Evaluation Worksheet – LEVEL 2 FMP

EVALUATION OPENING STATEMENT

Student Name? Nathan Best

Title of your Film? Conjectured

Horror,
Which genre did you select?
- Horror Horror presents unique challenges in terms of cinematography, sound
- Teen coming of age design, special effects, and narrative construction. Including other earlier
- Superhero projects within this course I enjoyed every aspect of the horror genre.

Why did you select this?

What was the first product you I chose the Billboard poster as it allowed me to channel my drive and
selected? create a detailed and ominous horror poster that I could take pride in. This
EG choice also provided an opportunity for me to expand my technical skills
- Teaser Trailer in software such as Photoshop, pushing myself beyond my comfort zone
- DVD Cover to design realistic and visually striking compositions.
- Billboard Poster

Why did you select this?

What was the second product
you selected? I chose the Billboard poster as it allowed me to channel my drive and
EG create a detailed and ominous horror poster that I could take pride in. This
- Social Media choice also provided an opportunity for me to expand my technical skills
promotional image in software such as Photoshop, pushing myself beyond my comfort zone
- Teaser poster to design realistic and visually striking compositions.
- Promotional comic
strip

Why did you select this?

PART ONE: RESEARCH

By conducting research on existing horror movies, I could gain insights

Explain how your research helped into audience preferences, trends, and expectations within the genre.
you to develop ideas for your final Analysing successful horror films helped me identify common elements,
major project? narrative structures, and visual techniques that resonate with viewers.

What methods of research did For my final major project, simpler yet effective research methods include
you find to be the most effective? exploring genre-specific websites and blogs, utilizing YouTube channels
dedicated to film analysis, drawing from personal experiences and
Explain how you found your
information.
What methods of research did
you find to be the least effective?
Explain your answer.
What techniques / methods did you
use to plan your final major project?
Which element of your planning did
you find to be the most useful?
How close did you stick to your
original Statement of Aims idea?
If you changed your Statement of
Aims – why did this happen?
PART THREE: THE CREATIVE PROCESS
WHEN DESIGNING YOUR FINAL
DESIGNS, WHAT TYPE OF
observations These methods provide accessible avenues to gather
insights, recommendations, and diverse perspectives on horror films. By
engaging with online communities, accessing specialized platforms, and
immersing yourself in the local horror film scene, you can gain inspiration,
uncover emerging trends, and refine my creative vision for the FMP.
Among the research methods explored, I found certain approaches to be
less effective for my horror genre final major project. Methods such as
relying solely on general internet searches, using generic sources, and
conducting peer to peer interviews with limited and less reliable
information. These approaches did not offer the depth or specificity
required to inform and enhance my creative decisions for the project.
PART TWO: PLANNING
I brainstormed and generated ideas for the storyline, characters, and
overall concept of the movie. This involved sketching out initial plot
outlines, exploring themes and motifs, and considering the desired
atmosphere and tone.
During the planning phase of my final major project for the horror movie
"Conjectured" was conducting thorough research on similar films and
analysing their storytelling techniques. This involved watching and
studying a variety of horror films, reading critical analyses, and exploring
genre-specific resources. By immersing myself in existing works, I gained
valuable insights into effective narrative structures, visual techniques, and
thematic elements. This research informed my creative decisions, helped
me identify successful strategies, and inspired innovative approaches for
my own project.
My Original statement of Aims saw no changes at all.
The only thing I stated on the feedback was that the peer feedback was
not useful for my project and I decided to not use them.
When designing my horror genre movie, I had a target audience in mind
who appreciates suspense, scares, and thrilling experiences. The movie
was tailored to appeal to horror enthusiasts and fans who enjoy the
AUDIENCE DID YOU HAVE IN darker side of storytelling, seeking chilling and immersive cinematic
MIND? experiences.

The final design effectively conveys the essence of your horror movie's
HOW DO YOUR FINAL DESIGNS narrative, giving a glimpse into the compelling story that awaits the
APPEAL TO YOUR CHOSEN audience. It communicates the tension, mystery, or horror that the target
TARGET AUDIENCE? audience seeks, building anticipation and generating interest in
experiencing the full film.

