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Affective Labor's ‘unruly edge’: The pagus of Carcelen's Solidarity &


Agroecology Fair in Ecuador

Article  in  Journal of Rural Studies · February 2018


DOI: 10.1016/j.jrurstud.2018.02.001

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Journal of Rural Studies xxx (2018) xxx-xxx

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Journal of Rural Studies


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ARective Labor's unruly edge : The pagus of Carcel n's Solidarity & Agroecology Fair in
Ecuador
Stephen G. Sherwooda⁠ ,⁠ ⁠ , Alberto Arceb⁠ , Myriam Paredesc⁠

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a
Knowledge, Technology and Innovation, Wageningen University, The Netherlands
b
Sociology of Development and Change, Wageningen University, The Netherlands
c
Desarrollo Rural Territorial, Facultad Latinamericana de Ciencias Sociales (FLACSO), Quito, Ecuador

ARTICLE INFO ABSTRACT

D In rural studies, peasants are commonly characterized as part of a victimized class and product of the market,
leading to a rising battle of resistance against the avarice of a global capitalist system . An analytical preoccu-
pation with resistance, however, can conceal the relational dynamics involved in a people's day-to-day constitu-
tion of its multi-sited realities and territories -- a socio-political-material state of existence . Through empirical
TE
study of the everyday being and becoming in a peri-urban food fair, we explore the labor of Prst generation
rural-urban migrants, described here as the quasi-virtual-campesino , involved in forging a neighborhood in
Carcel n, a satellite city of northernmost Quito, Ecuador. Following a period of rapid professionalization and
integration into a modern commercial economy, denizens have organized around modes of activity that factor
into a responsible consumption campaign as a means of affect and to be affected. In the process, they have re-
activated the past, a mix of new possibilities around food diversiPcation, and formative interactions to enhance
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the singular situation of peri-urban existence. Despite apparent marginalization of the rural-urban migrant, we
Pnd the quasi-virtual-campesino in Carcel n capable of mobilizing affective labor through its creation of an un-
precedented Solidarity & Agroecology Fair. In terms of emergent forms, qualities, and overall residuality of the
neighborhood's food experiences and products, affective labor and (re)terriorialization are concomitant entities
involved in the constitution of a pagus or intersubjective, relational Peld of interacting socio-political-material ac-
tivity and open-ended resonance with peasant and ecological ideals. Ultimately, the Carcel n Fair exposes prob-
lems with the common depiction of the modern peasantry, in particular concerning neglect to the relationality
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found in people's practices, assemblages, and their intersubjectivities in and through food -- at what Anna Tsing
has described as the unruly edge of pericapitalism.

pressions and expectations of modernity. In this article, we explore the


1. Introduction: food at the rural-urban periphery emergent intersubjectivity and practices of a Prst generation urbanizing
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peasant actor that is not conceptually pure, but a product of miscegena-


The rural studies literature commonly assumes that deagrarianiza- tion in and through modernizing, and sometimes seemingly incoherent,
tion is the inevitable outcome of the social transformations tied to rural-urban associations.
economic development and globalization. It argues that urbanization In order to explore this emergent, uncanny phenomenon, we have in-
processes disconnect people from their land, farm and homestead. Re- troduced a methodological device: the polytope quasi-virtual-campesino.
cent empirical studies in food, agriculture and social change in Latin Acting as both an individual and in collective, the quasi-virtual
America (Sherwood et al., 2017), however, begin to show that this campesino objectively and routinely labors for the autonomization of
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is not necessarily the case. Substantially nuanced relationships among its existence in ways that can surpass the common boundaries of ge-
people, the environment and their things place into question highly ography. We emphasize virtual (i.e., the absence of strict definition or
instrumental geographic and dualistic economic characterizations. The simple characterization) as a means of respecting, but complement-
rural-urban migrant, for example, actively creates relational otherness ing contemporary accounts of the peasantry in rural sociology and
in the countryside, which can offer an opening for more radical and food studies, where dimensions of the rural and the urban are com-
creative contemporary livelihoods and more inclusive existences (Silva monly depicted as dichotomies in opposition. Here, we provide de-
et al., 2017). The establishment of peasant lands in the city, com- scriptive and analytical attention to the topology of a body in con-
monly arranged in the periphery of the urban complex, provides a stant semi-transition (i.e., the understanding that socio-material bod-
new site for the inevitable generation of multiple ex ies do not exist in natural form, but rather

Corresponding author.
Email addresses: stephen.sherwood@wur.nl (S.G. Sherwood); alberto.arce@wur.nl (A. Arce); mcparedes@Qacso.edu.ec (M. Paredes)

https://doi.org/10.1016/j.jrurstud.2018.02.001
Received 31 July 2017; Received in revised form 7 February 2018; Accepted 9 February 2018
Available online xxx
0743-0167/ © 2017.
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

they are constitutive and therefore relational) and its highly mobile Carolan (2015) explains that some individualization in rural house-
topological interactions (how people, through force of social practice, holds and food communities has increased economic differentiation and
determine their associations and qualities of distinctiveness and con- that the development of diversiPed livelihood strategies that combine,
jointness) (Azarenko, 2012). for example, in farm and oR-farm work, are more-than-representa-
We view the modern rural-urban peasant's struggle for existence as tional . Food knowledge is part of a value-laden association of practices
an intersubjectivity and transversal phenomena in relation to unfolding and composition of skills that lies central to the enactment of a food-

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events and objects -- e.g., the reproduction of particular products tied to scape capable of establishing and maintaining personal relations and
a weekly food fair. These subject-objects are partial annunciators of the functions across the expanse of rural and urban space. Some of these
past, and today they have become at least partially detached from their practices are about drawing connections that bond city and countryside

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original wholes. Nevertheless, through an actor's ability to affect and be folks, generating expectations, struggles and alliances associated with
affected as well as its sense of belonging, experience and multiple asso- overcoming dilemmas of existence -- both within and beyond the gover-
ciations with past and future foods-in-the-present, people come to sum- nance of the market and the national state. Such practices amount to a
mon these partial subjects-objects into visible corporealities, as can be form of affective labor, i.e., everyday routines beyond wage activity and
found and experienced in the narratives, discourses, practices and em- its products. In this case, affective labor is born from a cosmopolitical
bodiments that are tied to particular events. embodiment of food, neighborhood, exchange and value that, accord-
From a relational perspective, a food fair is not merely a site of com- ing to a modernist logic of commoditization, can be mistaken for be-
mercial encounter, intermediation and exchange of goods and services.

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ing immaterial and unproductive.1⁠ In terms of consumption and repro-
It is a gathering or assemblage of partial objects-subjects as well as hu- duction, such non-commoditized work-based connectivities commonly
mans-nonhumans that, at any single moment, is in a dynamic state of are viewed as divorced from productionist priorities. In part, this is be-
attachment and detachment with its community. In other words, a fair cause the value of affective laboring rests outside classical categoriza-
is an event: a site of social creativity where people situate and territo- tions of the peasantry. Through means of affective laboring, we argue,
rialize their abilities to affect and be affected. In so doing, they come the quasi-virtual-campesino works for, against, negotiates or defers en-
to craft certain socio-material conditions. We call this richly topologi- counters with the market, the governance of state or expert institu-
cal space the pagus: a particular, if momentary intersubjective, relational tions, and changes in family norms, the landscape and material circum-

