Part One: Pakistan Herald Publications (PVT.) Limited Introduction of Dawn

Pakistan Herald Publications1
PART ONE
PAKISTAN HERALD PUBLICATIONS (PVT.) LIMITED Introduction of Dawn:
DAWN Group of Newspapers, published by the Pakistan Herald Publications (Pvt.) Limited (PHPL) was founded by the Quaid-e-Azam, Mohammad Ali Jinnah, the father of the nation. The group began its publication, the DAWN newspaper, in 1947 immediately after independence and has ever since expanded its base from a single to an array of publications catering to varying interest of readers as well as advertisers. In addition, not forgetting the need for globalization, the international network of media representatives has also been successively webbed to all the developed and developing nations of the world. PHPL, in addition to DAWN - the first newspaper to be published in Pakistan and the most widely circulated, publishes the STAR (an English language eveninger), HERALD (a monthly current affairs magazine), SPIDER (a monthly Internet magazine) and AURORA (a marketing and advertising based bi-monthly magazine). The Group is also a pioneer in electronic publishing. DAWN's web site, DAWN-the Internet Edition, is generally considered the best source of news from Pakistan on the web.
The newspaper has offices in Karachi, Lahore, and Islamabad, as well as representatives abroad. As of 2009, it has a week-day circulation of over 250,000 and a total readership base in excess of 1,300,000. The CEO of Dawn group is Mr. Hameed Haroon, and the current editor in chief of Dawn is Abbas Nasir. About Dawn (Various essential Informations):
Founded by Quaid-e-Azam Muhammad Ali Iinnah, DAWN is the first english-language
newspaper to be published in Pakistan. Institute of Business Administration
Pakistan Herald Publications2 o o o o o o o o o It is the largest selling English language daily newspaper in Pakistan and at present it is DAWN is printed on one of the most advanced color presses in the country. In1996 DAWN became the first newspaper available daily on the World Wide Web. On December 26, 1996 DAWN was launched in Lahore to become the most widely March 23, 2001 saw the launch of DAWN in Islamabad. DAWN has its main offices in Karachi, Lahore and Islamabad and regional offices in The DAWN e-paper was made available on the internet in 2008. City FM 89 was launched in 2004 DAWN NEWS was launched in 2008
published simultaneously from Karachi, Lahore, Islamabad & Peshawar.
circulated and influential paper in the Punjab.
Quetta, Peshawar and Multan.
DAWN Target Readers: Irrespective of any particular social or economy class, everyone who wants to keep himself intouch with up-to-date up-dated authentic knowledge and information falls under the readership of Dawn. But on the basis of various grounds, we can categorize the readers in the following categories; DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers, doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces, students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers, ministers, prime ministers and presidents.
Group publications of Pakistan Herald Publication (Pvt.) Ltd
DAWN Newspaper: Mainly we can divide it into two main sections, National and the Metropolitan pages.
Institute of Business Administration
Pakistan Herald Publications3 DAWN In-Paper Magazines: The Economic and Business Review (Every Monday) Young World (Every Saturday) Books and Authors (Every Sunday) Images (Every Sunday) The National Weekend Advertiser (Every Sunday)
Other Publications of PHPL (Magazines) HERALD (Monthly) SPIDER (Monthly) AURORA (Bi-Monthly)
In-paper Magazines The Economic and Business Review (EBR), broadsheet format, published on Mondays is considered essential reading by Pakistans business and financial community and by multinational companies. It includes regular sections like; Agriculture Oil prices Currency rates Stock exchange news Gold rates Comments & analysis
The EBR has established itself as the most widely read and quoted source of business information in Pakistan. Reporting on the main financial and business stories of the week, the EBR backs its coverage with expert analysis and comment on investment trends and stock exchange movements It comes on every Monday and reason behind this is that on Sunday financial markets are closed and no updated information about economic affairs is available to print on Monday as it comes Institute of Business Administration
Pakistan Herald Publications4 regularly every day issue. So experts collect information on various issues of economy during weekdays and print them on Monday. The Young World targets Dawns under 16 readers and is published on Saturdays in tabloid format as a separate magazine within DAWN. It aims at educating as well as entertaining and is liked by both young readers and parents. It is an excellent medium to broaden general knowledge, discover new horizons and meet the challenges of growing up. Reason for coming on Saturday is that normally children have their Saturday off from school. It has different regular sections like; Leisure Fact file Story Website review
Images: It is Published as a separate color broadsheet, and ranks among the most popular entertainment features published by any newspaper in Pakistan. Film, fashion, theatre, dramas, music and documentary are given in an in depth and lively scrutiny. Images goes behind the scenes to probe and discover what Pakistans leading entertainers and performers are really thinking and doing. It has various regular sections including; Sci-Tech World focuses on the new developments/innovations in the information technology and science sector. Gallery serves as an editorial reflection of Contemporary Art in Pakistani society. It highlights the significance of modern art and architecture in addition to an insight into the countrys ever popular heritage. It covers the aspects of art and craft in comprehensive details with extensive editorial contributions from writers. Institute of Business Administration
The Magazine aims at a sophisticated and informed readership, addresses the issues of topical interest. It presents an overview of recent developments affecting the quality of life, the environment and the society. The lead story highlights the issues of the week by providing background research and informed comment. It contains opinions, news on fashion, food, art, architecture, books, sports, etc.
Books & Authors: Published as a tabloid size weekly feature, the magazine features reviews on books on various topics in English, Urdu and regional languages. As an informative magazine it includes excerpt from books and introductions to authors along with information about publishers of the books. One thing to be noted is that it does not include review of religious books. The reason behind this was to avoid conflicts and extremism as religion is very sensitive part of everybodys life and opinion of one can hurt feelings of other. The National Weekend Advertiser: Comes with Sunday Newspaper, it is based on classified advertisements and is divided into three sections namely: Real Estate - Section I Ad Buzz - Section II Careers - Section III
This section increases, almost double, the sale of Sunday DAWN. It is a super market of classified advertisements ranging from job opportunities to pets, property to matrimonial, automobiles to arts and crafts etc. Short snappy articles called box features are placed amidst a galaxy of advertisements.
Pakistan Herald Publications6 Group publications of DAWN; Herald:
o o
Pakistans most widely read and respected socio-political monthly news-magazine. A monthly news magazine that captures thought provoking and controversial issues,
glamour, sports, features political flash points, business ventures, financial volatility, environmental crisis, entertainment, economy etc. o Winner of many prestigious awards, the Herald has distinguished itself with a proven track record in investigative reporting, with accurate and independent, crucial and in depth stories and analysis. o It caters serious readers and has many competitors.
Competitors: News Line-Monthly World Times-Monthly
Spider:
o o o o o
Pakistans first complete internet based IT magazine. SPIDER caters to a vast audience interested in computers and science and technology, It covers news about networking, PC, viruses, software, physics, websites, cybercrimes, Highly informative and easy to read for all ages. Especially very important for people All editorials are produced by marketing & research team based in Karachi comprising
features stories and issues on current trends in computing and technology. windows, hardwareetc involved in computer and technology related careers and studies. 14-15 personnel, no copy from net is included. It also has competitors in this category like; Institute of Business Administration
Pakistan Herald Publications7 Net Mag-Monthly Techno Biz-Bi Monthly More-Monthly
Aurora:
o o
Unique in nature, DAWN media group publication on ideas and marketing approaches. An advertising and marketing based bi-monthly with a vast readership. It proposes to
give the marketing, media and the advertising industry an inside view of how campaigns are conceived and executed along with other latest developments in the industry. o o The prime objectives of Aurora are to initiate a dialogue among advertising and The publication devotes 50% of its editorial to DAWN related advertising activities and marketing professionals, to generate ideas and promote standards in advertising. other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing. o o o o The annual issues provide statistical data on the media spend of different companies and It includes TV channels rating based on their on their business done, all big advertisers The Aurora Purple Book - the first comprehensive directory of the advertising and media It caters marketing personnel, business executives, media people and novelty seekers. ratings of advertising agencies. and spenders. services available in Pakistan, published in 2004, 2008 & 2009.
Has no competitor in this category
DAWN Internet Edition (DIE): o 1996 saw the launch of the DAWN on the internet. It is accessed by an average of 37,477
readers daily living in 66 countries across 6 continents. Institute of Business Administration
Pakistan Herald Publications8 o o DAWN internet edition was rated among the privileged top 5% of all websites by the Read by the widest possible concentration of foreign investors, entrepreneurs and affluent
Lycos Review, making it the only website from Pakistan to have achieved this distinction. Pakistanis abroad. DAWN. COM is the web portal launched in 2008.
Events organized by Dawn: Dawn events can be categorized into two; o General Events o Specialized Events
General Events: o All About Lifestyles Exhibition It was started in Karachi in 2001 for the first time, then in 2002 from all stations (Karachi, Lahore, and Islamabad). All About Lifestyles is Pakistans leading consumer platform and represents the high water mark for DAWN events. The exhibition is held annually in winter in Karachi, Lahore and Islamabad. It almost includes everything from consumer point of view ranging from towels to make up kit. It is normally arranged in weekends and is wholly a family event. Prominent events include Dog show, Face Painting, stalls of companies (FMCGs) and many other Fun activities. o Education Expo (Lahore, Karachi & Islamabad) The Education Expo held nationwide is the largest education exhibition of Pakistan and assembles more than 100 leading foreign & local universities, colleges and higher education institutes. Normally more than 50 universities from UK participate in this Expo which shows their marvelous trust on Dawn management. This event is organizes to cater Institute of Business Administration
Pakistan Herald Publications9 the emerging need of students to get quality education nationwide and internationally. And again this event is leading one among all education Expo events held locally. o Spelling Bee Competition (Lahore, Karachi & Islamabad) Spelling Bee is designed worldwide and is school children event to participate in spelling competition. As part of DAWN in Education Program, DAWN conducted the first ever National Spelling Championship in Pakistan in Jan-Feb 2005. The school participation in this event has been ever increasing, starting out with only 220 schools in the 1st Spelling Bee, coming from the three main metros; the number has augmented to 650 schools for the 5th DAWN Spelling Bee to be held in January - February 2009. More than 700 schools are invited to participate in this competition from all over the country. This event is organized to increase the reading skills among school age children. Children participate in quizzes, games, mock tests, competitions and win prizes over their winnings and qualify for the higher rounds (i.e. inter-school, regional contests). o Wedding Extravaganza (Karachi only) Started in 2005, this event is arranged for those who are scheduling to plan their weddings events. This event acts as one-stop place where all the service providers exhibit themselves and offer competitive packages The event is designed as a one stop shop solution to all the needs of planning and managing a wedding and has been timed to coincide with the planning of the popular end of the year wedding season in Pakistan. Specialized Events: o Fuelling Pakistan (Lahore & Karachi) Fuelling Pakistan is an international exhibition on CNG, LPG and Alternative Sources of Energy. The exhibition serves as a platform and provides networking opportunity for the foreign investors to the local vendors and agent. o Property Investment show Designed and crafted to cater to the needs of all involved with property, real estate and investments. The exhibition is the grounds for local as well as international builders & developers to come in contact to the Pakistani investors. Institute of Business Administration
Anti-Terrorism & Disaster Management Expo (ADMEC) ADMEC brings together a wide range of vendors who showcase their latest and most effective anti-terrorism; security related products and solutions as well as technological innovations that can play a pivotal role in improving security and combating terrorism.
Logistics Pakistan The event is held to highlight the emerging opportunities for the Logistics sector in Pakistan. Focuses at state of the art technology and solutions for the logistics sector and showcases emerging technologies in the transportation sectors.
DAWN School Trips are organized whereby students are given a detailed tour of the press. DAWN RELIEF Foundation A newspaper with a conscience
DAWN RELIEF was set up in extraordinary times to cope with extraordinary circumstance like October 2005 earthquake and currently flood hit areas across the country.
INDEPENDENCE OF EXPRESSION: Dawn has seen a "two-thirds decline" in government spending on advertising, which it relies heavily on for funding. The publisher has accused the government of deliberate measures to put pressure on Dawn. In addition, Dawn regularly carries syndicated articles from western newspapers like The Independent, The Guardian, the Los Angeles Times and The Washington Post. In Pakistan Dawn has in-paper magazines such as Young World, "Images", "Books & Authors"etc.
INDIAN CENSORSHIP:
Pakistan Herald Publications11 In the wake of the Kargil War in 1999, the Dawn website was blocked from access within India by Videsh Sanchar Nigam Limited, a government-owned telecommunications company which at the time had monopoly control of the international Internet gateways in India. Media site Rediff elicited that the ban was instigated by the Indian government, and then published detailed instructions as to how one could bypass the filter and view the site. 24-hours News Channel On Friday, May 25, 2008, DAWN Group of Newspapers launched the test transmission of Dawn News. It is the first 24-hour English news channel in Pakistan. The launching ceremony of the channel was inaugurated by President Pervez Musharraf. The channel started full transmission in late July. But now channel has shifted its transmissions more than 70% in Urdu to cater local market as the segment listening English news comprises a very small fraction in our country.
HISTORY AND PRESENT STATUS OF DAWN:

