BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU

DHABI(UAE)
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The UAE is a rapidly growing and urbanizing economy with the construction industry’s significantly
supporting sector to this humongous growth. Many of the famous buildings had used BIM and have
been on the rise before the mandate was passed by the government, which was in the year 2014. It
is mandatory for all the projects that are 40-stories and higher, or 300,000 sq. ft. and larger. BIM
adoption seems to be slow in UAE, but some of the significant projects have used BIM.

DIFFICULTIES IN ADOPTING BIM IN DUBAI

 To assess BIM specialists’ opinions on the subject, used three variables to describe the key
difficulties connected with BIM adoption in the UAE: “technical dimension,” “organizational
dimension,” and “attitude factor.” The findings of the study suggested that 45% of
participants identified the absence of standards and protocols as the primary reason for not
adopting BIM in the UAE with “resistance to change from current construction
methodology” and “lack of BIM awareness” as the second and third main reasons.
 Even though the BIM implementation is beginning in UAE, there is absence of BIM
contractual documents. There are several software companies that are addressing some part
of the BIM process. Nevertheless they do not treat the process as one whole. Hence, there is
a need to standardize the BIM process to define the BIM procedures for adoption within
UAE construction industry.

POTER’S FIVE FORCE MODEL:

Porter's Five Forces is a framework that analyses the competitive forces within an industry to
determine its attractiveness and potential profitability. Let's apply Porter's Five Forces theory to
establishing a new MEP (Mechanical, Electrical, and Plumbing) firm with a sustainable focus in Dubai:

Threat of New Entrants: Dubai's construction industry is highly competitive, but entering as a new
MEP firm with a sustainable focus presents opportunities and challenges. The threat of new entrants
is relatively moderate. While there may be established MEP firms already operating in the market,
the demand for sustainable design and construction is growing. Differentiating your firm by
emphasizing sustainable expertise and certifications can help mitigate the threat of new entrants.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)

Bargaining Power of Buyers: The bargaining power of buyers in the construction industry in Dubai
can be significant. Clients, such as developers and project owners, have the ability to choose from
multiple MEP firms. However, by offering specialized sustainable services, your firm can create a
unique value proposition that appeals to environmentally conscious clients. Building strong
relationships with clients and demonstrating the benefits of sustainable MEP solutions can reduce
the bargaining power of buyers.

Bargaining Power of Suppliers: Suppliers in the MEP industry, such as equipment manufacturers
and distributors, may have a moderate bargaining power. To mitigate this, you can establish
strategic partnerships with suppliers that offer sustainable products and technologies. Building long-
term relationships with suppliers and ensuring a reliable supply chain can help maintain a
competitive advantage and reduce the bargaining power of suppliers.

Threat of Substitutes: The threat of substitutes for MEP services is relatively low. MEP services are
essential for building construction and infrastructure development. However, in terms of
sustainability, some clients may explore alternative energy sources or design strategies. To counter
this threat, positioning your firm as a leader in sustainable MEP design and emphasizing the long-
term benefits and cost savings of sustainable solutions can mitigate the threat of substitutes.

Competitive Rivalry: The competitive rivalry in Dubai's MEP market is high due to the presence of
established firms. However, by focusing on sustainability, you can differentiate your firm and carve
out a unique market position. Developing strong relationships with architects, developers, and
contractors, and showcasing your sustainable portfolio and expertise can help establish your firm as
a reputable player in the market.

Overall, establishing a new MEP firm with a sustainable focus in Dubai requires careful consideration
of Porter's Five Forces. By differentiating your firm through sustainable expertise, building strong
relationships with clients and suppliers, and effectively positioning your services in the market, you
can mitigate competitive threats and create a sustainable competitive advantage in the industry.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)

ANSOFF’S GROWTH MATRIX

The Ansoff Matrix is a strategic tool that helps businesses analyze and determine growth strategies
based on market penetration, market development, product development, and diversification.
Market Penetration: In this strategy, the focus is on increasing market share within the existing
market. For an MEP (BIM) and sustainability firm, key actions may include:

Targeting existing clients in Dubai and Abu Dhabi and offering them a comprehensive range of MEP
and sustainability services with a strong emphasis on BIM integration.

