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Factors Affecting Senior High School Students' Intent to Purchase in Shopee
Factors Affecting the Mary the Queen College of Pampanga's Senior High School
Students' Intent to Purchase in Shopee
A Thesis Presented to the

Senior High School Department
In Partial Fulfillment of the Requirements for the Subject

Inquiries, Investigation and Immersion
Tricia Mae M. Aguilus

Princess D. Alvarez
Paula M. David
Catherine Angel M. Lariosa
Nicole Ann M. Macaspac
Greggy C. Manalansan
Patricia Ann D. Manansala
Harvey Dy G. Nipay
March 2023
1
Factors Affecting the Mary the Queen College of Pampanga's
Senior High School Students' Intent to Purchase in Shopee
THE PROBLEM AND ITS BACKGROUND
Introduction
The emergence of online sellers as the new marketplace is attributed to the
widespread use of the internet and technological advancements. Online shopping
platforms have created a significant shift in consumer behavior and purchasing habits.
The rapid adoption of internet-enabled devices by consumers has presented a unique
opportunity for online sellers to capture a new market segment.
The growth of e-commerce platforms in recent years has transformed the way
consumers make purchases by providing them with a more convenient and accessible
avenue. One of the leading e-commerce platforms in the Philippines and other countries
is Shopee, which has gained immense popularity among consumers of all age groups,
including senior high school students. With Shopee's user-friendly interface and diverse
product offerings, consumers can easily browse, compare, and purchase products from
the comfort of their homes, without the need to physically visit stores. This convenience
factor has contributed significantly to the rise of Shopee's popularity among consumers,
especially in the younger age groups who are often more tech-savvy and prefer online
shopping.
According to Magenest an E-commerce site, Shopee is a well-known online
shopping platform in the Philippines' mobile-first economy. It is a varied, mobile-first

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shopping site that also provides a classic web experience. It is a Southeast Asian-focused
platform that blends payment and logistical support with the integrity of a customer-to-
customer (C2C) marketplace. In fact, Shopee is a popular name on the list of top e-
Commerce sites in the Philippines in addition to being a prominent platform in Southeast
Asia. It sells a range of goods, from groceries to electronics, and has an adequate monthly
user base of 14,400,000.
Furthermore, the significance of online shopping platforms has increased due to
their ease of accessibility, which reduces the time spent on shopping, as noted by Jiang et
al. (2013: 192). Likewise, customers benefit significantly from online shopping,
including avoiding crowded physical stores, not waiting in cashier queues, and having the
freedom to shop whenever and whatever they want (Jiang et al., 2013: 206). Despite the
convenience and accessibility that Shopee offers, students' purchase intentions on the
platform may still be influenced by various factors.
While there is an abundance of research on e-commerce, there is a lack of studies
specifically focusing on the rapid growth of Shopee in the Philippines. Bulacan et al.
(2022) addressed this gap in their research by examining how four factors - price, time,
trust, and convenience - impact consumers' online shopping behavior on Shopee. With
the continued growth of e-commerce, it is essential to understand how consumers'
behavior is evolving when it comes to online purchasing platforms.
Afrianto and Irwansyah (2021) stated that Shopee, which operates in Southeast
Asian countries such as Indonesia, Singapore, Malaysia, Philippines, Vietnam, Taiwan,

3
and Thailand, is the initial online marketplace to offer free, secure, and enjoyable online
buying and selling transactions. The primary product categories on Shopee are fashion
and home goods. In 2020, the community showed a significant interest in and relied on
Shopee for online purchases.
Priansa (2017) defines purchase intention as the willingness of consumers to
purchase products or engage in activities related to purchasing, based on their level of
interest in buying the item. The level of interest is determined by the perceived benefits
and pleasure that the product offers, which then motivates the individual to acquire the
item by paying for it or exchanging it for money. According to Salfiana and Gusri (2018),
purchase intention can be measured through various indicators such as transactional
intention, which refers to an individual's inclination to make a purchase, semantic
intention which involves a desire to recommend the product to others, preferential
intention that characterizes the actions of consumers who have a strong preference for
specific products, and exploratory intention that describes the actions of consumers who
seek information about a product they are interested in. While determining whether to
buy a product or service, people take price into serious consideration. Online shoppers
frequently invest time in studying discounts offered by online retailers and other sales
incentives like coupons, freebies, free delivery certificates, and other vouchers that may
be redeemed and used during the checkout process. Customers are particularly impacted
by flash sale discounts or events that put time pressure on potential customers, forcing
them to decide quickly whether to buy or not (Liu et al., 2016).

