Pl a y GE T INTO TH E GA M E

W ITH F R ISCO’S

ATTRACTIONS, SPORTS, MUSIC & NIGHTLIFE,

ARTS & CULTURE, SHOPPING, DINING, LODGING,
AND MORE!

Frisco2023-Cover vFinal.indd 1 2/27/23 3:52 PM

 Escape
Has A New Address

INTRODUCING THE NEW

OMNI PGA FRISCO RESORT.

Discover a destination resort experience unlike any other. Enjoy

unparalleled championship golf amenities; indulge at our full-service
salon and spa; savor a symphony of flavors at signature steak and
seafood restaurant, Trick Rider; set out to the PGA District for shopping,
dining and live entertainment; and more.

Here, you are at the center of it all.

Opening May 2023.

O M N I P G A F R I S C O R E S O R T. C O M

FRISCO TEMPLATE.indd 1 2/1/23 4:15 PM

 2023
W E LC OM E TO F R I SC O—
T H E C I T Y T H AT P L AY S! 

IN FRISCO, PLAY TIME RUNS THE

GAMUT, FROM SPORTS TO MUSIC A P U B L I C AT I O N O F :
AND EVERY THING IN BETWEEN. VISIT FRISCO
6 8 0 1 G AY L O R D P K W Y. , S T E . 4 0 1
PLUS, YOU’RE PLAYING IN A SAFE FRISCO, T X 75034
CIT Y. SMARTASSET RECENTLY 972.292.5250
W W W.V I S I T F R I S C O . C O M
RANKED FRISCO THE #1 ‘SAFEST
CIT Y IN THE U.S.’ FOR THE SECOND MARLA ROE
E XECUTIVE DIRECTOR
CONSECUTIVE YEAR.
JE NNIF E R STE WAR T
S E N I O R A D M I N I S T R AT I V E A S S I S TA N T
A-MAY-zing is an understatement when describing the month of
CORI POWERS
May in Frisco!
DIRECTOR OF MARKE TING
The Academy of County Music Awards, featuring country music’s & C O M M U N I C AT I O N S

biggest stars, takes to the stage at The Star in May. MICHELLE HAMMOND
C R E AT I V E M A R K E T I N G M A N A G E R
Frisco is also the ‘modern home of American golf’ now that PGA
H AY L E Y R I B O R DY
of America calls Frisco home. The 2023 KitchenAid Senior PGA S O C I A L M E D I A C O O R D I N AT O R

Championship will be held in May and mark the first of more than 25 CHRISTINA DECKER
scheduled PGA of America Championships to be contested at PGA DIRECTOR OF SALES

Frisco. But, Frisco is amazing year-round! MELISSA ANGUIANO

C R M & S E R V I C E S C O O R D I N AT O R

Besides the 600-acre PGA campus, there are more than a half dozen golf L A C H E L L E E VA N S
courses in Frisco, from resort-style to public links. We’ve even got disc N AT I O N A L S A L E S M A N A G E R

golf at B.F. Phillips community park. JENNIFER BROWN

SENIOR SALES MANAGER
Sports is part of Frisco’s DNA, so to speak. In fact, one of our nicknames
LISA BETHEA
is Sports City USA. Besides PGA of America, six ‘pro’ teams including D I R E C T O R O F D E S T I N AT I O N S E R V I C E S

the Dallas Cowboys, Dallas Stars, and FC Dallas also call Frisco home. SOPHIA PULIAFICO
D E S T I N AT I O N S E R V I C E S & S A L E S
Those teams are headquartered at Ford Center at The Star, Comerica
C O O R D I N AT O R
Center, and Toyota Stadium where you’ll often find festivals, concerts,
JOSH DILL
and theatrical productions underway. DIRECTOR OF SPORTS & E VENTS

CHUCK BRAKES
For the perfect blend of history and entertainment, checkout The Rail SENIOR SPORTS SALES MANAGER
District, National Soccer Hall of Fame, TrainTopia, the National
Videogame Museum, and the Ring of Honor Walk, weaving through The
Star entertainment district. FROM THE PUBLISHERS
O F T E X A S M O N T H LY

We like to say even shopping is a sport in Frisco! There’s more than nine PROJECT MANAGER AND EDITOR
million square feet of retail and restaurants anchored by IKEA, Centre at S C O T T R AY

Preston Ridge, and Stonebriar Centre mall. Inside the mall, KidZania DESIGN
TONY JOHNSON
offers kids more than 100 role-playing, career adventures in a kid-size city.
WRITER
If you have an eye for art, Frisco delivers that too – from downtown NICOLE BARRON

murals to more than 200 outdoor pieces making up the Texas Sculpture S E N I O R V I C E P R E S I D E N T,
BROADCAST & CUSTOM PUBLISHING
Garden at Hall Park. Citywide, Frisco features more than 80 artworks S A L E S , T E X A S M O N T H LY & T E X A S
displayed throughout our community. COUNTRY REPORTER
FRANK LIBRIO
Playtime in Frisco is good for your soul and spirit! We take play to a new N AT I O N A L S A L E S D I R E C T O R ,
level so ‘get your play on!’  CUSTOM CONTENT & PUBLISHING
LIZ MULLIS

