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RPT 02 - Sales Kpis
RPT 02 - Sales Kpis
KPIs
Sales KPIs are typically the first ones you will look at, and you will look at them daily. Some businesses
are looking at them throughout the day as well.
Sales are the first indicator of the health of your business. If you are
not making or exceeding your sales plan, you face an uphill battle to
achieve your profit plans.
Also, assuming you purchased the inventory to support your sales
plans, missing the sales plan means you are building up a potentially
costly inventory risk.
You may also look at sales mixes (of sub-categories to the whole, for instance), or also consider “sales
build” which compares sales in one period – e.g., a week or a month – to sales from the previous period.
Sometimes it is also helpful to see the % Mix of Promo and Markdown Sales vs. Total Sales rather than
the raw values.
Showing the breakdown of sales by Promo (e.g., short-term price change activity) and Markdown (sales
from permanently marked down product) can be helpful, but is not always feasible. And depending on
the level of promotion and/or markdown activity in your business, this level of detail may not be truly
meaningful for you.