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Peld of creativity found in people's activity and organization. A pagus is
where people's diverse and ever-actualizing socio-political-material as-
sociations generate the multiple forms of their existence.
Historically, the concept of peasantry has been used to distinguish
stances. In summary, a relational perspective reveals activity and per-
formances that effectively uproot classical and accepted academic cate-
gorizations of the peasantry, which in turn makes difPcult the descrip-
tion of agrarian processes involved in (re)production, such as the multi-
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between the rural and the urban space in Latin America. Nevertheless, ple, multi-sited realities and territorial dynamics of agrarianization and
in its progressive geographical and social mobility, today researchers in peasantization.
the social sciences and activists have tended to render an increasingly Our analytical interest in the quasi-virtual-campesino seeks to ex-
vague image of the peasantry as: 1) a pre-capitalist state described in plain agrarian reproduction as an embodiment of singularities. The
contradiction with capitalist accumulation as well as a necessity of it, methodological objective is to shed light on human subjectivity and in-
2) a rural population subjected to external, dominant forces of exploita- tersubjectivity as products of interobjective processes. This approach,
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tion, extorted through rent and a conceptual positioning that separates we argue, compels the observer to navigate the empirical obscurity of
them from things, and 3) the victim of commodity circulation, where the classical, though little questioned and increasingly reiPed constructs
a population comes to represent the natural preserve for individuation of the peasantry. In particular, the research involves following the path-
against processes of generalized commoditization (for explanation, see: ways of the social as an unfolding of associations that may involve ob-
Edelman, 2013; Narotzky, 2016). The peasantry is generally summa- jects, humans and nonhumans and where the quasi-virtual-campesino
rized as a class of people that organizes around non-commoditized prac- lies center as a master pilot and performer. The sought after product is
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tices, lying outside the circulation of commodities and entrenched in a reconstruction of the topological, agrarian landscape as it transverses
the organization of family. As per our empirical observations, we Pnd one or more socio-material dimensions -- the urban, the market, the
this depiction as increasingly abstract, highly naturalized and based on family, the labor, the land-property, the form and content of cultivation
dated notions of the rural family. In particular, we raise concerns over as well as the sale and procurement of food at multiple scales of ex-
basing an understanding of the peasantry on an assumption that the change.
peasant's chief asset is the unique properties of its labor and potential The modernization and transformations of the rural space in Latin
competitive advantage vis-a-vis modern wage labor and the market,
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America and ensuing conQicts over food quality, distribution and access
while ignoring how this actor is able to break the grip of surviving rou- present the need for a cultural and knowledge debate over the value of
tines and boredom by means of the opportunities it Pnds or forges for affective labor in contemporary society. We Pnd that the worth of actors
improvisation, innovation and creativity. In our view, every situation lies in the labor, public service and the care experiences of the social
where the rural and the urban topologically interacts merits analytical groups that occupy the rural and urban space (e.g., domestic laborers,
attention as a reinvention of the peasantry and its pagus of resistance voluntaries, prostitutes, healthcare personnel, responsible farmers and
and existence. consumers, among others). The resulting practices and narratives in our
Paradoxically, much literature today suggests that the agrarian fate case study are a critical reminder of what has been lost with the demise
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of the peasantry is tied to the urban-based reQexive consumer that de- of the multifaceted and un-specialized small rural producer.
mands healthy and environmental food (see for example, Edelman et In short, following a century of agricultural modernization, we feel
al., 2014). It is argued that the peasant increasingly has become incor- behooved to question the contemporary separation and institutional
porated into commercial markets, where the uncertainty and vulnera- market-driven coordination of labor, which constitutes the basis for
bilities of price, consumer demand, and the institutional control of the the separation of production-consumption processes and the achieve-
national state and private business interests over production and com- ment of modern specialization and development in the rural-urban
modity exchange compel competing interests -- be they agrarian, ur- space by means of social function, such as the
ban-based social movements or industrial -- to carve out a unique space
of ambiguity (Arce and Long, 2000) or, as alternatively described by
Appadurai (2000), as an expression of globalization from below . Simi- 1 From the 15th century, the notion of peasant has been synonymous with a derogatory

larly, Tsing (2015) explores the space of social life at the out-of-the-way, representation of uncivilised dwellers, whose labor and sense of territorial belonging are
associated with precarious, archaic and pre-industrialism. Kearney (1996) argued that
unruly edges of salvage accumulation -- essentially a location of con-
the polybian characteristics of the migrant, understood as one who moved in and out
temporary topological interactions. For us, this is the relational Peld of of multiple niches, and back and forth from peasant to proletarian life spaces during
the quasi-virtual-campesino, where emergent human-nonhuman-object its working life was a central characteristic of the peasant. In one context, the peasant
associations constantly convert social and non-capitalist forms of value appears as a plantation worker and in another as a petty merchant or an urban slum
into post-capitalist valuation, what Tsing (2015:viii) describes as the lo- dweller. ...[T]hese slippery creatures defy constructed social bounds; they cross out their
cation of ... what manages to live despite capitalism. proper places and enter into marginal spaces. And by populating these border areas, they
threaten normal social categories that the state has a responsibility to maintain (Kearney
1996:141-2).
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

supply of food to cities. In our view, this orientation has concealed the and transform those spaces. A conceptual departure away from resis-
importance of the contemporary quasi-virtual-campesino and the affec- tance (but not its abandonment) implies attention to the relational
tive labor involved in coping with the materialities of people's everyday forces in the Peld of affects and material objects of reference, such as
life, specifically in those spaces that are geographically or temporally in food. Making sense of these hidden dynamics requires real-time study
between the topological dimensions of the countryside and the city. of the entanglements of people engaged in the constitution of everyday
Our topological orientation has taken us to study the experience of existence, which inevitably interconnects people, memories and objects.

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Prst generation rural-urban migrants as a means of addressing abstract An experimental and analytical framework demands fresh attention to
and outdated portrayals of the peasantry -- in the case of Carcel n, a actor's intersubjectivities and their self-organized capacities in the rela-
group of dwellers bound by constraints of social marginalization and tional Peld (i.e., the pagus). In particular, it demands attention to how

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political subjection. In particular, in this article we explore: how has a groups become subjects and actors involved in the creation and occupa-
network of people from a peri-urban neighborhood overcome, at least tion of space. In other words, regardless of whether existence implies an
partially, a subjected group status and repositioned itself as a subject element of resistance, greater attention is needed to how a researcher
group.2⁠ This transversal experience is based on the work of the people observes people's practices, families and social networks, and how af-
engaged in establishing a neighborhood Solidarity & Agroecology Fair3⁠ fect, as a transversal objectal entity, emerges in the realm of relations
(heretofore the Fair ), effectively grounding political ecology in emer- among humans, nonhumans and objects.
gent forms of responsible consumption and sustainable food . In ad- As summarized in Arce et al. (2015), social change in agriculture and
food is highly nuanced, contingent and dependent on people's encoun-

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dressing this question, we offer a reading that ampliPes accounts of the
social creativity and actions of the quasi-virtual-campesino as an actor ters and ability to forge new possibilities. The realities of food move-
coalesced in the middle of emerging peri-capitalist social forms of liv- ments in Latin America, as elsewhere, are increasingly cosmopolitical -
ing, being and becoming in and through food. i.e., circumscribed not by gerrymandering or supply and demand, but
rather through effects, affects, and embodiments of vital materialisms --
2. Re-situating rural studies a permanent creativity that is situated in the space where otherness is
organized as radical existence and as a continuous topological of gather-
2.1. Food as a site of living, being and becoming ings and doings (Bennett, 2010). Similarly, activism is largely a socially

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In a provocative editorial in Rural Studies, Woods (2012) pointed
out that in recent time the scholarship has tended to focus on a number
of increasingly abstract, largely unquestioned concepts that raise ques-
messy experience, where one's boundaries are not simply determined by
her or his gender, race, nationality, class or title. Instead, we Pnd that
such classical categorizations are precisely what is at stake, as people
ambitiously and creatively organize through unique practicalities, aspi-
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tions over the very notion of rurality as well as the demarcation of rural rations and affects. In this case, for example, we examine the experi-
studies. He called attention to how the territoriality of the rural space ences materialized in a food fair, where food production, processing and
is conceptualized, in particular with regard to how rural spatial and so- commerce as well as its preparation and ingestion become a public and
cial relations are constituted, materialized, represented, and contested. political event, opening hitherto closed logics and hierarchies and al-
Citing the threefold model of rural space in Halfacree (2006), Woods lowing actors to affectively interact and relate.
suggested a Qeshing out of the parameters of locality, for example, as
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inscribed by distinctive practices linked to processes of production and 2.2. ABective labor
consumption as well as to how rurality is formally represented, for ex-
ample, within notions of capitalism and policy in contrast to how every- In The Human Condition, the German sociologist Hannah Arendt
day life is experienced. Woods warned against the trap of attempting (1958) argued that active and contemplated lives coexist and merit
to demarcate rurality based on a priori cultural or geographic character- equal treatment, leading her to distinguish among three categories of
istics. In addition, he raised concerns over the arbitrary bifurcation of the active life: action, work and labor. Accord to this perspective, ac-
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rural research between North and South as well as urban and rural, in tion, both deliberate and unintentional, is the means by which humans,
light of the intensiPcation of globalization processes that, he observed, operating as individuals and in collectives, reveal themselves to one an-
were materially and discursively forging a global countryside . other. She saw work as having a clear beginning and end, and it led to
the production, via the skillful use of tools and instruments, of a durable
The academic literature and activist movements alike commonly
object (such as a building or machine), rather than a consumable, such
summarize peasant movements as involved in a Pght of resistance that
as a particular food item. Arendt argued that work was a violent inter-
involves historically marginalized peoples (especially, the indigenous
vention of nature, for example the conversion of a forest to wood for
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and smallholder farmers) against the avarice of global capitalism in in-


building and a Peld for planting. Labor was understood as action taken
dustry, the state and science (see for example, Petras and Veltmeyer,
for the purpose of survival, such as in meeting one's biological needs
2011). While we do not doubt that this imagery represents a particular
through the search for food, its ingestion and ensuing nourishment. Dif-
experience of peasant movements, such resistance thinking is strongly
ferent than work, labor did not end with the generation of a product.
founded in a questionable understanding of social change as primarily
According to this work, the human condition demands that people end-
an issue of struggle against the occupation of formalized institutions.
lessly re-produce labor, for example, in the daily pursuit of food. When
The recent work of colleagues in Latin America has kindled our
food is consumed, it then must be re-created -- not just for the survival
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interest in people's existential territories, in particular with regard to


of the individual but also for the continuation of a neighborhood, a so-
how rural actors organize and navigate the heterogeneous natures and
cial network, and even a species.
cultural processes of (non)commoditization in agriculture and food
Nevertheless, the social sciences have come to limit its treatment of
(Sherwood et al., 2017). People, including peasants, are not just dis-
labor to productive wage-labor, tied to Marx's explanation of priva-
tributed across space; they come to occupy
tized, industrialized means of production as coordinated, at least in con-
cept, by an interest in maximizing utility and profitability (Hardt, 1999).
Preoccupied with market-based extraction of surplus and accumulation,
2 A subject group is one that has the ability to make a political statement, as opposed to

having one's cause heard but without veriPcation of it (see F. Guattari, 1972).
this perspective prioritizes commoditized knowledge and technology as
3 Jacobs (2016) documented the appropriation and translation of the concepts of well as marketability to the point where food studies potentially blinds
agroecology and responsible consumption by actors involved in Ecuador's food itself to other highly prevalent relationships involved in production, cir-
movements. For the organizers of the Carcel n Agroecology Fair, agroecology largely culation and consumption, in particular with regard to emotion and af-
refers to synthetic chemical-free, organic family-owned and -labored farming. Responsible fect.
consumption is understood as direct food purchase or sale between consumers and
The pioneering work of C.I. Mills (1951) presents a form of la-
producers of organic/agroecological products as well as regular consumption of native
Andean foods. bor that seeks to produce a certain emotional experience in people,
for example through service and care industries. Mills identiPed an
unprecedented product of post-

