I.

Introduction (AS MUCH AS POSSIBLE PUT DATAS THAT IN TABLE FORM)

a. Introduction of Milktea business in the Philippines (tentative)
A. Explanation of business environmental analysis
a. How Business Environment analysis helps new entrants
b. How Business Environment analysis helps old establishments.
B. Importance of environmental analysis for businesses
a. Bulleted key importance
C. Give the major role players in the industry (tentative)
a. Industry leaders
b. Local competitors (vague, to be comprehensively explained in later
chapters)

D. Industry performance in the past years (tentative)

E. Purpose and objectives of the paper

II. External environmental analysis (AS MUCH AS POSSIBLE PUT DATAS THAT IN TABLE FORM)
A. Explanation of external environmental analysis
1. Introduction of external environment
B. Key factors affecting the business
1. Political factors
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
2. Economic factors
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
3. Social factors
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
4. Technological factors
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
5. Environmental factors
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
6. Legal factors
 i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
C. Impact of external factors on the business

D. Tools and frameworks for external environmental analysis

1. PESTEL analysis
i. Introduction of the analysis and how it is useful to the business
ii. State the factors affecting the business and how it directly or
indirectly affects them
2. Porter's Five Forces model
i. Introduction of the analysis and how it is useful to the business
ii. State the factors affecting the business and how it directly or
indirectly affects them
3. SWOT analysis
i. Introduction of the analysis and how it is useful to the business
ii. State the factors affecting the business and how it directly or
indirectly affects them

II. Internal environmental analysis (AS MUCH AS POSSIBLE PUT DATAS THAT IN TABLE
FORM)
A. Explanation of internal environmental analysis
1. INTRODUCTION OF THE INVIRONMENTAL ANALYSIS
B. Key factors affecting the business
1. Company culture and values
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
2. Resources and capabilities
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
3. Competitors and market position
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)
4. Customers and stakeholders
i. Introduction
ii. Factors stated by the business
iii. Affecting factors (research)\
 C. Impact of internal factors on the business

D. Tools and frameworks for internal environmental analysis

1. Value chain analysis
i. Introduction of the analysis and how it is useful to the
business
ii. State the factors affecting the business and how it directly
or indirectly affects them

2. VRIO analysis
i. Introduction of the analysis and how it is useful to the
business
ii. State the factors affecting the business and how it directly
or indirectly affects them

IV. Conclusion
A. Summary of key points
B. Implications for business strategy
C. Future research directions
D. Final thoughts