4
Tjiptono (2015) defines a discount as a payment made by a seller to a buyer as an
acknowledgment of certain actions taken. Chao and Liao's (2016) study proposes three
indicators: Firstly, offering affordable pricing, which enables customers to save money
through discounts offered by the business. Secondly, providing benefits to customers,
such as the ability to make cheap purchases. Lastly, offering customers something of
value to highlight the worth of the goods and services provided by the business and to
show the value placed on customers.
Yang et al. (2016) state that online reviews serve as a crucial source of
information that assists online customers in evaluating the quality of products and
services. One of the primary purposes of these reviews is to reduce the risk and
uncertainty perceived by online shoppers when making a purchase.
According to Prabhu (2015), Women frequently purchase online while unwinding
at home after finishing all of their household chores. When they receive an email with a
good offer, they are drawn to it and might make a purchase. Paid search advertising will
be more effective for men purchasing online. While consumers discover products, an
enhanced Search Engine Optimization (SEO) will effortlessly list the items and websites,
while pop-up ads will take care of the necessary tasks while they browse generally.
Men and women have different product preferences, and they approach fulfilling those
preferences in various ways. Although gender roles have become more ambiguous and
gender is no longer an appropriate means to distinguish between consumers in some

5
product categories, many goods and services are still inherently intended for either men
or women. (Schiffman & Wisenblit, 2019).
The primary purpose of this research is to explore and analyze the various factors
that influence the purchase intention of men and women on Shopee, a popular e-
commerce platform. The study aims to identify the differences between the two genders
in terms of their attitudes, preferences, and perceptions towards online shopping. The
findings of this research will help e-commerce companies, marketers, and retailers to
develop targeted marketing strategies that can effectively engage their male and female
consumers.
It also aims to examine the impact of different factors on the purchase intent of
men and women on Shopee. Some of the factors that will be considered in this study
include product quality, price, brand reputation, delivery time, convenience, and online
security. By analyzing the influence of these factors on the purchase intent of men and
women, the study will provide insights into the specific needs and expectations of each
gender. These findings can help e-commerce companies to improve their offerings and
provide a better shopping experience to their male and female customers.
Statement of the Problem
This study aims to assess the factors affecting the Senior High School students’ intent
to purchase in Shopee.
Specifically, the following questions will be addressed in the study:
1. What is the respondents’ demographic profile in terms of:

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1.1. Sex
2. How does the Senior High School students describe the factors that affects their intent
to purchase in Shopee in terms of:
2.1. Discount Vouchers
2.2. Rating Reviews
2.3. Price of the product
3. Is there a significant difference between the intention to purchase of male and female?
Hypothesis
There is a significant difference between the intention to purchase of male and
female.
Theoretical Framework
This study is anchored in the theoretical support of the Theory of Planned
Behavior developed by Azjen (1991). The theory of planned behavior, which is
frequently used in scientific research, has been developed in order to explain the
behaviors of individuals according to their own will and desires. According to this theory,
which is frequently used to explain the reactions of individuals to different events,
behavior determines behavioral intent. Behavioral intention is determined by the attitude
of the person and the subjective Norm (influence) (Koç ve Turan, 2014).
This theory is relevant to the present study since this study will provide insight
into how students make decisions and take action in relation to the factors in shopping
online and how it affects their intent to purchase. The findings of this study can be used
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to develop interventions to help consumers manage their time and focus while still being
able to enjoy
online shopping. The study will contribute to the literature on online purchasing behavior
and academic performance by providing a theoretical foundation for understanding how
students make decisions and take action in relation to their online shopping behavior.
Gender has been identified as a moderator in several consumer behavior domains
by researchers. For males, the relationship between gratitude and total spending is
significant and positive, but for females, it is insignificant. Similarly, females have a
significant and positive influence on the amount paid, whereas males do not. According
to the authors, males have more product knowledge, which influences product gratitude
and purchase. Females, on the other hand, are influenced by social aspects related to
obligation. Other research indicates that gender has no influence on the relationships
between the following variables and behavioral intentions: perceived usefulness,
perceived ease of use, subjective norm, and perceived credibility (Kim, 2016).
Furthermore, European research has found that gender has little influence on organic food
consumption (Gracia and de Magistris, 2008).
Conceptual Framework
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Figure 1: Conceptual Framework
Figure 1 the conceptual paradigm for this research project is illustrated above. The
approach pinpoints the factors, such as discount vouchers, rating reviews, and price of the
product, and the intent to purchase in Shopee. In the paradigm, the factors mentioned are
the dependent variables while the intent to purchase in Shopee is the independent
variable. This study aims to determine the factors affecting the intent to purchase in
Shopee of senior high school students of Mary the Queen College of Pampanga.
Significance of the Study
This research study aims to provide information about the factors that affect the
intention to purchase in Shopee of the Senior High School Students in Mary the Queen
College of Pampanga.
Furthermore, the result of this study will greatly benefit the following:
Shopee Sellers. This study will demonstrate the factors affecting the students’
intention to purchase, which will benefit Shopee sellers by helping them in attracting
more customers by offering these factors.
Shopee Consumers. It will benefit Shopee users in variety of ways since this
study will determine the perception of Shopee consumers especially the students in
purchasing a product online with a discount voucher.

