Vote mM Mileuace (el July 4, 2019 In today’s DM, JB gets into what happens after you have the three tens lined up, but the prospect still won't pull the trigger. We're talking about people with high action thresholds here, like JB’s father, Mad Max. The biggest mistake people make, JB tells us — or one of them — it that they pre-judge. This is a colossal blunder. You cannot tell what kind of action threshold a prospect has by looking at them, or even talking to them. You can’t tell for sure where their threshold is until you line up all three tens and make an airtight logical case. Trying to lower the action threshold before you've made an airtight logical case is putting the cart before the horse. You must follow the steps in order for the system to work at its peak efficiency. Build certainty, build more certainty, then CRC Cie MU rl aie CHAU meltie of their ears. Then, if they still won't sign, lower the action threshold and move on down the line. Oh, and one more thing — don't sell crap.