This document discusses communication theory, including what it is, how theories are created and evaluated, and the history and development of communication studies as a field.
[1] Communication theory refers to systems used to classify and explain aspects of communication. It consists of concepts and propositions used to organize knowledge about communication. [2] Theories are created through human social processes and can change over time through incremental growth, elaboration, or paradigm shifts. [3] Good theories are evaluated based on their fit with experience, usefulness, simplicity, openness to improvement, and ability to generate new research ideas.
The document then outlines the multidisciplinary origins of communication studies and key thinkers and traditions that have shaped it into
This document discusses communication theory, including what it is, how theories are created and evaluated, and the history and development of communication studies as a field.
[1] Communication theory refers to systems used to classify and explain aspects of communication. It consists of concepts and propositions used to organize knowledge about communication. [2] Theories are created through human social processes and can change over time through incremental growth, elaboration, or paradigm shifts. [3] Good theories are evaluated based on their fit with experience, usefulness, simplicity, openness to improvement, and ability to generate new research ideas.
The document then outlines the multidisciplinary origins of communication studies and key thinkers and traditions that have shaped it into
This document discusses communication theory, including what it is, how theories are created and evaluated, and the history and development of communication studies as a field.
[1] Communication theory refers to systems used to classify and explain aspects of communication. It consists of concepts and propositions used to organize knowledge about communication. [2] Theories are created through human social processes and can change over time through incremental growth, elaboration, or paradigm shifts. [3] Good theories are evaluated based on their fit with experience, usefulness, simplicity, openness to improvement, and ability to generate new research ideas.
The document then outlines the multidisciplinary origins of communication studies and key thinkers and traditions that have shaped it into
This document discusses communication theory, including what it is, how theories are created and evaluated, and the history and development of communication studies as a field.
[1] Communication theory refers to systems used to classify and explain aspects of communication. It consists of concepts and propositions used to organize knowledge about communication. [2] Theories are created through human social processes and can change over time through incremental growth, elaboration, or paradigm shifts. [3] Good theories are evaluated based on their fit with experience, usefulness, simplicity, openness to improvement, and ability to generate new research ideas.
The document then outlines the multidisciplinary origins of communication studies and key thinkers and traditions that have shaped it into
COMMUNICATION THEORY ● As a social activity, done within
WHAT IS THEORY communities of scholarship that
● system of ways of looking at things share a way of knowing ● a set of related propositions used to and a set of common practices. classify and explain aspects of the BODIES OF THEORY universe in which we live(Littlejohn, (Littlejohn, 1999, p. 30) 1999, p. 21) ● Theories Change due to Particular HOW THEORY IS CREATED? Periods ● Consist of CONCEPTS, which ● Incremental growth - a process of categories of things identified with a adding new theories term ● Developmental Growth - a process of ● PROPOSITIONS are building blocks elaborating or improving existing of theory, but no proposition by theories itself makes a theory. ● Economical Development- standard ● An organized set of propositions that theories emerge as the 'canon' of the together form a way of explaining or community understanding something. ● Revolution (Kuhn, 1970)- critics WHAT MAKES A GOOD THEORY? have shown the standard theories to (Brinberg & McGrath, 1985) be lacking in some fundamental way, ● FIT -the degree to which the or it happens because society itself categories and relations in a theory changes, new trends emerge , and explain our experience of events. old ideas no longer look very ● Utility -the circular relation between appealing. theory and practice, when it is FUNCTIONS OF THEORY relatively predictable ,then the (Littlejohn, 1999, p. 30) theory is showing sustained utility. ● help us organize and summarize WHAT MAKES A GOOD THEORY? knowledge The creation and development of theory is a ● help us focus on important things human social activity (Krippendorf, 1993). ● help clarify what is observed ● As human activity, it is subjectively ● tell us how to look, how to observe determined (create it, test it, and ● help us predict evaluate it) HOW TO EVALUATE THEORIES Parsimony-involves logical simplicity. (Littlejohn, 1999, p. 30) ● If two theories are equally valid,the ● How far does the theory allow me to one with the simplest logical generalize? explanation is better. ● In what realms of life is theory Openness-theories can be judged according appropriate? to their openness. This criterion is ● Does the theory stimulate me to especially important in the practical think of interesting questions? paradigm. It means that a theory is open to ● Does the theory seem to fit my other experience? possibilities. ● Is the theory open to