9
Students. This study will provide data for students to learn about customers'
perceptions of purchasing products online with a discount voucher. This could also be
beneficial for students' educational purposes.
Future Researchers. This study would serve as a great guide for future
researchers if they would want to conduct a study regarding the same topic.
Scope and Delimitation
The scope of this study is to determine the factors affecting Senior High School
Students’ intent to purchase in Shopee. Moreover, this study is a descriptive research
focusing on knowing and identifying the factors that affect the intention to purchase,
whether male or female, of 240 senior high school students of Mary the Queen College of
Pampanga, grades 11 and 12, under all strands in the academic year 2022-2023, have
significant difference. Additionally, this study will restrict itself to factors such as
discount vouchers, rating review, and price and will not attempt to measure variables in a
different setting.
Definition of Terms
Senior High School. A specialized K-12 curriculum in secondary education
which students are required to go through and choose according to their needs, interest,
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and capability (Department of Education, 2016). As used in this study, it pertains to the
Grades 11 and 12 of the K to 12 Basic Education Program.
Shopee. An online market platform that connects sellers (business owners) with
buyers. Several categories of products are available in Shopee such as electronics,
kitchen, and fashion (Konigle, 2023). In this study, Shopee is used as a variable where it
is a platform where students spend and purchase.
Intent. According to Merriam (2016) having the mind, attention, or will
concentrated on something or some end or purpose. In this study, the word intent is used
as a verb where it describes the intention to purchase.
Purchase. According to Merriam (2016), purchase is obtained by paying money
or its equivalent. In this study, purchase is the acquisition of product online and is used as
an independent variable.
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Method
This chapter presents the research methodologies and procedures that will be
employed in the conduct of the study. It also includes the discussion of research design,
respondents, instruments, procedures, data analysis, and ethical consideration to be
applied during the study.
Research Design
The researchers will employ a quantitative approach as the major research design,
namely a survey-based descriptive to examine the factors that affect the Senior High
School student’s intent to purchase.
Quantitative research is the process of collecting and analyzing statistical data. It
may be used to forecast, evaluate causal linkages, uncover patterns and averages, and
generalize results to bigger groups. According to Bhandari (2020). Additionally,
according to Mccombes (2022), descriptive research is to produce a detailed and
thorough account of a population, situation, or phenomena. It answers the questions of
what, where, when and how. A descriptive research design uses a variety of research
methodologies to study one or more variables. In this research design the researchers
have no control or manipulation over any of them.
Descriptive research design will be used in this research study as the researchers
will aim to determine the factors that affect the purchasing intentions of Senior High
School students of Mary the Queen College of Pampanga. Hence, descriptive research is
the most suitable research design as it studies or describes a phenomenon.