Strengthening relationships with existing clients by providing value-added services, such as energy
efficiency analysis, lifecycle assessment, and sustainability consulting.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)
Differentiating the firm by showcasing successful BIM and sustainability projects, highlighting the
benefits and cost savings achieved through these practices.

Expanding the firm's network within the local construction industry by actively participating in
industry events, conferences, and networking opportunities.

Market Development: Market development involves expanding into new markets or geographic
regions. For an MEP (BIM) and sustainability firm, the following actions can be considered:

Identifying potential growth opportunities in neighbouring regions or cities beyond Dubai and Abu
Dhabi, such as Sharjah, Ras Al Khaimah, or Al Ain.

Conducting market research to understand the demand for MEP (BIM) and sustainability services in
these new markets.

Adapting the firm's services to meet the specific needs and regulations of the target markets.

Establishing partnerships or collaborations with local firms or industry influencers in the new
markets to gain market access and local expertise.

Product Development: Product development focuses on introducing new or enhanced services to

the existing market. For an MEP (BIM) and sustainability firm, the following actions can be
considered:

Expanding the range of BIM services offered, such as 4D/5D modelling, clash detection, virtual reality
simulations, and facility management integration.

Investing in research and development to develop proprietary tools, software plugins, or innovative
workflows that enhance the firm's BIM capabilities.

Offering specialized sustainability consulting services, including green building certifications, energy
modelling, renewable energy integration, and sustainability strategy development.

Collaborating with technology providers to leverage emerging technologies and enhance the firm's
service offerings.

Diversification: Diversification involves entering new markets with new services or products. For an
MEP (BIM) and sustainability firm, potential diversification strategies may include:

Exploring opportunities in related sectors such as renewable energy development, smart city
projects, or infrastructure planning and design.

Offering specialized consulting services for sustainable infrastructure, urban planning, or climate
change adaptation.

Venturing into education and training services, providing BIM and sustainability workshops,
certifications, and professional development courses.

Collaborating with research institutions or academia to participate in research projects related to