Sincerely, BUSINESS DEVELOPMENT DIRECTOR

MICHELLE GISLER

PRODUCTION DIRECTOR
MAYOR JEFF CHENEY 
A ARON CHAMBERL AIN

23 4:15 PM Frisco2023_vFinal.indd 1 2/27/23 9:41 PM

 CONTENTS
WELCOME

P L AY
PG. 1
5
Frisco is The City That
Plays—that means fun for
the family, unparalleled
sporting entertainment,

PG. nightlife, art, shopping,

and more!

SHOPPING
6
16
AT T R AC T I O N S If you’re looking for
pg. unbeatable deals, top
designers, or unique,

8
bespoke goods—Frisco
S P O RT S
pg.
has the perfect spot
for all. PG.
12
24
M US I C & N I G H T LI FE
pg. U P T O PA R
Explore the Omni PGA
Frisco Resort—
A RT S & CU LT U R E
pg. 14 the new luxury resort
experience. PG.
EVENTS

26
There’s always a big
event around the
corner in Frisco, from
championship sports

PG. to art festivals, holiday

celebrations, and beyond.

DINING
Frisco has one-of-a-kind

30
restaurants for every
player in the game! Go
the full four quarters in
Frisco and experience
show-stopping cuisine all
day, every day. PG.
HOTELS

40
Find affordable lodging
for the whole team, a
perfect family-friendly

PG. spot, or a relaxing resort

getaway.

PLAN
On the horizon for
Frisco—Get a sneak peek
at Kaleidoscope Park. PG. 48
2

Frisco2023_vFinal.indd 2 2/27/23 9:42 PM FRISCO

 TEXAS-INSPIRED LIFESTYLE BRAND

APPAREL. HATS. DRINKWARE.

DECOR. GOODS. GIFTS.

S H O PTWT . CO M
7511 MAIN STREET A120 FRISCO, TX 75034
@ S HO PTWT #TWTLI FE

FRISCO TEMPLATE.indd 1 1/27/23 2:08 PM

 Get Back
to Nature!

The only dedicated videogame museum in

the country can be found right here in Frisco!

Immerse yourself in nostalgia by exploring

the largest videogame collection in the world.
Scores of games to play, a full vintage 80's
arcade, and thousands of artifacts to
appreciate as we walk you through the
history of the videogame industry.

At the Frisco Discovery Center

8004 Dallas Parkway, Frisco TX, 75034
972-668-8400 www.nvmusa.org

FRISCO TEMPLATE.indd 1 2/22/22 10:33 AM

 FRISCO IS KNOWN AS
SPORTS CIT Y USA, BUT
THERE’S MORE THAN
ONE WAY TO HAVE
A BALL IN FRISCO.
WHILE OUR SPORTING
ATTRACTIONS ARE NATIONAL SOCCER HALL OF FAME
E XPANSIVE AND
UNIQUE, THE FUN
DOESN’T STOP ON THE
COURT OR THE FIELD
OR THE ICE RINK.
THERE’S PLENT Y OF

Play
PLAY ACROSS THE
CIT Y OF FRISCO.

BITTERSWEET IVY

It can be tough to narrow down

your itinerary, but this guide is here
to help. From fun for the kids, to
shopping, nightlife, and relaxation
for everyone else, Frisco bats 1.000 RIDERS FIELD LAZY RIVER

when it comes to living your best

life of leisure.

What follows is an expert playbook

to make the most of your time
in Frisco. An all-star lineup of
museums, sports pursuits, music
and nightlife, and one-of-a-kind
shopping destinations await in
Frisco, The City That Plays.

DISCOVER MORE WAYS TO PLAY AT

VISITFRISCO.COM/ TEXAS SCULPTURE GARDEN
THE WIZ, ART SHIRER
THINGS-TO-DO

2 10:33 AM Frisco2023_vFinal.indd 5 2/27/23 9:43 PM

 Play KidZania N

Fun
Your kids have never played as they’ll play
V
at KidZania. Here they’ll learn while having W
fun! Designed for kids ages 4-14, KidZania is y
an interactive city where kids can learn and t
AT T R A C T I O N S

participate in all the different professions that M

make a city live, breathe, and work. Kids take on c
a profession, learn about its roles and even earn W
the special KidZo currency. With more than 100 v
hands-on role-playing activities, your kids won’t m
want the workplay to end. KidZania may be the a
only city that plays more than Frisco! m
kidzania.com

OUTSIDE
THE
C O U RT
THOUGH FRISCO IS
KNOWN FAR AND WIDE
AS A SPORTS MECCA,
SOME OF THE BEST
PLAYS IN FRISCO
TAKE PLACE OFF OF
THE COURT. THERE’S
NO SHORTAGE OF
CONTENDERS FOR THE
BEST WAY TO SPEND
A DAY IN FRISCO,
BUT HERE ARE SOME
FINALISTS FOR WHERE
TO PLAY YOUR DAY AWAY.