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Respondents
The respondents of this study will be the Grades 11 and 12 students of Mary the
Queen College of Pampanga from all the academic strands. Moreover, to identify the
sample size of the study, the researchers will use the Raosoft Calculator. There are
approximately 1220 Senior High School students in Mary the Queen College of
Pampanga, and by using the Raosoft Calculator, the expected number of respondents are
424. Following this, the researchers will use stratified random sampling technique to
select the respondents of this study by categorizing them into strata depending on their
year level and strand. According to Parson (2017), stratified random sampling is a
method in which the elements that make up the target population are divided into discrete
groups or strata, and within each stratum, the elements are relevant to one another in
terms of a few important survey related criteria.
Table 1. Grade 11 Respondents of the Study
Strand Frequency Percentage

Accountancy, Business and Management 46 22.89%
Science, Technology, Engineering and 53 26.37%
Mathematics
Humanities and Social sciences 37 18.41%
Information and Communications Technology 23 11.44%
General Academic Strand 22 10.95%
Home Economics 20 9.95%

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Total 201 100
Table 2. Grade 12 Respondents of the Study
Strand Frequency Percentage

Accountancy, Business and Management 49 21.97%
Science, Technology, Engineering and 55 24.66%
Mathematics
Humanities and Social sciences 43 19.28%
Information and Communications Technology 25 11.21%
General Academic Strand 26 11.66%
Home Economics 25 11.21%
Total 223 100
Instruments
In order to collect the knowledge and data needed to conduct this study, the
researcher will utilize a self-constructed questionnaire. The self-constructed questionnaire
will be validated by the validators to determine its reliability and validity. It will consist
of 27 questions. The researchers’ self-constructed questionnaire will be used as the guide
questions for the respondents in this study to assess the factors affecting senior high
school students', whether there is a significant difference between male or female, intent
to purchase in Shopee. Google Form will be used to complete the online survey. It will be
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distributed to the respondents through the social media platforms. In addition to this, the
questionnaire is classified into three parts, the first part will determine the demographic
profile of the respondents in terms sex. The second part will identify how the Senior High
School students describe the factors that affects their intent to purchase in Shopee in
terms of: discount vouchers, rating reviews, and price. And the third part will examine the
significant difference between the intentions to purchase of male and female.
Moreover, in the study, the questionnaires are on a five-point Likert scale. The
scale ranges as follows: {1 = strongly disagree, 2 = disagree, 3 = neutral, 4 = agree, and 5
= strongly agree}.
Procedures
The following techniques will be utilized by the researchers to gather the data needed to
conduct this study:
1. To establish the population size, the researcher will submit a letter to the
registrar's office, signed by the instructor, requesting the total number of grade 11 and 12
students.
2. The population now will be pared down to a smaller subset of respondents using
the Raosoft calculator.
3. As soon as the sample has been verified, the researcher will propose a letter to the
principal with the signature of the instructor.
4. After the principal has given permission, the data will be collected.
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5. Upon receiving the letter of approval, the researchers will construct a consent
letter for the respondents to take part of the study.
6. The questionnaires will be drafted and be sent to the research adviser for review
before being evaluated, validated, and approved by the school officials.
7. Following this, respondents will be selected through a stratified random sampling
method.
8. To obtain a complete list of students from each class, the researchers will get in
touch with the presidents of the respective classes
9. Each section, together with the randomly selected respondents will be added to a
Messenger group chat.
10. Before conducting the survey, the researchers will assure the respondents are clear
on the instructions to guarantee the authority of the results.
11. After responding to the survey, the researchers will ask the participants to send a
screenshot as verification that they have finished filling out the survey forms.
12. Thus, after answering the survey, the researchers will express their gratitude and
appreciation for completing the survey and will inform them to leave the group chat.
13. The researchers will gather and examine responses to ensure if it is adequate and
complete.
14. Finally, the researchers will comprehend and examine the findings using
statistical tools.
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Data Analysis
The following statistical analysis will be used in computing the collected data.
Frequency. This statistical formula will be used in identifying the number of the
respondents.
Mean. The mean will be calculated and used as a measure of central tendency in
analyzing the data collected in the study.
Standard Deviation. The standard deviation will be used in the research to
measure the variability of a dataset, providing insight into the spread of the data and the
degree to which individual observations deviate from the mean.
Likert Scale. The Likert scale will be used to sum up the values of each selected
option and to create a score for each respondent.
Percentage. The Percentage will be used to determine the population of the study.
Ethical Consideration
Researchers will guarantee that the research ethics will be taken into consideration
throughout the undertaking. The researchers will ask permission to conduct the study
from the principal, strand coordinators, advisers, and the senior high school students. The
researchers will assure that all the respondents will participate voluntarily and will be
well-informed about the study that they are taking part in and their contribution to it. The
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respondents consent will be obtained, and proper authorization will be granted, including
the use of their data. For the safety of the respondents, the researchers will make sure that
the information gathered will be kept private for confidentiality to avoid leaking of
private
information. The results will be respected by the researchers, and will not attempt to alter
the outcome.
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References
Afrianto, A. P., & Irwansyah, I. (2021). Eksplorasi Kondisi Masyarakat Dalam Memilih
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human
decision processes, 50(2), 179-211.
Belanja Online Melalui Shopee Selama Masa Pandemi Covid-19 Di Indonesia. Jurnal
Teknologi Dan Sistem Informasi Bisnis, 3(1), 10-29.
Bhandari, P. (2020). What is Quantitative Research?| Definition, uses and methods.
Scribbr Official Portal. Available on.
Bulacan, J. E., Milan, B. C., & Fernandez, R. (2022). Impact of Price, Time, Trust, and
Convenience to Shopee Consumers' Online Shopping Behavior. International
Journal of Social and Management Studies, 3(4), 34-47.
Chao, R., & Liao, P. (2016). The Impact of Brand Image and Discounted Price on
Purchase Intention in Outlet Mall: Consumer Attitude as Mediator. Source: The
Journal of Global Business Management, 12, 119–128.
Jiang, L. A., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online
shopping convenience. Journal of Service management.

