History of media art

DR.RASHA GOUHAR

2023-2024
Introduction on history of
media
Course Description

. This module provides a historical, technical, and theoretical overview of

communications media. Touching on historical milestones from their
earliest inception, the focus of the course is on the development of media
arts alongside their respective technical innovations in in print up to the
accelerated changes with the introduction of the computer as an artistic
medium for digital and interactive art and design in the last decades of
the 20th century. Accompanying texts and discussions aim to create an
understanding of the interconnectedness of art and technology - of the
impact of social structures on culture - of the shared philosophies driving
innovation on art and design
 Johannes
Gutenberg
Inventor(c. 1395–c.
1468) Mainz, Germany
WHAT DOES C. OR CA. MEAN?
Abbreviations of the Latin word
“circa” which means around, or
approximately
We use this before a date to
indicate that we do not know
exactly when something
happened.
The Birth of Media
the birth of mass media is
generally placed with Johannes
Gutenberg’s invention of the
movable type printing press in the
mid-1400s.
Johann Gutenberg invented the printing press in the 1450’s,
and the first book to ever be printed was a Latin language
Bible
Between 1450 and
1455, the Gutenberg
Bible was completed.
Early documentation states that a total of 200
copies were scheduled to be printed on rag
cotton linen paper, and 30 copies on velum
animal skin.
It is not known exactly how many copies were
actually printed. Today, only 22 copies are
known to exist, of which 7 are on velum.
Prior to the invention of the printing press,
books existed in codex form; that is, books
were hand-copied and a Bible would take
around two years to produce.
• Most of the general public would have seen a book— that
Bible—only in church
• The Gutenberg Bibles, which dates from the 1450s, are
considered to be the first books printed in the Western
world
• Nearly 600 years before Gutenberg, Chinese artisans were
pressing ink onto paper as early as the second century and
by the 800s, they had produced full-length books using
wooden block printing. Movable type also first surfaced in
the Far East
WHAT IS MEDIA ?
Graphic Media is the ability
to ACCESS, ANALYZE,
EVALUATE, CREATE, and
ACT using all forms of
Visual communication.
So Media is a way to
communicate information
from person to person
Prehistoric visual
communications
• The begainning of human
communication back to ancient
caves drawing .
• Cave art, generally, the
numerous paintings &
engravings found in European
caves back to the Ice Age,
roughly between 40,000 and
14,000 years ago.
• The first painted cave
acknowledged as being
Paleolithic, meaning from the
Stone Age, was Altamira in
Spain.
• Most examples of cave art
have been found in France and
in Spain, but a few are also
known in Portugal, England,
Italy, Romania, Germany, and
Russia.
• The first alphabet is over 3000
years old
• Egyptian alphabet from 1700 B.C.E
• B.C.E Before the Common or
Current Era
• Printed over 1,100 years
ago, a Chinese copy of the
Diamond Sutra
• Media Early Evolution
By the early 1600s, the first newspapers began
to appear in Europe.
• Printed media was enormously important during
the centuries that followed. For instance, Colonial
publications played a huge role in bringing about
the American Revolution.
Media and Political
This poster by American artist Shepard
Fairey immediately went viral after its
release. It "brilliantly captured the
country's need for optimism and
hopefulness after eight dismal years of
George Bush II," according to Carol
Wells, the founder and executive
director of the Center for the Study of
Political Graphics.Courtesy of the
Center for the Study of Political
Graphics
Media and Society
 Assi 1

Search work on ads related to society,

politics and the economy
Thank you