NAME CLASS CONTACT EMAIL ID

NO.

SAKSHAM FY - C 9354868061 sakshamprincejain.2021@associate.scmspune.ac.in

JAIN

MARKETING CORE APPLICATON FORM

Answer the following questions briefly:

1. Briefly list down any of your 3 strengths and 3 weaknesses.
ANS) Strengths
1. Good speaking and communication skills
2. Being a team player
3. Dedication and determination

Weaknesses
1. Overthinking
2. Procrastination
3. Being very critical on myself while analysing things sometimes

2. Why do you want to be a part of the marketing department and what do you aim to
gain from it?
Since my childhood, I loved creating punchlines and taglines, so I developed a deep interest
in marketing. I believe that marketing is the most creative side of a business or any event
where new and unique ideas are always explored.
That’s why I would love to join marketing department with an aim of expressing my creative
ideas and learning a lot from other creative people.

2. Explain your past experiences in the field of Marketing. (If any)

I had been involved in marketing management of many of my school events, where I had
to advertise them and make people aware about the events. I also participated in some
punchline and tagline competitions and represented my school.

4. Suggest any 2 innovative and cost-effective marketing strategies for both online and
offline scenarios to market Sympulse’22.
ONLINE
Use of social media marketing on a large scale
 Innovative techniques like unique taglines and punchlines, word plays, use of acting ( street
plays ), mimicry, music, etc. ( both online and offline )
Niche marketing for students ( marketing of activities related to students should focus
extensively on students only) Example – use of social media apps that are used by majority of
students only

5. Suggest any 3 non-traditional media channels/platforms which can be adopted to

increase the visibility of Sympulse
3 Non traditional media platforms are :
Instagram
Discord
Reddit

6. Suggest a theme and a subsequent tagline for Sympulse’22. How would you market
the same in the case of an online Sympulse? (For example, the theme for last year
was: A Global Canvas)
THEME – Retro to modern theme
TAGLINE – WHERE THE MOST INNOVATIVE CREATIONS BEGAN
Marketing can be done with help of social media platforms by using the theme based
innovations and performing arts like dramatics, mimicry, music, dance, etc.

If you have applied for 2 or more departments, please enter your list of preferences
down below:
1. ANANYA
2. MARKETING
3. GUEST RELATIONS