Founded on 26 October 1941 as a mouthpiece for the Muslim League, Dawn was originally a weekly publication, published in Delhi, the then capital of British India. Jinnah summed up the paper's purpose when he stated: "The Dawn will mirror faithfully the views of India's Muslims and the All India Muslim League in all its activities: economic, educational and social and more particularly political, throughout the country fearlessly and independently and while its policy will be, no doubt, mainly to advocate and champion the cause of the Muslims and the policy and programs of the All India Muslim League, it will not neglect the cause and welfare of the peoples of this sub-continent generally". Dawn became a daily newspaper in October 1942 under the leadership of its first editor, Pothan Joseph. In 1944 Altaf Hussein took over as the editor and brought nationwide fame to its daily circulation. After the creation of Pakistan, Altaf Hussein moved the newspaper to Karachi, the capital of the newly formed nation state, under the instruction of Mr.Jinnah, the owner of DAWN in Delhi which was then the official organ of the Pakistan Muslim League .Dawn reflected and Institute of Business Administration
Pakistan Herald Publications12 espoused the cause of the Muslims of India. It was the sole voice of the Muslims in English language .Altaf Hussein, its' editor galvanized the Muslims of India by his powerful inspiring and passionate editorials, which earned him wrath of the entire Hindu leadership of the Congress Party as well as Lord Mountbatten the last Viceroy and Governor General of the British Raj. In early August 1947 some senior DAWN staff led by Mr.Altaf Hussein arrived in Karachi to start the publication of DAWN from August 15, 1947. The day after Pakistan gained its independence. Mr. Yusuf Haroon a close confidant of Mr. Mohammad Ali Jinnah was given the task to facilitate the publication of DAWN. The offices of the newspaper was housed in the small premises on the commercially busy and a crowded narrow street then known as South Napier Road. These premises belonged to Mr. Haroon. He was at that time planning to bring out a newspaper called "The Herald". Instead at the bidding of Mr.Jinnah he agreed to publish DAWN at his facilities. DAWN grew strength to strength as a most out spoken publication under the editorship of Altaf Hussein. He became a legend both at home and abroad for his fearless opposition to the tyranny and corrupt practices of politicians and military dictators after the independence of Pakistan. He was forced by President General Ayub Khan to leave his newspaper job to become a cabinet minister in his government. So DAWN said goodbye to Mr. Altaf Hussein in 1965. The street where Dawn was first published is now known as Altaf Hussein Road. Since then DAWN has prospered and has moved to new and larger premises. DAWN still shines as an icon amongst many other newspapers that are being published today in Pakistan. EARLY HISTORY: A Brief History of Newspapers: Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter.-Thomas Jefferson, 1787. For my part I entertain a high idea of the utility of periodical publications; insomuch as I could heartily desire, copies of ... magazines, as well as common Gazettes, might be spread through every city, town, and village in the United States. I consider such vehicles of knowledge more Institute of Business Administration
Pakistan Herald Publications13 happily calculated than any other to preserve the liberty, stimulate the industry, and ameliorate the morals of a free and enlightened people.- George Washington, 1788. Congress shall make no law ... abridging the freedom of speech or of the press... -Article One, Bill of Rights of the United States Constitution, 1789. Here is the living disproof of the old adage that nothing is as dead as yesterday's newspaper... This is what really happened, reported by a free press to a free people. It is the raw material of history; it is the story of our own times. -Henry Steel Commager, preface to a history of the New York Times, 1951
The Origins of Newspapers: The history of newspapers is an often-dramatic chapter of the human experience going back some five centuries. In Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and "human interest" features. The first printed forerunners of the newspaper appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore. In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly News of 1622. It was followed in the 1640's and 1650's by a plethora of different titles in the similar news book format. The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century's end.
Pakistan Herald Publications14 English Newspapers in Indian subcontinent: A British man William Bolts in 1766 offered the first ever paper to his fellow countrymen in Calcutta and helped them establish a printing press. Since he was against the East India Company Government, so after two years of establishing his press he was sent back to England by the Company. He published a book of 500 pages which carried details of corruption in East India Company and hardships faced by Indian people. In 1780 another man named James Augustus Hickey published a newspaper with the name of Bengal Gazette/General Calcutta Adviser. The size of that paper was 12"x8" with only 4 pages. Hickey too was against the Company Government and published internal news of the employees of the Company. Soon the Government withdrew the postage facility for his paper as fallout of news against them. Hickey still managed to deliver his paper by appointing 20 men for delivering it. Once he published a news against the Chief Missionary of the Main Church, Jan Zakariya. Jan complained to the Government for that fake news and filed a defamation petition against Hickey. Hickey was fined Rs 500 and awarded 4 months imprisonment. After that he was fined again which resulted in the death of the paper. In November 1781 another newspaper with name of India Gazette was also introduced which was pro Government and against Hickey. Newspapers of that time were in English and the news only related to British activity in India. As the readers were also British, the local population was not the target. But the Company feared that these Indian papers could get to England and may defame the Company in England. English papers used to take 9 months to reach India.
NEWS PAPERS IN PAKISTAN: Associated Press of Pakistan (APP) is a government-operated national news agency of Pakistan. It is not associated with the Associated Press agency (AP).
Pakistan Herald Publications15 History: The authentic history of the Associated Press of Pakistan as told by the Founder of the Associated Press of Pakistan, Malik Tajuddin: The evolution of the Associated Press of Pakistan as the National News Agency owes its inspiration to the Father of the Nation, Quaid-e-Azam, with whom my initial contact was established in 1936 when I was in my late twenties and had hardly five years experience as a working journalist. The contact proved so fruitful and pregnant with possibilities that I was destined under his benevolent guidance and patronage to play a leading role in my particular sphere of professional activity. The Quaid-e-Azams personal interest in my career further developed when I was posted in the Reuters Head Office for the East in Bombay in 1938-39. The Deliverance Day (December 22, 1939, observed in response to the call issue by the Quaid-e-Azam to commemorate the elimination of the Congress Ministries in the seven Provinces of India, owing to difference on the question of the war effort) brought me good luck, with the rest of the Muslims of India and I was instructed by the Reuters General Manager for the East to proceed to Lahore where the session of the All-India Muslim League was due to be held within three months. I not only reported the historic session for the Indian and World Press but was able to establish countrywide acquaintance with the Muslim League leadership. As a pioneer in the news agency field, I received enthusiastic support from one and all. My administrative sphere with headquarters at Lahore was gradually extended to cover Muslim India including the Princely State of Hyderabad and with the passage of time I was assigned the role of Reuters Advisor on Muslim Affairs in South Asia. In September, 1944, after the historic Jinnah-Gandhi talks in Bombay the Quaid-e-Azam in a special interview granted to Malik Tajuddin told him that he was convinced that the emergence of an independent sovereign Muslim state was inevitable and that the time had come for Malik Tajuddin to take in hand preparatory work for the formation of Pakistan's national news agency.
Pakistan Herald Publications16 Since the British Governments tentative decision to transfer power to Indian hands indicated in the Cripps Offer the Indian newspapers acting together through Eastern and Indian Newspapers Society and the Indian Newspapers Editors Conference had been pressing Reuters for transfer to them of the control and ownership of the Associated Press of India. As by large the Indian newspapers with a strong pro-Hindu and anti-Muslim bias were owned and controlled by Hindu capitalists the Muslim cause went by default and the question of protection of the Muslim interests assumed fundamental importance during the Pakistan movement. But the Muslim newspapers, financially backward and otherwise disorganized as they were, failed to influence vital decisions concerning the Press. APNS: The All Pakistan Newspapers Society is a premier body of newspapers publishers, which has been headed by such august personalities as Mr.Hamid Nizami , Mir Khalil-ur-Rahman , Mian Iftekharuddin , Mr. Fakhre Matri , Mr.Hamid Mahmood, Mr. Yousuf Haroon, Mr. Mahmood Haroon, Mr. A.G. Mirza, Kazi Mohammad Akber , Mr. Munawar Hidayet Ullah, Mr. K.M.Hamid Ullah and Mr. Anwarul Islam of Pakistan Observer Dacca. The Pakistan Newspapers Society, a precursor to the APNS, was established in 1950, primarily due to the efforts of the late Messrs Hameed Nizami and Hamid Mahmood. It functioned for a number of years but could not receive much support or recognition either from the publishers and advertising agencies in general and the authorities in power in particular. Publishers' organizations also functioned in East Pakistan and Karachi but these provincial bodies could not effectively represent the interests of the newspaper industry. In the year 1953, it was decided to form the All Pakistan Newspapers Society, merging all the existing groups of publishers. It was also decided to establish the headquarters of this organization at Karachi, as at that time the majority of the major publications originated from there. It took some time to be organized on a professional basis. A rented premises for the office was obtained in Farid Chambers, from where it continues to function, paid staff was hired, etc. The organization expanded rapidly with the inclusion of new members from all over the country and was soon able to call itself the ALL PAKISTAN NEWSPAPERS SOCIETY. The formation of an organization of publishers was critically required to facilitate the exchange of their views on matters of common interest among newspaper owners. The APNS successfully Institute of Business Administration
Pakistan Herald Publications17 afforded to newspaper owners the means to watch over, protect, preserve and promote the rights and interests of the newspaper industry on matters directly or indirectly affecting their rights and interests. The APNS remained very active in handling the problems faced by its members vis-vis the provincial and central governments relating to advertisements, clearance of dues, taxes and duties and newsprint. It became a force to be reckoned with in the publishing and advertising world and laid down rules of conduct for member publications as well as the advertising agencies. One of the major rules framed being the accreditation of advertising agencies by the All Pakistan Newspapers Society, introducing security deposits and clearance schedule to member publications within a specified period. Non-payment of bills of any publications, big or small, carried the penalty of suspension till such time that all the bills were cleared. Thus the Society has successfully evolved a mechanism of streamlining advertisement and clearance system protecting the collective interests of its member publications, advertising agencies as well as advertisers. The APNS Secretariat not only handles the complaints of its members against non-payment by advertising agencies but it also puts its best efforts to settle the disputes between advertising agencies and their clients. The system of enlistment of clients of accredited advertising agencies effectively safeguards the interests of the agencies. Under this system, no listed clients are allowed to release their ads in any member publication without the clearance by the concerned agency. The significance of this Organization is duly reflected in the fact that it provides a bridge between the newspapers and the advertising agencies. It was an accepted reality that the newspapers and the advertising agencies are the two wheels of the same carriage and not antagonistic rivals. They complement each other and the existence of one is inextricably linked with that of the other. However, in order to make the liaison between newspapers and advertising agencies closer and firmer the APNS had taken positive steps to consolidate the mutual relationship. The Society also endeavored to encourage, promote and develop the science and art of journalism and newspaper industry and in this connection, in 1981, the APNS instituted advertising awards in various categories to promote advertising, particularly designing and copy writing, giving a big fillip to advertising profession in Pakistan. Subsequently the Journalist Awards were launched in 1982. The awards ceremonies are being regularly held since 1981. The APNS has extended its protective umbrella to publications from small towns and also to the regional language press that had enhanced the representative character of the Society. Over the Institute of Business Administration
Pakistan Herald Publications18 years the APNS has grown into a true representative body of newspapers and magazines all over the country. In 1971 there were 41 publications on the roll of the Society whereas in 2003 the number rose to 262. The APNS, throughout its history has originated and promoted improvements in the law and supported or opposed alterations therein. The Society had launched a protracted struggle against the PPO along with organizations of editors and journalists. The struggle resulted in the quashing of this anti-press law and the introduction of relatively better law in the form of the RPPO. In 1999, the APNS had prepared a set of press laws including the Draft for the formation of Press Council in Pakistan, Registration of Printing Presses, Newspapers Ordinance and a draft Freedom of Information Act. After thorough discussions among the APNS, CPNE and the Ministry of Information, the drafts on the Press Council and the Registration of Presses and Newspapers were finalized and enacted in 2002. The member publications are rapidly adopting modern techniques and facilities and trained manpower in all fields to cope with the challenges ahead especially due to the growth of the electronic media. It is heartening that many newspapers and magazines brought out in Pakistan maintain journalistic and publishing standards in line with the international press and are enjoying the facilities offered by information technology.
Current particulars: The Media in Pakistan due to the liberal policies of PEMRA (Pakistan Electronic Media Regulatory Authority) and sustained economic growth of 6.6% per annum for the past six years, is a booming industry. Ever since the highly regulated airwaves of Pakistan were rippled by the penetration of the first private TV channel, there has been no looking back.

There are currently approximately 116 radio channels More than 60 local TV channels Approximately 150 advertising agencies More than 74 production companies According to APNS, there are more than 262 publications Institute of Business Administration
In the early twenty-first century, the amount of print media in Pakistan declined precipitously while total circulation increased. From 1994 to 1997, the total number of daily, monthly, and other publications increased from 3,242 to 4,455 but had dropped to just 945 by 2003 with most of the decline occurring in the Punjab Province. However, from 1994 to 2003 total print circulation increased substantially, particularly for dailies (3 million to 6.2 million). Print media are published in 11 languages, but most are published in Urdu and Sindhi, and English-language publications are numerous. The press generally publishes free from censorship and has played an active role in national elections, but journalists often exercise self-censorship as a result of arrests and intimidation by government and societal actors. Most print media are privately owned, but the government controls the National Press Trust, a major newspaper publisher, and the Associated Press of Pakistan, one of the two major news agencies. The constitution guarantees the rights of free speech and press but also allows for government restrictions in cases of offenses against Islam, public morality, national security, and other circumstances. In fact, the government can fine and imprison those who broadcast material that is deemed inconsistent with national and social values. When we look at the current status of the DAWN Media Group, it becomes quite obvious that the group is making progress with the passage of time; the evidence can be supported by the addition of FM 89, Dawn.com, the Dawn television network. In the print section the subscription of the ROP and its magazines is increasing over the period of time. MISSION STATEMENT: Our mission is to provide accurate, credible and extensive information with an added unique dimension that speaks to our readers from a national point of view. Bringing to them a complete picture of what is happening in Pakistan as well as abroad. We assist our readers in forming opinions and making decisions that are balanced and well informed
VISION STATEMENT: To enhance the global community by creating, collecting and distributing high quality news, information and entertainment. Dawn is dedicated to the ideal of independent, fair and unbiased journalism. News, opinion and advertising are and must remain clearly separated. Equally, we are all united in our dedication to the success of Dawn as a viable and vital business. Diversity gives our enterprise versatility and strength. That is why we are committed in all our endeavors, journalistic and commercial, to embrace and respect the differences of our co-workers and our readers. its our objective to uphold the highest journalistic, business and personal ethics and keep a relentless focus on serving our customers. OBJECTIVES OF DAWN: There are several objectives of Dawn i. ii. iii. Dawn has reader based policy and they try to preserve objectivity and impartiality in their reporting. Dawn is an independent business organization, which has a capability to analyze and solve the clients matters and above all be an unbiased source of information. The element of independency is necessary to full support the client for their prosperity and development and maintain the established repute of a unbiased organization. iv. v. vi. vii. viii. It consists of creative and business mind personals, reporters, writers, editors and production personnel. Dawn works for the prestigious repute of its organization which it has built over the years. Dawn has a well established set rules and regulations and no one can break these rules including the CEO. Marketing and advertising departments work for the clients and also help them in sorting out their problems relating to the advertising etc. Equal employment opportunity. Institute of Business Administration
Second PART
COMPANY MANAGEMENT SYSTEM
GOVERNING BODY Chairperson Amber Haroon Seigol
Chief Executive Officer Mr. Hameed Haroon Director circulation: Mrs. Nilofer Patail Director Operations: Naaz Afreen Saigol Director Marketing: Mr. Masood Hamid Director Finance: Shoaib Ghanghat Organizational chart is given below: Institute of Business Administration

Mr.Hameed Haroon Chief Executive Officer Mr. Masood Hamid Director Marketing (Karachi)
Mrs. Nilofer Patel Director Circulation (Karachi)
Mr. Kashif Saeed Senior GM (Lahore)
Mr. Tahir Owais Senior GM (Islamabad)
Mr. Kashif Ahmad Senior General Manager Marketing
Mr. Imran Raza Senior Manager Marketing Mrs. Rabeea Salman Manager Marketing & Planning
Mr. Umair Wyne Manager Circulation
Mr. Khawar Naveed Manager Production
Mr. Kazim Mustafa Manager Accounts
Mr. Saleem Khan Manager MIS
Editorial Board: Institute of Business Administration
Editor in-chief Mr. Abbas Nasir Resident editor (Lahore) Mr. Ashar Rehman Assistant editor Other cities..
News editor
Photographer
Reporting desk
News desk ORGANIZATIONAL STRUCTURE: An organizational structure is the formal frame work by which job tasks are divided, grouped and coordinated. Organizational structure portrays the task people are assigned, who they report to, who they work with and who they must interact with in order to get their jobs done. The design of an organization reflects the organizations objectives and the strategies chosen. The structure of an organization consists of the span of administration, unity of command, division of labor and departmentalization.
Pakistan Herald Publications24 Unity of command: The term unity of command refers to the principle that a subordinate should have one and only one superior to whom he or she is directly responsible. That means, on a hierarchic tree, there should be only one in the absolute command. In order to implement this concept, measures are taken and this phenomenon generally prevails all over Dawn. But the environment is quite friendly and everyone at Dawn works on ideas so exchange of ideas is crucial for the overall success of Dawn. Still all employees are made quite clear about the fact from the very first day about reporting to their immediate bosses. Span of control: Fundamental concept of management, that a manager or supervisor can effectively manage only a limited number of subordinates under his or her direct control. This number varies with the type of work: complex, variable work reduces it to six, whereas routine, fixed work increases it to twenty or more. So the number of subordinates an administration can easily and effectively handle is called his or her span of administration. The span of administration reflects the organizational behavior and its objectives. In a business like Dawn a mixture of both structures is recommended as it gives rise to open door communication. This structure also reduces promotion opportunities as a result of fewer levels of administration. Rather it would not be wrong to say that organizational hierarchy of Dawn Lahore office represents both flat and tall spans of administration. In case of the lower levels of the hierarchy (the workers and their departmental heads) the span is wide but as the level of administrators goes up, the span structure becomes a bit tall and narrow.
Pakistan Herald Publications25 Authority and responsibilities: Authority is the rights inherent in a managerial position to tell people what to do and to expect them to do it. At Dawn locus of authority lies with the chief executive definitely, recruitment and termination authority is also with him. Department in charges are also involved in workers administration and therefore they are authorized to recommend and reward, give incentive or punishment to the worker but final authority is with Mr Hameed Haroon (chief executive) capital expense proposal, and the budgets are approved by the top management prior to any major expense. At the moment administration authorities have been delegated to the departmental heads of course making the administration easier. Authority generally lies with the position and not with the person. But human factor cannot be ignored at all. Some departmental heads have acquired the popularity by obliging others and behaving well over the years, that whatever they say, nobody turns down their words. In Dawn, authority has some level in contrast with the responsibilities. Departmental heads are responsible for generating ideas. And implementation of these ideas. When any complaints are put up by client, the authority is with the general managers of each department, and it is to take action regarding this issue, likewise in the case of leaves overtime, immediate head of department is the authority.
POLICY FORMULATION PROCESS-MEETINGS:

POLICY FORMULATION PROCESS: Being a private concern, all final decision are made by Chairperson and governing body but participation of employees of concerned department is essential and they take into account the valuable suggestion from employees. So, moreover, they have participative policy formation process. Meetings: Purpose oriented discussion between two or more people is a common definition of a meeting .At Dawn a meeting can be defined as a gathering of three or more people Institute of Business Administration
Pakistan Herald Publications26 sharing common objectives where communication (verbal and/or written) is the primary means of achieving those objectives in a minimum amount of time to the satisfaction of the participants. Meetings can range from formal to very informal. In this regard, frequent meetings are being called by senior management to furnish different purposes and type of meeting depends on agenda of the meeting. Meetings are called to find quick solution to emerging problems and avoiding hurdles involved in communication through post or any telephonic method because face to face contact can generate rapid results. Normally these are few types of meetings prevail at Dawn; Annually-General Meeting Bi-annually Quarterly Need Based-Adhoc Meetings depending upon issue
PURPOSE AND KIND OF MEETING: General meetings: A general meeting is called the annual general meeting which should be held in accordance with the provision of section 158., within eighteen months from the date of incorporation of the company and thereafter once at least in every year within a period of six months following the close of its financial year and not more than fifteen months after the holding of its preceding annual general meeting as may be determined by directors. All general meetings of a company other than the annual general meeting mentioned in section 158 are called Extraordinary General Meetings. The directors may whenever they think fit call extraordinary general meetings. The chairman of the company shall preside as chairman at every general meeting of the company. All activities discussed about the matters related to Dawn at an extraordinary meeting will be called as special. Dawn the meeting leader must focus the energy and attention of participants and keep them moving toward the meetings objectives.
Some important things to take into account; Before the meeting: o Select participants o Arrange for light refreshment, if appropriate. o Determine seating requirements o Distribute notice/ announcement for the meeting. o Determine the meetings objectives. o Workout an agenda that will achieve their objectives o Decide on who will participate During the meeting: o State individuals responsible for specific actions o Indicate the time by which a task is to be completed o Sum up decision, actions recommendations as they move through their agenda and restate main points in the end o Thank all the participants for their presence and help. o Begin and end the meeting on time. o Begin with an opening statement o Control the meeting by following the announced agenda o Encourage full participation by involving all members in the decision o Interpret data for solution & evaluation After the meeting: o Distribute the meetings notes or minutes on timely basis o Take the follow-up action agreed to.
Participants responsibilities in meetings: Dawn everyone is a meeting participants at one time or another. An effective meeting depends on productive participants. As a participant they are in a position to make a significant contribution to the success of the meeting they attend. At Dawn all they need is a tactful way to ask question and offer suggestions. A productive participant does the following things. Before the meeting: o Collect relevant information. o Check their data o Confirm their conclusion o Be on time. During the meeting: o Tactfully, bring back the group to the central topic if group wanders away. o Clarify, as a question, if the issue is not clear. o Contribute by giving accepted facts and options. o Try to keep the discussion moving, by keeping persons interested and motivated o Tactfully suggest new ideas containing correct information. o Try to avoid deadlocks, by suggesting possible compromises. o Help others, invite participation and ask for contributions from those who are more silent After the meeting: o Fulfill the responsibilities placed upon him.
Purpose of meetings: At Dawn the first consideration when planning a meeting is whether or not one is required. Whether or not to hold a meeting has start with a statement of objectives. Different Meeting Objectives:
To inform individual departments of changes in the salary increase policy! With the objectives clearly stated, they can then determine the best way to achieve them. It may turn out that a meeting is appropriate. Or, it may turn out that a memorandum, bulletin board posting, or series of phone calls have been a better means of conveying information. An example of Adhoc meeting Problem-solving meeting: These meetings as evident from the name, at Dawn they are used solve the problems generated from previous meetings. The steps involved include: o The major problem is presented o Participants suggest solutions, discuss and evaluate o Participants arrive at decision for further action Methods of solving problems in meetings: At Dawn the following approaches are used to solve problems in meetings. o Intuition---rapid insight to the problem o Rationalization---justification of the solution over a certain period of time Institute of Business Administration
Pakistan Herald Publications30 o Reflective thinking---logical progression to arrive at particular answer o Background analysis o Discover of solution o Evaluation of solution o Implementation of solution Arranging facilities: The meeting room and its furnishings will contribute significantly to an effective meeting. When facilities are proper, they go unnoticed, when they are inadequate or too elaborate, they can detract from the meeting. On-side meeting rooms are usually convenient and low cost. This makes them attractive considerations. However, being convenient for participants also makes them convenient for interruptions. Occasionally, an on-site room will not be the right size for a particular meeting. Be willing to look elsewhere for a proper meeting place. The need for participants to be physically comfortable has not be overlooked. If a meeting is to last over an hour, chairs have cushions. Also heating/cooling, lighting and ventilation have been adequate for the size of he group and activities planned. At Dawn, when setting up the room is guided by the communications needs for the type of meeting they plan to hold. As a rule of thumb, they want those talking with each other to maintain eye contact. Therefore, information meetings have participants facing the front of the room, while decision-making meetings have participants facing each other. A type of report, called minutes, is prepared after a meeting. EMPLOYEES/PERSONNEL IN VARIOUS SECTIONS:
Dawn has a formal human resource department in its head office Karachi. Therefore all recruitment and selection related decisions are done by Director Human Institute of Business Administration
Pakistan Herald Publications31 Resource himself at Dawn Karachi office. No formal system of selection of applicants is performed at the Lahore centre, if someone is to be employed at the Lahore centre, for that purpose interviews are conducted here. After all the due processes, all documents and interview reports are sent to the Karachi head office .There at Karachi ,the H R department carries out necessary checks, if satisfied they will confirm that employee .An appointment letter regarding the job designation and job number are issued from the head office and the that very person is asked to report to the respective department. At the other regional offices, its the duty of manager Marketing and planning to co-ordinate with all the employees and sorts out any problems arising, and carries out the necessary tasks relating to the day to day activities and information flow. It is also in the domain of manager Marketing and planning to co-ordinate with head office
Strength of Dawn Media Group: Lahore Office
Sr. No. 1 2 3
Name
Designation
Mr. Kshif Saeed Mrs. Rabeea Salman Miss. Saba
Senior General Manager Manager Marketing and Planning Assistant Manager Marketing Planning and
Mr. Imran Raza
Senior
Manager
Marketing
(Supplements &Special Events) 5 6 7 Mr. Bilal G. Malik Miss. Saira Mr. Kashif Ahmad Assistant Manager Special Events Assistant Manager Supplements Senior Manager Advertising Institute of Business Administration
8 9 10 11 12 13 14
Mr. Adnan Saqib Mr. Sufiyan Mr. Khurram Mr. Umair Wyne Mr. Khawar Naveed Mr. Kazim Mustafa Mr. Saleem Khan
Manager Advertising Manager Advertising Manager Advertising Senior General Manager Circulation Senior General Manager Production Senior Manager Accounts Manager MIS
Process of selecting Right Personnel at Right Place: The Director HR of Dawn Media Group is responsible for selecting the employees for the organization. He uses several methods to choose the right personnel. The methods are mentioned and described below. Through Advertisements: Advertisement is published in newspaper to fill a vacancy at Dawn, if there is any, and candidates are interviewed by a panel consist of Hameed Haroon (CEO), Mr. .Asif Raza (Director HR) and some other senior managers of the relevant department of Dawn. Than eligible candidate is selected and appointed for Dawn. Internal recruiting (Through Reference): This is a method which is widely practiced at Dawn while selecting an employee. If any employee or Dawn related person refer a candidate, he is selected after interviews.
Head hunting:
Pakistan Herald Publications33 Marketing and Planning head told that this method is used to enjoy the services of experienced employees already working with some other prestigious organization or advertising agency. Director HR offers that person an attractive pay package for which he joins Dawn. Dawn enjoys that persons experience of particular area of advertising, production and marketing. Commercial employment agencies: Director HR contacts these agencies who are basically working to maintain a database of all the eligible people of the field of Marketing, advertising and in the reporting in need of appropriate jobs. A meeting is arranged between him and eligible candidate for a particular post thats how the selection can take place. Recruitment and selection: Dawn selects the employees who are qualified but there is no compulsion of degree from any particular institute. Recruitment source in Dawn is employee promotion and cross functional transfer and the methods described below. Base for selection is skill, experience, interview and sound reference. Salary administration: The promotion of the employees occurs when an employee is moved from one job to another that is higher in pay, responsibility and organizational level.
Salary administration and planning:
Pakistan Herald Publications34 Each management position in Dawn is evaluated in terms of the scope of responsibility, degree of skill, education and experience required for its proper performance through a job evaluation system. Salaries are regularly reviewed and increases are awarded on the basis of consistently high performance. Accounts department looks after the matters relating to salary and other fringe benefits. Salary: Salaries are paid to the employees on the first week of the month. Salaries are sent to the accounts of employees as well as paid in cash. At the same time as the monthly salary is deposited into the employees account or paid in cash, he/she receives a salary slip detailing their salary and allowances in addition to loans. Salaries related affairs are the responsibility of Mr. Kazim Mustafa, accounts officer at Dawn. Any questions or claims relating to salary payments should be directed to the accountant in the accounts department. Work hours & holidays The normal working hours at the head office and regional offices are 9 am to 5 pm. From Monday to Thursday with one hour lunch break from 1 to 2 and on Friday lunch + prayer break from 1pm to 3.15 pm. Sunday is the only holiday. There is also a night shift, employees working in the production department, editorial section employees, manager coordination are usually working in the nights because the nature of their work is of such type. There are no fix working hours of these employees, as they have to finish their work as early as possible keeping in view the distribution factors of the newspaper. Sometimes they are done with their work on time and sometimes working the whole night due to delay of the finalization of the news.
Progress Report and Performance Appraisal: Institute of Business Administration
Pakistan Herald Publications35 This appraisal is kept confidential and is the task of the departmental heads who perform this activity quite informally and present the result to the chief executive and Director HR on demand. It has the following objectives: a) To conduct a systematic assessment of the performance and potential of each employee working in advertising, marketing and production, the accounts and the human resource department itself. b) To support the development of each employees abilities and potential c) To formally agree objectives for the coming period(usually one year) d) To provide reference information for use in promotion. Development and salary planning. EMPLOYEE BENEFITS: It is the duty of the Director HR to look after the employee benefits schemes and other relating fringe benefits. Dawn recognizes there is a direct correlation between an employees well being, and his/her work performance. The Director HR himself along with the departmental heads and specifically the business development section comes up with attractive schemes for employees. There are many ways to determine the benefits due to be given to the employees. They are adopted depending upon the situation. The information provided below covers comprehensively all aspects of Dawn employee benefit scheme.
Leave benefits: At Dawn employees enjoy various leave benefits along with other fringe benefits. Different leave benefits are given below Sick leave/medical leave:
Pakistan Herald Publications36 Permanent employees or employees on probation (departmental heads to executive level employees) are entitled to 15 calendar days sick leaves. Unused sick leaves are cumulative up to a maximum of 30 working days. Annual holiday leave: Permanent employees(departmental heads to executive level employees of every departmental ) who have at least one year of continuous service with the Dawn, are entitled to annual holiday leave of 15 working days in a calendar year. Unused holiday may be carried over to the following year subject to approval manager of the respective department and can be used during the preceding year but if not consumed , they are converted to working days . Emergency/casual leave: Permanent employees or employees on probation are entitled to emergency/casual leaves of up to 105 working days in a calendar year. In case of natural or personal emergency. Unused casual leave is utilized at the end of the year. Maternity leave: Women who are permanent employees are entitled to avail paid maternity leave. Vehicle loan: Criteria o Dawn has funds available for such loan o Confirmed employment with Dawn o Merit with other applicants o Driving Employee acknowledgment:
Pakistan Herald Publications37 o Performance bonus at the end of year. o Haj benefit: 4 year services o Marriage gift: cash o Appraisal letters from head office Staff transfers: i. ii. Actual cost of transfer like family and truck load Transfer allowance on time in cash during transfer
PENSION FUNDS/ PROVIDENT FUNDS: Dawn is giving pension and provident funds to its employees. It has also insured every of his employee at different insurance companies. And Dawn pays the premium. And at the time of retirement all the money of insurance is given to the employee. Social/ Recreational Activities: Dawn encourages employees by Social functions Excursion trips
Different meetings are held in the recreational destinations of the globe to give its employees a sort relaxation and recreation along with routine work. Dawns recent meetings were held in Malaysia and Bangkok Hospitalization: Dawn also provides its employees the hospital and other medical charges. To get these benefits employees are required to attach eligibility sheet & get benefit. Employment at Dawn: Probation period & confirmation: Institute of Business Administration
All permanent employees undergo a standard six month probationary period from the commencement of their employment. This gives the company an opportunity to closely monitor the new recruits performance and adaptability. It gives new employee an opportunity to experience working at Dawn. At the end of the six months Departmental head with suggestion of the Director HR will decide to confirm employment or extend the probationary period of the new recruit, or cease the employment relationship. During the probationary period Director HR can terminate employment. Confirmation: In Dawn upon confirmation employee will be entitled to company benefits and will become a member. And he will have to o Not engage with other business without express consent of Dawn. o Abide by the rules & regulation of Dawn o Fulfill his duties of Dawn in Pakistan from time to time Job Satisfaction Phenomenon: Sense of inner fulfillment and pride achieved when performing a particular job. Job satisfaction occurs when an employee feels he has accomplished something having importance and value worthy of recognition; sense of joy. The organizational rewards system often has a significant impact on the level of employee job satisfaction. In addition to their direct impact, the manner in which extrinsic rewards are dispersed can affect the intrinsic rewards (and satisfaction) of recipients. For every organization, the satisfaction of its personnel carries maximum importance and Dawn is no exception. It has been observed during the activity of SWOT that the employees are highly satisfied with their work. Its all because of the high pay scales and the other fringe benefits being provided. An activity was performed in the form of discussion with employees of the various departments to check their satisfaction level and we found them highly satisfied. There are set rules and regulations and the employees have to follow those. No one go out of the way to perform any tasks which are Institute of Business Administration
Pakistan Herald Publications39 not in accordance with policies of the Dawn. MANAGERIAL POLICIES OF DAWN: Main policy is to compete successfully in the competing environment, by; o Growing the size of organization, develop better business practices and build up greater resources. o To participate actively and consistently in Pakistan economic development. o To build up better operating philosophies. o To build better commercial outlook for operating successfully in this comparative environment. o To maintain the pleasant working environment. o To always maintain exclusive service standards. o To promote professional cooperation. o To motivate employees by making them feel that Dawn cares about them. o To create feeling of cooperation so that all employees are satisfied. common RULES OF BUSINESS: LEGALITY Dawn concepts comply with the laws and regulation of the Country in which they conduct their business, also with the present Code and finally with the internal policies and procedures, applying them with the utmost equity and fairness. INTEGRITY With regards to the conduct vis--vis third parties, the Recipients shall act with fairness and transparency avoiding misleading and unfaithful information.
LOYALTY The relations with all other parties, shall fulfill the utmost loyalty, meaning to be faithful Institute of Business Administration
Pakistan Herald Publications40 to promises and covenants, to act with responsibility, to preserve and to enhance the value of the Company's asset and to act in good faith in every activity and decision. TRANSPARENCY Company's internal relations and relations with other parties shall be based on honesty, correctness and completeness. RESPECT OF HUMAN DIGNITY The Recipients shall respect human fundamental rights also protecting moral integrity and guaranteeing equal opportunities. In the conduct of internal relationships, discriminatory behaviors based on political opinion, labor union opinion, religion, race, nationality, age, sex, sexual attitude, health status and, more in general, other intimate character, are not allowed. CONFIDENTIALITY The Recipients guarantee that the acquired information is kept confidential. The Recipients shall disclose information and Company's data exclusively in the performance of their duties and, in any case, shall not disclose sensitive information without the Company's authorization.
ETHICAL PRINCIPLES IN THE RELATIONS WITH PERSONNEL RECRUITMENT: The Recipients promote respect of equal and fair opportunities in selecting and recruiting personnel whose profiles reflect the needs and expectations of shall be accepted. FORMALIZATION OF EMPLOYMENT RELATION: Hiring is formalized with regular employment contracts refusing any form of "irregular" work. The Recipients shall favor the utmost cooperation and transparency with the new employed so that he or she could have clear awareness of their office. MANAGEMENT AND EXPLOITATION OF PERSONNEL: The Company refuses any form of discrimination against its employees, favoring - in respect to its personnel - decisional processes and evaluations grounded on objective criteria jointly accepted. the Company. In selecting and recruiting personnel no form of favor, nepotism, and patronage system
SECURITY, PROTECTION AND HEALTHCARE OF WORKING CONDITIONS:

The Company favors working conditions protecting psychophysics integrity of personnel by providing working premises fully compliant with applicable laws on comfortable working conditions.
PROFESSIONAL GROWTH: The Company promotes professional growth of employees through opportune training instrument. ETHICAL PRINCIPLES WITH REGARDS TO THIRD PARTIES CONDUCT VIS--VIS CLIENTS: The Recipients promote the utmost fairness and impartiality and refuse any sort of discrimination vis--vis their clients. The Recipients provide Clients with messages, communications and transparent contracts avoiding complicated formula and unfair practice. The Recipients provide Clients with the utmost courtesy and availability in managing their commercial activity. The Recipients promote the improvement of quality of their products in the Company's qualitative processes. No form of gift or benefit or utility whatsoever is allowed - not even in Countries where giving valuable gifts is customary - towards Clients and /or potential Clients, which could be interpreted as beyond usual commercial and curtsey practices or in any case aimed at acquiring benefits in conducting activities in favour of the Company. No form of gift or benefit or utility whatsoever is allowed - not even in Countries where giving valuable gifts is customary towards public officials, certified accountants, auditors, members or representative bodies and relatives, with the purpose of influence their judgment independency and induce someone to receive some benefit.
CONDUCT VIS--VIS SERVICES PROVIDERS: Procedures to select among providers are grounded on loyalty, transparency and cooperation principles. Selection of providers is based on objective and impartial criteria as far as quality, innovation, cost, additional services/products are concerned. No form of gift or benefit or utility whatsoever is allowed to Recipients unless directly coming from normal courtesy relations and of little value. Should the Recipients receive proposal of benefit from any provider, they shall immediately suspend the relationship and inform the executive managers. CONDUCT VIS--VIS PUBLIC ADMINISTRATION BODIES AND
INSTITUTIONS: In the relations with Public Administration and Public Institutions, the Recipients promote loyal and correct relations refusing any form of promise and offer of goods or payments so as receive advantages. Should the Recipients receive proposal of benefit from any officer, they shall immediately suspend the relationship and inform the executive managers. RESPECT OF ETHICAL PRINCIPLES AND SANCTIONS AND DISCIPLINARY SYSTEM EMPLOYED PERSONNEL: The employed personnel to comply with the provisions of the Code, which integrates and underline the general obligation to be loyal, faithful and correct in the execution of the employment agreement. Any violation of the present Code is a breach of the obligation arising out of the employment agreement, with all the consequences provider for by the law.
Pakistan Herald Publications44 THIRD PARTIES: Compliance by third parties with the present Code is part of the obligation to be diligent and in good faith in the conduct of negotiations with the Company. Any violation of the present Code could be considered, according to its relevance, cause of dismissal or cause of resolution of the employment relationship. LEADERSHIP STYLES EMPLOYEE-CENTERED LEADERSHIP: Employee-centered Leadership style which believes in relationship building with the Clients is present all over Dawn. Employees are given freedom in the performance of their work and are kept towards their target. Authority is delegated and an open door policy is being adopted which means that all kinds of suggestions are appreciated as long as they are realistic. Democratic style is used and employees are given work freedom. Objective Setting: MBO / Management by objectives approach has been adopted to define and set the objectives of each and every individual in the office down to the lowest level in Dawn hierarchy. General objectives are given to managers who in turn distribute the specific objectives to all workers working in their departments after having discussions with them. The entire atmosphere revolves around the Clients and the tasks needed to fulfill their needs. While assigning objectives, the fact is ensured that these objectives are in line with the company policy and are in harmony with the briefs generated from the particular Client.
Pakistan Herald Publications45 Division of Labor In Dawn, there are two types of employees hired (i) (ii) Permanent Workers Temporary Workers
Temporary workers are employed for about 6 months such employees are employed to serve specific new Clients requirements and their employment depends on their performance related to the respective Client they are made to interact with. Sometimes it happens that a very sharp and intelligent worker is employed among temporary workers, so he is preferred over those permanent workers who have been made permanent only on the grounds of time spent in the organization. DEPARTMENTALIZATION: Organizations have tasks that need to be performed. These tasks are combined into activities. People who do similar activities are combined together so that they can be administrated more appropriately. This combination is called departmentalization. Departmentalization at Dawn is on the basis of services and functions performed to provide these services to private and Public sector Clients.
PART THREE
ADMINISTRATIVE STYLES:
Various management styles can be employed dependent on the culture of the business, the nature of the task, the nature of the workforce and the personality and skills of the leaders. Each style has its own characteristics: Autocratic: Leader makes all decisions unilaterally.
Permissive: Leader permits subordinates to take part in decision making and also gives them a considerable degree of autonomy in completing routine work activities.
Paternalistic: Leader makes all decisions unilaterally, however the decisions tend to be in the best interests of the employees rather than the business
Democratic: Manager allows the employees to take part in decision-making: therefore everything is agreed by the majority. The communication is extensive in both directions (from subordinates to leaders and vice-versa). This style can be particularly Institute of Business Administration
Pakistan Herald Publications47 useful when complex decisions need to be made that require a range of specialist skills
Laissez-faire: Leaders role is peripheral and staff manages their own areas of the business; the leader therefore evades the duties of management and uncoordinated delegation occurs We can say than DAWN follows Autocratic Permissive style in which decisions are made in a unilaterally as well as participative manner and subordinates are given latitude in carrying out their work.
PART FOUR
PRODUCTION OF NEWSPAPER Production at Dawn is categorizes into two parts: o Pre-Press o press
Pre Press: Pre press refers to all the preparations before printing. This includes:
o
Scanning: the news material and pictures etc are scanned and uploaded to the computer
o o
Graphics: relates to the ads, pictures etc Page making: placement of the news, editorials, advertisements and pictures on the pages
Pakistan Herald Publications49 Imposition: refers to division of material on the pages as per their print. For example page 2 & 11 are printed on a single tier, so they are arranged in this way and this process is called imposition.
CTP (computer to plate): the conversion of the pages as planned on the computer on to aluminum sheets which are then sent to press for printing. All the pre-press work is done mostly in Karachi (head office) except for the CTP process which is done in Lahore. The material to be printed is sent to Lahore through satellite transmission to the Communication Department. The communication department checks ad placements and news placements and then forwards it to the Production department. A Night Checker from marketing department verifies the ads again. In the Production Department in Lahore the CTP process is completed after which the aluminum plates are sent to the press. The aluminum sheets used are disposable and used only once.
Software Used: In the pre press process the software used are: o Photoshop o Quark express
o
Coraletc
Press: Press refers to the printing of the newspaper.
HUMAN RESOURCE IN PRODUCTION In Lahore only press is more active in the production department. The department has a team of some 15-20 members which include: Institute of Business Administration
Pakistan Herald Publications50 o Assistant Manager Press o Machine Manager o Senior Manager Machine o Junior Machine Manager o Printing Assistant o Junior Press Assistant o Trainees o Mechanical Consultants o Electrical Consultants These are headed by the Assistant Manager Production Coordinator. At night the press team is headed by the Production Coordinator, who coordinates with all the departments such as advertisement, editorial, communication etc. PRODUCTION PLANNING: Production planning refers to how efficiently you produce your product & affects the cost and quality of what you produce. An operations plan can make all the difference in your production. At Dawn production planning is very significant because newspapers are perishable goods. Time management is very critical In this regard. Production Planning is related to three parts: o Productivity o Quality o Time lines All these are taken care at from pre press to the press.
Pakistan Herald Publications51 Material in Production: Material used for Dawn newspaper production is divided into two parts o Paper o Ink o Print Machinery o Spare parts Dawn imports all the material.
o
Grey ink is imported from Belgium.
o Paper is imported from Russia. The bulk buying of the material is done by the head office and then the required material is sent to the local stations as per their requirements.
Print Machinery:
o
The print machine used by Dawn is a web offset machine, in which paper rolls are used for printing.
o o o
The machine is Harris V-15D Its a large sized machine, consisting of 10 units Its a high speed machine with a speed of 35000 runs per hour
Spare Parts: There are 3 types of machinery spare parts for Dawn:
I.
Easily available: the spare parts that are easily available in Pakistan
II.
Imported: the material that is not available in Pakistan and is only imported
III.
Re-engineered: the material that is very expensive to import and therefore the mechanical consultant gets the material re-engineered and built in the local market. This saves cost and gives the best alternative to the imported spare part.
Storage: The particular level of inventory is maintained for the print material. There are two types of stores that control the inventory: Main Store: It is used for the storage of all the imported materials received from the head office. Sub Store: Some inventory is maintained at the press for emergency purposes. A small sub store therefore, is maintained at the press. Maintenance of Machines: All machinery requires proper maintenance. For Dawn its utmost important to have the press running in a perfect condition. For this the production department makes sure that the machine is given proper care and maintained timely. The routine maintenance of the press at dawn includes daily, weekly, monthly and 6monthly schedules. The production coordinator makes sure that these schedules are strictly followed. The Electrical and Mechanical Consultants over-head these maintenance tasks. In case of any problem occurrence, it is mended on the spot to ensure smooth running of machinery.
Pakistan Herald Publications53 Production Report: A production report is sent to the GM every day which refers to: o Number of hours the machine runs o Total runs of the machine o Total material consumed o Wastage percentage of the material o Working hours of the workers o Number of newspaper printed o Delays(if any), their cause and effect Similarly a production report is generated monthly and then annually. Bottlenecks: Production is the most significant department in any organization. At Dawn Newspaper, it is particularly critical because timely production is very critical. Any bottlenecks in the production may lead to serious damages not only financially but also to the image and goodwill of the company. Dawn makes sure to avoid any such problems. Delays can be at four ends: Editorial The biggest tailback is delay in the news. Sometimes the editorial staff has to wait for special news that causes the delay in dispatching the soft copy of the newspaper to the stations. Advertising Agency Sometimes the delay in newspaper may be due to advertising agencies. If the advertisement required to print is not received in time, the newspaper may get delayed. Intermediary Departments
Pakistan Herald Publications54 The newspaper reaches the communication department in Lahore has to be very vigilant in this regard. They have to send the paper to the press as soon as they receive the soft copy. Technical breakdown: The press comprises of a huge printing machine, with various parts. At times some of the part may get a problem. Such small technical problems are handles immediately under the consultation of the mechanical consultant.
PART FIVE
COMPANY MARKETING MIX: If we want to have a general idea about what the marketing is, we should know that marketing starts from knowing emerging needs of customers to how healthier company can fulfill these needs better than the competitors do. So it includes everything from production till delivery of the product into customers hands. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities of marketing mix can be collected into four groups of variables known as the four P's (introduced by McCarthy). Marketing mix of Dawn is composed of 4 p's. These four p's stands for four marketing components. o Product o Price o Place o Promotion In this part we will take comprehensive overview of these four marketing components of Dawn. Dawn is a sort of multidimensional organization, along with its core product the Dawn newspaper , magazines (Herald , Spider, Aurora,) Dawn.com ,it also provides services to its clients ( commercial organizations and advertising agencies) like guidance , creative facilities ,etc.
Pakistan Herald Publications56 PRODUCT/SERVICE Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need of the person. It includes physical objects, services, person, places, organization and ideas. Products contain both tangible and intangible components, predominantly tangible products are called goods and intangible products are called the services. Services are the temporary provision of a product or the performance of an activity intended to satisfy certain needs of buyers. They can avail the services but not in general own it In our economy many organizations provide services like schools, hospitals, banks, transportation, hotel services etc. Dawn is a product oriented organization .But it provides its clients with different services too. DAWN NEWSPAPER: The DAWN newspaper - is the flagship publication of the PHPL. Dawn is Pakistan's oldest, and most widely-read English-language newspaper. It is published from Karachi, the largest business hub of the country, Lahore, the second largest and the most fast developing business sector of Pakistan, and Islamabad, the capital of the nation. It also has representatives abroad. Throughout Pakistan, the DAWN is the most widely circulated English language newspaper of Pakistan, enjoying a nation-wide influence. It has a week-day circulation of over 138,000 and a total readership base in excess of 759,000. Read every morning by policy and decision-makers in the public and private sectors, at federal and provincial government level and by the majority of Pakistan's English reading newspaper, the newspaper from its inception, DAWN has been at the forefront of the many events that constitute Pakistan's history. For almost half a century, DAWN with its unwavering commitment, has created professional standards and built institutions necessary to the growth of a free national press and therefore has emerged as the most authoritative newspaper respected for its uncompromising, accuracy and impartial track record. Institute of Business Administration
Pakistan Herald Publications57 REGULAR DAWN The regular Dawn has two main tiers: National Paper Front Page:
Masthead: DAWN logo in the centre with an ad on each side.
Above the logo the caption FOUNDED BY QUAID-I-AZAM MOHAMMAD ALI JINNAH is written. Below the logo, the dawn website, date, volume number, date and price of the paper is written.
News Heads: related to the latest happenings (mostly within the
country) and some significant headlines from international perspective

Inside: gives the overview of that dates paper
National: Page 2 onwards National News covering the whole of the country (Page 2-5) continued on Page 9
Opinion:
Page 6 has the masthead of Letters to the Editor
Stories from writers giving their opinion on particular issues

Friday Feature covers opinions about Islamic issues
Editorial: Page 7 articles from writers/journalists/political analysts from Pakistan & all over the world
section named Other Voices which covers articles from other
newspapers
Miscellaneous: Mostly has notices and ads
International: Covers International news
World in Focus: Articles/stories/opinions about the current issues around the globe
Back Page:
Masthead: smaller logo of DAWN, city and date. Ads on both
side of the masthead National news
Encounter: On Sundays only
Education: On Sundays only Articles related to education
Metropolitan Masthead: METROPOLITAN written under the dawn logo, city and date written, vertical lines on both sides Page 14 has: Advertiser Today on DAWNNEWS Comics & Games Prayer timings
Pakistan Herald Publications60 Call for HELP Weather Horoscope
Business: A separate section head but in the same tier

Masthead: BUSINESS written under the dawn logo, ads on
both sides Page 17 & 18 Covers news related to finance, stock and commodities Stock exchange rates and currency exchange rates given
Sports: A separate section head but in the same tier Page 19 and 20 Sports related news DAWN In-paper Magazines o Books & Authors o IMAGES on SUNDAY o YOUNG WORLD o AD BUZZZ Institute of Business Administration
Pakistan Herald Publications61 o REAL ESTATE o ECONOMICS & BUSINESS REVIEW
BOOKS & AUTHORS Issue Date: Issued on Sundays Cover Page: No separate cover page, story start from the first page Dawn logo above a vertical masthead of books & authors written in white on a green background A horizontal inside on the bottom of the page Content & Layout: o provides book reviews of various books by national & international authors o colored pictures of books front pages and/or other images related to the books content Major content: Books reviews on: Culture History Media Column Self-Help Institute of Business Administration
Pakistan Herald Publications62 Literature
Literary Buzz & inkpaperthink are two sections where articles related to literary stuff are printed.
o Topics By amazon.com: books on a particular topic are given