BIM and sustainability.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)
GEOGRAPHICAL ANALYSIS:
GEOGRAPHICAL ANALYSIS
Attributes
Dubai
Dubai has a robust construction industry with a high
demand for MEP consultancy services due to its
Market Demand ambitious infrastructure projects, real estate
developments, and tourism growth.
Dubai's strong economy, business-friendly environment,
Economic
and significant government investment in infrastructure
consideration
make it an attractive location for an MEP consultancy.
Consider areas like Downtown Dubai, Dubai Marina, and
Construction Dubai South, which are experiencing extensive
activity construction activity with a mix of commercial,
residential, and hospitality projects.
Analyse the presence and market share of established
Competitor MEP consultancies in Dubai, such as Think BIM, Atkins,
Analysis ARUP, AECOM, AESG. Identify gaps and areas for
differentiation.
Familiarize with the licensing requirements from Dubai's
Regulatory analysis regulatory authorities, including the Dubai Municipality
and Dubai Development Authority.
Dubai has a strong focus on digital transformation and
the adoption of BIM in the construction industry. The
Dubai Municipality has implemented the BIM mandate,
BIM adoption making BIM a requirement for certain projects. Assess the
level of BIM adoption, demand for BIM consultancy
services, and potential partnerships with local
stakeholders.
Dubai has undertaken various sustainable initiatives, such
as the Dubai Clean Energy Strategy and the Dubai
Sustainability Sustainable City project. Analyze the demand for
Initiatives sustainability consultancy services, including energy-
efficient design, green building certifications, and
sustainable infrastructure projects.
Abu Dhabi
Abu Dhabi is undergoing significant infrastructure
development, including the Abu Dhabi Vision 2030
initiatives, which create a demand for MEP consultancy
services across various sectors like transportation,
energy, and tourism.
Abu Dhabi's strong oil and gas industry, government
spending on mega-projects, and plans for economic
diversification make it an attractive market for MEP
consultancies.
Focus on areas like Al Reem Island, Yas Island, and
Saadiyat Island, which are witnessing substantial
construction activity with large-scale developments and
iconic projects.
Assess the presence of established MEP consultancies in
Abu Dhabi, such as AECOM, Parsons, or Bur Happold
Engineering. Identify opportunities to differentiate your
services.
Understand the licensing requirements and regulations
set by authorities like the Abu Dhabi Department of
Urban Planning and Municipalities.
Abu Dhabi is another key market for BIM adoption in the
UAE. The Abu Dhabi Department of Urban Planning and
Municipalities has set BIM requirements for certain
projects. Evaluate the BIM maturity level, demand for
BIM consultancy services, and opportunities for
collaboration with local entities.
Abu Dhabi has a strong commitment to sustainability,
exemplified by initiatives like the Abu Dhabi Vision 2030
and the Estidama Program. Analyze the demand for
sustainability consultancy services, including sustainable
urban planning, green building design, and renewable
energy projects.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)
MEP-SIMILAR COMPETITORS
FIRMS Technical Expertise
•Transportation Engineering,
• Water Resources Engineering,
AECOM •Environmental Engineering and Sciences,
• Energy and Power Systems, Building
Engineering
•Sustainability Consulting
•Energy Consulting,
AESG • Environmental Consulting, Building
Performance
• Commissioning and Façade Engineering
B&W
•MEP Engineering,
Engineering/Think •Structural engineering,
BIM •Sustainable design and Project Management.
•Digital Engineering and BIM,
Atkins •Sustainable Design and Environmental
Stewardship,
•Smart Cities and Urban Planning,
• Infrastructure Resilience
•Adaptation and Integrated Project Delivery
• Collaboration.
• Design,
• Build, Construct, Supply, Install, Service,
Upgrade, Maintenance Electro-Mechanical
Systems & Networks, Utilities and Equipments
•Innovative Design and Engineering,
ARUP • Sustainable Design and Environmental
Consulting,
•Structural Engineering and Advanced Analysis,
• Acoustics and Sound Design
• Urban Planning and Design
SBU
AECOM has secured work through frameworks providing net-
zero advisory services to clients. By embracing services that are
being valued differently by clients they have embedded this new
revenue stream in their regional business and boast a large
market share of voice on net-zero.
By maintaining the energy and spirit AESG has carefully
cultivated within Their workforce, they have endeavoured to
create a lively and engaging environment that is reflected in the
project delivery and subsequent care given to their
clients.AESG’s focus for the year is on growth by providing
leading-edge specialist consultancy services in the markets they
serve in.
The firm notes that it offers compliant designs across a range of
internationally recognised environment assessment
methodologies, including BREEAM, LEED, Estidama Pearl Rating
System, GSAS and the implementation of the Dubai Green
Building Regulations and has recently engaged in a Net Zero
Carbon (NZC) office complex as part of a prominent
development.
Atkins is one of the first to be globally certified by BSI for ISO
19650, indicating the high level of digital maturity they have
managed to achieve. In the area of sustainability with its
‘Decarbonomics’ initiative which looks into reducing the carbon
footprint of buildings during the refurbishment of existing
projects. The company’s collaborative approach to adopting
digitalisation and sustainability in the delivery of some of the
most prestigious and complex projects for its clients cements its
position as a leader in the MEP industry.
Arup operates globally with offices in numerous countries,
enabling them to work on projects across different regions.
Their global presence provides access to local knowledge and
expertise, allowing them to understand regional regulations,
cultural nuances, and specific project requirements. Arup
leverages its global network to share best practices, collaborate
on large-scale projects, and offer clients a seamless experience
across borders. These comparative advantages and business
strategies contribute to Arup's market leadership and
reputation as a trusted and innovative engineering and design
firm.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)

DAT holds expertise that focuses on Building and Villa Design,

Architecture, MEP, Structural engineering, Lead Evaluation and Renovation, and Repair of existing structures,
DAT & Partners consultant, project management, oil and gas furthermore offering a wide range of services like Structural,
engineering Architectural, Construction Engineering, and MEP Engineering,
Interior Design, Project Management, and AOR.

