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    Mini Plan

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    Andrei Reyes
    The document outlines a mini marketing plan for a company, including an executive summary and sections that analyze the macroenvironment, opportunities/threats, microenvironment, strengths/weaknesses, the target market, marketing objectives, strategies, implementation tactics, budget, and financial projections. The plan also includes a brief history of the company in the study background section.

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    Mini Plan

    Uploaded by

    Andrei Reyes
    9 views4 pages
    The document outlines a mini marketing plan for a company, including an executive summary and sections that analyze the macroenvironment, opportunities/threats, microenvironment, strengths/weaknesses, the target market, marketing objectives, strategies, implementation tactics, budget, and financial projections. The plan also includes a brief history of the company in the study background section.

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    Mibi plan.

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    Mini plan

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    The document outlines a mini marketing plan for a company, including an executive summary and sections that analyze the macroenvironment, opportunities/threats, microenvironment, strengths/weaknesses, the target market, marketing objectives, strategies, implementation tactics, budget, and financial projections. The plan also includes a brief history of the company in the study background section.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    9 views4 pages

    Mini Plan

    Uploaded by

    Andrei Reyes
    The document outlines a mini marketing plan for a company, including an executive summary and sections that analyze the macroenvironment, opportunities/threats, microenvironment, strengths/weaknesses, the target market, marketing objectives, strategies, implementation tactics, budget, and financial projections. The plan also includes a brief history of the company in the study background section.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    MINI MARKETING PLAN IN PRINCIPLES OF MARKETING

    Submitted to :
    Mrs. Jenny Bestudio

    Submitted by :
    Brgy, basud
    Andrei R. Tillor
    Meena A. Choi
    Berna kean A. Montes
    Charivel F. Rapiza
    Cheryl jane H. Oyon-oyon
    Shanon D. Ilao
    Table of contents

    I. Executive summary
    II. Study background
    a. Brief history of the company
    b. Mission and Vision
    c. Product/service offerings
    III. Macro-environmental analysis
    a. Economic
    b. Politico-legal
    c. Socio-cultural
    d. Demographic
    e. Technological
    f. Natural
    IV. Opportunities and threats
    V. Micro-environmental analysis
    a. The company
    b. Suppliers
    c. Marketing intermediaries
    d. Customers
    e. Competition
    f. Publics
    VI. Strengths and weaknesses
    VII. The Market
    a. Market size
    b. Market needs
    c. Market trends
    VIII. Marketing Objectives
    IX. Marketing Strategies
    a. Product/service strategy
    1. Target Market
    2. Brand positioning
    b. Pricing strategy
    c. Distribution strategy
    d. Advertising and promotion strategy
    X. Tactical Implementation
    XI. Marketing Budget
    XII. Feedback and Control
    XIII. Financial projections
    I. Executive summary
    II. Study Background
    a. Brief history of the company

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