o
LIBERTYs TOP 10: gives weeks top 10 books at Liberty Books, Karachi
IMAGES Issue Date: Issued on Sundays Cover Page: No separate cover page, story start from the first page Dawn logo above masthead of images A horizontal inside on the top of the page Content & Layout: A colorful magazine which has various heads: Youthtube Youthtube includes: o Pick of the week o Youthquake o Workwise o Youth guide Institute of Business Administration
Pakistan Herald Publications63 o Making choices o Etc Magazine The magazine section has stories written by writers. The stories are divided into various heads: o humor o opinion o environment o experience o straight talk o tribute o sports o etc
Fashion feature o Center page of the images tier is dedicated to fashion
Sci-tech: Articles related to science and technology: o Internet o Cool gadgets o Byte back Institute of Business Administration
Pakistan Herald Publications64 o Column o Technology o Comments
Gallery o Articles related to arts and culture o Photoshop o Photo of the month o Etc
Review: o Critical issues related and the point of view of various writers on them o Stories on diverse subjects of life Common columns: o Advice o Counter point o Off the Rack o Nature Talk o Past Present Last Page o Twitter Institute of Business Administration
Pakistan Herald Publications65 o In fashion o Sound check YOUNG WORLD A magazine that covers diverse topics of youth. Issue Date: Issued on Saturdays Cover Page: An attractive cover page with excellent graphics Contents: o Hi kids o Leisure o Fact file o Story o Laughter zone o Photo feature o Techno tricks o Green corner o Fit and fabulous o Books o Website review o Quotes o Story time Institute of Business Administration
Pakistan Herald Publications66 o Art corner o Poets corner o Web world
AD BUZZZ o Issued on Sundays o classified ads on automobiles Living Miscellaneous Careers Etc.
REAL ESTATE: o Issued on Sundays o Provides all information about Residential & Commercial Real Estate sale and purchases
ECONOMICS & BUSINESS REVIEW o Issued on Mondays o Contains articles and stories related to the business and economy
Pakistan Herald Publications67 Contents: Economics & Business o stock exchange rates o Currency exchange rates
o
Commodities comparison (of two weeks and of this year and the previous)
Agriculture & technology Comments & Analysis: Letter from London & Letter from Mumbai give the economic reviews of these cities from writers residing there
ADVERTISING OF DAWN IS DONE THROUGH; Events & Exhibitions Free copies of Newspapers Newspapers Ads Magazine Ads Bill Boards Internet Presentations at Institutions.
ADVERTISING WITH DAWN:
With the influence and the quality of its readership, the DAWN is the leading advertising medium in Pakistan. Looking at the marketing mix available to the advertiser in Pakistan, it is indisputable that no other medium can match the English language print media in terms of audience quality as the language remains the business language of the country. And within the English language print media no newspaper of publication achieves the
Pakistan Herald Publications68 same results as those delivered by DAWN. A claim substantiated by the fact that DAWN is the first choice for all sector of the private sector advertising. Among the categories offered to advertisers are the Sponsored Supplements - linking business with business, Economic and Business Review - more often quoted than the stock exchange, Dawn Classified - a supermarket of opportunities, The Sunday Magazine - the magazine with universal appeal, Images - reflecting the best in entertainment, The Review - the mid-week thought provoker and the Young World - encouraging the young to pick up the newspaper habit. These are some of the excellent features complementing the regular newspaper in order to form the complete package. HERALD: Plenty of grey matter and never any grey areas, Herald is a thought provoking and controversial current affairs and socio political monthly news-magazine. Political flash points, business ventures, financial volatility, environmental crisis, sports challenges, entertainment highlights, artistic achievements... if there's a story, it's in the HERALD. Winner of many prestigious awards, the magazine has distinguished itself by the accuracy of its reporting and independent viewpoint. Read by the majority of Pakistan's English reading public, including professionals, senior executives in commerce and industry and academics, the HERALD also enjoys a wide circulation abroad, particularly in the Middle East, North America and the United Kingdom.
SPIDER Pakistan's first Internet magazine published by the Dawn Group of Newspapers and produced by the team of expert cyber editors started its journey in December 1998. Since then it is providing its readers with latest information and developments in the field of information technology. At the moment 35,000 copies are being published every month and it is circulated throughout Pakistan. Besides this, limited copies of Spider have also been sent to USA, UK & UAE. Institute of Business Administration
Pakistan Herald Publications69 SPIDER keeps "geeks" updated on Web developments while at the same time encourage "newbies" to delve deeper into the pleasures of the Internet and the World Wide Web. In this way SPIDER goes beyond being a mere magazine about the Internet and becomes a magazine that reflects the interests and lifestyles of typical Pakistani Internet users. And, like their counterparts world-wide, the demographic profile of Internet users in Pakistan make them one of the most sought after audiences from an advertiser's point of view. The majority is highly intelligent and educated, career oriented and holding senior positions within their professions. Earning above average incomes, their lifestyle permits them to enjoy most of life's luxuries, and the community of Internet users in Pakistan growing at a phenomenal rate. Currently there are an estimated 12,00,000 Internet users in Pakistan and their numbers are growing by an average of 10% every month. And most of them are now reading SPIDER.
AURORA: A new publication of PHPL, has derived its name form the Aurora awards to promote excellence in advertising. Aimed at advertising and marketing industry, the Aurora readers fall into the upper and middle management category, placed on key managerial positions of all the MNC's and local organisations operating in Pakistan and globally. It is distributed through a controlled mailing list to the local and international clients through DAWN Distribution Network. The publication devotes 50% of its editorial to DAWN related advertising activities and other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing as well as to focus on new products developments and inside views on how campaigns are conceived and executed. DAWN INTERNET EDITION (DIE): Considered as the single most reliable source of information on Pakistan, accessed every 24 hours by average 75,000 visitors living around the world, linked with major news sites whenever Pakistan makes the world headlines, rated among top 5% of all web sites, Institute of Business Administration
Pakistan Herald Publications70 DAWN - The Internet Edition (Dawn.com) reaches the widest possible concentration of affluent overseas Pakistanis every day. Statistics reveals that 88% of DAWN - the Internet Edition visitors are male, rests are females, and 28% are in the age group of 18-25 years, 47% between 25-35 years and 16% in 35-50 years. 13% have below university level educational qualifications, 37% have university degrees, 15% are MBA or equivalent and 35% have other post graduate studies. Professionally 19.6% are students, 14% are related to IT industry, 18.5% are engineers, 10% are in business, and 8% are doctors. 12% of our visitors live in Pakistan, 47% in USA, 10% in UK, 12% in Canada and 10% in UAE.
SUPPLEMENTS: Irregular form of advertisement that is sponsored by some individual company, an industry or Dawn itself and includes anything (information, write ups, views and reviews) additional to the ROP (run of paper) to disburse the information , deemed to be necessary and reap profits in addition to the regular revenues. Supplements are always printed at profit. Ratio: At Dawn, supplements are always printed at a 50 -50 ratio
I.e. 50% would be advertising 50% would be editorial Advertising ratio can be enhanced to a more than 50% level. Institute of Business Administration
Types: Supplements are basically of two types. o Editorial o Advertisement Editorial Supplements: An editorial supplement is basically informative in nature, any information which the editor thinks necessary to publish to keep their readers up to date. It mainly comes on special events just as the election days, 14th of August, 23rd March etc. There is no ratio for editorial supplements. Advertisement Supplements: Advertisement supplements can be on anything which the advertisers think necessary to publish, to familiarize the masses about their products and services and the company profile. It must carry a 50-50% ratio to be published. Clients have got the final say in relation to the material which they want to be published matching with the policies of dawn. Mainly topics like introduction of a new company in some industry, home dcor, health, lifestyles and current industry analysis etc are covered. Themes: Supplements can be on any theme , which fulfils a 50-50 ratio. Varying range of themes like industrial analysis, commercial activities, anniversaries and national days etc are covered.
Pakistan Herald Publications72 Size: Supplements are the size of a regular newspaper. Minimum numbers of pages are two and maximum can be any number depending on the nature of the material which the advertisers want to be on the pages and extent of the promotional material.
Opinion: Supplements are of a great utility to both the newspaper and the advertisers. It gives the newspaper an opportunity to reap additional profits in excess of their regular revenues , at the same time providing the advertisers with an opportunity to publicize their activities ,their company portfolios and additional information which can come on the regular pages.
EVENTS: Dawn Media Group organizes different events during the year. These events are aimed at providing the masses with valuable information, recreation and a sort of get together. Dawn earns a lot revenue from these events in the form money obtained by selling these events to the MNCs, corporate entities and services providing institutes. Dawn is the pioneering group in this respect. Dawns events have been of great service and value to the community. They serve the different sections of community in a valuable way, for instance Dawn Education Expo provides students an opportunity to get to know about the international educational institutes and the current trends in the education field. In the same way Dawn All About Lifestyle Expo gathers all walks of people under one umbrella and introduces them with new trends of the ever changing lifestyle. Dawn organizes a variety of events .A list of such events is given below which will give you a better idea in what fields Dawn is serving the society by making valuable contribution in form of these events. o All About Lifestyles Exhibition (Lahore, Karachi & Islamabad) o Education Expo (Lahore, Karachi & Islamabad) o Wedding Extravaganza (Karachi only) Institute of Business Administration
Pakistan Herald Publications73 o Fuelling Pakistan (Lahore & Karachi) o Spelling Bee Competition (Lahore, Karachi & Islamabad) o Asia Finance Conferences (Karachi only) o International Travel and Tourism show o Dawn Property Investment Show.
DAWN School Trips are organized whereby students are given a detailed tour of the press. DAWN RELIEF Foundation A newspaper with a conscience
DAWN RELIEF was set up in extraordinary times to cope with extraordinary circumstances that are the October 2008 earthquake. Dawn uses all these activities as promotional tool along with earning revenues. These events have helped a lot in promoting the Dawn products and over the number of years subscription of Dawn and its magazines is increasing a lot.
Pricing
PRICING STRATEGIES: Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers. Other factors also determine your optimal pricing strategy. Consider the five forces that influence other business decisions: your competitors, your suppliers, the availability of substitute products, and your customers. Positioning how you want to be perceived by your target audience is also a consideration. Price a premium item too low, for example, and customers will not believe the quality is good enough. Conversely, put too high a Institute of Business Administration
Pakistan Herald Publications74 selling price on value lines and customers will purchase competitors' lower-price items. Some pricing strategies to consider are given below. COMPETITIVE PRICING:
Use competitors' retail (or wholesale) prices as a benchmark for your own prices. Price slightly below, above or the same as your competitors, depending on your positioning strategies. Note you must collect competitor pricing information by observation rather than by asking them. Otherwise it could be seen as collusion,
MEMBERSHIP OR TRADE DISCOUNTING: This is one method of segmenting customers. Attract business from profitable customer segments by giving them special prices. This could be in the form of lower price on certain items, a blanket discount, or free product rewards. PREMIUM PRICING: The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Aurora, first class airline services, etc. OPTIONAL PRICING: The organization sells optional extras along with the product to maximize its turnover. This strategy is used commonly within the car industry. GENERIC OR ECONOMY PRICING: This strategy treats generic or economy-type brands with a low price - the value to the buyer is in the low price. Your business approach to this pricing strategy must be rooted in a low cost structure, minimal features, minimal promotion but still solid (not extravagant) benefits.
Pakistan Herald Publications75 DIFFERENTIAL PRICING: With this strategy, you might choose to price your product differently by buyer type (e.g. retail store, online store, a department store), by geographic region (e.g. the California market might be higher priced than Illinois), by volume purchased (e.g. a customer buying a large volume would receive a different price than one buying a small volume), by national account segment (e.g. you might negotiate special differential pricing with a national account versus the price you would charge to a local account). With all of these differential prices, there must be a justifiable reason for the price differences. In case of Print & Media industry APNS has set general formulae to set the prices of the news papers. Newspapers are priced depending upon the number of pages published. A minimum criterion has been set and you cannot rice below that level but can price a higher price depending upon the competitiveness of your newspaper and demand in the marketing in form circulation. Dawns pricing along with regular price of the ROP includes the price charged for advertising in the newspaper and in the magazines. It also includes the selling of events to the clients. Regular prices and the tariffs for advertising are given below.
General Pricing of Dawn: Dawn is providing two-way services with its products by catering; 1. 2. Consumers need Providing Newspaper and Magazines Advertisers need Providing platform to communicate their messages.
Against providing these services, Dawn charges something from both of its customers. Price charged by Dawn for its Newspaper is just like a token money as it does not even Institute of Business Administration
Pakistan Herald Publications76 cover the cost of producing the newspaper. But being market leader among English Newspapers , Dawn charges the higher price from its readers in English Newspaper category. Price is also decided on the basis of the perception of public about it. As Dawn became a status symbol and major portion of its reader belong to upper class, so it costs its readers a little more as compared to other English newspapers to maintain its position in minds. Among many things Dawn is leader (not follower) in pricing category. Second price, that is actually the major income for a newspaper, is charged on the advertisements. This price is determined on the basis of circulation of a newspaper. On country level, Dawn is holding 1st position on a list of most widely circulated English newspapers, same is the case for Lahore and Karachi region in isolation but in Islamabad region Dawn is at 2nd position (Here The News holds the first place). So Dawn, regarded as the most widely circulated English Newspaper, charges highest rates from advertisers in market. Price of newspapers for readers and of Space for Advertisers is decided by the top management of the organization.
PRICING OF ROP:
DAWN price daily: Rs. 15/DAWN price on Sundays: Rs. 22/Herald Cover Price: Rs. 75/Herald Yearly subscription: Rs. 564/- (37 % discount) Two year subscription: Rs.1050 only (43% discount) Herald Mug on yearly subscription and Herald reading light on two year subscription. Annual Issue Price: Rs. 100/Institute of Business Administration
Spider Cover Price: Rs. 50 Spider Yearly Subscription: 375/- (37% discount) Spider Two Yearly Subscription: Rs. 700/- (46% discount) Gift incentives: CD pouch for yearly subscription and Mobile charger on Two Year subscription, even in case of renewal. Annual Issue Price: Rs. 100/Aurora Cover Price: Rs. 85 Aurora Yearly Subscription: 330/- (42% discount) Aurora Two Yearly Subscription: 600/- (48% discount) Gift incentive: Aurora Pen, even in case of renewal of subscription. Annual Issue Price: Rs. 150/Purple Book 2009: Rs. 450/DAWN promotional stalls are put up at universities and colleges. DAWN free copies are distributed at select places. Advertising Tariffs (Price charge by Dawn):
DAWN ADVERTISEMENT TARIFF 2009-2010 Transition Phase + Slim Width 1 Pages Acceptable size Colour Col.cm 27x4 -A FP (Colour) 27x4-B 15x8 (BP Premium) 15x8 (Friday/Saturday) Special offer 15X4 (Friday / Saturday)
Premiums Percentage 150 175 150 90 150
Absolute Cost In PKR 553,500 608,850 553,500 420,660 307,500
ValidityStart End 1-Jan 30-Jun 1-Jan 30-Sept 1-Jan 31-Dec. 1-Jan 30-Sep 1-Jan 31-Dec.
Front Page (Weekdays) Absolute Pages Acceptable size Col.cm Premiums Percentage Cost In PKR ValidityStart End Mar FP 15x8 15x8 (Friday/Saturday) 15X4 (Friday Saturday) / 150 307,500 13-Apr 31-Dec 150 90 615,000 467,400 1-Jan 1-Oct 31,2010 Nil
Page 2 & 3 Transition Phase + Slim Width 1 Premium Absolute Pages Acceptable size s Percenta Col.cm ge 54x8 (only on page Pg-2-3 Colour k-Isb condensed L-Isb condensed Isb-K condensed 2) 27x8 36x6 page 2) 18X6 15x8 (Only on 70 65 65 752,760 365,310 365,310 60 65 In PKR 1,416,960 730,620 Start 13Apr 13Apr 13Apr 13Apr 13Apr End Nil 30-Sep June 30,2009 15-May 31-Dec. Cost Validity-
Pakistan Herald Publications79 1315x4 27x4 -A K-Lhr Cond 90 90 120 420,660 233,700 270,600 1-Jul 13Apr 1-Jul 30-Sep 30-Jun 30-Sep Pg 3 27x4-B L-Khi cond Pg 3 20x3-A I-Lhr Cond Pg 3 20x3-B 65 65 202,950 365,310 Apr 13Apr Nil 30-Jun
Slim Width 2 Pages Acceptable size Col.cm Pg-2-3 54x8 (only on page 2) 27x8
Premiums Percentage 60 65
Absolute Cost In PKR 1,416,960 730,620
ValidityStart End 1-Oct Nil 1-Oct Dec. 31
15x8 15x4
65 65
405,900 202,950
1-Jan Mar 31,2010 13-Apr Nil
Page 4 Transition Phase + Slim Width 1 Pages Acceptable size Col.cm Pg-4 27x8 Colour 36x6 K- Ntnl Sindh /Bal/Qta/Hyd 18X6 L-Isb 15x8 Natl Punjab 15x4 excld LHR 27x4 -A
Premiums Percentage 45 45 45 45 45 45
Absolute Cost In PKR 642,060 642,060 321,030 321,030 178,350 321,030
ValidityStart End 13-Apr 30-Sep 13-Apr 30-Jun 13-Apr 13-Apr 13-Apr 13-Apr 15-May 31-Dec. Nil 30-jun
Pakistan Herald Publications80 27x4-B 20x3-A 20x3-B 60 60 80 354,240 196,800 221,400 1-Jul 30-Sep 13-Apr 30-Jun 1-Jul 30-Sep
Ntnl Punjab excld LHR
Slim Width 2 Pages Acceptable size Col.cm Pg-4 27x8 15x8 15x4 27x4 Page 5
Premiums Percentage 45 45 45 80
Absolute Cost In PKR 642,060 356,700 178,350 398,520
ValidityStart End 1-Oct 31-Dec
1-Jan Mar 31,2010 13-Apr Nil 1-Oct. Nil
Transition Phase + Slim Width 1 Pages Acceptable size Premiums
Absolute Cost
Validity-
Col.cm Pg-5 continuation National/ General Black/White
Percentage
In PKR
Start
End 31-Dec. Nil 30-Jun 30-Sep 30-Jun Nil
15x8 15 254,610 13-Apr 15x4 15 141,450 13-Apr 27x4 -A 35 298,890 13-Apr 27x4-B 50 332,100 1-Jul 20x3-A 50 184,500 13-Apr 10x4 25 102,500 13-Apr 5x2 to 15x2 will be allowed till September 30, 2009 without premium Fixed sizes are 5x2,10x2 ,15x2
Slim Width 2 Pages Acceptable size Col.cm 15x8 15x4 10x4
Premiums Percentage 15 15 25
Absolute Cost In PKR 282,900 141,450 102,500
ValidityStart End 1-Jan 13-Apr 13-Apr Mar 31,2010 Nil Nil
Page 8 Transition Phase + Slim Width 1 Pages Acceptable size Col.cm 54X8 Pg-8 27x8 content of 5 36x6 Black/White 18X6 15x8 15x4 National 27x4 -A K-Punjab 27x4-B L/I- NWFP, NA, 20x3-A AJK, FATA 20x3-B
Premiums Percentage 0 0 0 0 0 0 0 10 0 25
Absolute Cost In PKR 885,600 442,800 442,800 221,400 221,400 123,000 221,400 243,540 123,000 153,750
ValidityStart End 13-Apr Nil 13-Apr 30-Sep 13-Apr 30-Sep 13-Apr 15-May 13-Apr 31-Dec. 13-Apr Nil 13-Apr 30-Jun 1-Jul 30-Sep 13-Apr 30-Jun 1-Jul 30-Sep
Slim Width 2 Pages Acceptable size Col.cm 54X8 Pg-8 27x8 36x6 15x8 15x4 10x4bbbbb Page 10 & 11
Premiums Percentage 0 0 0 0 0 0
Absolute Cost In PKR 885,600 442,800 442,800 246,000 123,000 82,000
ValidityStart End 13-Apr Nil 1-Oct Dec. 31,09 1-Oct Dec. 31,09 1-Jan Mar 31,2010 13-Apr Nil 13-Apr Nil
Transition Phase + Slim Width 1 Pages Acceptable size Premium
Absolute
Validity-
Pakistan Herald Publications82 s Cost Percentag Col.cm e 54X8 (only on page Pg-10-11 Colour 11) 36x6 27x8 Int'l-1& 2 18X6 15x8 15x4 27x4 -A 27x4 -B 20 20 20 25 35 265,680 265,680 147,600 276,750 298,890 159,900 172,200 106,600 20 20 20 In PKR 1,062,720 531,360 531,360 Start 13Apr 13Apr 13Apr 13Apr 13Apr 13Apr 13Apr 1-Jul 13Apr 1-Jul 13Apr End Nil June 2009 30-Sep 15-May 31-Dec. Nil 30-Jun 30-Sep 30-Jun 30-Sep Nil
30
20x3-A 30 20x3-B 40 10x4 (Only on page 10) Slim Width 2 30
Absolute Pages Acceptable size Premiums Cost Percentag In PKR 1,062,720 531,360 ValidityStart 13Apr 1-Oct End Nil Dec. 31,09 Mar 15x8 15x4 20 20 295,200 147,600 1-Jan 1331,2010 Nil .
Pg-1011
Col.cm e 54X8 (only on page 11) 27x8 20 20
Pakistan Herald Publications83 Apr 10x4 (Only on page 10) 30 106,600 13Apr Nil
Back Page Transition Phase + Slim Width 1 Pages Acceptable size Back Page Col.cm Colour 27x8 18X6 15x8 15x4 27x4-A 27x4-B 20x3-A 20x3-B Premiums Percentage 90 90 90 90 90 125 125 200 Absolute Cost In PKR 841,320 420,660 420,660 233,700 420,660 498,150 276,750 369,000 ValidityStart End 13-Apr 30-Sep 13-Apr 15-May 13-Apr 31-Dec. 13-Apr Nil 13-Apr 30-Jun 1-Jul 30-Sep 13-Apr 30-Jun 1-Jul 30-Sep
Slim Width 2 Pages Acceptable size Back Col.cm Page 27x8 15x8 15x4
Premiums Percentage 90 90 90
Absolute Cost In PKR 841,320 467,400 233,700
ValidityStart End 1-Oct Dec. 31,09 1-Jan Mar 31,2010 13-Apr Nil
METROPOLITAN RETAIL Rate Sheet Lahore
Size
Total Cost of Advertisement on Page 14 Total Cost of Advertising on Page based on size (MR Rate only valid on weekdays) Total CM/C 10 12 14 16 18 20 22 24 26 28 30 32 36 38 40 42 50 54 60 60 108 108 216 Regular @ 690 6900 8280 9660 11040 12420 13800 15180 16560 17940 19320 20700 22080 24840 26220 27600 28980 34500 37260 N/A N/A N/A N/A N/A 15 based on size (MR Rate only valid on weekdays) Metropolitan Metropolitan Metropolitan Regular B/W Retail B/W OR Retail B/W Retail Color OR Color Color @ 414 @540 @1080/1050 @ 648/630 4140 N/A N/A 4968 N/A N/A 5796 N/A N/A 6624 N/A N/A 7452 N/A N/A 8280 N/A N/A 9108 N/A N/A 9936 N/A N/A 10764 N/A N/A 11592 N/A N/A 12420 16200 N/A N/A 13248 17280 N/A N/A 14904 19440 N/A N/A 15732 20520 N/A N/A 16560 21600 N/A N/A 17388 22680 N/A N/A 20700 27000 N/A N/A 22356 29160 N/A N/A N/A N/A 64800 38880 N/A N/A 50400 30240 N/A N/A 113400 68040 N/A N/A 90720 54432 N/A N/A 181440 108864 Institute of Business Administration
cm x c
5x2 6x2 7x2 8x2 9x2 10 x 2 11 x 2 12 x 2 13 x 2 14 x 2 15 x 2 16 x 2 18 x 2 19 x 2 20 x 2 21 x 2 25 x 2 27 x 2 20 x 3 15 x 4 27 x 4 15X8 27 x 8
METROPOLITAN RETAIL Rate Sheet Karachi
Size
Total Cost of Advertisement on Page Total Cost of Advertising on Page 14based on size (MR Rate only valid on weekdays) Total CM/C 10 12 14 16 18 20 22 24 26 28 30 32 36 38 40 42 50 54 60 60 108 108 216 Regular @ 1150 11500 13800 16100 18400 20700 23000 25300 27600 29900 32200 34500 36800 41400 43700 46000 48300 57500 62100 N/A N/A N/A N/A N/A 15 based on size (MR Rate only valid on weekdays) Metropolitan Metropolitan Metropolitan Regular B/W Retail B/W OR Retail B/W Retail Color OR Color Color @ 690 @900 @ 1800/1750 @ 1080/1050 6900 N/A N/A 8280 N/A N/A 9660 N/A N/A 11040 N/A N/A 12420 N/A N/A 13800 N/A N/A 15180 N/A N/A 16560 N/A N/A 17940 N/A N/A 19320 N/A N/A 20700 27000 N/A N/A 22080 28800 N/A N/A 24840 32400 N/A N/A 26220 34200 N/A N/A 27600 36000 N/A N/A 28980 37800 N/A N/A 34500 45000 N/A N/A 37260 53460 N/A N/A N/A N/A 108000 64800 N/A N/A 84000 50400 N/A N/A 189000 113400 N/A N/A 189000 90720 N/A N/A 302400 181440
cm x c
5x2 6x2 7x2 8x2 9x2 10 x 2 11 x 2 12 x 2 13 x 2 14 x 2 15 x 2 16 x 2 18 x 2 19 x 2 20 x 2 21 x 2 25 x 2 27 x 2 20 x 3 15 x 4 27 x 4 15 x 8 27 x 8
SPIDER: ADVERTISEMENT TARIFF 2009 4 COLOR ADVERTISEMENTS Position Number of Insertions 1 to 5 6 to 11 12 and More Facing Pages Spread Cost Rs 21,000 Rs. 20,000 Rs. 19,000 Double the applicable
Pakistan Herald Publications88 rate for the full page BLACK AND WHITE ADVERTISEMENTS Position Number of Insertions 1 to 5 6 and More 12 and more FIXED POSITIONS Position BACK COVER Inside Front Cover Inside Back Cover GATE FOLD Position INSIDE FRONT COVER Centerfold Inside Back Cover AURORA: Cost Rs. 45,000 Rs. 40,000 Rs. 40,000 Cost Rs. 36,000 Rs. 34,000 Rs. 35,000 Cost Rs. 11,000 Rs. 10,000 Rs. 9,000
Tariff for the Year 2009
SIZE FULL PAGE (37cm x 4col.) HALF PAGE (37cm x 2col.) HALF PAGE (18cm x 4col.) 15cm x 4col. QUARTER PAGE (18cm x 2col.) LESS THAN QUARTER (15cm x 2col.) SINGLE COL. VERTICAL (37cm x 1col.) Inside Flap (40cm x 2col.) BACK FLAP (40cm x 2col.) BASIC RATE Rs. 470/= per col. Cm
RATE PER INSERTION Rs. 67,680/=
Rs. 33,840/=
Rs.33,840/= Rs. 28,200/= Rs. 16,920/=
Rs. 14,100/=
Rs.16,920/= Rs. 40,000/= Rs. 45,000/=
Events:
DAWN EDUCATION EXPO: INTERNATIONAL PACKAGES: PACKAGE A (US $ 3,600) : o Octonorm stand Size-A in Karachi, Lahore & Islamabad. o A 20cm x 3col. colour advertisement (20cm x 12cms) in the DAWN Special Report on Education. o A full-page colour advertisement (27cm x 18cms) in the SPIDER Interne Magazine. o 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 1 counter, 1 shelf & 2 chairs along with spotlights PACKAGE B (US $ 4,800): o Octonorm stand Size-B in Karachi, Lahore & Islamabad. o A Quarter-page colour advertisement (27cm x 16cms) in the DAWN Special Report on Education. o A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine. o 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 1 counter, 1 shelf & 2 chairs along with spotlights.
PACKAGE C (US $ 7,800): o Octonorm stand Size-C in Karachi, Lahore & Islamabad o A half-page color advertisement (27cm x 32.5cms) in the DAWN Special Report on Education o A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine o 150 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 3 counter, 3 shelves & 4 chairs along with spotlights PACKAGE D (US $ 13,000) o Octonorm stand Size-D in Karachi, Lahore & Islamabad o A full-page color advertisement (54 cm x 32.5cms) in the DAWN Special Report on Education o A full-page color advertisement (27cm x 18cms) in the SPIDER Internet Magazine. o 150 - 200 words introductory write-up in DAWN Special Report Stand descriptions: Shell Scheme with Insignia Inclusive of 4 counter, 4 shelves & 6 chairs along with spotlights
Local Packages: PACKAGES NATIONAL (Karachi, Lahore,Islamabad): Package 1 Rs. 265,000 o 3m x 3m stall in Karachi, Lahore and Islamabad o A 20cms x 3cols. colour advertisement in DAWN special report. o A full page color advertisement in HERALD. Institute of Business Administration
Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights Package 2 Rs. 385,000 o 4m X 4m stall in Karachi, Lahore and Islamabad o A quarter-page color advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o Two Banners space on the outer grill of Expo Center Karachi. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights
Package 3 Rs 620,000 o One 240/ 252/ 256 sq ft. marked bare space in Karachi, Lahore and Islamabad o A half-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o Three Banners space on the outer grill of Expo Center Karachi. Stall description: Bare space with area marked Package 4 Rs. 890,000: o One 312 / 324 sq ft. marked bare space in Karachi, Lahore and Islamabad o A full-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report Institute of Business Administration
Pakistan Herald Publications93 o Four Banners space on the outer grill of Expo Center Karachi. Stall description: Bare space with area marked PACKAGES KARACHI ONLY: Package 1 Rs. 190,000 o One 3m x 3m stall. o A 20cms x 3cols. colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights Package 2 Rs. 285,000 o One 4m X 4m stall. o A quarter-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o One-banner Space on the outer grill Expo Center o Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights Package 3 Rs. 490,000: o One 240/ 252/ 256 sq ft. empty marked space. o A half-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o Two-banners space on the outer grill Expo Center Stall description: Bare space with area marked
Pakistan Herald Publications94 Package 4 Rs. 750,000 o One 312 / 324 sq ft. empty marked space. o A full-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o Three-banners space on the outer grill Expo Center Stall description: Bare space with area marked
LAHORE- KARACHI ONLY: Package A : Rs.184,000
o 2 x 3 m stall o 20x3 color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights Package B: Rs.254,000 o 3 x 3 m stall o Quarter Page Color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package C: Rs. 432,000 o 3 x 4 m stall o Half Page Color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package D: Rs.750,000
o 4 x 5 m stall o Full Page Color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Property Investment Show:

EXHIBITION PACKAGES PACKAGE A RS. 196,000
o Octonorm stand Size-A (check floor plan for size) Institute of Business Administration
Pakistan Herald Publications96 o One Quarter-page color advertisement (nationwide) in DAWN special report on International Property Investment Show o 800-word article with pictures in the Special Report Stall Description: Octonorm inclusive of counters, shelf & chairs along with spotlights
Package B Rs. 375,000
o Octonorm stand Size-B (check floor plan for size) o One Half-page color advertisement (nationwide) in DAWN special report on International Property Investment Show o 1400-word article with pictures in the Special Report Stall Description: Octonorm inclusive of counters, shelf & chairs along with spotlights
Package C Rs. 735,000 o Octonorm stand Size-C (check floor plan for size) o One Full-page color advertisement (nationwide) in DAWN special report on International Property Investment Show o 2000-word article with pictures in the Special Report Stall Description: Octonorm inclusive of counters, shelf & chairs along with spotlights
Dawn All about Lifestyle:

PACKAGES NATIONAL COMBINED (KARACHI, LAHORE, ISLAMABAD):
Package 1 Rs. 265,000 o 3m x 3m stall in Karachi, Lahore and Islamabad o A 20cms x 3cols. colour advertisement in DAWN special report. o A full page color advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights
Package 2 Rs. 385,000
o 4m X 4m stall in Karachi, Lahore and Islamabad o A quarter-page color advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o Two Banners space on the outer grill of Expo Center Karachi. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights Package 3 Rs 620,000 o One 240/ 252/ 256 sq ft. marked bare space in Karachi, Lahore and Islamabad o A half-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report Institute of Business Administration
Pakistan Herald Publications98 o Three Banners space on the outer grill of Expo Center Karachi. Stall description: Bare space with area marked Package 4 Rs. 890,000.
o One 312 / 324 sq ft. marked bare space in Karachi, Lahore and Islamabad o A full-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o Four Banners space on the outer grill of Expo Center Karachi. Stall description: Bare space with area marked
PACKAGES KARACHI ONLY:
o One 3m x 3m stall. o A 20cms x 3cols. colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 3 spotlights Package 2 Rs. 285,000 o One 4m X 4m stall. Institute of Business Administration
Pakistan Herald Publications99 o A quarter-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o A brief write-up in the special report o One-banner Space on the outer grill Expo Center Stall description: Octonorm inclusive of 1 counter, 2 chairs along with 4 spotlights
Package 3 Rs. 490,000 o One 240/ 252/ 256 sq ft. empty marked space. o A half-page colour advertisement in DAWN special report. o A full page colour advertisement in HERALD. o Two-banners space on the outer grill Expo Center Stall description: Bare space with area marked
o One 312 / 324 sq ft. empty marked space. o A full-page colour advertisement in DAWN special report.
o A full page colour advertisement in HERALD. o A brief write-up in the special report o Three-banners space on the outer grill Expo Center o Stall description: Bare space with area marked
Pakistan Herald Publications100 LAHORE- KARACHI ONLY: Package A : Rs.184,000
o 2 x 3 m stall o 20x3 color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights Package B: Rs.254,000 o 3 x 3 m stall o Quarter Page Color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (100-150 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Package C: Rs. 432,000 o 3 x 4 m stall o Half Page Color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
Pakistan Herald Publications101 Package D: Rs.750,000 o 4 x 5 m stall o Full Page Color advertisement in DAWN special report o A full page colour advertisement in SPIDER o A brief write-up in Dawn Special Report (150-200 words) Stall description: Octonorm inclusive of 1 counter & 2 chairs along with spotlights
DistributioN
CIRCULATION AT DAWN: DAWN is ranked to be the No.1 newspaper regarding circulation figures. It is the most widely distributed English newspaper throughout the nation and its market is so much diverse and extensive. To cater to the needs of such a sophisticated and expanded consumer base, DAWN puts serious efforts to reach from larger metropolis to smaller and more challenging country sides. MAJOR STATIONS: Karachi: This station covers Karachi region, whole Sindh province and all destinations of Balochistan province. Islamabad; This station covers Islamabad region, Federally Administrated Northern Areas and Azad Jammu and Kashmir Lahore: This station circulates the newspaper to all destinations of Punjab province. As I did my internship work in this very station, I will be presenting before you the details of distribution (We should better say it Circulation as the product is newspaper) polices, procedures and strategies implemented by the Circulation Department of this very station, GEOGRAPHICAL STRATIFICATION: Printing and press work is carried out by the Production department at DAWN Lahore office. Then newspaper is distributed to the following THREE smaller stations.
Pakistan Herald Publications103 Lahore Region Along with controlling and regulating the circulation activities of DAWN newspaper to the whole larger station of Lahore, this station also supplies to the following smaller stations: o Gujranwala o Gujrat o Faisalabad o Jehlum o Okara o Sahiwal o Mandi Bahauddin o Qasoor Multan Region The office of this station operates and circulates the newspaper in following destinations; o Multan o Muzaffar Garh o Dera Ghazi Khan o Rajan pur o Bahawalpur o Khanewal o Bahawalnagar
Rahim Yar Khan: This is comparatively less expanded sub-station and manages the circulatory operation of the following destinations. o Khan pur o Liaqat pur o Sadiq abad Institute of Business Administration
Pakistan Herald Publications104 o Rahim Yar Khan
CIRCULATION PROCEDURE Circulation department is the main coordination nucleus of whole distribution channel. First of all it coordinates with marketing and sales department to gauge the demand of news paper in the market. After that it conveys the demanded quantity of newspaper to the production department. Efficient and effective coordination with production department is the in this process because production department has to meet the time lines as well as quality. As soon as the newspaper is in finished form, it is moved to market from where it is picked up by transport to move it further. DAWN uses following types of logistics to transport the paper; o DAWN mini-cabs (for local circulation) o Pick-ups o Public transport o Air ways On the receiving end there are following types of intermediaries, depending upon the nature of destination and volume of consumption; o News agencies o Hawkers The News Agencies are usually responsible to circulate the paper through hawkers and independently deal with them in each and every situation. These act as final joints in circulation chain. These usually do not exist in much smaller destinations, where hawkers act solely in the business. News agencies and hawkers are given Commission on the basis of their sales figure. Following percentages are given to news agents:\ o 37.33% (Large Cities) o 33% (Small Cities)
Pakistan Herald Publications105 Circulation department also arranges Annual and semi-annual get-to-gathers for planning a better and more effective consumer service. Circulation department also manages activities like accounts, client services, subscription and regulating the whole supply chain. Semi-annual and annual meetings are arranged at central office Karachi, to mix up human resource for better coordination and brilliant ideas. Thus whole procedure completes its cycle in an integrated way. Circulation of Magazines; Circulation of Herald, Spider and AURORA usually takes the same route. In addition to this, these magazines are also placed at different book stores to enhance the outreach. Human Resource at Circulation Department The circulation department of DAWN Lahore is headed by Umair Majeed. His designation is Manager Circulation and he is answerable to General Manager. Manager Circulation: o Sales Promotion Officers o Night Incharge o Circulation Officers o Special Assistants In addition to these, people at Multan and Rahim Yar Khan are also included. News Agencies On the basis of their nature DAWN deals with two kinds of news agencies: o Exclusive o Independent Independent news agencies work for all the players in the industry; these are not legally bound to entertain with special services. To get an Exclusive News Agency status for DAWN, one has to qualify certain criteria. These, usually are: o No. of copies to sell Institute of Business Administration The department has a team of members with following designation; these work under
Pakistan Herald Publications106 o Amount of security At DAWN, Rs.10,000 are required to be deposited for security against one copy. This amount is credited to Sales Account Register of the circulation department. Exclusive agencies are customary in large stations. Honorary or Free of Cost Circulation DAWN also distributes free copies to different sections of society to promote awareness and promotion. These copies are customarily called complementary copies. DAWN circulates some of these free copies on humanitarian basis to the people or groups who can not even afford to buy it.
Part Six COMPANY ACCOUNTING/FINANCE SYSTEM

BALANCE SHEET 2008-2009 ITEMS Property, Plant and Equipment Intangible Assets Long Term Investments Long Term Loans, Advances and Receivables Long Term Deposits and Prepayments Deferred Tax Total Non-current Assets Store, Spares and Loose Tools Stock in Trade Trade Debts Loans and Advances Trade Deposits and Short Term Payments Other Receivables Taxes Recoverable Short term Investments Cash and Bank Balances Total Current Assets Total Assets Long Term Deposits Deferred Liabilities Total Non-current Liabilities Trade and Other Payables Accrued Interest/Markup Short Term Borrowings Current Portion of Long Term Loan Taxes Payable REGULAR Rs.(000) 2008 2009 7619336 8111482 118570 144647 1865932 2074372 912595 769674 71193 105163 186062 136130 10773688 11341468 190756 130559 14970641 20583301 5941497 138777 993643 7279127 507019 30224 1583146 3163483 42408518 613008 1023249 1626257 20351463 30445 4939646 4753 6791078 213248 726157 10360648 10081 1921936 40737008 52078476 675170 1323688 1998858 26490622 63924 4811605 1400696
Pakistan Herald Publications108 Total Current Liabilities Share Capital Reserves Total Shareholder Equity Total Liabilities and Equity 25326307 1715190 13730764 15445954 42408518 32766847 1715190 15597581 17312771 52078476
PROFIT AND LOSS STATMENT FOR THE HALF YEAR ENDED DECEMBER 31, 2008 - 2009 ITEMS Sales CGS Gross Profit Transportation Distribution and Marketing Expenses Administrative Expenses Depreciation Other Operating Expenses EBIT Other Operating Income Operating Profit Finance Cost EBT Taxation EAT REGULAR Rs.(000) 2008 2009 161537988 212503650 15234686 198757319 9191128 13746331 261735 313269 1922980 2336194 731287 791451 515978 4967697 1484359 6452056 189073 6262983 2051122 4211861 882690 984017 927407 8302754 1294339 9597093 370699 9226394 3537323 5689071
RATIO ANALYSIS (Rs.000) LIQUIDITY RATIOS:

1) CURRENT RATIO Institute of Business Administration
Pakistan Herald Publications109 Current Ratio (2008) = Current Assets/Current Liabilities = 31634830/25326307 = 1.249 Current Ratio (2009) = 40737008/32766847 = 1.243 YEAR 2008 2009 Dawn 1.249 1.243 1.151 INDUSTRY
Interpretation Internal comparison The Company is almost stable in the past two years to cover its current liabilities with its current assets. External comparison The Company is more liquid than the industry due to its strong ratio. The company is sound despite a small difference in the two ratios.
2) ACID-TEST RATIO Acid-Test Ratio (2008) = (Current Assets - Inventories)/Current Liabilities = (Current Assets - Stock In Trade)/Current Liabilities = (3163483014970641)/25326307 = 0.657 Acid-Test Ratio (2009) = (4073700820583301)/32766847 = 0.615 YEAR 2008 2009 Dawn 0.657 0.615 0.562 INDUSTRY
Pakistan Herald Publications110 Interpretation Internal comparison Ratio got a bit weaker in 2009 due to a large amount of stock in trade. External comparison The companys ratio is higher than the industry showing that the company is in line with the industry rather stronger than the industry average.
FINANCIAL LEVERAGE RATIOS:

1) DEBT-TO-EQUITY RATIO Debt-to-Equity Ratio (2008) = Total Debt/Shareholders Equity = (Current Liabilities + Non-current Liabilities)/Shareholders Equity = (Current Liabilities + Non-current Liabilities)/(Share Capital + Reserves) = (25326307+1636257)/15445954 = 1.745 Debt-to-Equity Ratio (2009) = (32766847+1998858)/(1715190+15597581) = 2.008 YEAR 2008 2009 Dawn 1.745 2.008 1.724 INDUSTRY
Interpretation Internal comparison The ratio for the company got higher in 2009 indicating a low level of firms financing that is being provided by shareholders and a low creditor cushion i.e. margin of protection in the event of shrinking asset values or outright losses.
Pakistan Herald Publications111 External comparison The company shows high debt utilization than the industry. 2) DEBT-TO-TOTAL ASSETS RATIO Debt-to-Total Assets Ratio (2008) = Total Debt/Total Assets = (Current Liabilities + Non-current Liabilities)/(Current Assets + Non-current Assets) = (25326307+1636257)/(31634830+10773688) = 0.63 Debt-to-Total Assets Ratio (2008) = (32766847+1998858)/(40737008+11341468) = 0.66
YEAR 2008 2009
Dawn 0.63 0.66
INDUSTRY 0.62
Interpretation Internal comparison The ratio is high in 2009 indicating that 66% of the firms assets are financed with debt and the remaining 34% financing comes from the shareholders equity. External comparison The ratio is higher than the industry average indicating a greater financial risk.
3) TOTAL CAPITALIZATION RATIO Total Capitalization Ratio (2008) = Total Long Term Debt/Total Capitalization = Total long Term Debt/(Long Term Debt+Equity) = 613008/(613008+15445954) Institute of Business Administration
Pakistan Herald Publications112 = 0.038 Total Capitalization Ratio (2009) = 675170/(675170+17312771) = 0.037 YEAR 2008 2009 Dawn 0.038 0.037 0.021 INDUSTRY
Interpretation Internal comparison The companys long term debt utilization in 2009 is relative to that of 2008. External comparison The companys ratio is above the industry average showing a greater importance of the long term debt to the capital structure.
COVERAGE RATIOS:
1) INTEREST COVERAGE RATIO Interest Coverage Ratio (2008) = Earnings Before Interest And Taxes (EBIT)/Interest Expense = EBIT/(Interest On Long Term Borrowings + Markup On Short Term Borrowings + Financial Charges On Leased Assets) = 4967697/(1164+94510+64) = 51.89 Interest Coverage Ratio (2009) = 8302754/(499+256491+0) = 32.30 YEAR Dawn INDUSTRY Institute of Business Administration
2008 2009
51.89 32.30 30.6
Interpretation Internal comparison In 2009 the ratio of the company is low showing greater chances of bankruptcy. External Comparison The average is higher than the industry showing a better likelihood that the company can cover its interest payments without difficulty. General Analysis of Coverage Ratios The average fell in 2008 but is in line with the industry showing some problem in the earnings.
ACTIVITY RATIOS:
1) RECEIVABLE TURNOVER (RT) RATIO Receivable Turnover Ratio (2008) = Annual Net Credit Sales/Receivables = Annual Net Credit Sales/Trade Debts = 161537988/5941497 = 27.18 Receivable Turnover Ratio (2009) = 212503650/6791078 = 31.29 YEAR 2008 2009 Dawn 27.18 31.29 31.78 INDUSTRY
Pakistan Herald Publications114 Interpretation Internal comparison The companys high ratio in 2009 shows a short time between the typical sale and cash collection. This may be due to the tax collection policy. External comparison The companys ratio is in line with the industry showing that the receivables are turning over with that of the industry. 2) RECEIVABLE TURNOVER IN DAYS (RTD) Receivable Turnover in Days (2009) = Days in the Year/Receivable Turnover = 365/27.18 = 14 Days Receivable Turnover in Days (2008) = 365/31.29 = 12 Days YEAR 2008 2009 Dawn 14 Days 12 Days 12 Days INDUSTRY
Interpretation Internal comparison The company has improved the average collection period to that of 2008. External comparison The companys average collection period is in line to that of industry. 3) PAYABLE TURNOVER RATIO (PT) Payable Turnover Ratio (2008) = Annual Credit Purchases/Accounts Payable = 167338957/12588720 Institute of Business Administration
Pakistan Herald Publications115 = 13.29 Payable Turnover Ratio (2009) = 219362076/16902083 = 12.97 YEAR 2008 2009 Dawn 13.29 12.97 14.92 INDUSTRY
Interpretation Internal comparison: The company has improved the payable turnover in 2009. External comparison: The companys ratio shows that it tries to pay the accounts payable as soon as possible as compared to the industry trend. 4) PAYABLE TURNOVER IN DAYS (PTD) Payable Turnover in Days (2008) = Days in the Year/Payable Turnover = 365/13.29 = 27 Days Payable Turnover in Days (2009) = 365/12.97 = 28 Days YEAR 2008 2009 Interpretation: Internal comparison: The Ratio shows that some portion of the applicants payable is not being paid on time in 2009. Institute of Business Administration Dawn 27 Days 28 Days 29 Days INDUSTRY
Pakistan Herald Publications116 External comparison: The companys average payable period is better than that of the industry. 5) INVENTORY TURNOVER RATIO (IT) Inventory Turnover Ratio (2008) = Cost of Goods Sold/Inventory = CGS/Stock in Trade = 152346860/14970641 = 10.17 Inventory Turnover Ratio (2009) = 198757319/20583301 = 9.65 YEAR 2008 2009 Dawn 10.17 9.65 11.61 INDUSTRY
Interpretation: Internal comparison: A low inventory turnover ratio in 2009 shows less efficient inventory management of the firm.
Pakistan Herald Publications117 External comparison: A low ratio than the industry is due to excessive, slow moving and obsolete items in inventory. So it has got a very poor inventory turnover ratio. 6) INVENTORY TURNOVER IN DAYS (ITD) Inventory Turnover in Days (2009 = Days in the Year/Inventory Turnover = 365/10.17 = 36 Days Inventory Turnover in Days (2008 = 365/9.65 = 38 Days YEAR 2008 2009 Dawn 36 Days 38 Days 33 Days INDUSTRY
Interpretation: Internal comparison: The company got slow in turning its inventory in 2009
External comparison: The company is 5 days slower in turning its inventory into accounts receivable through sales than is typical for industry.
7) TOTAL ASSET TURNOVER RATIO Total Asset Turnover Ratio (2009= Net Sales/Total Assets = 161537988/(31634830+10773688) = 3.80 Total Asset Turnover Ratio (2008= 212503650/(40737008+11341468) = 4.08 YEAR 2008 2009 Interpretation Internal comparison The company has improved the sales revenue per rupee of the asset investment in 2009 External comparison Dawn is less efficient than industry in utilizing its total assets to generate sales. Dawn 3.80 4.08 4.46 INDUSTRY
PROFITABILITY RATIOS:
1) GROSS PROFIT MARGIN Gross Profit Margin (2009 = [(Net Sales - CGS)/Net Sales]*100 = [(161537988-152346860)/161537988]*100 = 5.6% Gross Profit Margin (2008= [(212503650-198757319)/212503650]*100 = 6.4% YEAR 2008 2009 Dawn 5.6% 6.4% 7.65% INDUSTRY
Pakistan Herald Publications119 Interpretation Internal comparison The company has improved selling the products above cost. External comparison The companys ratio is below industrys average showing that it is relatively less effective at selling products above cost. 2) NET PROFIT MARGIN Net Profit Margin (2008)= [Net Profit After Taxes/Net Sales]*100 = [4211861/161537988]*100 = 2.6% Net Profit Margin (2009 )=89071/212503650]*100 = 2.6% YEAR 2008 2009 Dawn 2.6% 2.6% 2.5% INDUSTRY
Interpretation Internal comparison It got stable ratio for net income per rupee of sales. External comparison It has a higher relative level of sales profitability than most other firms in the industry. 3) RETURN ON INVESTMENT (ROI) Return on Investment (2008 = [Net Profit After Taxes/Total Assets]*100 = [4211861/42408518]*100 = 9% Return on Investment (2009)= [5689071/52078476]*100 = 10.9% Institute of Business Administration
YEAR 2008 2009
Dawn 9% 10.9%
INDUSTRY 11.4%
Interpretation Internal comparison It has improved return on investment in 2009 External comparison Higher profitability per rupee of sales but a slightly lower return on investment confirms that employs more assets to generate a rupee of sales than does other firms in the industry. 4) RETURN ON EQUITY (ROE) Return on Equity (2008) [Net Profit After Taxes/Shareholders Equity]*100 = [4211861/15445954]*100 = 27.2% Return on Equity (2009)[5689071/17312771]*100 = 32.8% YEAR 2008 2009 Interpretation Internal comparison It has a high acceptance of strong investment opportunities and effective expense management in 2009 External comparison It has a higher ratio than industry due to high financial risk. Dawn 27.2% 32.8% 31.1% INDUSTRY
MARKETING RATIOS:
1) EARNINGS PER SHARE (EPS) Earnings per Share (2009 = Net Income after Tax/Number of Shares Outstanding (I) Number of Shares Outstanding = Paid up Capital/Face value of Share = 1715190/10 = 171519 Putting value in equation (I) we get: Earnings per Share (2008)= 4211861/171519 = Rs.24.6 Earnings per Share (2009) = 5689071/171519 = Rs.33.16 YEAR 2008 2009 Dawn Rs.24.6 Rs.33.16 Rs.51.53 INDUSTRY
Interpretation Internal comparison It has improved EPS in 2009 so it is considered an important indicator of corporate success because it is closely watched by the investing public. External comparison It has a low amount earned during the period on behalf of each outstanding share of common stick than industry due to contingent securities.
2) DIVIDEND PER SHARE (DPS) Dividend per Share (2008) = Dividend Paid/Number of Shares Outstanding (I) Number of Shares Outstanding = Paid up Capital/Face value of Share = 1715190/10 Institute of Business Administration
Pakistan Herald Publications122 = 171519 Putting value in equation (I) we get: Dividend per Share (2008) 3001582/171519 = Rs.17.5 Earnings per Share (2009)= 4459494/171519 = Rs.26 YEAR 2008 2009 Dawn Rs.17.5 Rs.26 Rs.30.5 INDUSTRY
Interpretation Internal comparison The amount of earnings actually distributed to shareholders rose by Rs.8.5 in 2009 External comparison It has a low DPS than industry so overall it shows that the company is in a good position. 3) RETAINED EARNINGS PER SHARE Retained Earnings per Share (2008) EPS-DPS = 24.6-17.5 = Rs.7.1 Retained Earnings per Share (2009) = 33.16-26 = Rs.7.16 YEAR 2008 2009 Dawn Rs.7.1 Rs.7.16 Rs.8.01 INDUSTRY
Pakistan Herald Publications123 Interpretation Internal comparison It has got stable retained earnings per share in the two years.
External comparison It is very close to the industry average so it is a good sign for the company. 4) DIVIDEND PAYOUT RATIO Dividend Payout Ratio (2008)[DPS/EPS}*100 = [17.5/24.6]*100 = 69.10% Dividend Payout Ratio (2009) = [26/33.16]*100 = 78.40% YEAR 2008 2009 Dawn 69.10% 78.40% 64.2% INDUSTRY
Interpretation Internal comparison It has improved the percentage of each dollar earned that is distributed to the owners in the form of cash in 2009 External comparison It has high percentage than industry so overall it shows a good sign.
5) PRICE EARNINGS RATIO (P/E) Institute of Business Administration
Pakistan Herald Publications124 Price Earnings Ratio (2008)= Market Price per Share/EPS = 256.8/24.6 = 10.43 Price Earnings Ratio (2009) = 386/33.16 = 11.64
YEAR 2008 2009
Dawn 10.43 11.64
INDUSTRY 9.77
Interpretation Internal comparison It has high P/E ratio in 2009so investors are willing to pay Rs.11.64 for each rupee of the firms earnings. External comparison It has higher ratio than industry showing greater investor confidence.
6) MARKET TO BOOK RATIO (M/B) Market to Book Ratio (2008)= Market Value per Share/Book Value per Share (I) Book Value per Share (2008)= Total Shareholders Equity/Number of Shares Outstanding = 15445954/171519 = 90.05 Putting value in equation (I) we get: Market to Book Value (2008)= 256.8/90.05 = 2.85 Book Value per Share (2009)= 17312771/171519 = 100.93 Institute of Business Administration
Pakistan Herald Publications125 Putting value in equation (I) we get: Market to Book Value (2009)= 386/100.93 = 3.82 YEAR 2008 2009 Dawn 2.85 3.82 3.07 INDUSTRY
Interpretation Internal comparison It has improved the ratio in 2009 as investors are currently paying Rs.3.82 for each rupee of book value. External comparison It future prospects are being viewed favorable by the investors who are willing to pay more than its book value for the firms shares as compared to other firms in the industry. 7) CASH COVERAGE RATIO Cash Coverage Ratio (2008 = (EBIT+Depreciation .)/Interest Charges = (4967697+791451)/95720 = 60.16 Cash Coverage Ratio (2009) (8302754+984017)/256990 = 36.13 YEAR 2008 2009 EN concepts 60.16 36.13 34.56 INDUSTRY
Pakistan Herald Publications126 Interpretation Internal comparison The cash coverage ratio has deteriorated in 2009 External comparison It has higher ratio than industry so it can cover its cash easily despite of low ratio in 2009 SUMMARY OF RATIO ANALYSIS o Inventories are very high o Dawn is paying off creditors as soon as possible o CGS is not very high so it is not a big problem o The profitability ratios are all stable and good o CGS and profitability ratios are consistent with the high interest coverage ratio o Better and stable selling, general and administrative cost
COMMON SIZE AND INDEX ANALYSIS