improvement ● tentative, contextual, and qualified. and change? The theorist recognizes that his ● Does the theory say a lot in a simple construction is a way of looking and logical way? rather than a reproduction of reality. Theoretical Scope-A theory’s scope is its Communication Study: Fruit of Several comprehensiveness or inclusiveness. Disciplines ● relies on the principle of generality Wilbur Schramm is considered the or the idea that a theory’s founder of the field of Communication explanation must be sufficiently Studies. general to extend beyond a single ● the first individual to identify observation. himself as a communication scholar Appropriateness-theory’s epistemological, ● also emphasized the beginnings of ontological, and axiological assumptions communication study from Europe appropriate for the theoretical questions to America. Schools of Thought that addressed and the research methods used? enrich the field were given emphasis Heuristic Value-Will the theory generate 1. Communication as a field of study new ideas for research and additional originated in Europe. During the rise theory? Does it have heuristic value? of Hitler an intellectual migration Theories within the nomothetic and was experienced that forced scholar practical ideals differ significantly in this to move from Europe to America. regard. 2. Existing histories and theories of Validity-is the truth value of a theory. communication were focused on the ● Validity as a criterion of theory has history of North America and at least three meanings. Europe. 3. There are limited studies to communication. document the effects of media. Most What is Communication Theory? of the studies are focused on refers to single theory, or it can be used to propaganda, systems theory and designate the collective wisdom found in the development communication. entire body of theories related to 4. There is a distinct history of communication communication from journalism, BASIC MODEL OF INQUIRY film studies, speech/rhetoric, and cultural studies. On the other hand, communication study through its history is clearer now should be taught to college students to have deeper understanding of
COMMUNICATION THEORY AS A using a constitutive metamodel of
FIELD communication that opens up a conceptual ROBERT CRAIG-In 1995 Robert T. Craig space in diverse first-order models can and Karen Tracy published interact. "Grounded Practical Theory: The case of Intellectual Roots of Incoherence-explained by Discussion" communication theories multidisciplinary ● Craig and Tracy argue that the origins and by the particular ways in which communication discipline has been communication scholars have used and dominated by scientific theory which too often mis-used the intellectual fruits is concerned with what is, while that continue to pour from this normative theories are centrally multidisciplinary horn of plenty. concerned with what ought to be. Communication theory is not yet a coherent This neglect of normative theories field but has the potential to become a "limits the practical usefulness of dialogical-dialectical field based on two communication studies. principles: -Communication theory is enormously rich (a) a constitutive metamodel of in the range of ideas that fall within its communication, and nominal scope, and new theoretical work on (b) a conception of communication theory communication that has recently been as meta discursive practice within a flourishing. practical discipline. To see where this -Communication theory is enormously rich approach might take us, I will sketch in the range of ideas that fall within its seven reconstructed traditions of nominal scope, and new theoretical work communication on communication that has recently been theory, arrayed in a matrix that highlights flourishing. practically -not in a unified theory of communication relevant complementarities and tensions but in a dialogical-dialectical disciplinary among them. matrix, a commonly understood (though always contestable) set of assumptions that 7 Traditions of communication would enable productive argumentation across the diverse traditions of communication theory. -A disciplinary matrix can be developed presence of fire Symbol-usually designates a complex sign with many meanings.Including highly personal ones. 7 Communications Tradition RHETORICAL TRADITION Signs vs.Symbols COMMUNICATIONS IS THEORIZE:as a Signs-have clear referent to something in “Practical Art of Discourse” reality -useful for explaining why our participation Symbols-symbols are arbitrary,philosopher in discourse,especially public discourse, is Sussane Langer writes that a symbol is “an important and how instrument of thought” in that it enables us -it occurs,and holds forth the possibility that to think about something and to form a the practice of communication can be concept in the absence of the object itself cultivated and improved through critical study and education. ● Most semiotic thinking involves the Problems of Communication Theorized as: basic idea of “the triad of Social exigency communication requiring meaning”,which asserts that collective deliberation and judgment meaning arises from a relationship Meta discursive Vocabulary such as: among three things: Art 1. The object (referent) Method 2. The person(or interpreter) Communicator 3. The sign Audience CHARLES SAUNDERS PIERCE(THE Strategy Commonplace FIRST MODERN THEORIST OF Logic SEMIOTICS, MAY HAVE BEEN THE Emotion ORIGINATOR OF THIS IDEA.) Plausible when appeals to metadiscursive -Peirce defined semiosis as a relationship common places such as: among a sign, an object, and a meaning. Power of