3
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

industrial commodiPcation: the white collar labor tied to emergent of- and emotion, and it confounds the ontological containment such di-
Pce work, teaching and sales that was not based on working with things, chotomies permit and enable.
but rather handling and manipulating symbols and clients a person-
ality market , where intimacy of an employee (and not just her or his 2.3. Pericapitalisms
skill) became central to business and exchange. Hardt (1999) described
such emotion and affect as part of an increasingly inQuential form of Meanwhile, Anna Tsing's (2015: 63) empirical work on the survival

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anti-capitalist, immaterial labor . He argued (p. 89), The productive of the matsutake mushroom sheds fresh light on the contemporary ex-
circuit of affect and value has thus seemed in many respects as an au- istential spaces or the shadows of capitalist destruction . She describes
tonomous circuit for the constitutions of subjectivity, alternative to the the unpredictability of modern industrial life as not merely capitalist or

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processes of capitalist valuations. For Hardt, affective labor was central pre-capitalist, but rather peri-capitalist -- i.e., taking place at the Qux
in the production of collective subjectivities, sociality and ultimately so- of the entangled seams or rough edges of capitalist penetration, do-
ciety itself. mestication and order. Immersion in the space of the mushrooms, or as
In his assessment of modern capitalism, Hardt (1999) never left the in our case the food fair, does not remove a group or a person from
capitalist economy when describing affective labor. Instead, he argued the global empire of capital, class or regulation. Instead, she views en-
that affective labor had been effectively capitalized as one of the high- gagement at the cracks as a place to begin to understand the emergence
est value-producing forms of post-industrial, post-Fordist labor tied to of the matsutake mushroom and its realm of associations as an exam-

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the migration from industry to service jobs in the early 1970s. Dur- ple of precariousness, in particular in reference to its (p.3) willingness
ing this period, economic developments in highly capitalist countries, to emerge in a blasted landscape that allows us to explore the ruins,
in particular the United States, demanded new degrees of mobility as which for her signiPes a site of not just survival, but also creativity, Qair,
well as Qexible skills associated with the intermediation between pro- and even the production of a new commons.
duction and the market by means of knowledge, information, commu- In the place of a preoccupation over a hopeless domination due to
nication and affect -- hence a production process built on the immate- globalizing capitalism, Tsing (2015: 158) Pnds endless socio-biologi-
rial. Hardt explained that one side of immaterial labor was based on cal and -material contamination by relational encounters that change
activities of problem solving, problem-identiPcation and brokering. An- people and things as they make way for one another. She explains, this

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other side was based on human contact and interaction or affective la-
bor, ranging in a hierarchy from fast-food servers to Pnancial service
providers -- all organized to provide a sense of feeling at ease, well-be-
ing, satisfaction and excitement.
relational object-subject can give way to an assemblage, understood as
a performance of livability , of which the matsutake mushroom is a
contingent moment or singularity -- an inherently sporadic fold that de-
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Pes scale and absolute predictability and hence definition. Nonetheless,
Drawing on feminist scholars, Hardt (1999) described another cat- the presence and proliferation of the matsutake mushroom -- the out-
egory of affective labor based on labor in the bodily mode , such as come of a interspecies, socio-material-political co-creation -- cannot be
that enabled in mothering and care-giving. He explained that this af- denied. The existence of the matsutake mushroom -- or, as we posit, a
fective labor produced social networks, community, and, in borrowing rural-urban neighborhood food fair -- located at the end of the world
from Foucault, biopower -- understood as the potentiality of affect in necessarily lies at what Tsing describes as the highly contingent, unruly
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the creation of life, the production of collective subjectivities, sociality edge of Qux, relationality and hope.
and even society. In this sense, Hardt pointed out that affective labor Deleuze and Guattari (1987) dePne a body as a sensorial, affective
was ontological (p.96): ... it reveals living labor constituting a form of and intensive set of associations that necessarily work both within and
life Despite the enrichment of capital through greater intimacy with across a spectrum of scales, including a single organ and a human body
human communication and organization, Hardt warned that human in- as well as an institution of politics and law. As such, a body is not merely
teractions and relations had been instrumentalized around economic biological, material or social but simultaneously each. Assembled bod-
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valuations and commodiPed, and thereby diminished and qualitatively ies are both different and interdependent, and they both dePne and are
reduced. While affect existed prior to the arrival of post-industrial im- dePned by circumstance. In this study of a pericapitalist rural-urban
material labor, this work sheds light on a worrisome subsumption of af- food fair, we adopt the view that food is part of an endless process of
fect to capital that has become part of the foundation of capitalist accu- socio-political-material embodiment that is held together and enabled
mulation and patriarchal order. Despite this limitation, Hardt concluded through people's feelings, practices and performances. We summarize
(p.100), ... the production of affects, subjectivities, and forms of life this material vitality or corporeality as a folding back on labor and exis-
presents an enormous potential for autonomous circuits of valorization, tence. We argue that the unfolding multiplicity of existence found in an
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and perhaps for liberation. assembled body underlies the potential of people to overcome the ab-
In a deepening critique of economic determinism, feminist scholars stract and distracting, if not blinding, imaginary that a desired future is
have sought a distinction between productive labor and domestic labor, largely a question of Pxing the institutions of science, the state and the
in particular the work of women in the household and the family, such market.
as in cooking, cleaning, and care, which they describe as both reproduc- The conceptual position of this article is that through affective labor
tive and embodied (Vogel, 2013). The products and services of this pre- an actor, as individual or group, gives birth, intentionally or not, to an
carious, immaterial work are consumed directly and never reach a val- actuality and ultimately to a particular actualized existence, such as the
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uation in commercial marketplace, thereby lying outside the intermedi- Carcel n Fair. In addition, we argue that labor and its actualities can-
ation of barter or currency exchange. In fact, Negri and Hardt (1999: not be fully determined, any more than the emergence of a particular
87) explain that value-affect is not just difPcult to measure, it is im- resistance or existence is predictable. Nor can the potential of affective
measurable, in part because of its sublime creativity and potentiality. As laboring be deduced from its market value antecedent moment (e.g., the
such, affective labor exposes a contradiction for capitalism as well as for selling of peasant labor to a capitalistic endeavor), because the circuit
the academic Peld of political economy, which has sought to discipline that encompasses each is simultaneously actual and virtual (the reacti-
modes of life and exchange by means of capital, predictability and con- vation of the germinal stirrings of a past into new events). In this way,
vention. affective labor effectively expands the creative force of labor, thereby
Affective labor can refer to emotion and personality, but it also transforming into a vital materiality that permanently lies outside an in-
can concern the constitutive effects of emotions in labor, in particular strumental toolbox.
the establishment of relations and relationships and their consequences. In Anti-Oedipus, Deleuze and Guattari (1972) introduced deterri-
Weeks (2007) argues that affective labor is part of a pre-capital, pre-in- torialization to explain the highly Quid, dissipated schizophrenia (i.e.,
dustrial process of coming to be or subjectivization that may occur for not the disease, but rather the absolutely free, unleashed Qow of de-
the purposes of earning a wage, but more often than not, the emotions sire) of people's subjectivity in modern-day capitalism and subsequent
in affective labor are a form of socially necessary coordination of labor socio-political and -material embedding and disembedding. The au-
the very means of social reproduction and organization that establishes thors are careful to explain that desire is inevitably expressed through
and sustains the everyday effects of cooperation and civility. Weeks social codes and institutions, even if these are fun
concludes that affect traverses the divisions of mind and body, reason
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

damentally variable and contingent and therefore subject to change. study the Fair,5⁠ in this article we rely on original Peldwork led by Pare-
Deleuze and Guattari explain that deterritorialization arrives by means des in March and April 2017. Based on ethnographic methods, Paredes
of a vanishing line or line of Qight , understood as the way in which carried out participant observation of three weekly food fairs as well as
an actor's energy and its assemblages are withdrawn, voluntarily or oth- home visits of nine participating households (both rural and urban) and
erwise, from a particular territory before settling into or moving on to ethnographic interviews with twelve inQuential feriantes, as identiPed
affectively labor another location. through snowball sampling. As per the request of the informants, we

