SOCIAL CAMPAIGN CASE STUDY

Nozza - 03.2012
Campaign Brief
Product Nozza

Target audience Age : 18 – 30

Gender : Female
Income : A, B, C +
Objective  Build a playground for female from 18+
 Make a buzz for new fanpage by occasion of 14/2 and
8/3

Timeline 7 weeks : 16/1 – 8/3/2012

KPI 5000 fans / 200 photos

Channel Social marketing

Creative Strategy
Girls love photo
Girls love pose
Girl love show how they are beautiful
We understand that based on quick online survey

Idea : Online photos contest on facebook

named “ Rang Ngoi Dang Xuan “

 Mechanism : Match their photo with one motorbike

which is suitable for their style by using automatic fb
application & Viral it
A. FANPAGEPAGE’S FEATURE

Tab for Product info

Tab for RẠNG NGỜI DÁNG XUÂN Contest
Tab for Ranking and Voting
Tab for Beauty Tips
Tab for 8/3 Event Info
Tab for
Product info

Clickable and link

to Yamaha website
Tab for
RẠNG NGỜI DÁNG XUÂN
Contest

 Can upload & Edit

photo from this tab
Tab for
Ranking and
Voting

-> Can manage

from this tab
Tab for
Beauty Tips
Tab for
Product info
B. COMMUNICATION ACTIVITIES
Marketing channel
Facebook
ads

Fblog –
Hot Facebook Influencers
on
bloggers
join & Post
Fanpage Facebook

Forum
Seeding
FB ads
Microsite’s Sharing Feature
Influencer and Candidate’s activities - see more at daily report
Share info of 8.3 Promotion - see more at daily report
Share info of Valentine day - see more at daily report
C. ACTIVITIES TO PUSH UP FANPAGE

G-time
At a particular time, we post a question and user with quickest
answer will win.
Because of this game, user follow fanpage all the time and increase
engagement with the fanpage

Creative prize fro RNDX Contest

In last weeks of RNDX contest, the quantity of photo submitted was
going down because there was not enough time to collect LIKE
(VOTE). So we add an additional prize: A Canon Camera and some
consolidation prizes for impressive photos submitted to RNDX
contest.
Creative prize for RNDX contest
The winner will be chosen by
The Board of Judge, therefore
the contest encourage ladies
who don’t have advantage in
collecting LIKE

Received a lot of funny photos

makes the RNDX contest more
attractive to community
Creative prize for RNDX contest
Received good feedback from community

1 prize winner
 At a particular time in the day, admin will post a question.
G-Time It will be a funny question or question about our product

Members are interested in this mini game and waiting for G-time question everyday
G-Time
The topic will close 2 hours after the
question posted. Admin chose the
winners.

-Who answer fastest

-Who has the most impressive answer
(funny and impressive)

There are lots of answers so funny and

impressive.
Some answer by a poem
D. RESULT
 Reach 7,890 fans

~ 8000 active
fans within 7
weeks
There are 1.000 photos
submitted to RANG NGOI
DANG XUAN contest
Feedback from community
Feedback from community
Demographic
61% is female
54.8% is female from 18-34
GOOGLE ANALYTICS
Analyzed the page rangngoidangxuan.com, we can see from GA
• Visit: 105,567
• Visitor: 79,450
• Page view: 345,265
• AVG Time on site: 03 min 13 second
GOOGLE ANALYTICS

57.28% visits is from 4 big cities

GOOGLE ANALYTICS

24,75% visitors return and follow our page

GOOGLE ANALYTICS
Beside main channel - Facebook – with more than 85% traffic,
the traffic come from other channels such as Zingme, Yahoo …
this is an evidence for viral effect of the campaign
 Thank You !

Head Office – Hanoi HCM office

Add : 6th Floor, Anh Minh Building, 36 Hoang Cau,
Add : 1st Floor, Rolanno Building, 128
Dong Da, Ha Noi, Viet Nam
Nguyen Phi Khanh , Dist 1, HCM, Vietnam
Tel : 04-3726 4253 / 04-3782 0791
Fax: 04-3726 4254 Tel: 08-3820 3153 ; Fax: 08-38207335