words; The sign represents the object, or Value of informed judgment; referent, in the mind of an interpreter. Improvability of Practice Interesting when challenges metadiscursive commonplaces such as: addresses how signs relate to their referent Mere words are not Actions; s, or what signs Appearance not reality; stand for. Style is not substance; Opinion is not truth or the study of relationships among signs . SEMIOTIC TRADITION OF looks at how signs make a difference in COMMUNICATION people’s lives , or the ● Semiotics or the study of signs,an practical use and effect s of signs and their important tradition of thought in impact on social communication theory. life. ● It includes a host of theories about 1. SEMANTICS-addresses how signs how signs comes to relate to their referent s, or what represent,objects,ideas,states,situati signs stand for ons,feeling and condition outside of 2. SYNTACTICS-or the s tudy of themselves. relation ships among s igns . Key Ideas of the Semiotic Tradition 3. PRAGMATICS-looks at how signs Sign-The basic concept unifying this make a difference in people’s tradition is the sign,defined as a stimulus lives ,or the practical use and effect s designating or indicating some other of signs and their impact on social condition(ex) as when smoke indicates the life. PHENOMENOLOGICAL TRADITION attempted to develop a method for ● Theories in the phenomenological ascertaining truth through focused tradition assume that people actively consciousness. interpret what happens around them -attempted to develop a method for and come to understand the world ascertaining truth through focused by personal experience with it. This Consciousness. tradition concentrates on the Phenomenology of Perception(Maurice conscious experience of the person. Merleau-Ponty)-human being is a unified ● Experience of Information physical and mental otherness; dialogue being who creates meaning in the world. -the way in which human beings come to -We know things only through our own understand the world through direct personal relationship to these things. experience—the perception of Hermeneutic Phenomenology(Martin a phenomenon, whether an object, event, or Heidegger)-is the natural experience that condition. inevitably occurs Problems of Social exigency by merely existing in the world. communication theorized as: -For Heidegger, the reality of something is Absence of, or failure to sustain, authentic not known by careful analysis or reduction human relationship but by natural experience, which is created Maurice Merleau-Ponty by the use of language in everyday life. wrote that: “all my knowledge of the world, “Words and language are not wrappings in even my scientific knowledge, is gained which things are packed for the commerce from my own particular point of view, or of those who write and speak. It is in word from some experience of the world". and language that things first come into Stanley Deetz-Summarizes three basic being and are.” principles of phenomenology. -First, knowledge is found directly ADDITIONAL READING MATERIALS in conscious experience—we COMMUNICATION THEORY come to know the world as we engage it -Second, the meaning of a thing RHETORIC -Communication is theorized consists of the potential of that as the practical art of discourse thing in one’s life. In other words, (Maguire ,2006). how you relate to an object Problems of communication in the determines its mean rhetorical tradition are conceived as social ing for you. exigencies -Third assumption is that language that can be resolved through the artful use is the vehicle of meaning. of discourse to persuade audiences (Bitzer, hermeneutic circle-Interpretation 1968). If, however, the rhetorical tradition involves going back and forth between seems plausible and useful because it experiencing an event or situation and appeals to many commonplace beliefs about assigning meaning to it, moving from the communication, it is also interesting specific to the general and back to the because it challenges other commonplace specific again, beliefs and reveals some of the deepest VARIATIONS OF paradoxes of communication. It challenges PHENOMENOLOGICAL the commonplaces that mere words are less TRADITION important than Classical Phenomenology(Edmund actions, that true knowledge is more than Husserl)-is primarily associated with just a matter of opinion and that telling the Edmund Husserl, plain truth is something other than the -the founder of modern phenomenology. strategic adaptation of a message to an audience(Craig, 1999). or by subtle aspects of behavior that may go Sample Theories: unnoticed, and those certain ideas are easier • Dramatism -developed by Kenneth burke to express in certain media (Craig, 1999). in 1968. Premise: Life is a drama, and it can Sample Theories: Be understood in dramatic terms; • General Semantics - Developed by I.A. communicators involved in situations are Richards improving daily communication by seen as actors discovering the ways words distort, obscure, performing dramatic scenes on the and complicate understanding between metaphorical stage of life, key concepts; people; special character of symbols identification and guilt; dramatist pentad: (Symbols are arbitrary, symbols are act, scene, agent, agency, purpose. abstract, symbols • Rhetorical Sensitivity - Developed by are ambiguous, meanings are contextual. Roderick Hart and Colleagues states that • Symbolic Interactionism – by George effective communication arises from Herbert Mead. The way people relate to sensitivity and care in adjusting what you things is determined by what meaning these say to a listener or audience; 3 