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Meanwhile, in A Thousand Plateaus, Deleuze and Guattari (1987) go have changed names to provide anonymity.
on to distinguish between relative and absolute deterritorialization. Rel-
ative deterritorialization involves a re-territorialization in which actors 4. Carcelén and the Solidarity & Agroecology Fair

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re-embed themselves in an earlier or evolving context. They return to
the concept of line-of-Qight to explain the existence of a rhizome -- an 4.1. Resettlement of an hacienda
image or thought that is devoid of clear chronology, organization, struc-
ture or hierarchy and thus planar and trans-species. They explain that Located in the northernmost region of Quito and popularly known
a rhizome is highly nomadic in propagation and growth, and that the as The New North , Ecuador's military dictatorship in the 1970s con-
process of deterritorialization gives way to a multiplicity of new rela- ceived the Parish of Carcel n as an affordable housing project and satel-
tional forces and relations that may transcend existence or even imag- lite city. The project was intended to alleviate the demands of growing

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inable or knowable geo-historical trajectory. Accordingly, absolute de- numbers of rural-urban migrants, in part due to Ecuador's oil boom and
territorialization involves a plane of immanence , in which actors es- consequent road-building initiatives. The military dictatorship handed
tablish new social, political and material boundaries to their existence. over a sector of the expansive La Delicia Hacienda, owned by the fam-
Borrowing from the aforementioned works of Tsing (2015) and Deleuze ily of Mariana Carcel n, the daughter of the Prst mayor of Quito, Felipe
and Guattari (1972, 1987), in this article we posit that by means of de/ Carcel n, and the wife of the Venezuelan born Greater Liberator of
re-territorialization the socio-political-material space of pericapitalisms Gran Colombia during the 19th Century, Jose Antonio de Sucre.
is constituted and extended. With the support of the Ecuadorian Housing Bank, Carcel n was de-
signed around eight super blocks of a total of 2800 houses, labeled A
3. Methodology
D
This study does not address what food relations should be, but rather
it seeks to describe and analyze what food relations are. This critical ap-
to H, including plans for a large park, public schools, hospitals, and
markets. The affordable housing project was ofPcially completed and
handed over by President Jaime Rold s in 1981, which was one of his
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Pnal acts prior to his tragic death by airplane crash in the southern
proach necessarily prioritizes people's everyday realities with agricul- Province of Loja. The late Jaime Rold s continues to be highly revered
ture and food, as experienced in their homes and on the streets. In so
among Calderon's inhabitants.
doing, it emphasizes that social change in food and agriculture is not
Today, Carcel n is composed of the originally planned sector of Car-
easily guided or designed by state, science or the market, but rather it is
cel n Alto, made up of largely lower to middle class homes belonging
fundamentally nuanced, contingent and unpredictable.
to manual laborers, public employees and small business owners. The
Understanding development in food as a socio-political-material ex-
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poorer sector of Carcel n Bajo largely contains industrial warehouses


perience, we examine how food relationships are embodied through a
multiplicity of processes, effects and affects associated with the advent and factories as well as nuclei of resource poor homes of more recent,
of a specialized food fair. As explained in Arce (2015), an embodied marginal migrants. Located in this area is the Hospital San Francisco de
Quito, the Colegio Americano de Quito joint primary-high school, the Insti-
approach to food studies demands study of people's reality as it unfolds.
tuto Superior Amazonas teachers college, and the Interprovincial Bus Ter-
Therefore, it requires highly empirical research that necessarily takes
minal, which connects the country's northern provinces with the capital.
into account relationships as they are encountered and felt. In so doing,
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In addition, Carcel n is the site of the training facilities for Ecuador's


the approach attempts to collapse a priori representations of human ex-
perience and social organization. popular football club, Deportivo Quito. In 2012, the Parish of Carcel n
The research reported here is based on real-time, ethnographic study had a population of 51,301 inhabitants.
of the day-to-day beings and becomings of families involved in Car-
cel n's weekly neighborhood Solidarity & Agroecology Fair. We learned 4.2. The Solidarity & Agroecology Fair
about this experience through involvement in Ecuador's lively Colec-
In 2010, actors involved in the Colectivo and MESSE embarked on an
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tivo Agroecologico (known as the Colectivo), an informal collection of


some 400 individuals and collectives dedicated to nonviolent agricul- open-ended campaign to call attention to an agenda for radical transfor-
mation towards food sovereignty , generally understood as a democ-
ture and food, and the Movimiento de Econom a Social y Solidaria en
ratization of food production, procurement and consumption processes,
Ecuador (MESSE), a network of largely urban-based activists engaged in
summarized as food for the people, of the people, by the people
food circulation, creative marketing, barter and the use of alternative
currency.4⁠ As a result of the success of the weekly Solidarity and Agroe- (Ongeval, 2012; Jacobs, 2016). Following a critical assessment of Pve
cology Fair, the members or feriantes from Carcel n have become inQu- years into the government's food sovereignty legislation, in 2014 peo-
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ple connected with these social movements ambitiously proposed to by-


ential actors in the national and regional activities of both the Colectivo
pass the state and recruit their own constituent public: a critical mass
and MESSE. As activist-scholars, Paredes and Sherwood have been in-
of Pve percent of Ecuadorian households to a self-determined and -or-
volved in both the Colectivo and MESSE since their respective inception
ganized call for responsible consumption. In concept, the Campaign is
in 2005 and 2006, but neither has been directly involved in the Carcel n
open to the people who eat -- be they urban or rural, rich or poor,
Fair.
mestizo or indigenous, and it is loosely led through self-initiative and
Carcel n is a parish and satellite city, located in the north of Quito,
democratic appropriation. Proponents of the Campaign include people
the Capital of Ecuador. The neighborhood is largely made up of Prst
from all classes and creeds, such as the indigenous, mestizo and for-
generation migrants who today occupy households situated within an
eign-born as well as housewives, school children, farmers, urban food-
area of 25 square blocks. At this site, we have found an urban-rural
ies, chefs, and development practitioners working in every province of
alliance involved in opening up new forms of autonomy tied to eco-
Ecuador (Jacobs, 2016).
nomic need as well as passion and adventure. While a collection of
While consumption generally is understood as the moment when
students recently has begun to document and
something is procured, for the Campaign responsible consumption is
an endlessly ambitious, vague and highly contestable concept (Jacobs,
2016). For some, respon
4 For further information on the evolution and social dynamics of the Colectivo and

MESSE as alternative food movements, see Sherwood et al. (2013); Arce et al. (2015) as
well as the MSc thesis of Ongeval (2012), Jacobs (2016) and Kok (2017). One can follow 5 See for example, the recently completed MSc thesis of Kok (2017).
the activity of these movments via their joint QueRicoEs! campaign: www.quericoes.org.
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

sible consumption may emphasize direct or non-currency barter, locally seen a red passion fruit. I'll take the dozen. She accepts a bagful of fruit
produced food, organic or agroecological production or the use of tra- and hands over a dollar bill.
ditional Andean crops and gastronomy. Understanding its objective as A number of fruits and vegetables that are sold in the Carcel n Fair
identifying and linking people around common or complementary prac- cannot be found elsewhere in Quito -- not even in high-end supermar-
tice, rather than seeking consensus, the Colectivo and MESSE have been kets. In another stand, I hear three people who have come together in
strategic in keeping the Campaign conceptually open and subject to Qa- comment over a nopal. In another stand I Pnd people talking about the

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vor, taste, and debate . To shed light on the rich dynamics of social traditional Andean roots mashua and jicama. I am particularly interested
change in the homes and on the streets of the otherwise marginalized in one stand run by a family from Ambuqui that contain a variety of
and constrained rural-urban migrant, we examine the experience of Car- hard-to-Pnd pulses: multi-colored and -sized varieties of dry bean, broad

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cel n's neighborhood Solidarity & Agroecology Fair a weekly event bean, pea, chickpea, cowpea, pigeon pea, lentil and lupin. The grower
that neighborhood leaders conceived in 2008 but that did not fully ma- is proud to explain the details of how each is uniquely suited to the
terialize until 2014. Based on Paredes aforementioned ethnographic semiarid region of the highlands, land that produces its own unique Qa-
Peldwork, we go on to present her Prst-person accounts. vor. I am impressed to see the agility of a group of women that is busy
at shelling a large pile of Peld bean, while holding a lively conversa-
tion. Looking around the market, I see a half-dozen groups doing the
4.3. A day at the fair same, but oddly, I don't spot a single man taking part. Instead, the men

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are busy delivering sacks to stands and holding their own conversations
It is 6 a.m. in the morning, and Patricio, one of my students in with passers by.
Rural Territorial Development, and I [Paredes] arrive at the Solidarity By 8:00 a.m., clouds of people Qoat in and hover about the fair. At
& Agroecology Fair. We turn up at the Community Police Unit and the corner closest to the parking lot, three young people raise a large,
a large parking lot, which are located at the entryway to the Fair and white plastic tent and set out an inviting array of stools. In front of the
where Eliza, a community communication volunteer from the QueRi- tent they set up a whiteboard that advertises the latest news of the Fair:
coEs! Campaign, is waiting for us. Eliza has offered to introduce me to This week we have free-range chickens for sale! When I inquire about
the feriantes and to show us around. Despite the early hour, half of the what they are up to, a young man replies, We've set up this site so