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McCombes, S. (May 15 2019). Descriptive Research | Definition, Types, Methods &
Examples.
Merriam-Webster. (n.d.). Intent. In Merriam-Webster.com dictionary. Retrieved March
26, 2023, from https://www.merriam-webster.com/dictionary/intent
Merriam-Webster. (n.d.). Purchase. In Merriam-Webster.com dictionary. Retrieved
March 26, 2023, from https://www.merriam-webster.com/dictionary/purchase
Mosteller, J., Donthu, N., & Eroglu, S. (2014). The fluent online shopping experience.
Journal of Business Research, 67(11), 2486-2493.
Parsons, V. (2017). Stratified Sampling. Wiley StatsRef: Statistics Reference Online, 1–
11. https://doi.org/10.1002/9781118445112.stat05999.pub2
Phrabu. (Jul 23, 2015). Men vs Women : Shopping Behaviour and Buying Habits.
Priansa, D. J. (2017). Perilaku konsumen dalam persaingan bisnis kontemporer.
Salfina, L., & Gusri, H. (2018). Pengaruh citra merek, kualitas produk dan harga terhadap
minat beli pakaian anak-anak studi kasus Toko Rizky dan Afdal Pariaman. Jurnal
Indovisi, 1(1), 232801.
Schiffman, L. G., & Wisenblit, J. (2015). Consumer Behavior, 12th Global Edition.
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Tjiptono, F. (2015). Strategi Pemasaran, edisi keempat. Yogyakarta: CV Andi Offset.

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Appendix A
PRELIMINARY SURVEY QUESTIONNAIRE
Greetings, Potential Respondents!
We are the Group 2 of Accountancy Business and Management Grade 12- Daniel,
currently conducting a Preliminary Survey for our research entitled “Factors Affecting
the Mary the Queen College of Pampanga's Senior High School Students' Intent to
Purchase in Shopee.” This Preliminary Survey questionnaires will identify the factors that
affecting the senior high school intent to purchase in Shopee. We humbly asking your
participation to answer our Preliminary Survey.
Thank you for your cooperation!
For the privacy of the respondents.

The researchers will make use of the data gathered effectively without letting the privacy
of the respondents at risk.
☐ Agree
☐ I do not agree
PART 1: Demographic Profile of the Potential Respondents

Name:
Email:
Strand:
Grade and Section:
Sex:
☐ Female
☐ Male
PART 2:
Yes or No
Do you use the Shopee App?
☐ Yes
☐ No
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Do you prefer Shopee than any other online apps/shops?

☐ Yes
☐ No
Do you often use Shopee to buy products?
☐ Yes
☐ No
Do discount vouchers attract you?
☐ Yes
☐ No
Multiple Choice
How long have you been using the Shopee app?