general types things have for them. These things come to of communicators (noble selves, rhetorical have meant for the person through social reflectors, and interaction. rhetorically sensitive individuals). According to Macionis, symbolic • Communicator Style -by Robert Norton interactionism is "a framework for building and colleagues’ states that not only do we theory that give information, but we also present that sees society as the product of everyday information in a certain form that tells other interactions of individuals". In other words, how to understand and how to respond to a it is a frame of reference to better message ‘characteristic repeatedly understand how individuals interact with associated with your communication one another to create symbolic worlds, and constitute your dominant style. in return, how these worlds shape individual 2. SEMIOTICS -Communication is behaviors. theorized as intersubjective mediation by • Langer's Theory of Symbols-Susanne signs and Langer - All animal life is dominated by symbols. Because meanings are in people, feeling,but human feeling is affected by gaps between subjective realities are conception and symbols-and language, bridged through a shared language or sign meaning is the complex relation among the system (Maguire ,2006). Communication symbol, the object, and the theorized in this way explains and cultivates person;signification,connotation,denotation the use of language and other sign systems .\ to mediate between different perspectives. • Birdwhistell on Kinesics Body language, Problems of communication in the semiotic concerned with abstracting from the tradition are primarily problems of continuous muscular shifts which are (re)presentation and transmission of characteristics of living physiological meaning, of gaps between subjectivities that systems those groupings of movement can be bridged, if only imperfectly, using which are of significance to the shared systems of signs communication process and (Craig,1999).Semiotic communication thus to the interactional systems of theory seems plausible and practical when it particular social groups. appeals to the commonsense beliefs that • Ekman and Friesen on Kinesics- Analyzed communication is easiest when we share a nonverbal activity in 3 ways: By origin, common language, that words can mean coding, and usage; 5 types of nonverbal different things to different people so behavior: Emblem, illustrator, adaptor, miscommunication is a constant danger, regulator, that meanings are often conveyed indirectly affect display. 3.PHENOMENOLOGICAL - the reality of something is not known by Communication is theorized as dialogue. careful analysis or reduction but by natural Authentic human experience, which is created by the use of relationships are sustained, and common language in everyday life. ground is established through the direct 4.CYBERNETICS -Communication is experience of others (Craig, 1999; Griffin, theorized as information processing, with 2003; Maguire, 2006). Although the goal of phenomenology is a very complex term to getting the most information across with the define it is about analyzing everyday life least amount of interference. Feedback is from the viewpoint of its participant. the key concept that makes effective Therefore, the phenomenological tradition communication possible within a system emphasizes the interpretation of one's own (Maguire,2006). This cybernetic tradition subjective experiences. Individual extends to current theories in areas as experiences, gain particular importance, diverse as systems and information science, become more authoritative than research cognitive science, and artificial intelligence, hypotheses or communication axioms. functionalist social theory, network analysis, Psychologists Carl Rogers claims that and the Batesonian school of interpersonal Neither the Bible nor the prophets, neither communication (e.g., Watzlawick, Beavin, & Freud nor research nor the revelations of Jackson,1967). God nor a man can take precedence over my Communication in the cybernetic tradition 9own direct experience (Podgorecki, 2004). is theorized as information processing and Phenomenology, however, is not only explains how all kinds of complex systems, plausible but also interesting from a whether living or nonliving, macro or micro, practical standpoint because it both upholds are able to function, and why they often dialogue as an ideal form of communication malfunction. Epitomizing the transmission and also demonstrates the inherent model, cybernetics conceives of difficulty of sustaining dialogue. It communication problems as breakdowns in challenges our commonsense faith in the the flow of information resulting from noise, reliability of techniques for achieving good information overload, or mismatch between communication. It problematizes such structure and function and, as resources for commonsense distinctions as those between solving communication problems offer mind and body, facts and values, words, and various information-processing things (Craig, 1999). technologies and related methods of SAMPLE THEORIES: systems design and analysis, management, • Classical Phenomenology -Edmund and, on the “softer” side, therapeutic Husserl who founded modern intervention (Craig,1999). Cybernetics, phenomenology maintained that truth could then, is also, interesting, and sometimes only be obtained through direct experience. implausible from a commonsense view Furthermore, it is only through conscious because it points out surprising analogies attention that truth can be discovered but in between living and nonliving systems order to