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parking lot is dotted with large plastic canopy tents. So far, about 40
growers -- most of them women from surrounding villages, with many
accompanied by their young daughters and sons -- have materialized.
The sun is yet to set, and the fair already feels like a party. The
that the neighbors can sit down with their children and baskets to re-
lax, while they are waiting for a vehicle to pick up them." He introduces
himself as Sebasti n. He is 25 years old, and I discover, cofounder of the
neighborhood Solidarity & Agroecology Fair.
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women arrive in their own truck or via hired transport; they wear pon- Sebasti n studies communication at a local university. He is pleasant,
chos, jackets, hats and scarves because it is cool and damp at this early but also he is skeptical about my intentions. I explain that our research
hour in the morning. While vendors raise tents and set out their goods, is not associated with the Ministry of Agriculture or the Municipality of
they engage in lively conversation with their neighbors. Quito and that we are part of the QueRicoEs! Campaign. Eliza arrives
Several panels of wood are placed on metal sawhorses to form to conPrm my claim. Sebastian introduces us to Lucia, from the grow-
makeshift tables. Each vendor covers her or his table with the same col-
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ers association. She's lively and clearly a leader. She's brought along her
orful blanket of red and orange, where they set out an assorted array of adolescent son, Fabian, who takes over her stall, while Lucia visits other
vegetables, Andean roots and tubers, and tropical fruits as well as home- vendors to follow-up on sundry bits of business.
made goods for sale, such as soaps and shampoos. At other tents, I spot At 12 o'clock, towards the end of the Fair, I discover a group of ven-
colada morada (a traditional drink made from fruits, spices and black dors that has gathered to barter its unsold goods among one another.
corn Qour and served warm), assorted breads and cakes, chaguarmishqui One woman exchanges a handful of Spanish onion for naranjilla (a strin-
(a fermented drink made from the agave plant), jams and honey. In one gent, orange-colored solanaceous fruit used to make juice). A half-hour
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corner an elderly indigenous woman is roasting a half-dozen guinea pigs later, the vendors slowly begin to collect their unsold bits. The feri-
-- each strung on a carrousel of iron spits spun over a bed of burning, antes are at different stages of folding up their tablecloths and taking
smoking embers. A few years ago, I took part in a fair as a grower, when down their tables and tents, before loading up everything into assorted
I visited some 15 fairs in the country. Two unique aspects strike me pick-up trucks and vans for return to their respective village.
about this particular fair: the high number of feriantes and the diversity
of products that they have brought from across the different ecological 4.4. Public space and conAict
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regions of Ecuador.
By 6:30 a.m., before our contact Eliza has shown up, a gaggle of At the end of the Fair, I Pnd a group of women that are busy pruning
clients arrive. Patricio and I pitch in to help out a vendor who we the overgrown grass that surrounds the parking lot, before stuRing the
have met. Since we have not yet had breakfast, we buy something to grass into large sacks to take home for feeding their animals. Sebastian
eat: freshly squeezed orange juice, warm maize tortillas and coffee. The approaches me to explain, For us, this is a shared space. But, we have
early clients clearly know where they are going; they divide up and head not yet been able to agree with the municipality that this, indeed, is a
over to a booth of particular interest. One woman asks, Do you have common public space." As we talk, a police car arrives to the parking
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my strawberries? The vender reaches into a box under the table and lot. The ofPcer turns on his siren, before turning around and withdraw-
produces a paper bag full of dazzlingly red fruit, and she hands it over. ing from the scene. Sebastian continues, This is just one of the prob-
More and more people arrive and approach the same stand. We real- lems that we have with the local institutions. One would assume that the
ize that they have come to pick up their order from the previous week. community and its members were the ones who controlled the [public]
Not only are the strawberries unusually fresh, but since strawberry in shared space, and that they were the ones to decide when the authori-
Ecuador is reputed to be heavily soaked in pesticides during production, ties should, or should not, come here.
I hear a client comment about the rarity of pesticide-free strawberries. Contrary to my expectations, the neighborhood is not lead by the
Over the next half-hour, an increasing number of people material- elderly members of the community, but rather by a new generation
ize, and a crowd forms. Most are elderly women in their sixties; many of youth, such as Sebastian. For the original inhabitants, dreaming a
are donned in sweat suits and equipped with a wicker basket or plas-
bit further has priority always over Pnding shelter and basic services.
tic bags. I follow a woman as she arrives to a table containing piles
Today's generation has become interested in demanding basic rights.
of exotic fruits and vegetables. She picks up and studies an unusual
The neighborhood is one of eight mega-blocks that make up Carcel n,
round burgundy fruit, while asking, What is this, mommy? The ven-
with each block containing about 400 houses. The Ecuadorian Housing
dor responds, It is a passion fruit from the West [of Ecuador] -- very
Bank established the neighborhood for the workers from a large gov-
rich and fragrant. Instead of ten fruits, I'll give you a dozen, so that
ernment-Pnanced, road-building project. The vast majority of the bene-
you can try it. The client responds, Wow! I don't know if I have ever
Pciaries came from rural villages belonging to other parts of the coun

6
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

try. According to Sebasti n, the colonists did their best to educate the ginning, we said, Ours are not colonial festivals; these are not
children. Meanwhile, a conservative administration came into power, festivals of the [Spanish] foundation of Quito. Ours is a cry for
which stoked fear against any sort of community-based organization for life, for the people of this territory that is known as [the Andean]
the youth. As a result, an entire generation of kids entered modern met- Quitu. If you start to raise this strong, clear idea from the be-
ropolitan life educated by a culture of going to the shopping center and ginning, the ensuing festivals grow out of the momentum of new
not in being part of a neighborhood or a community. Marcela, a mem- adherents to remembering who we are. (Fieldnotes, March 17,

F
ber from the Neighborhood Council, shares her opinion: 2017)
"The inQuence of the visual culture of the West, so present in At the center of the strategies to link the community through a cul-
the Quito of the 1980s, began to change your way of behaving,

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ture of rural affects lies both the nostalgia for certain foods and concern
and all problems became tied to race: mestizaje... Back then, you for the arrival of new diseases tied to modern food and living, in par-
wanted to be white, but even if you tried, you would not be able ticular with regard to diabetes and heart disease associated with the re-
to be. Instead, you started to generate other habits, other forms cent advent of overweight/obesity. With the objective of renewing tra-
of socioeconomic living. In the 1990s, [the supermarket] Super- ditional culture, in 2014 the Neighborhood Council proposed the estab-
maxi took over, and the people began to organize around another lishment of an open-air neighborhood produce market. This led to an
type of consumption and new forms of prestige. Many people say, alliance with a group of organic, agroecological growers and an invi-
The Supermaxi of Carcel n is the most beautiful thing that there tation to organize a weekly food and products fair in the neighborhood.

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is in the north of Quito! Sebasti n explains the original logic behind this activity:
Of course, people started to believe in the glamour of a collection "We were worried because these neighbors already have children,
of shops and a supermarket under one single roof. The shopping and these children buy processed, canned products, and they are
mall is constantly trying to seduce you, but ultimately we are An- beginning to have serious health problems. [In response], the
dean; these shopping centers do not represent your interests; they parents have started to go to the greengrocers a lot. Carcel n is
are not designed for us. A shopping center is an expensive place. full of vegetable stands, and you have two large greengrocers in
These shopping precincts are places where you get very little, and this area. On the other side, you have three, and then you have

17, 2017]. D
everything you buy is foreign or transgenic. [Fieldnotes, March

According to Marcela, a key indicator of the loss of belonging to the


the super-vegetable stores that are beginning to look and act like
Supermaxi. They have begun to raise prices, and the neighbors
already are getting together to talk about it.
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community in Carcel n is the rising rates of divorce in the second gen- Daniela [an agronomist from the neighborhood and member of
eration of its inhabitants. For many in the neighborhood, correcting this the Council] met with our new partners to iron-out the details.
social decay has become a driving purpose: This led to a certain form of solidarity exchange, [to] something
more than a market...
"When we Prst established our organization, we started mobiliz-
ing a local youth that was steeped and involved in the commu- [Our fair] is not the same kind of market that people call a plaza
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nity The earlier leadership worked with a different population. [in reference to the wholesale market]. That market is also the
We are no longer the post-modern of the Mariscal [a business dis- municipality space made up of maPas -- where there are Pghts
trict that caters to foreigners]. Here we are [now] people of terri- over insecurity, where there are Pghts over drug trafPcking.
tory. We have worked with different purposes to link up [neigh- That is their place of commercial activity. For us, our community
bors] around the purposes of a better coexistence. [Today] our square is another sort of territory. This fair has become an expe-
organizational principle is based on the [historic rural Andean rience in how to learn a new social and political positioning for
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tradition of the] minga [or collective work party]. We have ques- the neighborhood The fair has started to generate some insti-
tioned why there is so much insecurity -- not just insecurity that tutional linkages, especially with MESSE [the Ecuadorian Move-
someone would rob you , but the fear that people have in sim- ment of Social and Economic Solidarity]. With our fair, we have
ply meeting others, in particular the wealthy or those from other demonstrated that a community also can do well under its own
countries. cultural and social initiatives, and [we have] demands [that are]
different from those that people have known in their previous po-
Beginning in 2010, the neighborhood committee took over con-
litical and institutional lives. (Fieldnotes, Neighborhood Council
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trol of the communal house, [which is] located at the center of


