Google My Business Optimization

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Prepared for: Date:

Prepared by:

Status Step
1. Create and claim your Google My Business Listing

0 Visit google.com/business and setup your Google My Business Listing

2. Setup user access to the Google My Business Listing

0 Have client add you as owner to GMB Listing

3. Optimize Your Google My Business Information

0 Business Name

0 Short Name

0 Business Description

0 Primary Category

0 Secondary Category
0 Address

0 Service Area

0 Business Hours

0 More Hours and Special Hours

0 Phone Number

0 Website

0 Appointment URL

0 Menu

0 Services

0 Products

0 Business Attributes
 0 Opening Date

4. Add photos and videos

0 Is each image less than 10mb in size?

0 Is each image at least 720x720 px?

0 Does each image have a proper file name?

0 Business Logo

0 Cover Photo

0 General photos showcasing the business

5. Add an FAQ Section

0 Create a list of common questions and answers

0 No phone numbers or emails in your answer

0 Add Q & A's to your Google My Business listing

6. Enable messaging
 0 Download Google My Business app

0 Enable messages

0 Enable notifications

7. Sync with Bing Places

0 Complete all prior steps

0 Sync your GMB listing with Bing Places

8. Build Citations

0 Write down NAP information

0 Order Citations

9. Generate Reviews

0 Grab GMB review link

0 Create review request email template

0 Create a review landing page

 0 Reach out to past customers

0 Setup a text responder

0 Coach your clients on requesting reviews

0 Respond to all reviews

10. Create posts

0 Create a content strategy

0 Gather photos to add to your posts

0 Post 3-4 times a week

11. Monitor Listing and Track Performance

0 Monitor listing for any changes

0 Track performance with GMB dashboard analytics

ss Optimization Checklist

Notes/Resouces Example (Dental office)

Article on setting up GMB https://www.brightlocal.com/learn/how-to-set-up-google-my-business/

Instructions on adding owners to GMB https://support.google.com/business/answer/3403100?co=GENIE.Platform%

Enter your business name how you would

Taylorview Dental
normally refer to it

Use your business name with a hyphen

g. page/taylorview-dental
between words.
Taylorview Dental is a top rated dental
office in Idaho Falls, Idaho. Offering
Your elevator pitch. Write for humans and
general dentistry, cosmetic dentistry, dental
include your main keyword.
implants and oral surgery, our goal is to help
you love your smile!

You can only choose 1 primary category. View

Dentist
all categories here https://pixelcutlabs.com/blog/google-my-business

Cosmetic Dentist, Pediatric Dentist, Oral

Select secondary categories that directly Surgeon, Dental Implants Periodontist,
relate to your business Dental Clinic, Dental Hygienist
You can hide this if you don’t have a
3315 S Holmes Ave, Idaho Falls, ID 83404
location customers visit.

You can select up to 20. Don't extend farther

Idaho Falls, Pocatello, Blackfoot
than about 2 hours of drive time
Wednesday 7AM–3PM
Thursday 8AM–5PM
Friday 7AM–12PM
Listing will tend to have more visibility
Saturday Closed
when open
Sunday Closed
Monday7AM–3PM
Tuesday8AM–5PM
Add more and special hours as necessary Easter: Closed

Use a local phone number. You can use a

(208) 522-4491
tracking number as well.

Don't forget the https:// https://www.taylorviewdental.com/

Add your booking form or link to your

https://www.taylorviewdental.com/contact
websites contact page

A must for restaurants.

Add your services and descriptions Teeth whitening

Add any products

Choose the attributes that describe your

Appointment required, online appoinments
business
Add the businesses opening date January 1st, 2021

Use Tiny PNG to compress images https://tinypng.com/

Filenames should be short, descriptive, be in

dentist-performing-teeth-cleaning.jpg
lowercase and use hyphens between words.

Try to select high quality on brand photos

Type them out first in a word document to Q. What do I need to bring to my first
easily copy & paste later appointment?

Also don't get too over promotional in your

answers.

Login using the same account connected

with your GMB, find your listing and select
"ask a question"
Download the app here: https://support.google.com/business/answer/4601325?co=GENIE.Platform%3DiOS&hl=en&

Read how to enable messaging here: https://support.google.com/business/answer/9114771?co=GENIE.Platform%3D

Important to respond to messages within 24

hours.

This ensures your Bing listing will also be

optimized.

Instructions for syncing with Bing Places https://staffordtechnologies.net/how-to-sync-bing-places-for-business-with

Some recommended places to order: https://fatjoe.com/local-business-citations/ https://loganix.com/local-citation-bu

Instructions on getting review link https://support.google.com/business/answer/7035772?hl=en

Posts expire after 7 days

Anyone can make an edit suggestion to your

GMB. Make sure everything remains
correct.