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8 Networking Rules
8 Networking Rules
Give and you shall receive – Before you ask anything of anyone, make it a point to
help that person first. Influencers and higher-ups are constantly being asked for favors and
advice. As a result, your first impression will be stellar if you’re actually providing value.
Find out what the person needs and genuinely try to help him or her.
4. Ethics above all – Every once in a while, you can find yourself in a networking
situation with the potential to cross moral lines. Save yourself a world of trouble, and don’t
let yourself be tempted. I’ve made a lot of good deals in business, and I haven’t had to cheat
on my wife, screw over a business partner, or do anything else I’m not proud of to make
those connections.
7. Pay attention – If you want to burn a bridge quickly, start looking over someone’s
shoulder when he or she is talking to you. Looking for someone better to talk to is the best
way to doom a good relationship from the start. Give everyone your full attention and be
truly present in conversations. If you find yourself nodding without knowing what the
person is talking about, that’s a sign you’re drifting. You never know who that person knows
and how you could partner together in the future. Simply put: every person matters.
8. Promises, promises – Seriously, if you tell someone, “Yeah, I’ll give you a call when I
get back to the office,” you’d better actually do it. Remember that date from college? You
gave her your number, and then she never called you back. There’s no reason to play hard to
get with a potential connection, and keeping your promises is one way to prove you’ll be a
good partner in the future. As you’re networking, write notes on people’s business cards.
Include things like “Promised I would send info packet” so you can actually follow through
with your commitments.
Like I said, there’s no surefire way to guarantee a good networking experience, and that’s a
good thing – being too confident or lazy never enhances a connection. Each person you talk
to will expect something different, just as each personality leads to a different type of
conversation. However, having the basics down can lead to better and more frequent
connections. Try following these rules during your next conference, workshop, or meeting –
and seriously, don’t drink too much at those happy hours.