Đặng Nguyễn Tường Vy MSSV QS170195

MKT17C02_MKT101

INDIVIDUAL ESSAY

Topic: Analyzing digital transformation applications in retailing and wholesaling.

How does F soft deliver value to customers?

In the current industrialization and modernization era, where 4.0 technology applications take the
throne. The application of engineering transformation techniques to make production more efficient
and precise is extremely necessary and important. So how did Fsoft apply technical transformations in
retail and wholesale? Do these changes help f soft bring great value?

What is digital transformation?

In general, there is no clear or precise concept of digital transformation. According to:

Microsoft: Digital transformation is about rethinking how organizations assemble, data, and processes
to create new value.

Tech Republic: Digital transformation is a way of applying technology to make processes more accurate
and efficient.

Example: Amazon Go, uses sensors, and cameras combined with image recognition algorithms installed
on shelves and ceilings. As a result, Amazon knows what customers choose to buy, allowing them to
simply walk into the store and pick up their favorite items. This is really a success for Amazon when it
takes the customer experience to the next level.

What is retail and wholesale digital transformation?

From a product-focused business model to a supply chain model to a customer-centric, data-driven

digital value chain model.

F soft's retail digital transformation application to overcome the aftermath of covid-19

Why you need to switch: The retail market is one of the areas that has been hit hard during the
pandemic. Using consumer changes in purchasing habits. From buying and selling directly to buying on
mass media - buying online. Requests for purchases are quick and convenient.

Changes in consumption habits and requirements of customers, supply chain owners, and shortages of
human resources, ... force investors and companies to change to transform themselves.

Digital retail platform: Total solution for the retail industry

Seeing the difficulties and peculiarities in the retail market, F soft's technology experts have researched
and launched the Digital retail platform market.

A solution that gives retailers the ability to identify with customers. Using a multi-channel management
system from online to offline. The system uses advanced technology techniques such as AI, and AOT, ...
to collect and analyze data, helping businesses understand the needs of customers in order to offer the
most advanced solutions. The operation of companies is also easier because of the supply chain
management system, which manages the processes related to the department. DRP is capable of quickly
grasping and expanding.

Seize the opportunities and challenges of the pandemic

The Covid-19 pandemic has affected all aspects of life, the economy, and society. Many businesses have
implemented digital transformation to appropriately capture new opportunities. DRP helps businesses
not only understand the needs of customers but also optimize the operating system and save human
resources.

Conclusion: Digital transformation is an irreversible trend to help retail businesses adapt, overcome
difficulties and challenges, and seize new opportunities during the pandemic.

How does F soft deliver value to customers?

Digital transformation in customer experience is the application of digital technologies to change the
way customer experience is managed and measured, making work easier and more efficient.

- Understanding customer wants and expectations.

- Prevent the spread of bad experiences.

- Increase customer loyalty: connect customers with businesses with outstanding experiences.

- Detect problems that cause customers to leave.

- Save costs on finding new customers: by measuring and improving customer experience, businesses
can increase customer loyalty and reduce selling costs.

- Forecasting customer needs.

- Optimize product/service pricing.