☐ a week
☐ a month
☐ a year
☐ since pandemic has started
What type of discount do you use most?
☐ Free shipping
☐ Cashback
☐ % off
PART 3: Likert Scale

1 = Strongly Disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly Agree
1 2 3 4 5
1. I use discount vouchers such as free shipping and
cashbacks when I purchase product in Shopee.
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2. I do not purchase a product if there is no discount

voucher applied.
3. I purchase products in Shopee because it is

convenient.
4. I purchase product in Shopee because it is cheaper
than physical stores.
5. I purchase product in Shopee because it takes only a
few days to arrive.
6. I purchase products in Shopee if and only if there are
good rating and reviews.
7. Rating and reviews affects my decision to purchase
the product.
PART 4: (Pick only 3)

What are the specific factors that affects your intention
to purchase products in Shoppe?
☐ Discount Vouchers (such as free shipping, % off

deals, cashbacks, and etc.)
☐ Convenience
☐ Price
☐ Time arrival
☐ Rating Reviews
☐ Others: (please specify)
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PRELIMINARY SURVEY RESULTS

For the privacy of the respondents.
PART 1: Demographic Profile of the Potential Respondents

25
PART 2:
Yes or No
26
MULTIPLE CHOICE
27
PART 3: LIKERT SCALE

28
29
PART 4:
30
Appendix B
SURVEY QUESTIONNAIRE
Dear Respondents,
We, the Senior High School students of Mary the Queen College of Pampanga
Incorporated, are currently conducting research on “Factors Affecting the Mary the
Queen College of Pampanga's Senior High School Students' Intent to Purchase in
Shopee.” These Survey questionnaires sough to identify the factors that affecting the
senior high school intent to purchase in Shopee. We, humbly ask you to answer our
survey form. Your participation is highly appreciated.
Please feel free to contact us if you have any questions about this study at 09086685396
or reach us through our email at aguilustriciamae461@gmail.com.
Thank you for your cooperation!
PART 1: Demographic Profile of the Respondents
Name (Optional):
Email:
Sex:
☐ Female
☐ Male
PART 2: Factors that Affecting Senior High School Students’ Intent to Purchase in
Shopee
1 = Strongly Disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly Agree
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2.1 Discount Voucher 1 2 3 4 5

1. I shall not buy products with percent off since it might
affect the quality of the product.
2. When voucher(s) are applied, I am more intrigued in
purchasing the product.
3. I usually purchase products that are on sale.
4. I usually buy the product at a lower price than its

original.
5. I buy as much as I can at sale prices.
6. Cashback voucher attracts me to buy products.
7. I often purchase products with a free shipping

voucher.
8. My intent to purchase is influenced on discount

vouchers.
2.2 Rating Reviews 1 2 3 4 5

1. I look very carefully to find the best value for my
money.
2. Once I find a product I like, I buy it regularly.
3. It is important for me to check reviews thoroughly
before purchasing a product.
4. Products with good ratings and reviews are worth
buying.
5. The more I learn about products, the harder it seems
to choose the best.
6. If I'm satisfied with the first product I buy in a store,
I'll usually buy more from the same store.
7. I prefer products with a rating of 4–5 stars in Shopee.
8. In general, I try to get the best overall quality.
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2.3 Price of the Product 1 2 3 4 5

1. I believe that price matters when I am purchasing the
products that I need.
2. I prefer quality over quantity.
3. I seek products with a lower price but in good quality.
4. I think it is important to purchase product with high
quality without considering its price.
5. Products with low prices make me want to buy more.
6. I compare prices between Shopee and physical
stores.
7. Purchasing online saves more expenses.
8.Shopee products are more affordable than those in
physical stores
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Appendix C
PLAGIARISM SCAN RESULT

Introduction (1st, 2nd, 3rd and 4th Paragraph)
34
Introduction (5th, 6th and 7th Paragraph )