KIDZANIA

Sci-Tech Discovery Center

Players from all stages of the game, young and
old alike, will find fun, educational experiences
at Sci-Tech Discovery Center. By offering
hands-on discovery experiences in math,
science, and technology, the Discovery Center
seeks to impart a lifelong pursuit and interest
in these entertaining, but also valuable skills.
Come cultivate the next generation of scientists,
engineers, teachers, and more—all while having
a great time! mindstretchingfun.org
SCI-TECH DISCOVERY CENTER

Frisco2023_vFinal.indd 6 2/27/23 9:43 PM

 National
Videogame Museum
Where else can you play the games of
yesteryear, today, and next season, all in
the same spot? The National Videogame
Museum is perfect for the casual candy
crusher to the joystick warrior.
With more than 100,000 pieces of
video game hardware, software, and
memorabilia, gamers of all stripes will
appreciate soaking in the history of this
modern pastime. nvmusa.org
NATIONAL VIDEOGAME MUSEUM

FRISCO
MUSEUM OF THE HERITAGE CENTER
AMERICAN RAILROAD AND MUSEUM
AND TRAINTOPIA History buffs will love the Frisco
Heritage Center and Museum, but
The history of railroads is even those new to historical fun
essential to understanding will delight in this interactive venue.
the history of this great Along with the Frisco Heritage Muse-
nation—and what could be a um, the center also boasts historical
finer spot than Frisco, in the buildings, a steam locomotive, a
middle of Texas, in the middle wooden caboose, and more. Soak in
of the country, where the some of the rich history of Frisco.
great railroads ran through friscoheritage.org
the wilderness to connect the
coasts? Learn the history of
MUSEUM OF THE AMERICAN RAILROAD NATIONAL
this industry from its rough
and tumble origins, to the SOCCER
fortunes that were made, to HALL OF FAME
the backbone of shipping it Whether you’re a star of the pitch,
remains today. Make sure to new to shin guards, or a complete
also check out TrainTopia, with soccer novice, the National Soccer
over ¼ miles of tracks of model Hall of Fame welcomes all, and
trains. historictrains.org guarantees an entertaining,
dynamic experience. The National
iFLY Soccer Hall of Fame features a
state-of-the-art interactive time
that plunges each guest into a
You might have to see this one personalized immersive soccer
to believe it. You’ll literally be experience. Design your own gear,
blown away as you experience test your soccer skills, and quiz
a freefall, hovering in a cozy your knowledge of the sport. No
column of rushing air. Fly like a two experiences are the same,
superhero in this breathtaking but they’re all a play to remember.
experience! iflyworld.com nationalsoccerhof.com
iFLY

COUNTDOWN 2 ESCAPE

Countdown 2 Escape
Sometimes the most thrilling play is
a challenge against one’s self. And
what could be more fun than working
as a team to figure out puzzles, crack
clues, and escape from a variety
of themed rooms? Countdown 2
Escape is locally owned and located
in The Rail District.
countdown2escape.com