My designs effectively captured the mood and atmosphere of the story,

HOW DO YOUR FINAL DESIGNS helping to set the right tone for the audience. Whether it was through the
HELP TO COMMUNICATE THE use of dark and foreboding imagery, evocative colours, or haunting
STORY TO YOUR AUDIENCE? typography, the designs created a sense of anticipation and unease,
giving the audience an idea of the emotional experience, they can expect
from the movie.

Photoshop skills in adobe I felt definitely improved all around

WHICH TECHNICAL/SOFTWARE enhanced my visual elements, effects and colour placements. I could
SKILLS DID YOU IMPROVE OR include Graphic design throughout the project creating visually
LEARN DURING YOUR FMP? appealing compositions utilizing graphic elements.
 PART FOUR: AUDIENCE FEEDBACK

Before you can complete this section, you need to have completed a survey for your peers to complete. Details
of this would have been given to you separately.

How many responses did you get I had received 3 different Responses
from your survey?

‘It’s very dark, gives a big horror impression’ by Georgia Lucas

What was the most valuable
response? The comment acknowledges that my project strongly conveys a "big
horror impression." This recognition is valuable as it indicates that the
Explain why this was the most work has successfully captured the essence of the horror genre. It
valuable. suggests that the project stands out as a recognizable horror piece,
effectively communicating its genre to the audience without ambiguity.

‘The first thing you see is the face’ by Elizabeth Turner

What was the least valuable
response? With this response I should have broadened my search with friends or
family on social media to get more in-depth responses.
Explain why this was the least
valuable.

‘I like the design on the phone’

Overall, did people like your
designs for your FMP film This response for the social media marketing post is a short but fair
concept? description for the design as it is a simple but effective look on a
professional marketing post.
Post relevant answers in the box
and comment upon them:

‘Horror’
Did the responders from your ‘Horror’
survey recognise what genre of ‘Horror’
film you were aiming for?
All 3 responses accurately assumed the genre of the final major project as
Post relevant answers in the box it is clearly and understandably a horror genre by major typography and
and comment upon them: graphic design.

Would people watch your film I believe the FMP has easily helped build anticipation and generating
based on your designs? interest in experiencing the full film for the intended audience.

What challenges did you face on
your FMP?
How did you overcome any
problems on your FMP?
Which part or parts of the FMP
did you feel worked well?
What might you do differently?
PART FIVE: FINAL THOUGHTS
Managing my time effectively and meeting project deadlines was at times
a common challenge. Balancing the various aspects of the project, such as
research, design, and execution, while also considering other academic or
personal commitments, have posed difficulties by not enabling me to
work 100%.
Developing a unique and engaging concept within the horror genre can
be demanding. Overcoming clichés and creating a fresh, captivating
narrative that stands out from existing horror films can be a creative
challenge that requires innovation and originality.
When struggling with conceptualizing ideas, engaging I started to
brainstorm with peers which have provided new perspectives and sparked
creativity. Collaborating with others who share your passion for horror
genre allowed for the exchange of ideas, constructive feedback, and
collaborative problem-solving.
To address technical limitations, I have invested time in learning new
software features, or seeking guidance from Lectures in the class.
Enhancing my technical skills and leveraging available resources or
support systems helped you overcome technical hurdles.
I was very satisfied with the creations that were visually captivating and
effectively conveyed the desired horror atmosphere. The use of lighting,
colour schemes, and visual effects contributed to the overall mood and
immersion of the project.
The overall design elements, including typography, imagery, and
composition, worked harmoniously together, creating a cohesive and
visually appealing presentation. The design choices aligned with the
intended tone and genre, further enhancing the project's impact.
Seek feedback from mentors, peers, or potential target audience
members earlier in the project timeline. This will allow me to gather
diverse perspectives and make necessary adjustments or improvements
sooner, saving time and effort in the long run.
Allocate more time for thorough planning and organization at the start of
the project. This includes setting clear project goals, breaking down tasks
into manageable chunks, and creating a realistic timeline. Improved time
management can help mitigate stress and ensure smoother project
execution.
Continuously work on improving your technical skills, exploring new
software tools, and staying updated.