Adoption of BIM makes them one step ahed while receiving the
model in tender stage enables them to do analysis based on
time and cost,supply chain performance management system
Anel Group Design, Planning, Risk management, ERP. evaluate suppliers based on negotiation, cost, quality, logistics
and technology criteria. According to the evaluation results,
system can determined the open areas of development of the
suppliers and requested improvement from the companies.

CSCEC ME L.L.C. has developed a team in order to provide wider

scope for the construction and engineering throughout setting
their own MEP team Infrastructure Division has been operating
China state in the region since 2006, in these 6 years the division has added
construction General contracting, design bid, construction significant strength to the company’s operation and value of
engineering management services, Infrastructure . return. The Division’s Leadership ensures that a very high calibre
of staff are engaged in different processes (i.e. Tendering,
corporation Design, Technical, Construction etc…) of the construction cycle,
hence being able to deliver a high end product to the Client and
the community.

•MEP Contractor,
• Design,
SEMCO • Build, Construct, Supply, Install, Service,
Upgrade, Maintenance Electro-Mechanical
Systems & Networks, Utilities and Equipment’s.
Providing integrated design and engineering in MEP Contracting
through their value system, while promoting environmental
protection and sustainable communities development.

• services covers EPC (Engineering,

Procurement & Construction) as well as
• Maintenance of Heating, Ventilation, and Air
Conditioning,
• District Cooling, Albanian International Electromechanical Works is a Company
• Plumbing, with more than twenty-five years of dedicated operations in
• Drainage, MEP works installations & Maintenance in Lebanon, United
Albonian • Water Treatments, Arab Emirates, Jordan, Kingdom of Saudi Arabia and Nigeria for
International • Pumping Stations, High–Rise Buildings, Multi-Use Complexes, Specialized
• Fire Fighting, Complexes like Hotels, Hospitals and Shopping Malls and
• Fire Protection Specialized MEP Projects like Pumping Stations, Street Lighting,
• , Telecommunications, Public Telephone Networking and MEP Infrastructure .
• Networking, Building Management Systems
(BMS),
• Low Current, Low Voltage and Medium
Voltage Systems installation.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)
SUSTAINABLE CONSULTANTS
Firms Sustainability expertise
BCG
Sustainable operations such as, Sustainable
production, sustainable procurement, circular
economy.
Green deal and resilient infrastructure, Organizations
are increasingly becoming aware of the need to
EY embrace sustainability and ESG to achieve their long-
term sustainability goals, Environment health and
safety services.
Sustainability Strategy and Transformation, Climate
Change and Energy Transition, Circular Economy,
McKinsey & company Sustainable Operations and Supply Chains,
Sustainability Analytics and Reporting, ESG Integration
and Investment
Sustainability Strategy and Governance, Climate
Change and Energy Transition, ESG (Environmental,
PWC Social, and Governance), Sustainable Finance,
Sustainability Reporting and Assurance.
The drive to decarbonize,Deloitte's global smart
Deloitte factory network, Sustainable manufacturing.
Innovative solution
Co2 AI Circelligence by BCG, open SC, supply
chain net zero academy.
Creating innovative working spaces, Powerful
alliances, Innovative flexible working.
Digital Transformation, Modular and
Prefabricated Construction, Lean Construction
and Process Optimization, Offsite Construction
and Industrialized Building Systems,
Sustainability and Green Building.
Data Analytics and Insights, Collaborative and
Integrated Project Delivery.
Sustainable construction can be expressed as a
number of principles focusing on:
• Minimising resource consumption (Conserve)
• Maximising resource reuse (Reuse)
• Using renewable or recyclable resources
(Renew/Recycle)
• Protecting the natural environment (Protect
Nature)
• Creating a healthy, non-toxic environment
(Non-Toxics)
• Pursuing quality in creating the built
environment (Quality)
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)

Sustainability Strategy and Governance, Climate

Research about Net zero carbon, food waste,
Change and Energy Transitions (Environmental, Social,
Anthesis and Governance),Sustainable Finance, Sustainability
climate change, Energy resilience and packaging
and plastics.
Reporting and Assurance, supply chain operation.