Frisco2023_vFinal.indd 7 2/28/23 3:38 PM

 Play
Gametime
SPORTS
THE STAR ENTERTAINMENT DISTRICT
FRISCO IS KNOWN FAR AND WIDE AS A
PREMIER SPORTING DESTINATION. FROM
THE WORLD HEADQUARTERS OF AMERICA’S
TEAM TO MINOR LEAGUE BASEBALL AND
OTHER SPORTING FRANCHISES, TO HOSTING
NATIONWIDE COLLEGIATE TOURNAMENTS,
TO THE HOME OF THE PGA OF AMERICA,
FRISCO TRULY IS SPORTS CIT Y USA.
Frisco2023_vFinal.indd 8
The Star and
Dallas Cowboys
The World Headquarters
of the Dallas Cowboys is a
fan experience like nothing
else on the planet—and now
The Star Tours are back!
The 91-acre campus boasts
the Cowboys practice
facility, the Dallas Cowboys
Ring of Honor Walk, the
exclusive Cowboys Club,
extensive event spaces,
facilities for sports, and
top-of-the-line shopping
and dining experiences,
all within walking
distance of luxurious hotel
accommodations.
2/27/23 9:43 PM
 FC DALLAS
North Texas’s own professional soccer club is headquartered in
Frisco where they play at the 20,500 capacity Toyota Stadium. After
visiting the National Soccer Hall of Fame, see some of the greatest
athletes in America playing soccer right here in Frisco, Texas.
FRISCO ROUGHRIDERS
In its 20th anniversary year, you’ll see why watching the RoughRiders
is as if every game was the World Series. Last year, the RoughRiders
won the Texas League Title. Riders Field, a locale many call the finest
park in minor league baseball, is a blast for the entire family. The
architecture evokes the hometown feel of a state fair, with a bevy of
food and drink options. The crowning jewel is its lazy river, where
fans can float in total relaxation as the innings while away.
TEXAS LEGENDS
See the basketball stars of tomorrow at Frisco’s own NBA G League
Team, The Texas Legends, minor league affiliate of the Dallas
Mavericks. Comerica Center offers a great chance to see professional
basketball up close.
Frisco2023_vFinal.indd 9
DAN HUNT
President, FC Dallas
As professional sports organizations
continue to expand and innovate in Frisco,
many people trace the city’s “Sports City
USA” roots back to the influence of the
Hunt Family, including Dan Hunt, longtime
President of FC Dallas.
The Hunt Family brought FC Dallas to
Frisco and made Toyota Stadium a reality.
Later, they were the driving force in adding
the National Soccer Hall of Fame, the first
time a Hall of Fame for a major sport has
been built into a stadium.
“Frisco is a community that has the can-do
spirit,” says Hunt. “They took a giant leap
of faith with our family to build this soccer
facility, the third one ever in Major League
Soccer. Today, our state-of-the-art soccer
complex rivals some of the nicest stadiums
and soccer complexes in the world.”
Hunt was drawn to the sports industry
from an early age. Call it inevitable; he’s
the son of the late sports icon Lamar
Hunt, whose legacy includes founding the
American Football League, the Kansas City
Chiefs, and Major League Soccer.
Hunt has put his own significant stamp
on the sports industry, though, having
established FC Dallas as the leader in youth
soccer development in North America.
“What’s truly unique about what we’ve
built here is that the professionals train
right alongside our third division team,
North Texas SC,” explains Hunt. “Our FCD
Academy and other youth teams get to be
inside the stadium and see what it’s like to
be a first team player.”
At the end of the day, Hunt says he’s
Frisco’s biggest soccer fan. “Some of our
FC Dallas fans have been with us since our
first season in 1996. Enjoying the game with
them is a great experience.”
2/28/23 3:39 PM
 Play
SPORTS
FRISCO FIGHTERS
After a football filled day visiting the
Cowboy’s headquarters, head over to the
indoor gridiron at Comerica Center and
check out Frisco’s professional indoor
football team, the Frisco Fighters.
10
Frisco2023_vFinal.indd 10
ESPORTS
As the home of OpTic Gaming,
Complexity Gaming, and
Starlight Fusion, Frisco is on the
forefront of the next generation of
competitive eSports.
2/27/23 9:44 PM
 Dallas Stars
The Dallas Stars,
North Texas’s
professional ice
hockey team, is
headquartered
and practices in
Frisco. At Comerica
Center, Dallas Stars
practices are open
to the public and
Comerica Center
also offers public
skating.

Charlotte Jones, Dallas Cowboys that things just keep getting

Executive Vice President and
Chief Brand Officer, oversees all
business operations, strategies,
and applications surrounding the
team’s brand as it’s presented to
fans worldwide.
Known for her exquisite taste
and proven ability to build
brand affinity, Jones is largely
responsible for the first-class look
and feel of Dallas Cowboys World
Headquarters and practice facility
in Frisco, also known as The Star.
“ The Star includes shopping,
dining, and nightlife, as well
FRISCO TEMPLATE.indd 1 as athletic, fitness, hotel, and
better. Whether it’s the Cowboys
Christmas Extravaganza, Dallas
Cowboys Training Camp, new
restaurants, or events throughout
the year, fans and visitors have
the opportunity to connect with
the Dallas Cowboys in ways they
have never imagined.
Jones is sure that Frisco is
the right location for the Dallas
Cowboys. “High school football is
the heartbeat of the community
and to be at the epicenter of it all,
providing unique experiences to
those who visit, is a privilege to
steward,” she says. “ The City of 2/1/2

residential options,” says Jones. Frisco has made our team proud
CHARLOTTE JONES “It’s something that our entire to call it home.”
family is proud of as it continues
Executive Vice President to evolve as a destination for fans
and Chief Brand Officer, and visitors,” says Jones.
Dallas Cowboys The iconic team has famously
high standards, so it’s no surprise

11

Frisco2023_vFinal.indd 11 2/27/23 9:44 PM

 Play
PL AY H A RD

Play Hard
MUSIC AND NIGHTLIFE

The Game Doesn’t Stop in Fr is co When t he S un G oes D own

FRISCO’S NIGHTLIFE FEATURES DESTINATIONS FOR

EVERY LEAGUE OF FUN SEEKER. FIND A PLACE TO WATCH
THE GAME WITH TAST Y PUB FOOD. DANCE THE EVENING
AWAY WITH A HANDCRAFTED COCKTAIL. ENJOY LIVE
MUSIC UNDER THE LIGHTS OF A PATIO. THERE’S NO LIMIT
FOR FUN OPTIONS UNDER THE BRIGHT STARS OF THE
FRISCO SKY.