35
Introduction (8th, 9th, 10th, 11th, 12th and 13th Paragraph)

36
Statement of the Problem and Hypothesis
Theoretical Framework
37
Conceptual Framework
Significance of the Study

38
Scope and Delimitation
Definition of Terms
39
Method and Research Design
Respondents
40
Instruments
41
Procedures
42
Data Analysis
Ethical Consideration
43
Appendix D
CURRICULUM VITAE
TRICIA MAE M. AGUILUS
Address: San Nicolas 2nd, Lubao, Pampanga
Contact Number: 09086685396
E-mail Address: aguilustriciamae461@gmail.com
Educational Background
Secondary : Mary The Queen College (MQC)

Jose Abad Santos Ave. San Matias, Guagua,
Pampanga
2022 – 2023
San Vicente National High
School
San Vicente Lubao,
Pampanga
2017 – 2021
Elementary : San Antonio Elementary School
San Antonio Lubao,
Pampanga
2011-2017
Personal Information
Date of Birth: August 1, 2005
Age: 17
Sex: Female
Religion: Roman Catholic
Citizenship: Filipino
Civil Status: Single
Name of Father: Conrado Aguilus Jr.
Name of Mother: Maylene Aguilus
Language Spoken: Filipino
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CURRICULUM VITAE
PRINCESS RUSSEL D. ALVAREZ
Address: Remedios Lubao, Pampanga
E-mail Address: princessrusselalvarez226@gmail.com

Pampanga
2022 – 2023
Remedios National High
School
Lubao, Pampanga
2017 – 2021
Elementary : Remedios Elementary School
Lubao, Pampanga
2011-2017
Date of Birth: February 15, 2005
Age: 18
Sex: Female
Name of Father: Roger Alvarez
Name of Mother: Risyll Despuig
45
CURRICULUM VITAE
PAULA M. DAVID
Address: San Juan Nepomuceno Betis, Guagua, Pampanga
E-mail Address: paulamanlutacdavid@gmail.com

Pampanga
2022 – 2023
Betis National High School
Guagua, Pampanga
2017 – 2021
Elementary : San Juan Nepomuceno Elementary School
Guagua, Pampanga
2011-2017
Date of Birth: May 17, 2005
Age: 17
Sex: Female
Name of Father: Melanio David Jr.
Name of Mother: Lotis David
46
CURRICULUM VITAE
CATHERINE ANGEL M. LARIOSA
Address: Pias, Porac, Pampanga
E-mail Address: lariosacatherineangel29@gmail.com

Pampanga
2022 – 2023
Pulung Santol National High
School
Porac, Pampanga
2017 – 2021
Elementary : Pias Elementary School
Porac, Pampanga
2011-2017
Date of Birth: January 29, 2005
Age: 18
Sex: Female
Name of Father: Sonny Lariosa
Name of Mother: Lizel Mercado
47
CURRICULUM VITAE
NICOLE ANN M. MACASPAC
Address: Centro San Isidro Lubao, Pampanga
E-mail Address: macaspacnicole627@gmail.com

Pampanga
2022 – 2023
Baruya National High
School
Lubao, Pampanga
2017 – 2021
Elementary : San Isidro Elementary School
Lubao, Pampanga
2011-2017
Date of Birth: September 13, 2005
Age: 17
Sex: Female
Religion: Christian
Name of Father: Robert Macaspac
Name of Mother: Haydee Macaspac
48
CURRICULUM VITAE
GREGGY C. MANALANSAN
Address: Bona 2 Sta. Cruz Lubao, Pampanga
E-mail Address: manalansangreggy29@gmail.com

Pampanga
2022 – 2023
Sta. Cruz High Integrated
School
Lubao, Pampanga
2017 – 2021
Elementary : Sta. Cruz Elementary School
Lubao, Pampanga
2011-2017
Date of Birth: March 29, 2005
Age: 17
Sex: Male
Name of Father: Gregorio Manalansan
Name of Mother: Meriam Manalansan
49
CURRICULUM VITAE
PATRICIA ANN D. MANANSALA
Address: Concepcion Lubao, Pampanga
E-mail Address: patriciaannmanansala22@gmail.com

Pampanga
2022 – 2023
San Vicente National High
School
San Vicente Lubao,
Pampanga
2016 – 2021
Elementary : Rizal Elementary School
Lubao, Pampanga
2011-2017
Date of Birth: August 22, 2003
Age: 19
Sex: Female
Name of Father: Jesus Manansala Jr.
Name of Mother: Analiza Manansala
50
CURRICULUM VITAE
HARVEY DY G. NIPAY
Address: San Roque Arbol Lubao, Pampanga
E-mail Address: harveynipay23@gmail.com