the neighborhood, as a means of appropriating [the neighbor- Meeting, March 24, 2017).
hood] public spaces and encouraging neighbors to get to know Through this process, the Fair provides the possibility of working di-
one another. This was a means of reconstituting the social and rectly with rural families that are willing to offer their products in the
economic fabric of our neighborhood. [March 17, 2017] largest parking lot of Carcel n each Friday. Lucia, from the growers as-
As Sebastian points out, the emergence of a neighborhood organiza- sociation, explains:
tion involved a reconnection with the original migrants, now the grand- "The Fair was inaugurated on the 14th of June At Prst, it [the
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parents, and their places of origin. This includes organized community fair] was every 15 days. They advertised it by periphony, and
visits and the rescue of traditional celebrations: then the word spread from mouth to mouth. Quite soon we were
"The grandparents -- from [rural] communities and reared in the asked to hold the fair every week. While in other places, the mu-
countryside -- started to recall [their rural experiences], after we nicipality has evicted the organizers from public places, here we
introduced the use of [Andean] ceremonies to open up events. own our space to sell our products. This is because people have
They said, I did that as a child. My mother did that I have not experience in struggling to consolidate our community and pub-
lic spaces. This fair is not built on municipality space. Here we
done that for years It's really good that you bring that [to our
are not merely participants; we are exercising our citizenship."
community]. [Meanwhile] other neighbors arrived [to meetings]
rejecting their origins: Ah, that's just for Indians. Lucia points out that the organizers of the fair had brought together
growers from different locations. She explains, The idea is that the pro-
Nevertheless this acknowledgement to previous life experiences
ducers come from towns of different altitudes, so that the products of
began to win out. Already, we are about to host our eighth
the fair are varied and special. Today, we have produce from Cangahua,
festival of Quitu Samay -- the festival of resistance against the
Pimampiro, Otavalo, Pacto and parts of Cotacachi."
colonial celebrations of Quito. And the neighbors already un-
The Carcel n fair has been held every Friday for almost three years,
derstand this logic. From the be
during which it has faced multiple challenges in continuing its oper-
ation, but Lucia emphasizes that the greatest challenges come from
the community members
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

themselves. Staying open for the public demands the management and "Supermaxi [a nationwide chain] and all of its providers could
sometimes-aggressive appropriation of public space as well as special at- be all-organic, but still they would end up exploiting peasants
tention to different sectors of the community, in particular the elderly As people started to show interest in buying organic [produce],
and youth, who have very different interests and needs. ConQuito [a Quito City project] and the Municipality arrived to
A follow up visit to Carcel n reveals that the fair is part of a series set up their own fair in competition. Their markets are based
of neighborhood activities that are designed to recover lost values from on a logic of [state-based and expert] paternalism and depen-

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they very villages that once hosted these migrant people. Sebastian ex- dence. And above all, [their projects are] designed to attract elec-
plains how the fair navegates traditional and modern memories and af- toral votes... Meanwhile, some of the people in our neighborhood
fects: were beginning to grow their own crops at their homes. This was

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great, but it was too expensive to keep doing this, and these gar-
"We wondered how you organize this from inside [the neighbor-
den crops were not always organic. So, confronted by this situa-
hood] and also from the outside -- the link with the contempo-
tion, we decided to establish another form of a fresh market, and
rary world of the West, where one prioritizes being modern and we became aware of a series of other alternatives, including Fair
fashionable. The grandparents attend [the fair and meetings] to Trade.
socialize. The market is a social meeting place... People like to
come and meet their neighbors; they even come to the market to We started with setting up our own food fair, Prst, by respecting
argue [about their problems]. The youth and older people gen- and recognizing farmer's labor of care, and second, we decided

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erate their own dynamic. For example, in my house we are Pve to pay a fair price for their produce, as a means of nurturing and
brothers. On Friday night each has to pick-up his purchase [from supporting an affective and professional means of food distribu-
my mother's house]. Then, as per what's most fashionable [for tion. Peasants are professionals. They may not have a formal de-
the youthful professional generation in Quito], they also must go gree, but they are capable at what they do. They have inside of
to Supermaxi... themselves a particular vocation and lifestyle. We started to meet
[other] people who were doing the same, and we discovered that
[Nevertheless,] most elders cannot answer, what is an 'agroeco- there were food fairs as far away as [the Province of] Loja. Some
logical' thing? Even many farmers also do not understand, be- have existed for hundreds of years, and they did not need state

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cause for everyone in this fair, agroecology is the normal way of
producing. It is not a word that even exists in Kichwa [language].
Among the participants, the ofPcial name of our market is the
'Solidarity & Agroecological Fair' because we go beyond mere or-
support to be set up and to become established.
This was an important reality check, and it led us to start a di-
alogue with a number of local organizations, and Pnally, it led
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ganic production to the idea that farmers should come to sell their products here...
We eliminated the middlemen, which was a long aspiration for
Yes, we are better than even Supermaxi. Maybe the products will us. We wanted to contribute to the generation of better living
not last the same, but it is because they [the products in our fair] conditions in our ancestor's villages, so rural youth would not
are natural and have ten times the nutritional value [of products have to migrate to the city [in search of a decent living], because
sold in the supermarket], so the neighbors come for that. In ad- [migration] involves moving away from a relatively stable life to
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dition, there are exotic fruits that people remember from their become part of a difPcult, marginal and precarious existence at
childhood and that only can be found here. The sellers here are the border of a city.
not sellers or intermediaries; they are the farmers themselves."
(Fieldnotes, March 17, 2017) In food stands the middleman seeks to exploit his brother, to ex-
ploit his father, to exploit his mother, and they sell wares at ten
In order to more fully connect people in the neighborhood with the times their value. They are no longer a neighborhood vegetable
vendors in the Fair, the neighborhood has sent multiple groups to visits
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stand. They become a supermarket. Here we have two. They are


the vendor's farms and communities. Lucia, from the Growers Associa- organized on a logic of exploiting their own family, their neigh-
tion, clariPes that this is part of their Participatory Guarantee System bors and their community. We are very critical about those sorts
-- a joint vendor-purchaser certiPcation scheme. Marcia, a resident of of food outlets. We consider that the whole sociocultural devel-
the neighborhood, explains: opment of a society has certain aspects and sense [of fairness].
"The Fair is very beautiful because there is also a component Forms of exploitation in food do not just belong to the world of
of consumers who accompany and follow the producers in their the West; they also belong to the worlds that are linked to the
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Pelds. We visit our partners [the growers] every month with West. All worlds are in need of renegotiation, so that we can
large groups of 40 [from the community]. The event has the transform unequal access to food.
name allín ruway [Kichwa for doing well ]. We have used Instead, we want it [the fair] to work with all growers. We want
Kichwa because we want to generate more connection between to understand their values, and how they feel about food among
the consumers and the growers. For those people who are curious themselves. We want it to be able to offer better food products to
but still have that racist mindset, you will think twice about go- the public. Today, we are talking that the fair is part of the cre-
ing, because you will be confronted by the stories of the people ative economies , and this is an important addition to the agroe-
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in the villages cological ideas about the world. Here, we have a popular and
Lucia adds, They take part [in the participatory certiPcation sys- strong fair to exchange food, also oral traditions, and this is a fea-
ture that is especially appreciated among the people of the Andes.
tem] not only to see what we produce, but to see how we cultivate. They
We know they are even open to [non-currency] barter exchange."
also want to see how we live as well as to become friends -- not just with
(Fieldnotes, March 17, 2017)
us, but with their past. For Lucia, the Carcel n fair is the best organized
fair because, unlike the fair in Ibarra and Otavalo where the organizers Sebastian continues:
have had to Pght for their sales space, in Carcel n they are invited and
"The point of all of this is that this territory has had a lot of
given all the conditions to be able to operate. In her opinion, both the
conQicts. It appears in the property title of the residents that
residents of Carcel n and the vendors have the same problems with lo-
apart from their homes, they have access to a community space
cal government: it seeks to own and control what people want to do in and that space is the communal house and parking space. Be-
their own neighborhood. fore the parking lot was a soccer Peld, there was a mess. We
In contrast to the commercialization projects that have originated said if this is a parking lot, then let's paint the lines ourselves
from the municipal government, people in the neighborhood refer to the [pointing to the yellow lines of the parking lot] that brought
Solidarity & Agroecology Fair as an example of a creative economy . us a legal conQict with the municipality. But well ... the com
According to Sebastian:

8
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

munity was regulating... that is a logic of appropriation that al- In terms of mode of provision, this process of de/recommodiPcation
lowed us to commandeer space for the fair. involved a transition from food as a product of market- or state-based
provision to more direct and intimate family-level and neighborhood
The fair began in the central park, and the transfer of the produce
provision. This means of access still enabled a family to meet its caloric
every Friday was terrible. We had to get [Municipal] permits [be-
requirements, but instead of having to accept the Pxed terms of the su-
cause the park is from the municipality and not from the commu-
permarket, it did so while generating new values and meanings through
nity], so we thought we'd do the Feria down in the parking lot,

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endless negotiations over price, quantity and quality and even identity,
where with all the history there, they [the ofPcials] would not
such as through the advent of Peldtrips to the past on the farm and
bother us. If they came , they'd have to think twice, because
in the village. Thereby, food as a transitional object provided cultural
they already know who they are going to have to talk to."