Frisco Rail Yard

Located in the heart of
Frisco, Frisco Rail Yard has a
rotating lineup of the finest
food trucks around. The Rail
Yard also has a full-service
bar, live music, and outdoor
games for the entire family.
The Rail Yard recently added
sand volleyball—game on!
friscorailyard.net

THE MONARCH STAG

The Monarch Stag has fantastic

cocktails and delicious bites, but
really takes it to the next level when it
comes to ambience. Aerial performing
artists among other fantastic live
entertainment, make this a night out
you won’t soon forget. Add in a cigar
lounge with top tier cigar selections
and you will really feel like you’ve made
it to the big leagues.
monarchstag.com

FRISCO RAIL YARD

12

Frisco2023_vFinal.indd 12 2/27/23 9:44 PM

 CONCRETE
COWBOY

Are you a real concrete

cowboy? Wanna prove it? This
Frisco favorite, located at The
Star, is for when the grown-
ups need a night out without
the kids. It’s a high-energy UNIVERSAL THEME PARK
restaurant with lunch, brunch,
and dinner—but it’s also a great

CONCRETE COWBOY
spot to dance the night away.
concretecowboybar.com
RARE BOOKS BAR
Find your way from a phonebooth to a
bookcase to get a drink at this secret
speakeasy that serves up rare whiskey,
craft cocktails, and interesting reads.
Be sure to check their social media
pages before your visit so you know
what book to ask the Librarian for.
rarebooksbar.com
THE REVEL
Have a relaxing happy hour brew with
the after-work crew, or make a night
REVEL
of dancing to live music. At The Revel
you have all these options and more.
You can watch the game with amazing
food on one of the greatest patios in
Texas, and later in the evening put your
karaoke skills to good use.
revelpatiogrill.com
NEW UNIVERSAL
THEME PARK
COMING TO FRISCO
Universal Parks & Resorts announces
a one-of-a-kind theme park, right here
in Frisco! This park is unlike any other
in the world and is specifically designed
to inspire fun for families with young
children. The new park concept, set in
a lush green landscape and featuring
immersive themed lands, celebrates
Universal’s iconic brand of entertainment,
humor, and innovation and brings to life
its beloved characters and stories in ways
that will wow even the youngest theme
park goers.
The proposed park will be designed
to be more intimate and engaging for
younger audiences and will be sized for a
regional audience. It will be full of family-
friendly attractions, interactive and playful
shows, character meet and greets, unique

BOTTLED IN merchandise, and fun food and beverage

BOND
For fans of crafted cocktails,
the house-infused spirits and
expert bartenders at Bottled
in Bond will mix up a tasty
adult beverage for any and all.
BOTTLED IN BOND They’ve recently expanded to
include a new lounge, called
The Parlour, with a speakeasy
atmosphere, evoking the
aesthetics of prohibition
times without those pesky
Prohibition Agents.
bottledinbondparlour.com
venues. Although smaller in size, it will still
carry the same quality as Universal’s other
larger resort destinations.
Part of 97 acres of land recently
purchased by the company, the proposed
park also has plans for an adjacent
themed hotel and room for expansion.
The entire area is intended to have a
completely different look, feel, and scale
than Universal’s existing parks and will
appeal to a new audience.

SNOWBIRD COCK TAIL

LOUNGE & KITCHEN

Come to see and be seen at this chic,

upscale lounge specializing in mixology
level cocktails and delicious small bites.
snowbirdlounge.com