achieve these biases must be set challenge commonplace beliefs about the aside. significance of consciousness and emotion, • Social Phenomenology -Developed by and questions our usual distinctions Maurice Merlean-Ponty examines social between mind and matter, form and relations, especially the use of language in content, the real and the artificial (Craig, ordinary life, acknowledges that 1999). In general, then, cybernetics, in experience is inherently social and that contrast to other traditions of consciousness cannot be divorced from communication theory cultivates a practical language. attitude that appreciates the complexity of • Hermeneutic Phenomenology- Developed communication problems and questions by Martin Heidegger examines that many of our usual assumptions about the differences between Communication is theorized as expression, human and nonhuman information- interaction, and influence. Cause-and effect processing systems (Craig, 1999). relationships can be discovered through Sample Theories: careful, systematic observation • Problematic Integration Theory – was (Maguire,2006). Communication problems developed by Austin Babrow in 1992. Is a in the socio psychological tradition are thus theory of communication that addresses the thought of as situations that call for the processes and dynamics of how people effective manipulation of the causes of receive, evaluate, and respond to behavior to produce objectively defined and information and experiences. The premises measured outcomes (Craig, 1999). Socio- of PI are Psychological tradition seems plausible and based on the view that message processing, practically useful because of it appeals to specifically the development of probabilistic our commonsense beliefs and our everyday and evaluative orientations (our perceptions practical concerns about the causes and of something's likelihood of occurring and effects of communication. We readily its believe that our ways of communicating and value, respectively), is a social and cultural our reactions to the communications of construction. others vary according to our individual • Basic System Theory – Maintains that personalities Human nature being what it is, systems are structures that one can study we are not surprised to learn that our and judgments can be influenced by the see how the parts of the system interact. It is immediate social context and are often also possible to improve the system by biased in predictable ways by our strong manipulating its inputs. beliefs, attitudes, and emotional states • Information Theory – Originated with (Craig, 1999). Claude Shannon and focuses on the Sample Theories: transmission of • The Hypodermic needle model -(known as signals through networks and seeks to the hypodermic-syringe model, improve that process. It tries to counteract transmission-belt model, or magic bullet noise theory) is a model of communication and facilitate the accurate flow of messages suggesting that an intended message is by quantifying the uncertainty in the directly received and wholly accepted by the messages and calculating the amount of receiver. The model was originally rooted in redundancy. 1930s behaviorism and largely considered • Network theory - is the study of graphs as obsolete for a long time, but big data a representation of either symmetric analytics based customization has led to a relations modern revival of the basic idea. or asymmetric relations between discrete • Social exchange theory- Developed by objects. In computer science and network Homans, Blau, Thibaut, Kelley, Roloff, science, network theory is a part of graph Rusbult, and Bunk. is a sociological and theory: a network can be defined as a graph psychological theory that studies the social in behavior in the interaction of two parties which nodes and/or edges have attributes that implement a cost-benefit analysis to (e.g. names). determine risks and benefits. Social • General System Theory – Developed by exchange theory says that if the costs of the biologist Ludwig von Bertalanffy this branch relationship are higher than the rewards, of system theory highlights the such as if a lot of effort or money were put commonalities within systems. It seeks to into a relationship and not reciprocated, show us that different fields can be linked if then the relationship may be terminated or they share the same system principles. abandoned. 5.SOCIO-PSYCHOLOGICAL - • Cognitive Dissonance Theory- refers to a situation involving conflicting attitudes, reproduces shared sociocultural patterns beliefs, or behaviors that cause arousal (Craig, 1999). Communication problems in within the individual. The arousal often the sociocultural tradition are thought of as produces a feeling of mental or even gaps across space (sociocultural diversity physical discomfort either leading the and relativity) and across time(sociocultural individual change) that disable interaction by to alter their own attitudes, beliefs, or depleting the stock of shared pattinson behaviors, or attributions of the situation. which interaction depends (Craig, 1999). • Expectancy–value theory - has been Sociocultural theory cultivates developed by John William Atkinson in the communicative 1950s in many different fields including practices that acknowledge cultural diversity education, health, communications, and relativity, value tolerance, and marketing, and economics. Although the understanding, and emphasize collective model differs in its meaning and more than individual responsibility. The implications everyday practical discourse of blame and for each field, the general idea is that there responsibility, for