Pampanga
2022 – 2023
Sta. Cruz Academy Lubao
Institute
Lubao, Pampanga
2017 – 2021
Elementary : San Antonio Elementary School
San Antonio Lubao,
Pampanga
2011-2017
Date of Birth: January 6, 2005
Age: 18
Sex: Male
Name of Father: Henry Nipay
Name of Mother: Queeny Nipay
51
Appendix E
Consultation Log
Section and Group #: Daniel Group 2 Strand: ABM
Name of Adviser: Ms. Rosemarie Farro Term and School Year: 2nd Sem 2022-2023
Signature of
Date of Mode of Remarks Adviser/
Advising Advising Panelist/
Critic
March 17
March 24
March 26
(Note: Print this form and attach it on your appendix. Use extra sheets as necessary.)
Conforme (Adviser): Conforme (Leader of the Group):

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Factors Affecting Senior High School Students' Intent to Purchase in Shopee

A Thesis Presented to the

In Partial Fulfillment of the Requirements for the Subject

Tricia Mae M. Aguilus

Factors Affecting the Mary the Queen College of Pampanga's

Senior High School Students' Intent to Purchase in Shopee

THE PROBLEM AND ITS BACKGROUND

The emergence of online sellers as the new marketplace is attributed to the

widespread use of the internet and technological advancements. Online shopping

The rapid adoption of internet-enabled devices by consumers has presented a unique

opportunity for online sellers to capture a new market segment.

According to Magenest an E-commerce site, Shopee is a well-known online

shopping platform in the Philippines' mobile-first economy. It is a varied, mobile-first

Commerce sites in the Philippines in addition to being a prominent platform in Southeast

user base of 14,400,000.

Furthermore, the significance of online shopping platforms has increased due to

platform may still be influenced by various factors.

While there is an abundance of research on e-commerce, there is a lack of studies

the continued growth of e-commerce, it is essential to understand how consumers'

behavior is evolving when it comes to online purchasing platforms.

Asian countries such as Indonesia, Singapore, Malaysia, Philippines, Vietnam, Taiwan,

Shopee for online purchases.

Priansa (2017) defines purchase intention as the willingness of consumers to

purchase products or engage in activities related to purchasing, based on their level of

purchase intention can be measured through various indicators such as transactional

intention, which refers to an individual's inclination to make a purchase, semantic

intention which involves a desire to recommend the product to others, preferential

them to decide quickly whether to buy or not (Liu et al., 2016).

Tjiptono (2015) defines a discount as a payment made by a seller to a buyer as an

through discounts offered by the business. Secondly, providing benefits to customers,

show the value placed on customers.

uncertainty perceived by online shoppers when making a purchase.

According to Prabhu (2015), Women frequently purchase online while unwinding

gender is no longer an appropriate means to distinguish between consumers in some

or women. (Schiffman & Wisenblit, 2019).

provide a better shopping experience to their male and female customers.

Statement of the Problem

Specifically, the following questions will be addressed in the study:

1. What is the respondents’ demographic profile in terms of:

to purchase in Shopee in terms of:

2.1. Discount Vouchers

2.2. Rating Reviews

2.3. Price of the product

There is a significant difference between the intention to purchase of male and

This study is anchored in the theoretical support of the Theory of Planned

Behavior developed by Azjen (1991). The theory of planned behavior, which is

which is frequently used to explain the reactions of individuals to different events,

behavior determines behavioral intent. Behavioral intention is determined by the attitude

and academic performance by providing a theoretical foundation for understanding how

Gender has been identified as a moderator in several consumer behavior domains

between the following variables and behavioral intentions: perceived usefulness,

consumption (Gracia and de Magistris, 2008).

Figure 1: Conceptual Framework

Significance of the Study

more customers by offering these factors.

purchasing a product online with a discount voucher.

beneficial for students' educational purposes.

Scope and Delimitation

Students’ intent to purchase in Shopee. Moreover, this study is a descriptive research

Senior High School. A specialized K-12 curriculum in secondary education

Grades 11 and 12 of the K to 12 Basic Education Program.

buyers. Several categories of products are available in Shopee such as electronics,