SIGNIFICANCE OF THE STUDY

This study provides new insights on the impact of social media in promoting local

tourist destinations.

Specifically, this study will benefit the following:

Community – this study spreads awareness among community folks and local government unit

on the impact and importance of social media in promoting local tourist

destinations.

Students – this study will encourage the students to know and understand the impact of social

media in promoting local tourist destination.

Researchers - this study will help the researchers explore the impact of social media and its

significance in the promotion of local tourist destinations.

Future researchers - the result of this study will provide an avenue for future discussions on the

impact of social media in promoting local tourist destinations.

SCOPE AND DELIMITATION OF THE STUDY

This study will focus on exploring the impact of social media on tourist destination in

Immuki Island, Paraoir, Balaoan, La Union. The researchers want to ascertain and find out the

perceptions, attitude, desire of the community folks, local government unit and students as far as

the use of social media in promoting local tourist destination is concerned.

The study will be conducted in Immuki Island, Paraoir, Balaoan,

La Union. The respondents of this study are the tourists, residents of Barangay Paraoir, Balaoan,

La Union and a representative of Local Government Unit (LGU) of the Municipality of Balaoan.