2 Brands Photocopiables

2.1 Vocabulary
1 Choose the correct option in italics to complete the questions.

1 In what ways can a company improve its brand / product image?

2 What can companies do to increase brand / customer engagement?

3 What two examples of interactive engagement / marketing can you think of?

4 What fast / ultra- luxury products are you familiar with?

5 How important do you think brand awareness / approach is to the success of

a product?

6 What one product has your continued customer loyalty / placement (for
example, shampoo, shoes, toiletries)?

7 What do you think makes a brand image / logo like VW on Volkswagen cars
successful?

8 If you are in the hospitality industry, what is your base / core business?

9 Is a cautious approach / awareness to expansion always the best way to run

a business?

10 What is your opinion of product marketing / placement? Do you think it

works as an advertising technique? Are there any dangers?

11 What are some advantages and disadvantages of fast / ultra- growth in

a company? Give one or two examples.

12 Can you think of an example of bad / cautious history about brand

extensions?

13 Why might you look further / fast afield for customers?

14 What kind of products do you think will appeal to an aspirational base / core
of clients without much money?

15 Can you think of examples of brand / further stretching which have been very
successful?

2 Choose five questions from Exercise 1 to ask a partner. Then work in pairs and ask
and answer your questions. Take notes.

3 Ask another partner five different questions from Exercise 1. Take notes.

4 Look at your notes. Choose an answer you found surprising or interesting and
share it with the class.

Business Partner B1+ © Pearson Education 2018

2 Brands Photocopiables

2.2 Grammar
1 Choose the correct option in italics to complete the quiz. Then work in pairs or
groups and do the quiz.

1 As well as / While men and women’s clothing and accessories, Burberry also sells
Are you a luxury brands expert?
a children’s clothing. b food and drink. c electronic devices.

2 However / Although Chanel is best known today for clothes, handbags and fragrance,
Coco Chanel, the founder, started her career selling
a scarves. b hats. c gloves.

3 When it comes to / In addition to luxury cars, Rolls-Royce are famous for manufacturing
a jet engines. b computers. c trams.

4 Louis Vuitton has been associated with luxury for over 100 years. However / Then, when he
first arrived in Paris in the 1830s, its founder, Louis Vuitton, got a job as a
a tailor. b shoemaker. c box maker.

5 Also / While Louis Vuitton was taking his first steps in business in the 1830s in Paris,
Thierry Hermès, the founder of the famous fashion house Hermès, was starting his own
company selling
a harnesses and saddles b silk scarves for women. c toys.
for horses.

6 In recent years / To start with, the Italian luxury brand Gucci has contributed over
$20 million to the children’s charity UNICEF, and has founded Chime For Change,
a global campaign for
a the empowerment of b universal education. c a widespread vaccination
girls and women. programme.

7 Now / When it comes to luxury Swiss watches, few brands are as well known as Rolex,
Vacheron Constantin and
a Longio. b Patek Philippe. c Konstantin Chaykin.

8 These days, Cartier is famous not only for jewellery, but also for luxury accessories such as /
previously handbags, sunglasses and
a scent, including women’s perfumes and men’s fragrances.
b footwear, including shoes and boots.
c outerwear, including jackets and coats.

9 The Italian luxury brand Prada has expanded its business in recent years / now by acquiring
other brands, including Church’s English Shoes, Car Shoe, and 80 percent of Marchesi 1824,
the famous
a Roman hotel. b Florentine restaurant. c Milanese café.

10 Today, the Spanish luxury fashion house Loewe has stores all over the world selling bags,
clothing and accessories. However, for instance / to start with, Loewe produced only leather
goods and was based in
a Barcelona. b Malaga. c Madrid.

2 Work in pairs. Write three similar quiz questions about luxury brands. Use
connectors to express contrasting ideas, to refer to time, to give examples
or to sequence ideas. Give your questions to another pair to answer.

Business Partner B1+ © Pearson Education 2018