Online retailers need to know how different information sources are important to build online

consumers’ trust in online shopping, that, in turn influences on repurchase intention. The research
model is as follows:

WOM CoT

RP

EIF AfT

In which, all variables are measured by, 7-points Likert multi-item scale:
 WOM: Word of mouth – measured by 5 items (WOM1 – WOM5)
 EIF: E-tailers’ information – measured by 5 items (EIF1 – EIF5)
 CoT: Cognitive trust – measured by 4 items (CoT1 – CoT4)
 AfT: Affective trust – measured by 4 items (AfT1 – AfT4)
 RP: Repurchase intention – measured by 4 items (RP1 – RP4)
Analyzing the research model by utilizing SEM with SPSS and AMOS.