This framework is about the structure of the Coca-cola industry referring to changing

dynamics according to micro and macro organizational environment. This study tends
to examine the relationship between the changing business environment with various
factor. The evolution of brand development of the enterprise includes the
redevelopment of its policies and technologies with changing business dynamics. This
tends to increase the frequency of purchases. Coca-cola also works in an advertising
campaign by making celebrities their brand ambassador worldwide. Coca-cola
ensures that everyone who joins their business should make a profit, therefore,
involving them to enhance their value, that makes the enterprise achieve its goal. The
framework included are PESTLE frame work and Poster’s five forces to show
strategic management.

The keywords to be focused on are product, price, promotion, and place. With the
evolving dynamics, Coca-cola assists 4P’s - product, price, place, and promotion. In
the product section, Coca-cola manages 3900 types of products worldwide. These
cold drinks are categorized on the basis of age and health of consumers such as
energy drinks, juice, tea, fruit, etc.Coca-cola has gain a lot of success in global
existence among existing carbonate drink firms. Price plays a key role in the profit of
the industry. Coca-cola makes the prices of the product based on a competitor,
geographic segmentation, macro and micro environment. Coca-cola gives high
discount when someone purchase it in bulk. Coca-cola has a network in almost every
place in the world. Coca-cola makes promotion through various platforms like TV,
online media, music, radio, print, hoardings, etc. Coca-cola applies CSR to advertise
according to the sentiments of customers.

The upcoming paragraph have been critically evaluated the fundamental dynamic
features of internal and external analysis environments like the efficient process for
production, the skills needed by the organization to meet the marketing needs with
changing environment, and efficient distribution of network and communication.

Evolving dynamics of Coca-cola with time- The ways of evolution of Coca-cola are:
acquisitions, new products and logo evolution.
Acquisition has assisted Coca-cola to compete with its competitors. Few brands that
Coca-cola developed dynamically are: Minute maid in 1960, Thums Up in 1993,
Costa Coffee in 2019.
Coca-cola always work to launch new products to determine its attractiveness and
making buzz among buyers. These new products that were manufactured with
evolving dynamics are Diet Coke, Coke zero, Caffeine free coke, etc. Flavors were
added like vanilla, lime, strawberry, lime and coffee. Products were made for
consumers who wanted less sugar, and who wanted to avoid consumption of caffeine.
Coca-cola constantly changes its logo with time. They have evolved logo more than
10 times since the company established. They make little changes in core logo to give
new messages and objectives with time so that consumers can relate it with the old
logo with new message to convey.

Critical application are the application that is needed by Coca-cola to systematically

and strategically do its activities. Some of the critical application model used by
Coca-cola is PESTLE, Porter’s five forces, SWOT, etc.
Positioning confers to the position that a company takes in the minds of its
consumers. Coca-cola positioning is to get the audience who want good quality of
beverages. Coca-cola offers many product to consumers and each product makes a
good separate place in the mind of its consumers. Coca-cola tries to make consumers
happy and make a positive impact in their livelihood.

Strategic management frameworks, models and theories of Coca-cola includes two

main framework models that are PESTLE theory, and Porter’s five force.
Coca-cola assists SWOT analysis technology to know its inner weakness and strength
that is a complex part of the structure of the company. For managing the dynamic
changes in internal sections, the enterprise works on assessment in all the groups of
consumption and manufacturing process to ensure the proper functionality in internal
aspects. The dynamic evolution in the external enterprise environment has more
importance than the internal dynamic evolution. This external dynamic evolution
operates on two factors- Macro and micro-environment. These two factors are capable
of affecting the entire business. The macro-environment is transcribed as a group of
factors, that does not only affect the company’s dynamic but also the section under
the micro-environment. The micro-environment is the second factor of the external
enterprise environment that includes suppliers that work from manufacturing to
packaging, competitors that make coca-cola give more preferences to people than
competing cold drink companies. Lastly, the customer is an important factor of micro-
environment, Coca-cola has made a worldwide network of manufacturing to satisfy its
customer around the globe. The company works on the optimization of the distributed
network around the globe and the acknowledgment of targeted customers in the
international market. Coca-cola works on PESTLE (political, economical, social,
technological, legal, environmental) analysis framework that is helpful to enhance
their company for macro-environment that include political factors like constant
check by government and health authorities that whether the company is following
regulations or not, environment factor that includes maintaining prices in different
countries, social factors includes cultural forces of different religion and creed of
people, macro-environment comprises of technological factors like getting feedback
of customers, manufacturing different shaped bottles, creating online stores, etc with
the evolving dynamics, Legal factors include the corporate ethics that should be
followed by the company, lastly Environmental factors include the manufacturing of
company’s product according to the resources available on that particular area so that
it will not have an adverse effect on that particular area.
Porter’s five forces framework model is a tool to know critical powers affecting the
company in competition. This model is used by many company across the world.
There are five forces included in it. Coca-cola authority makes strategies and goals
based of the analysis given by this framework model. These five forces are
Bargaining power of suppliers that includes the switching the cost of coca-cola. Coca-
cola’s bargaining power is not good because of large number of suppliers, low
switching cost of product, and size of suppliers. Second Porter’s force is bargaining
power of customers that is low of coca-cola because most of the times, customers
buys low amount of product so they do not bargain much in printed amount and the
customers of Coca-cola are not much sensitive about price. Third Porter’s force is
threat of new entrants that can compete with Coca-cola at very small level since Coca-
cola is very old and trusted brand, A new entrant must need a mammoth amount and
skilled workers to compete with a brand like Coca-cola. Fourth one is threat of
substitutes that is high in number for coca-cola. Products sold by Pepsi, energy drinks,
fruit juice, etc are major substitutes for Coca-cola. Added to this, the quality of the
substitute products are generally better than Coca-cola. Threats of substitute is high
for Coca-cola. Lastly, the fifth Porter’s force is Competitive rivalry between existing
brands, there is only Pepsi brand that has strong competitive rivalry with coca-cola
since both are old and trusted by consumers. They launch the products of almost same
size with same prize so this distributes Coca-cola’s customers. There are few smaller
players too that compete with Coca-cola. Coca-cola has also competitive rivalry with
Red Bull, so the competition between existing brands is strong for Coca-cola.