example, has clearly been are expectations as well as values or influenced by theoretical discourses on beliefs that affect subsequent behavior. “society” in the sociocultural tradition • Communication accommodation theory (Bowers & Iwi, 1993). (CAT)- is a theory of communication Sample Theories: developed by Howard Giles. This theory • Face -Negotiation Theory - is a theory concerns "(1) the behavioral changes that conceived by Stella Ting -Toomey in 1985, people make to attune their communication to understand how people from different to their partner, (2) the extent to which cultures manage rapport and people perceive their partner as disagreements. appropriately attuning to them. • Cultural Interpretation Theory -by Clifford • Relational dialectic theory- is an Geertz - Involves trying to understand interpersonal communication theory about the actions of a group or culture, observing close personal ties and relationships that and describing. highlights the tensions, struggles and • Social constructionism - is a theory in interplay between contrary tendencies. The sociology, social ontology, and theory, proposed respectively by Leslie communication theory that proposes that Baxter and Barbara Montgomery in 1988, there are certain kinds of facts which, rather defines communication patterns between than depending on reality itself, instead of relationship partners as the result of depending on the shared ways of thinking endemic dialectical tensions. about and representing the world that 6. SOCIO-CULTURAL- Communication is groups of people develop collaboratively. theorized as the (re)production of social The theory centers on the notion that order. meanings are developed in coordination Reality is socially constructed through with others rather than separately by micro -level interaction processes everyone. (Maguire ,2006). • Cultural identity Theory - refers to a Sociocultural communication theory person's sense of belonging to a particular represents the “discovery” of culture or group. This process involves communication, largely learning about and accepting traditions, since the 19th century and partly under the heritage, language, religion, ancestry, a influence of semiotic thought, within the esthetics, thinking patterns, and social intellectual traditions of sociology and structures of a culture. anthropology. Communication in these 7. CRITICAL -Communication is theorized traditions is typically theorized as a as discursive reflection. Social justice can be symbolic process that produces and restored when ideological distortions are recognized through communication liberal, radical, Marxist, psychoanalytic, practices that enable critical reflection socialist,existentialist, and postmodern. (Maguire,2006). For the critical theorist, an Below, we consider two prominent feminist activity that theories of communication. merely reproduces existing social order, or • The Patriarchal Universe of Discourse- even one that produces new social order is Julia Penelope (1990) has developed a not yet authentic communication. For social critical theory of the patriarchal universe of order to be based on genuine mutual discourse. For this linguist, language is understanding (as distinct from strategic central to all human experience. A universe manipulation, oppressive conformity, or of discourse is a set of linguistic conventions empty ritual), it recurrently becomes that reflect a particular definition of reality. necessary for communicators to articulate, The people who accept the language accept question, and openly discuss their differing its categories of truth. Most language users assumptions about the objective world, do so without question. moral norms, and inner experience • Muted Group Theory- Was developed by (Habermas, 1984, pp. 75- 101; also see Cheris Kramarae in 1981 it states that Deetz, 1992,1994). For critical muteness is due to the lack of power which communication theory, the basic “problem besets any group that occupies the low end of communication” in society arises from of the totem pole; claims that the masculine material and ideological forces that preclude bias of western society has silenced and or distort discursive reflection. marginalized women's experiences. Communication conceived in this way • Standpoint Theory- Developed by Harding explains how social injustice is perpetuated and Wood in 1980 suggests that research by ideological distortions and how justice starting from the lives of women, gays, and can potentially be restored through lesbians, racial minorities, and the poor communicative practices that enable critical provides a less false view of the world than reflection or consciousness-raising in order does typical academic research that comes to unmask those distortions and thereby from an advantaged perspective. enable political action to liberate the participants from them (Craig, 1999). Sample Theories: • Feminist theory - (Kramarae, 1989, pp. 157 -60) is a generic label for a perspective or group of theories that explores the meaning of gender concepts. Feminist theorists argue that almost all aspects of life can be understood in terms of gender qualities. The feminist critique aims to expose the powers as well as the limits of the gendered division of the world. • Dual Systems Theory -According to Sylvia Walby (1990), dual systems theory represents the coming together of Marxist and radical feminism--in the belief that the oppression of women results from a complex articulation of patriarchy and capitalism. Other feminist perspectives have been formulated. For example, Rosemary Tong (1992) outlines seven feminist perspectives: