generate demand for Bio Amla shampoo. This could include advertising through
various channels, such as television, social media, and print media. Influencer marketing
could also be used to reach a wider audience.
iv. Pricing: Offer competitive pricing to attract customers and remain price-competitive
with other brands in the market.
v. Distribution: Ensure that Bio Amla shampoo is widely available in various retail stores
and online marketplaces. This will make it easier for customers to purchase the product
and increase visibility.
vi. Promotions: Offer promotions and discounts to encourage customers to try Bio Amla
shampoo. This could include buy-one-get-one-free offers, discounts on bulk purchases,
or free samples.
vii. Customer engagement: Engage with customers through social media and other
channels to build brand loyalty. Respond to customer feedback and address any issues
promptly to ensure customer satisfaction.
By implementing these strategies, Forvil Cosmetics could successfully relaunch Bio Amla
shampoo in Pakistan and increase sales and brand awareness.

Action programs by which we can make brand successful:

To make Bio Amla shampoo successful in Pakistan, the following action plans could be
implemented:

a) Expand product line: Consider expanding the product line to include other hair care
products, such as conditioners, oils, and serums. This will help to increase brand loyalty
and provide customers with a wider range of products to choose from.
b) Improve product quality: Conduct research to improve the quality of Bio Amla
shampoo and ensure that it meets customer expectations. This could include using high-
quality ingredients, improving the formula, and addressing any issues with the product.
 c) Develop a strong distribution network: Work on building a strong distribution
network to ensure that Bio Amla shampoo is widely available in retail stores and online
marketplaces. This will make it easier for customers to purchase the product and
increase visibility.
d) Stay up-to-date with industry trends and changes: Make sure your packaging is
visually appealing and stands out on the shelf. Use packaging to tell a story and create
an emotional connection with your customers.
e) Increase brand awareness: Develop a comprehensive advertising campaign to
increase brand awareness and generate demand for Bio Amla shampoo. This could
include advertising through various channels, such as television, social media, and print
media. Influencer marketing could also be used to reach a wider audience.
f) Customer engagement: Engage with customers through social media and other
channels to build brand loyalty. Respond to customer feedback and address any issues
promptly to ensure customer satisfaction.
g) Invest in research and development: Invest in research and development to
continuously improve the quality of Bio Amla shampoo and develop new products that
meet the changing needs of customers.
By implementing these action plans, Forvil Cosmetics could make Bio Amla shampoo
successful in Pakistan and increase sales and brand awareness.

Budget:
The budget needed for marketing conditioning for Bia Amla Shampoo will depend on the
company’s overall marketing strategy and pretensions. Still, a general guideline for budget
allocation can be as follow:
 Advertising: Advertising is an effective way to reach a large followership and promote
the benefits of Bia Amla Shampoo. Advertising may bear 30- 40 of the total marketing
budget
 Promotions: Such as discounts, coupons, and giveaways can attract new customers
and encourage existing customers to purchase more of the product. Promotions will
require 20-30% of the total marketing budget
 Public Relation: Public relations conditioning similar as press releases and media
events can help to make brand mindfulness and credibility. The budget needed for
public relations will beapprox. 10- 20 of the total marketing budget
 Influencer Marketing: Influencer marketing involves partnering with social media
influencers to promote the product to their followers. Influencer marketing budget
needed would be 10- 20 of the total marketing budget.
CONCLUSION
In conclusion, marketing conditioning are essential for Bia Amla Shampoo to maintain its
request position and attract new guests. The budget needed for marketing conditioning will
depend on the company's overall marketing strategy and pretensions. still, a general guideline
for budget allocation can be followed to insure that the marketing conditioning are effective
and cost-effective.