THE MONARCH STAG

13

Frisco2023_vFinal.indd 13 2/28/23 3:40 PM

 Play
A R T A N D C U LT U R E
OUT
OF
THE
PA R K
Art TEXAS SCULPTURE GARDEN
THE WIZ, ART SHIRER
FRISCO IS A CIT Y THAT
PLAYS HARD IN THE
PAINT WHEN IT COMES TO
SUPPORTING THE ARTS.
FRISCO’S NATURAL BEAUT Y
AND AMPLE PUBLIC PARKS
ARE WELL KNOWN. THE
CIT Y HAS ALMOST NIGHTLY
LIVE MUSIC, WORLD CLASS
LIVE ENTERTAINMENT,
AND BELOVED HOMETOWN
PAINTERS AND ARTISTS.
EVEN MORE IMPRESSIVE,
SINCE 2002 A PERCENTAGE
OF CAPITAL PROJECT
FUNDS HAVE BEEN SET
ASIDE TO COMMISSION
PUBLIC ART THAT CAN
BE ENJOYED BY FRISCO
RESIDENTS AND VISITORS
YEAR-ROUND, FOR FREE.
THE PUBLIC ART PROGRAM
IS ONE OF THE MANY
E XAMPLES OF FRISCO’S
ENTHUSIASTIC SUPPORT
FOR THE ARTS.
14
Frisco2023_vFinal.indd 14
Texas
Sculpture
MURALS IN THE RAIL DISTRICT
Garden
Enjoy the beautiful
outdoors of Texas
while viewing fantastic
sculptures from local
Texas artists. The
sculpture garden is
the largest private
collection of sculpture
ever assembled that’s
completely open to the
public. Comprised of
more than 40 works
of contemporary
sculptures over
four-acres, the Texas
Murals in the
Sculpture Garden
celebrates Texas
Rail District
artists as it inspires Take a minute to see this
and educates the artistic representation
community. The park’s of the vibrant culture,
landscaping, extensive business, and all
walking trails, and lakes, happenings in Frisco, in
and fountains are the large, mural form. You
perfect complement to might even learn a little
its display of art. history.
2/27/23 9:44 PM
 Frisco Public
Art Trail
The mission of the City
of Frisco Public Art
program is to promote
cultural, aesthetic, and
economic vitality in Frisco
by integrating the work
of artists into public
places, civic infrastructure,
and development of the
community. This has
culminated in public art
across the city. Frisco has
so much public art it can
be hard to decide where
to get started–the city has
more than 60 pieces of
public art in its collection.
The Frisco Square Public
Art Walking Tour is a great
place to get started.
Frisco
Public Library
Frisco is thrilled to
introduce its fresh
recruit—a brand new
library, three time’s the
size of last season’s
model. The new library
will feature a community
event room, a quiet
reading room, a kids’
reading space, and a
full-size T-Rex skeleton,
named Rexy. The library
has been designed with
versatility and utility in
mind. It will be able to host
a large amount of different
types of events for the
community to enjoy.
Frisco Art Gallery
The Frisco Art Gallery
FRISCO ART GALLERY
features exhibitions by
local, regional, national, and
international artists as solo
or group shows. From Dallas-
Fort Worth to South Korea,
the Frisco Discovery Center
welcomes a diverse range of
artistic styles.
Frisco2023_vFinal.indd 15
DESMOND BLAIR
desmondblair.com
Desmond Blair is living proof that
creativity knows no boundaries. Despite
a limb difference and people’s doubts,
Desmond has followed his lifelong dream
of being an artist. His artwork is featured at
the sophisticated J.Theodore restaurant in
Frisco, and his portraits are highly sought
after throughout the country.
Born without hands, most of Blair’s
childhood was spent in the hospital,
where he enjoyed sketching his favorite
superheroes and dreaming of becoming
an artist. People were not always shy in
expressing their doubts.
Having developed grit and determination
early on, the naysayers served as
motivation to achieve his dream. Today,
Blair is known for his highly detailed
portraits. Upon receiving an invitation to
create a large-scale mural at J.Theodore
restaurant, he hesitated.
“I lost my mom to ALS not long ago,” Blair
says. “She always nudged me to do murals,
but I avoided them because I was far more
comfortable painting on canvas. When the
opportunity to do the J.Theodore mural
came along, a voice inside of me said,
‘Now’s the time, do it.’”
The result is a rave-worthy, remarkable
mural of a man, inspired by the father of J.
Theodore’s owner Derek Simms.
“I’ve taken some of the things that I
learned from that project and incorporated
it into my other artwork,” Blair says. “I’m
always trying to take my artwork to the
next level.”
By day, Blair is an IT Project Manager at
Scottish Rite Hospital, where he aspires to
be a source of encouragement to the kids.
“In the evening, I switch gears and
paint using the other part of my brain. The
painting and the technology balance each
other out.”
15
2/27/23 9:44 PM
 Play

GETTING A GREAT DEAL OR

SHOPPING

SPOTTING THE PERFECT

ADDITION TO THE WARDROBE
CAN BE AS E XHILARATING
AS HITTING A GAME WINNING
SHOT—AND IN FRISCO, THESE
SHOPPING SCORES ARE NOT
JUST FUN, THEY ’RE EASY. KEEP
TIME IN THE GAME PLAN TO
SCOUR THE VARIOUS SHOPS
AND MALLS OF FRISCO—AND
DON’T FORGET TO SAVE ROOM
IN THE SUITCASE FOR THE
TROPHIES YOU’LL DISCOVER!
WHETHER YOU’RE LOOKING
FOR UNBEATABLE DEALS,
TOP DESIGNERS, OR UNIQUE,
BESPOKE GOODS—FRISCO HAS
THE PERFECT SPOT FOR ALL.

IN
THE Bag PAINTED TREE – HOME DÉCOR,
FASHION, AND MORE.

STONEBRIAR CENTRE –
ENTERTAIN THE WHOLE FAMILY.