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and social returns not commonly available through more commercial or
During one of the meetings of the Neighborhood Council, a member state-led modes of market-based provision.
from the assembly demanded greater transparency from their represen- The Carcel n fair involved new consumer involvement and commit-
tatives, in particular with regard to potential conQicts of interest and in- ment to food doings (practical activity, such as the logistics of deliver-
volvement in political parties: ing products and setting up and managing the market stalls) and sayings
(representations of practical activity in the Neighborhood Council, and
"There is an article on the internet that says 'do not defend a
the ability to defend a position vis-a-vis the technicians and authorities
state, make a neighborhood', because the state does as it wishes

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at the municipality). Neighbors and their farmer acquaintances became
and you cannot protest, since the government is so far away from
involved in the coordinated nexus of common knowledge and under-
the people. In the neighborhood you are close to the people, so
standing over, for example, products of interest and the terms of trade
you have two possibilities: you are accountable to them, or you
as well as their distribution. They took part in the creation of explicit
must leave the neighborhood. Here, you generate affects and a
rules and instructions or procedures over such matters as expectations
different type of control arises. Here, within this neighbor-
of diversity as well as norms of presentation, quality and price.
hood, there are three main principles: the Prst, there is no pro-po-
Participants also erected certain teleoaffective conjectures, leading
litical party partisanship; the second is that we do not make re-
them to become engaged in beliefs over quality as well as emotions and
ligious proclamations. You can believe what you want. And the

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third is that we expect a constructive criticism and some sort of
proposal. If there is no proposed solution, [the criticism] has no
value." (Fieldnotes, March 17, 2017)
moods over the past and present of their lives, Andean foods and cui-
sine. The weekly reproduction of the Carcel n Fair involved continual
coordination and competent enactments. As such, the Fair became both
routine (i.e., a recognizable product) and creative (e.g., each event was
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an original encounter and performance). In that sense, the participants
5. Discussion: beyond the wage
were social carriers of certain knowledge, but a knowledge that was
not solely the quality of an individual, but also the quality of a certain
While initiated through a deliberate, government-led project to bring
practice -- an emergent experience and tradition. Because the nexus of
labor into a growing urban center, today we Pnd that Carcel n is not
the fair depended on continual performance for its recognition and sur-
limited to its original concept, physical organization or designs of the
vival, the weekly practice was not merely historical or actual, nor was
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military dictatorship in the 1970s or even the intentions of the pre-


it simply the product of the growers or the consumers or the product
sent-day Municipality of Quito and the wage-based economy. The Soli-
of the rules of the Neighborhood Council. The Fair was simultaneously
darity & Agroecology Fair is largely the product of a creative, cosmopo-
past-present, rural-urban and individual-social.
litical encounter -- a highly experiential, contingent and unpredictable
A neighborhood leader, housewife, farmer or cashier at a bank in
process situated in the (re)production of daily labor in and through
Carcel n may share the basic understanding of how to reproduce indi-
food.
vidual dispersed practices, but he or she did so in a broader teleoaffec-
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Rather than limiting themselves to existing production and procure-


tive re-ordering in this case as part of a publicly recognized position,
ment markets, people in Carcel n are in the process of diversely appro-
job or career. Hence, affects were tied to social practice in the sense
priating and transforming their food relationships into an emergent pub-
that they simultaneously occured in different situations and at differ-
lic good that effectively shakes up the ofPcialized expectations of mod-
ent points in time. Affects were labored into existence through different
ern food: reliance on relatively impersonal, commoditized products, ex-
body-minds interactions. Competing adherents, such as the ConQuito
pert-based production and intermediated procurement in a well-lit, sani-
technicans, municipal ofPcials, and the police, were within each teleoaf-
tized supermarket. Sebastian (the aforementioned cofounder of the Fair)
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fective reordering -- with different degrees of commitment to sustaining


explained, Our priority is here: in the intimacy of the Agroecology Fair,
or changing performance standards and the reorganization of practice.
not the anonymity of Supermaxi [the supermarket] We are extend-
While the neighborhood participants in the fair were eagerly involved
ing the possibilities of the wage to relations of solidarity; we are build- in building community , the particular actors tied to the formal institu-
ing neighborhood... In Carcel n, we found that the (re)constitution of
tions were actively involved in enforcing deterritorialized and ofPcially
neighborhood has involved highly pragmatic, intensive, week-by-week recognized norms and standards of modernization (e.g., those govern-
affective labor that revitalized at least three socio-political processes: ing production, hygiene and price). In so doing, they became agents in-
de/recommodiPcation, relational encounters, and the materialization of
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volved in reeling in the reterritorialization of the Solidarity & Agroecol-


alliances and embodiments. ogy Fair.

5.1. Processes of de/recommodi@cation 5.2. Relational encounters

Central to the Carcel n Fair experience was the process of de/recom- Ultimately, the experience in Carcel n illustrates that the practice
modiPcation that, as explained by the stall owners as well as peo- involved in de/reterritorialization of a neighborhood is fundamentally
ple taking part in the Neighborhood Council, was not simply focused non-instrumentalist. Socio-political-material assemblages and
on maximizing utility (i.e., consuming less, better or more efPciently), line-of-Qight are not the product of a natural ordering of things, al-
but rather it was about consuming differently. Sebastian explained that though such associations do not take place in complete chaos. As such,
rather than merely procuring anonymous food from an unknown ven- making sense of territorialization in food required understanding of:
dor, the participants sought allín ruray (Kichwa for well-being ) as a 1) routines involved in coordinating the (re)production of relationships
means of intensifying the connections and relationships among involved (e.g., those generated during processes of production, sale and procure-
parties -- both human and nonhuman. ment) and 2) the affect, embodiment and desire involved in continu-
ally re-inventing the food fair, for example, by posting familiar sights,
smells, and sounds at one's weekly table or stall.

9
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

The encounters and conQicts found at the Fair were not just between breaking through classical categories, such as those used to separate
public and private interests. They were between people and the author- rural from urban, peasant from professional, poor from rich, and citizen
ity they had bequeathed to formal institutions be it the state, sci- from state.
ence or the market to manage the public good, as embodied in dif- The Carcel n Solidarity & Agroecology Fair reQects a cosmopolitical-
ferent forms of food knowledge, territory and exchange. In the process, ization of food and agriculture that is reQexive to rising rates of mobil-
the participants were not just in danger of losing their representation ity, Quidity, and interdependence between work and the expressions of

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and recognition in society. They also were at risk of losing control over agricultural goods. In part, this rich dynamic and its constitutions are
their food territory. Cultural images and objects of food and the market, due to the emergence of highly intensiPed experiences of people, acting
such as the nostalgia over the past of their grandparents or notions of as consumers in search of the original Qavor and taste sensations of the

OO
agroecology and responsible consumption, were constituted and objecti- familiar as well as the exotic, leading to all sorts of expected and unex-
Ped through the inter-determinacy and Qux of cultural life. In this way, pected outcomes, including antagonisms from institutional authorities
lived experience and culture, emergent through the interplay of actors, and neighborly goodwill, generosity, charity, and peace. These experi-
knowledge and sites in and through the Fair, became the focus of bodily ences illustrate that agricultural practices are not necessarily a part of
being-in-the-world and the generation of new synergies. a market, nor do they necessarily organize and operate in line with the
In the study of Silva et al. (2017) of wheat assemblages associated natural state of a territory, government, expert institutions, society or
with Qour for bread production and artisanal hat-making in Bio-Bio, culture.

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Chile, the authors shed light on the intersubjective processes involved in
the intensive (re)production of landscape, territory, care, and the pub- 6. Conclusion: a+ective labor's unruly edge
lic as a seamless territorial assemblage. In particular, the authors show
how local varieties of wheat have properties, which in an alliance of This Special Edition of Rural Studies raises questions over the ac-
practice between people and the organic nonhuman entities of a region, tualities of agrarianization and peasantization in light of the prolifera-
are capable of liberating new potentialities. Similarly, through the hu- tion of globalization in agriculture and food. In response, we have pre-
man-nonhuman intersubjectivity found in food, in Carcel n people's cre- sented the experience of Carcel n's Solidarity & Agroecology Fair at the
ativity became available as an emergent asset -- not just to the indi- rural-urban periphery. We raised a central question tied to territorial-