Sustainable plant protein, waste water

Strategy and innovation, communication and green
Zest associates finance.
treatment micro nutrients innovation, Resource
recovery from tires.

Green building certification, Environmental based

Research about green building and their
Susonomics studies, Energy audits and commissioning services
increasing relevance post pandemic.
BIM, Environmental impact assessment.

Green consulting Environmental consultancy services, commissioning,

_
engineers ,LLT. Building performance simulation.

Conducting seminar based on environment

WKC GROUP Air and noise quality, Hydrodynamics modelling, impact and sustainability.
Geospatial modelling, Environmental impact
assessment.
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)

ARCHITECTURAL FIRM
Technical competencies
Firms Projects and Innovation Portfolio and experience

Eithad Aviation + transportation

arena, Abu Civic + cultural
Dhabi Focused on blending traditional Corporate
national oil and modern techniques to create Government
HOK company environmentally friendly and Healthcare
HQ, Dubai energy-efficient buildings. Higher education
expo 2020 Hospitality
Master plan Justice, Residential and Institutional.

The link at
masdar
Sustainable
city in Abu
Architecture, Master planning & Sustainable Urban
Edge Dhabi, Nobu Innovation through modular
Development, Interior Design, Engineering and Construction
Architects -Atlantis The construction.
Services, and Project Management
palm, JBR
Beach front
hotel
Tower.

Cultural
village
hotel, Royal Innovation based on construction Architecture, Infrastructure, Supervision, MEP, Interior design
La casa Atlantis, Art practises and structural engineering.
of living
mall.

X-Architects conducted a
research on national housing
typologies and how they respond
Wasit
to the UAE’s unique cultural,
Visitor
social and environmental context Architecture, Government projects, Residential ,mixed use ,
X-Architects centre,
after the UAE Government religious.
Revelation
announced an ambitious proposal
Mosque,
to provide a total of 50,000
homes for UAE Nationals by the
year 2030.
Sur LA Mer,
MAMSHA
AL
SAADIYAT,
Maker’s Metaverse babel 4.0, innovation
Dewan Architecture,Engineering,Masterplanning,interior,sustainabilit
district, in modern architectural
Architects y,cost estimate, post contract
Serena techniques and sustainability.
developmen
t, Dubai
creek
harbour 1.
Madinat
Jumeirah,
Old town
DSA commercial
Conceptual based innovation
Architects island, •Sustainability
Aquaventur •BIM
e Atlantis •Quality management
the palm. •Design management
BUISSNES DEVELOPMENT CASE STUDY OF TRANSVEN ON DUBAI AND ABU
DHABI(UAE)

Iconic
mosque for
NAGA emaar,Al High end residential, Top 10 Architecture, Planning, Urban design, Master planning, BIM,
Architects wasal designer in Mina region. Interior design, Project management.
tower,AF11
HOTEL

DIFC,
SHUUA
tower, Maar
U+A business
Architecture, master planning, Interior designing.
park, Green
planet.
Gold
refinery, Dry
port
upgradation Smart city Building, budgeting
DAR , Academic and schedule.
Architecture, Quantity surveying, Interior designing.
city, Dubai
Internationa
l academy.
Stars island
Orchid Dubai, The
architecture fields, Meito Emirati designed- EXPO 2020 Architecture, MEP, Structural engineering, infrastructure and
and sewage Dubai expo live pavilion Project management.
treatment
engineering plant
W-Abu
Research about architecture and
Dhabi, W-
interior design are on the cusp of
Dubai The
DWP Palm,
technological innovation, Healthy Architecture and design
urbanism for post pandemic
Crowne
world
plaza