Stonebriar Centre
At Stonebriar Centre, the fun goes
beyond shopping. One of the region’s
premiere shopping destinations
featuring shops like Coach, H&M,
James Avery, Anthropologie, Altar’d
State, to name a few. Stonebriar
also boasts dining destinations for
all occasions. Shoppers can enjoy
fun for the whole family at the AMC
Theatres with its IMAX Theater, as
well as at Dave & Buster’s, the onsite
carousel, and KidZania.
shopstonebriar.com

16

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 PAINTED TREE
MARKETPLACE
Often described as
Pinterest and Etsy come
to life, Painted Tree
Marketplace features more
than 40,000 square feet of
shopping and more than
200 vendors offering home
decor, fashion, and more.
Painted Tree is all about
providing a space for local
vendors and entrepreneurs
to display their creative
wares to the benefit
of shoppers searching
for special treasures.
paintedtree.com
Frisco2023_vFinal.indd 17
NATALIE ESPINAL
Owner, 192 Candle Co.
192candleco.com
There are candles, and then there are
192 Candle Co. candles. The difference
between them is the inspiring heart and
soul of owner Espinal.
Espinal handcrafts each and every
product within the four love-filled walls
of her home. Her product line includes
fragrant mason jar candles, wax melts,
bath and body products and more, all
of which are clean-burning and void of
synthetic additives.
Espinal says one of the most popular
products is the wooden dough bowl
candle. “Everyone lost it when I introduced
the dough bowls! The terracotta beaded
bowls are also a favorite; they’re gorgeous.
Each customer has their own home decor
style, so I like to offer a lot of different
things.”
To know Espinal is to love her sincerity of
heart and devotion to her family. A Frisco
resident for over 20 years, it was following
the birth of her youngest son and the
passing of her father that she felt more
inspired than ever to honor her family with
her business.
Espinal says, “The business is dedicated
to my family in its entirety. 192 is the
building number of where I grew up in
New York. The apartment number was
8, and that number is embedded into the
dragonfly design you’ll see on many of my
products. The best memories that I have
with my dad were in that apartment.”
Select 192 Candle Co. products can be
found at The Painted Tree, Batch Bakery,
and Tumbleweed TexStyles in Frisco, while
the full inventory is available online. Take
advantage of curbside pickup in Frisco or
have your order shipped anywhere in the
United States.
17
2/27/23 9:45 PM
 Your Destination for
Excellent Dining, Premier
Shopping & Events

Visit Us:
1 Cowboys Way
Frisco, TX 75034

TheStarDistrict.com
@TheStarInFrisco

FRISCO TEMPLATE.indd 1 1/27/23 2:09 PM

 YOU NEVER KNOW
WHAT YOU MAY FIND AT
FRISCO MERCANTILE.
FRISCO
MERCANTILE
A bustling center of commerce for
more than 200 dealers, this is a
spot where you can find antiques,
jewelry, apparel, fine art, and much
more. Like a river, the Mercantile is
never the same two days in a row
because of the variety of vendors,
which makes shopping here
almost like a game, but one where
everyone is a winner.
friscomercantile.com
APPLE BLVD BOUTIQUE
APPLE BLVD BOUTIQUE
The women’s clothing brand, started by couple Katie
and Johnny Apple, offers garments in a multitude of
styles, and “aims to dress every woman fabulously
for under $100.” A variety of tops, bottoms, dresses,
outerwear, and more can be found at the store or online.
shopappleblvd.com
23 2:09 PM Frisco2023_vFinal.indd 19
KAREN WHITE
Owner, Oasis Accents
oasisaccents.com
Oasis Accents is Frisco’s destination for
unique art, home accessories, and gifts.
The intimate home decor boutique boasts
sophisticated style and one-of-a-kind
pieces you won’t find anywhere else.
The stylish shop is a reflection of owner
White, who was inspired to open the store
when she realized a lack of niche home
decor boutiques in the area. A decorator
herself, it’s White’s pleasure to help her
customers create an elegant and inviting
style for their home or office. Every item in
the store is personally procured by White,
who says, “If I don’t love it, I don’t buy it!”
The shop has 17 local artists on display in
addition to high-quality, hand-embellished
prints, gorgeous vases, table lamps, trays
and a variety of gifts. Everything in the
store can also be found on the website,
along with hundreds of other art pieces
and home accessories.
“Whether you’re shopping for art, a
gift or accessories for your home, you’ll
find that everything we carry is artful and
unique,” says White.
Located in The Shops at Starwood’s
elegant shopping and dining area, Oasis
Accents enjoys a consistent flow of walk-in
visitors, the latter of whom appreciate
that she will happily ship their purchase
anywhere in the United States.
“Oasis Accents is as much a gallery as it
is a store,” says White. “Even if you’re not
shopping for art, it’s a great place to come
for inspiration.”
19
2/28/23 3:41 PM
 Play
SHOPPING

FLEA STYLE

FLEA ST YLE
RAKE THROUGH THE RACKS DISCOVER YOUR NEXT
STYLE AT FLEA STYLE
Come prepared to
shop for everything
from clothing and art
to vintage finds and
homemade treasures.
The store brings a flea
market to a boutique
with something for
everyone, including a
custom hat.
fleastyle.com

$
YO
20

Frisco2023_vFinal.indd 20 2/27/23 9:46 PM FRISCO

 FW_ad.pdf 1 1/30/23 9:22 AM

Ridiculous Variety. Sensibly Curated.