D
vidual and her or his social network, but also to the nonhuman other
(e.g., the supermarket, the individual stall and the neighborhood as well
as the different products therein), thereby generating new associations
among individuality, the social, the self and the other.
ization: how has the seemingly marginalized rural-urban migrant topol-
ogy, working from below in households and on the streets, mobilized
affective labor and other socio-political-material relationships to enable
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the establishment of a weekly alternative food event, thereby unfolding
Through the relationality of affective labor, people in Carcel n were agroecology and responsible consumption as new political, peri-capital-
able to renew a sense of self and collectivity in and through the mater- ist social forms?
ial, social and political processes involved in (re)creating the composite
processes and products of food production, circulation and procurement 6.1. Pragmatic existence
-- values that they had lost through the assembled commodiPcations
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and associated dependencies of modernization. Similar to the case of It remains to be seen whether the experience of the Carcel n Fair
Bio-Bio, the Agroecology Fair in Carcel n engendered relationships that will survive as a unique assemblage vis- -vis the normative pressures of
did not just respond to the biological need for a service of caloric provi- the municipality and its ConQuito project, eager to reel in and re-terri-
sion, but it also generated new social-political-material value in convert- torialize alterntive movements, but according to the people we met in
ing food to a public good tied to the immediacy of food security as well homes and on the streets, the organizers are no longer as preoccupied
as interests of cultural expression, health, environmental sustainability
as previously by a battle of resistance against the state. In reference to
and a sense of neighborhood and community. In so doing, the Fair came
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the Fair's occupation of the community parking lot as well as its man-
to be a line-of-Qight from the commoditization of the market -- an in-
agement and administration, both Lucia and Sebastian emphasized that
stance of deterritorialization.
the vendors and purchasers no longer sought permission from authori-
ties. Instead, the feriantes increasingly felt that they were in charge of
5.3. Emergent alliances and embodiments
self-regulation. We observed people involved in new, increasingly prag-
matic, autonomous modes of existence around food that appeared to be
In Carcel n new relationships and alliances were forged at the in-
taking socio-material-political hold. Despite the continued presence of
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terface where entities -- real (e.g., the food actualities, as expressed in the anonymous modern market, the constituents of the Fair had opened
people's bodies, economies and the environments) and imagined (pro- up spaces of maneuverability in their neighborhood, thereby escaping,
posals of agroecology, food sovereignty and responsible consumption) -- to varying degrees, the tight binds of subjection in industrial food.
(re)constructed and dismantled themselves in a pagus of co-constitution Deleuze and Guattari (1987:9) have described the commercial mar-
of linguistic, quotidian practices, corporeal individualities and collectiv- ket as a messy assemblage of people and products, smells, colors and
ities. While certain cases cite the dangers of people handing themselves taste composed of ceaselessly established connections between semi-
over to the transcendence of science, the state or the market (e.g., by in-
otic chains, organizations of power, and circumstances relative to the
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discriminately accepting the recommendations of the technicians from


arts, sciences, and social struggles. Perhaps the most salient insight
ConQuito or the sirens of the police ofPcers who arrived to disrupt the
from Carcel n was that the potentialities of the market were not limited
feria or going back to the temptation of the supermarket), at the mo-
to the present-day choices, but rather the creativity and effectiveness of
ment of our Peldwork, Carcel n appeared to be involved in processes of
the participants in soldiering a peri-urban frontier. The ongoing experi-
absolute territorialization by means of its own immanent embodiments
ences and organizations reveal how actor's fears, hopes and expectations
and multiplicities, including new food norms and standards that did not
were held together through the encounter of cultural worlds, divergent
necessarily obey the boundaries of the genetics of indigeneity, the eco-
objects and practice, which once provided a degree of familiarity and
nomics of class or the scientiPc standards of best practice .
autonomy, but also dependence on a topological existence between the
The experience in Carcel n reveals that alternatives to modern food
rural and urban, place and space. Today, we Pnd in Carcel n arrays of
is not simply a matter of understanding, representation, and author-
pericapitalist associations -- the products of differential responses to de-
ship, but also they are a part of highly unpredictable and even inex-
and re-territorializing conditions of the rural and other multiple moder-
plicable processes of sensibility, leading to formation, invention, and
nities.
fabrication as well as accident. In connecting aspects of corporeal-
As in the case of the utilization of public spaces as well as the
ity, affect and reQexivity, the processes of embodiment in the Fair
many foods and other products that ultimately energized the weekly
demonstrate how the knowledge and technology involved in food pro-
arrival of the feriantes and their clients, the potential of the Fair as
duction, procurement and exchange are capable of both creating and
an assemblage was bound to the vibrant interactions and alliances
with objects and human-nonhuman matters of local interest, such as
those generated by the exotic Qavors of the unusual fruits that we dis-
S.G. Sherwood et al. Journal of Rural Studies xxx (2018) xxx-xxx

ative affects capable of connecting people to a certain, if sometimes riences, do not have more lucrative options in the labor market and in
idealized Andean characterization, the Solidarity & Agroecology Fair the Peld of civic engagement.
became a pragmatic territorialization in peri-urban Carcel n and, one By cashing out human attributes, the quasi-virtual-campesino, op-
could argue, broader Quito. erating at the peri-urban margins of Quito, has become an important,
For us, the Fair illustrates that social change is less about @ghting if largely imperceptible part of the material and economic weavings
against an essentially abstract and unknowable global industrial food of contemporary capitalism, the circulation of things and processes of

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system , than it is about @ghting for highly practical and deeply imma- commoditization. While the tendencies of globalization may represent
nent interests, such as desired ways of planting, selling, procuring, cook- serious and even overpowering constraints for some, they are by no
ing, eating or celebrating. As a result, we've come to view forms of exis- means permanent or insurmountable conditions for others. In Carcel n

OO
tence as a horizon previous to resistance, where socio-political-material we found a group of actors that had come together over an alternative,
being and becoming is interwoven with social life. if seemingly unrealistic aspiration: to escape the social relationships of
close association to the net morphological unit of the family farm and
the rural community, thereby breaking with the predictability of the so-
6.2. Resonance from below
cial and making free use of their affects to embrace modernity, in its
many forms, possibilities and potentials.
As Sebastian summarized when describing how the elderly, against
The objectivity- and intersubjectivity-scapes through which the
all expectations, were able to recruit urban youth into the Solidarity &
quasi-virtual-campesino arrived to sharpen and make use of the 'unruly

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Agroecology Fair, We [in the neighborhood] are only bound by our de-
edge' was a dense assemblage of people, non-humans and objects that
sire and imagination. People in Carcel n have not always followed the constitute a socio-material dynamic capable of cultivating engagements
original pathways of development for the rural peasant or even the mod- and generating political resonance. Eventually, it provided the energy
ernizing urban peasant. For example, they have not always followed the through which new capacity to act was vitalized, thereby sparking the
prescribed route for occupying the satellite city or, more recently, in or- constitution of the pericapital.
ganizing a commercial market according to the expectations of munici- When the dynamics and engagements hold sufPcient potential, a
pal authorities and the technicians at ConQuito. spanning cluster of relationships might arise to form new, more intensi-

D
While it is widely argued that food globalization only can be over-
come through state-based regulation, we Pnd a substantial gap between
the abstract discourses on food sovereignty and the notion of an ex-
cluded people merely eking out an existence in some remote territory
Ped existences capable of fresh activity as well protecting experiences of
labor and affects. In addition, as we have seen with the connections be-
tween the Carcel n Fair and broader networks, such as MESSE and the
Collectivo, labor and affect can leap between neighboring sites, thereby
TE
or marginal urban setting. Our principal preoccupation with the politi- generating new topological associations, where objects might couple or
cally correct and transcendental analysis common in the peasant stud- randomly place experiences and experiments inside a normal process
ies literature rests in a question over what nation-state policies come to
of commoditization or institutional market regulation.
mean in practice, when key institutional actors in the state, but also in
For the quasi-virtual-campesino, the experience of rurality,
social movements and global forums, distance themselves from people's
land-based living, food, market, and neighborhood is not one of stable
(re)territorialization of food-based health practices, trade, labor and en-
substance or being. Instead, we Pnd each involved in an always-differ-
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vironmental management.
entiating process of becoming -- an origami cosmos of relationships, for-
The image of social movements as chieQy reactionary or defensive
ever folding, unfolding and refolding. The affective labor that gave birth
does not give justice to the emotion, fear, uncertainty and inspiration
to the Carcel n Solidarity & Agroecological Fair presents the arrival of
that peasants and other activist communities undergo while moving
new, freshly delineated and objectiPed life-worlds, including a variety
among affective processes involved in and through food. The experi-
of cultures, natures and other resonances that reveal a highly Quid fron-
ences in Carcel n illustrate that the speciPc rhizomatic reach of modern-
tier of contemporary actors and objects. The quasi-virtual-campesino
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ization in is not eternal or universal. Modern food is merely temporarily


and its kin-family relationships do not simply become transplanted, nor
stabilized as a particular object-human-nonhuman assemblage or multi-
do they disappear with urbanization. Rather, through tremendous labor
plicity. Through the Fair, the quasi-virtual-campesino was able to spawn
of affect, rural life continues, if endlessly transforming and distributing
new resonances through its pursuit of responsible consumption, effec-
across, but not merely subjected to, the unruly edge of peri-capitalist
tively unleashing inQuential relational forces found in food and people.
bureaucracy/state, knowledge/science and market/industry.
As cited earlier in this article, Woods (2012) argues that social sci-
ence must not lose sight of what is relevant and significant for people
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Appendix A. Supplementary data


to reconstruct society. While non-wage, immaterial, affective labor com-
monly is undervalued or even neglected in studies of modern-day rural-
Supplementary data related to this article can be found at https://
ity and its transformations, in many ways the energy generated through
doi.org/10.1016/j.jrurstud.2018.02.001.
the Solidarity & Agroecology Fair reveals the quasi-virtual-campesino's
transformative potential in creating space and values for continuity and
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