COMMON SIZE ANALYSIS OF BALANCE SHEET: ITEMS REGULAR Rs.(000) COMMON SIZE (%)
Pakistan Herald Publications127 2008 Property, Plant and Equipment 7619336 Intangible Assets 118570 Long Term Investments 1865932 Long Term Loans, Advances and 912595 Receivables Long Term Deposits and Prepayments Deferred Tax Total Non-current Assets Store, Spares and Loose Tools Stock in Trade Trade Debts Loans and Advances Trade Deposits and Payments Other Receivables Taxes Recoverable Short term Investments Cash and Bank Balances Total Current Assets Total Assets Long Term Deposits Deferred Liabilities Total Non-current Liabilities Trade and Other Payables Accrued Interest/Markup Short Term Borrowings Current Portion of Long Term Loan Taxes Payable Total Current Liabilities Share Capital Reserves 71193 186062 10773688 190756 14970641 5941497 138777 Term 993643 7279127 507019 30224 1583146 3163483 42408518 613008 1023249 1626257 20351463 30445 4939646 4753 25326307 1715190 13730764 2009 8111482 144647 2074372 769674 105163 136130 11341468 130559 20583301 6791078 213248 726157 10360648 10081 1921936 40737008 52078476 675170 1323688 1998858 26490622 63924 4811605 1400696 32766847 1715190 15597581 2008 17.9 0.27 4.39 2.15 0.16 0.43 25.40 0.45 35.3 14.0 0.32 2.34 17.16 1.19 0.07 3.73 74.5 100 1.44 2.41 3.85 47.9 0.07 11.6 0.01 59.7 4.04 32.3 2009 15.5 0.27 3.98 1.47 0.20 0.26 21.7 0.25 39.5 13.0 0.40 1.39 19.8 0.01 3.69 78.2 100 1.29 2.54 3.83 50.8 0.12 9.23 2.68 62.9 3.29 29.9
Short
Pakistan Herald Publications128 Total Shareholder Equity Total Liabilities and Equity 15445954 42408518 17312771 52078476 36.4 100 33.2 100
COMMON SIZE ANALYSIS OF INCOME STATEMENT: ITEMS Sales CGS Gross Profit Transportation Distribution and REGULAR Rs.(000) 2009 2008 161537988 212503650 15234686 198757319 9191128 13746331 261735 313269 Marketing 1922980 2336194 731287 791451 515978 4967697 1484359 6452056 189073 6262983 2051122 4211861 882690 984017 927407 8302754 1294339 9597093 370699 9226394 3537323 5689071 COMMON SIZE (%) 2009 2008 100 100 94.3 93.5 5.68 6.46 0.16 0.14 1.19 1.09 0.45 0.48 0.31 3.07 0.91 3.99 0.11 3.87 1.26 2.60 0.41 0.46 0.43 3.90 0.60 4.51 0.17 4.34 1.66 2.67
Expenses Administrative Expenses Depreciation Other Operating Expenses EBIT Other Operating Income Operating Profit Finance Cost EBT Taxation EAT
SUMMARY OF COMMON SIZE ANALYSIS o Over the 2 year span, percentage of current assets increased o Accounts receivable show a relative increase from 2009 to 2008 o The debt of the company increased from 2009 to o Accounts payable increased in 2008 o Gross profit margin fluctuates in the two years o Better gross profit margin in 2008improved profitability of the firm INDEX ANALYSIS OF BALANCE SHEET: Institute of Business Administration 2008
Pakistan Herald Publications129 ITEMS REGULAR Rs.(000) 2009 2008 Property, Plant and Equipment 7619336 8111482 Intangible Assets 118570 144647 Long Term Investments 1865932 2074372 Long Term Loans, Advances and 912595 769674 Receivables Long Term Deposits and Prepayments Deferred Tax Total Non-current Assets Store, Spares and Loose Tools Stock in Trade Trade Debts Loans and Advances Trade Deposits and Short Term Payments Other Receivables Taxes Recoverable Short term Investments Cash and Bank Balances Total Current Assets Total Assets Long Term Deposits Deferred Liabilities Total Non-current Liabilities Trade and Other Payables Accrued Interest/Markup Short Term Borrowings Current Portion of Long Term Loan Taxes Payable Total Current Liabilities Share Capital Reserves Total Shareholder Equity Total Liabilities and Equity 71193 186062 10773688 190756 14970641 5941497 138777 993643 7279127 507019 30224 1583146 3163483 42408518 613008 1023249 1626257 20351463 30445 4939646 4753 25326307 1715190 13730764 15445954 42408518 105163 136130 11341468 130559 20583301 6791078 213248 726157 10360648 10081 1921936 40737008 52078476 675170 1323688 1998858 26490622 63924 4811605 1400696 32766847 1715190 15597581 17312771 52078476 INDEX (%) 2009 2008 100 106.4 100 121.9 100 111.17 100 84.3 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 147.7 73.1 105.27 68.4 137.4 114.2 153.6 73.0 142.3 33.3 121.3 128.7 122.8 110.1 129.3 122.1 130.1 209.9 97.4 129.3 1 113.5 112.0 122.8
INDEX ANALYSIS OF INCOME STATEMENT: ITEMS REGULAR Rs.(000) INDEX (%)
Pakistan Herald Publications130 2009 161537988 15234686 9191128 261735 Marketing 1922980 731287 791451 515978 4967697 1484359 6452056 189073 6262983 2051122 4211861 2008 212503650 198757319 13746331 313269 2336194 882690 984017 927407 8302754 1294339 9597093 370699 9226394 3537323 5689071 2009 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 2008 131.55 130.46 149.56 119.68 121.48 120.70 124.33 179.73 167.13 87.19 148.74 196.06 147.31 172.45 135.07
Sales CGS Gross Profit Transportation Distribution and
Expenses Administrative Expenses Depreciation Other Operating Expenses EBIT Other Operating Income Operating Profit Finance Cost EBT Taxation EAT
SUMMARY OF INDEX ANALYSIS o The buildup in cash from the base year is apparent o A large increase in accounts receivable is apparent which was not so apparent in common size analysis o Large increase in accounts payable and other current liabilities o Fluctuating behavior in gross profit margin o Sharp improvements in profitability CASH FLOW STATEMENT ANALYSIS o Company spent Rs.121956800 i.e. 23.34% of its entire operating cash flow on fixed assets o This left only Rs.936146397 (1219568000*76.76%) of operating cash flow to cover dividend payments of Rs.3616669000
Pakistan Herald Publications131 o Increased borrowings mostly short term provided the additional financing to cover dividend payments and provide for a small increase in cash and cash equivalents o Strong inflow from operating activities is a positive sign but cannot be sure of success o Negative cash flow from investing activities is also showing a healthy growing firm o Net cash outflow from financing activities is also a positive sign
Part Seven
1st July to 5th August
TRAINING AT DAWN (GENERAL APPROACH) Dawn have a very unique trend to deal with its Interns. They use to deliver the information about their organization and various departments in a lecture based style. Interns are shifted in a seminar room from starting to end period. Employees from different departments come there and let know about their areas of responsibilities and their status in the respective department. Here they also encourage question answer session and quite politely answer all the queries. Interns also use to visit their different sections, when necessary. One thing they mention in start of the internship was that they are not going to offer spoon feeding to Interns and all you have to do things at your own while we are here to tackle your queries. Institute of Business Administration
Overall their behavior, system of learning, interaction with employees and performance of Interns against their assignments was more than good.
First week-Orientation First week at Dawn was of orientation of the organization and basic understanding of Dawn Newspaper. Here we studied the basic components of Dawn, its main segregation (National & metropolitan pages), and get insight these pages as mentioned above. Maam Rabeea Salman (Marketing & planning manager) was our adviser in first week. Here we completed two assignments; Analysis of basic components of Dawn (stated before) Comparative analysis of dawn with other English newspapers (The News)
2nd week-propose a dummy Magazine to Dawn In start of the second week, an assignment was given to Interns to propose a dummy Magazine to Dawn. There wasnt any perimeter regarding selection of topic and material (but off course within ethical practices). So I propose them; Proposal for a new fortnight magazine Name Category Size Periodicity Focus of content Paper quality Price Fine Rs. 20 Institute of Business Administration Front Runner Current Affairs 20 pages Fortnightly Diversified (covering almost all aspects)
Pakistan Herald Publications133 Target market Prospective advertisers All people irrespective of any gender, age or social class FMCGs, Electronics, Consumer durables, Fast foods, Telecom companies, Fashion and Automobiles Recommendations for Magazine: The magazine should be separated from newspaper and should be delivered on 1st and 15th of every month. Reminder should be given in newspaper one day earlier, like tomorrow Front Runner. Serious focus should be paid towards promotion of magazine with every possible source. Magazine was approved by their marketing manager and was ranked best one. Interns were called for a discussion session individually and they were asked to justify their proposal. All pros and cons were discussed there. 3rd week-Marketing and sales In start of 3rd week, we visited their marketing department and met with Mr.Kashif (Senior Manager Advertising) who gave us the basic idea about their marketing and sales and how they attract companies and customers to use their platform to promote their products. Mr. Adnan (Manager Advertising) was in charge of getting ads for and promoting Dawn newspaper. Mr. Khurram (Manager Advertising) was responsible for ads of Aurora and Spider Magazines. Mr. Suffiyan (Manager Advertising) was accountable for promotional activities of Herald Magazine. Message Communication-an ad agency Institute of Business Administration
Pakistan Herald Publications134 In third week of our internship, we also visited an Ad agency Message Communication (MC) that was a wonderful experience. Offices interior decoration was awesome and was worth seeing. Their owner was a graduate from NCA and was having a very smart personality and the guy designed the whole interior of his office. Agency was ranked as top 13th position according to 2008-08 ratings. MC has expertise in different categories but mainly they have four departments. Accounts department: Responsible for accounts (clients) management. It target customers and make out about their requirements. Neat that preliminary work and make three copies of initial report. One copy for its own record, one is sent to client for verification, one for creative department. Creative department: This department deals with copy writing. Selection of words is done here. Again confirmation from customer/account is done after the completion of this process to avoid any divergence. Art department: Remaining work like design completion, colors selection, scenes and location is finalized here. Media department: This department deals with the selection of right media of different available media to where to give ad i.e. print media, electronic media, billboardsetc according to availability of budget.
4th week-Supplements Advertisement Supplement
Pakistan Herald Publications135 Advertisement Supplements are irregular and sponsored form of advertising. Supplements have no time period fix for them and have some limits about material and advertisement (50-50% ratio of material and ads.) Mr. Imran (senior manager marketing supplements and special events) guide us about his department and basic intro about supplements. Then we were handed over to Miss Saira (Asst. manager supplements) who gave us assignments about measurement of supplement and a dummy letter to write on behalf of Dawn to some organization. My letter was ranked as top of the rest. Editorial Supplements: Second type of supplement is Editorial Supplements. An editorial supplement is basically informative in nature, any information which the editor thinks necessary to publish to keep their readers up to date. It mainly comes on special events just as the election days, 14th of August, 23rd March etc. There is no ratio for editorial supplements. Proposal Letter (To oil industry) Dear Sir, Hope you will be fine and prospering by leaps and bounds when this letter came to you. Being the Pakistans widely read English newspaper and market leader in this category, Dawn has a tradition to publish advertisement supplements catering different special events to help companies of similar interest by providing a common platform for promotion. Tremendous revolutions in oil industry have greater impact on world economy and trade. To make people aware of these changes and to keep them up-to-date updated, Dawn is stepping-forward to publish a supplement on the topic of oil industry.
Pakistan Herald Publications136 The publication will include introduction of all oil companies working in our country, their national and international pacts details, message from their CEOs, and ranking of world oil companies and countries based on their production or consumption. Being a part of this esteemed industry, we feel honored to let you know about this publication that is all about you. We will be obliged to have you on our advertisement portfolio. Looking forward for your positive comments and response. Affectionately Yours, Dawn Supplement team, Pakistan Herald Publications.
5th week-Subscription Calls
As I have mentioned earlier in the report that PHPL have three Magazines, Spider, Herald and Aurora. In the 5th week of our internship we were given a task to work in a call center like environment to; Make calls to already subscribers of Spider who got their subscription expired. Ask about renewal by offering discount packages and gift incentives. Prepare a list of contacted subscribers with their current status (pending, refusal, Okay, Shifted). We observe there that people normally are attracted towards glamour and colorful magazines not rough, dreary and boring magazines. Spider is an IT magazine with technical stuff thats why majority of people were not interested in renewal no matter we Institute of Business Administration
Pakistan Herald Publications137 were offering them such a low price for one year subscription that with that money they cant buy even a KFC burger.
Part Eight
SWOT ANALYSIS Strengths o Dawns editorial team comprises of Pakistans most respected and distinguished journalists providing comprehensive coverage of the main political, business and human interest stories, also contributing features on education, environment, health, lifestyle, science, technology and sports. It is to our credit that at times issues touched upon have had a substantial impact on the relevant authorities and have subsequently been acted upon. o DAWN provides accurate, credible and extensive information with an added and unique dimension that speaks to our readers from a national point of view. Bringing to them a complete and unbiased picture of what is happening in Pakistan as well as abroad, assisting our readers in forming opinions and making decisions that are balanced and well informed.
Pakistan Herald Publications138 o DAWN never encourages or welcomes sensationalism. Its forte has been its credibility hence serving as valuable reference material for authors and researchers. o A balanced point of view is its most cherished characteristic. Objective analysis and impartial opinion have been the hallmark of DAWN. o It has always followed an independent and impartial policy in the presentation and projection of news items & reports. o Its greatest asset has been its adherence to its principles. o The dedication and sustained interest of the DAWN Staff is the spirit that distinguishes the paper from the others. o It is a newspaper whose influence and credibility is recognized nationally and internationally. o It has never wavered from its commitment to report the news truthfully, accurately and without prejudice. o Any changes that have occurred in the layout and design of DAWN have been in complete harmony with the contents of the newspaper. Changes have been introduced in the newspaper in response to the changing demands of the times. What has remained unchanged is the spirit of DAWN. On issues of vital concern it always assumes a firm and uncompromising position.
WEAKNESSES: There are no obvious weaknesses of the Dawn as it is the leading English daily with unbiased approach which makes it unique from others English dailies. Its magazines are also unique in their nature and style. Aurora is the only marketing and advertising magazine and is taught in the educational institutes as reference book , so is the Spider and Herald .The areas where they need to focus are as under o Comparatively less coverage to the international events. o No coverage of the hot and happenings of the entertainment industry on a daily basis.
Pakistan Herald Publications139 o Only selective sports are covered and there is need of the comprehensive coverage of all the sports.
OPPORTUNITIES: Events: DAWN media group is so dynamic and vibrant organization in locating untouched areas of the industry and the planning and executing them to a greater level of success. Special events are one of the best example in this regards. Nevertheless, there are still many ideas which should be materialized. Some of them are as under: o DAWN has yet not organized any Events related to health and fitness industry. They should focus on this section of economy because of its growth and development patterns. Especially the mechanizing of health industry has opened new horizons not only for the very industry but also advertising agencies, media buying houses and obviously for media groups. o Even though economy is at the peak of recession, Fashion has become a mature and more developed industry in Pakistan. An avalanche of new and young entrepreneurs with a healthy amount of capital is ensuring leaps and bounds in this industry. To add to this is the positive consumer response. DAWN is somewhat lenient toward the idea of arranging such activities because of its policies. Carefully giving proper importance to this industry can be so beneficial.
Some of the other important and emerging areas which demand proper time and efforts are given below. By organizing events related to each of these industries DAWN can secure greater amount of revenues and recognition. Institute of Business Administration
Pakistan Herald Publications140 o Book Exhibition o Sports industry and manufacturers of related accessories o Music and cultural events o Food industry, both treated and fresh. o Film festival, award shows.
Supplements o Similarly supplement section has not yet touched some of the promising corners of economy. For example, o Marble industry o Cement o Guarders and tier industry o Cold drinks o Agro-chemicals o Traditional and cultural dresses, foot wares and accessories. During internship in supplements and special events department, I with my other colleagues suggested above areas to be given suitable importance and they appreciated our efforts related to research on this section. MAGAZINE, Daily & Weekly sections; There are lots of opportunities in maximization of revenue as well as quality in all Daily, weekly and Magazines section. Even new portion can be added in each and every product. New product e.g. magazine can be issued on various social issues.
Pakistan Herald Publications141 THREATS Although DAWN has established diversified portfolios which are backed by loyal customer base, still there are some obvious threats in addition to latent and hidden threats. Some of them are mentioned below: Economic downfall is a threatening danger and is the major reason of some lethal results. It causes, o Loss of clients to advertise o Severe effects on business and portfolio development o A dwindling sales volume o Sales returns Some of other major threats are: Power crisis
o
Increasing cost of production
o Upcoming and present competitor whose major focus is on copying and stealing DAWN initiated efforts. o Entrance of the News and Express into the events which are cheap and attracting the small clients. PLACEMENT DAWN Readers The DAWN family of readers consists of bankers, bureaucrats, managers, civil servants, lawyers, doctors, professionals, housewives, industrialists, farmers, investors, media personnel, armed forces, students, academics, entrepreneurs, financers, policy makers, opinion shapers, decision makers, ministers, prime ministers and presidents. PROMOTION Events & Exhibitions Institute of Business Administration
Pakistan Herald Publications142 Free copies of Newspapers Newspapers Ads Magazine Ads Bill Boards Internet Presentations at Institutions.
DAWN Events o All About Lifestyles Exhibition (Lahore, Karachi & Islamabad) o Education Expo (Lahore, Karachi & Islamabad) o Wedding Extravaganza (Karachi only) o Fuelling Pakistan (Lahore & Karachi) o Spelling Bee Competition (Lahore, Karachi & Islamabad)
o
Karachi under the Raj: 1843 1947 - Jewel in the Crown (Raj Library Books compiled and published by DAWN are for sale at the DAWN offices in Lahore, Karachi & Islamabad only)
Asia Finance Conferences (Karachi only)
Conclusions
This is acknowledged fact that "Media industry" is the product of modern age. Now a day "Media industry" is a developing business. But after analyzing the ways of "communication" we come to know that this way is as old as human civilization itself. In order to communicate widely and the globally, man started to think of novel ways of communication and as a result media industry started to flourish first as print media and then in the form of electronic media. Now a days media has become the necessity of the human being as being the source of information. New ways of communication are evolving with the passage of time but the importance of print media is an established fact Institute of Business Administration
Pakistan Herald Publications143 and no one can deny its importance as when you need to read something in detail about any event you need to consult newspaper. The art of communication started late in the sub continent as of foreign occupation. The English tried to oppress the media I order to control the people, because if there was easy flow f information then there would have been resentment in the people. Especially the English newspapers started very late .In 1941 Dawn was established as the mouth piece of the Muslim community. Dawn is also the pioneering English daily of Pakistan, as this was the first English daily that started its operations right of the independence. It played an important role in the economic, social and moral development of Pakistan by dispersing the true information , preaching the national and social values. After 1947 a lot of development has taken place in the field of media industry, the establishment of so many newspapers , the associated press to regulate the print media , APNS a mediating body for the press and advertising agencies and PEMRA. Dawn newspaper is making progress with the passage of time, entering into new portfolios, developing its market share and the new products like Aurora, Herald, Spider, and Dawn.com ,and the Dawn television network.
Appendixes:
SALES LETTER Property Investment Show - 2009 December 19, 20 & 21, 2009 Karachi Expo Centre Karachi, Pakistan Institute of Business Administration
Pakistan Herald Publications144 Dear Sir, The DAWN Media Groups flagship title is DAWN, Pakistans largest selling and most influential English language newspaper. Founded by the Quaid-e-Azam, Mohammad Ali Jinnah (the founder of Pakistan) on August 14, 1947, DAWN was the first English newspaper published in Pakistan. DAWN has evolved into the most credible source of information and a leading advertising medium in Pakistan. A claim substantiated by the fact that DAWN is the first choice for all sectors of advertising. The DAWN Media Group is organizing its 3rd DAWN Property Investment Show 2009 on December 19, 20 & 21, 2009 at the Karachi Expo Centre, Pakistan. The exhibition will attract targeted buyers whose income level is higher than the national average. Well informed and well traveled, the DAWN reader has the kind of buying power that allows for the acquisition of value added products and services. Your participation as an exhibitor at Property Investment Show 2009 will enable you to promote your investment or development opportunities and services to the wealthiest and most liquid group of investors. This is particularly true for the real estate advertisers. Over the past six years, real estate advertising in DAWN has grown by leaps and bounds. In fact, the real estate sector has been one of the top three advertisers in the country for the past few years. Investing in DAWN will prove to be extremely beneficial to your company; it will provide you with direct access to Pakistans affluent sector. In addition, the exhibition comes with a host of value-added marketing and advertising options as well as a comprehensive media package that includes editorial coverage and advertisements in a 20-page DAWN Special Report, which will be published nationwide to attract targeted visitors.
Pakistan Herald Publications145 For further information and booking, please log on to our website
www.dawnpropertyshow.com or contact us on the numbers given below. Sincerely yours, Bilal Malik Assistant Manager Marketing Special Events & Supplements Phone: +92-42-111-444-777 Cell: +92-346-4634214 Email: events1.lhr@dawn.com, Website: http://dawnpropertyshow.co
Floor Plan
Reference: o www.dawn.com o Dawn broachers o Interview with Dawn personnel o Personnel Observation o www.apns.com o www.dawnpropertyshow.com
PART ONE................................................................................................1 SECOND PART ..........................................................................21 ...............................................................................................21 PART THREE...........................................................................................46 ADMINISTRATIVE STYLES:.......................................................................46 PART FOUR............................................................................................48 PART FIVE ............................................................................................55 PRICING.................................................................................................73 EVENTS:.................................................................................................90 PROPERTY INVESTMENT SHOW:...............................................................95 DAWN ALL ABOUT LIFESTYLE:.................................................................97 DISTRIBUTION................................................................102 PART SIX..............................................................................................107 COMPANY ACCOUNTING/FINANCE SYSTEM..............................................107 COVERAGE RATIOS:...............................................................................112 ACTIVITY RATIOS:.................................................................................113 MARKETING RATIOS:.............................................................................121 COMMON SIZE AND INDEX ANALYSIS.....................................................126 PART SEVEN.........................................................................................131 PART EIGHT..........................................................................................137 CONCLUSIONS......................................................................................142 APPENDIXES:........................................................................................143

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Part One: Pakistan Herald Publications (PVT.) Limited Introduction of Dawn

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Pakistan Herald Publications1

Founded by Quaid-e-Azam Muhammad Ali Iinnah, DAWN is the first english-language

newspaper to be published in Pakistan. Institute of Business Administration

published simultaneously from Karachi, Lahore, Islamabad & Peshawar.

circulated and influential paper in the Punjab.

Quetta, Peshawar and Multan.

Group publications of Pakistan Herald Publication (Pvt.) Ltd

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Pakistan Herald Publications5

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Pakistan Herald Publications6 Group publications of DAWN; Herald:

Competitors: News Line-Monthly World Times-Monthly

Pakistan Herald Publications7 Net Mag-Monthly Techno Biz-Bi Monthly More-Monthly

Has no competitor in this category

readers daily living in 66 countries across 6 continents. Institute of Business Administration

Pakistan Herald Publications10

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HISTORY AND PRESENT STATUS OF DAWN:

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GOVERNING BODY Chairperson Amber Haroon Seigol

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Mrs. Nilofer Patel Director Circulation (Karachi)

Mr. Kashif Saeed Senior GM (Lahore)

Mr. Tahir Owais Senior GM (Islamabad)

Mr. Kashif Ahmad Senior General Manager Marketing

Mr. Umair Wyne Manager Circulation

Mr. Khawar Naveed Manager Production

Mr. Kazim Mustafa Manager Accounts

Mr. Saleem Khan Manager MIS

Editorial Board: Institute of Business Administration

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POLICY FORMULATION PROCESS-MEETINGS:

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Strength of Dawn Media Group: Lahore Office

Mr. Kshif Saeed Mrs. Rabeea Salman Miss. Saba

Mr. Imran Raza

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Salary administration and planning:

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Progress Report and Performance Appraisal: Institute of Business Administration

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