Located in The Star, the Dallas

$
10 OFF
YOUR PURCHASE OF $30 OR MORE
Cowboys world headquarters
We cater for groups of all sizes
90 beers on tap, highlighting
1 PER TABLE, PER VISIT. DINE-IN ONLY. OFFERS CANNOT BE COMBINED.
EXPIRES 3/31/24. POS: 10TXMONTHLY 30+ local breweries

FRISCO TEMPLATE.indd 1 2/1/23 4:12 PM

 TUMBLEWEED TEXSTYLES

Tumbleweed
TexStyles
A Texas-inspired apparel
and lifestyle brand that was
established in 2011 by two high
school teachers. The designs
and products are hand-crafted
in Texas including shirts, hats,
drinkware, leather goods,
décor, and gift items. They
have an array of Frisco items
including, shirts, drinkware,
postcards, and more.
tumbleweedtexstyles.com

TUMBLEWEED TEXSTYLES

22

Frisco2023_vFinal.indd 22 2/27/23 9:46 PM

 MONKEE’S

Monkee’s of Frisco is an
eclectic, and electric,
space for fashion lovers by
fashion lovers. Offering the
best in high-end clothing,
accessories, gifts, and
shoes from select brand
and designers, Monkee’s
makes fashion an
unforgettable experience.
monkeesoffrisco.com

Bittersweet Ivy
Established in 2014, this
family-owned boutique
specializes in stylish and
enticing clothing, gifts,
accessories, and home
decor. Rooted in fun and
friendship, Bittersweet Ivy
is passionate about fashion
that looks great while
making you feel great.
bittersweetivy.com
MONKEE’S

BITTERSWEET IVY

23

Frisco2023_vFinal.indd 23 2/27/23 9:46 PM

 Play
UP TO

Par
E SC A PE TO LUXURY

Explore the Most Luxurious

Resort in Texas

THE OMNI PGA FRISCO

RESORT IS NOW OPEN IN
FRISCO, FEATURING OVER
500 ROOMS AND TWO 18-
HOLE WORLD CLASS GOLF
COURSES. THERE’S ALSO
A LIT 10-HOLE PITCH AND
PUTT COURSE, MEANING
IT CAN BE ENJOYED BOTH
DAY AND NIGHT. PAIR THAT
WITH ONE OF THE WORLD’S
LARGEST NATURAL GRASS
PUTTING GREENS AND A
TOPGOLF VIRTUAL GOLF
LOUNGE AND YOU HAVE A
GOLF E XPERIENCE ON PAR
WITH THE GREATEST RESORTS
ANYWHERE. BUT THAT’S NOT
ALL—THERE’S PLENT Y TO
ENJOY FOR THOSE WHO DON’T
DREAM OF THE LINKS.

The resort is home to 13 dining options and

a wide selection of exciting retail options,
including a spot called Gimme Toys for the
kids. Enjoy a spa, four pools—including a
family pool with a splash pad—a state-of-
the-art fitness center.

The Omni PGA Frisco Resort is open to

residents of Frisco and guests who are not
staying at the resort as well, meaning it can
be a memorable part of your trip to Frisco
even if you don’t stay at the resort.

Come see the world class golf facilities of

Frisco and why the PGA of America chose to
move their headquarters to Sports City USA,
right next door to the resort.

24

Frisco2023_vFinal.indd 24 2/27/23 9:46 PM

 25

Frisco2023_vFinal.indd 25 2/27/23 9:46 PM

 Play

THIS
E V E N T S & F E S T I VA L S

YEAR’S
P R O S P E CT S FRISCO COLLEGE BASEBALL CLASSIC

2023 MARCH
Frisco College
Baseball Classic
The Frisco College Baseball
Classic is the premier collegiate
baseball tournament outside of
WHETHER YOU’RE A SPORTS FAN, the College World Series. Each
FOODIE, ART ENTHUSIAST, OR A year, four of the country’s best
FAMILY LOOKING FOR FUN, YOUR teams meet in Frisco.
ENTIRE YEAR IS COVERED WITH
THESE E XCITING ANNUAL EVENTS
AND FESTIVALS IN FRISCO.
Conference USA Men’s
& Women’s Basketball
Championships
SEE A FULL EVENTS The CUSA Men’s & Women’s
CALENDAR AT Basketball Championships take
FOOTBALL CHAMPIONSHIP SERIES VISITFRISCO.COM/ place in March, in Frisco, with
EVENTS all 22 games – 11 men’s and 11
women’s games – being held
at Ford Center at The Star. The
conference champions receive
an automatic bid to the NCAA
Championship.

JANUARY C

Texas Pinball Festival M

NCAA Division I Football

This is your chance to play all
Championship Y

the pinball you can handle.

The best of NCAA football meet CM

WOGA CLASSIC
One entry fee gets you in the
in Frisco at the NCAA Division
show and access to more than MY
I FCS National Championship
400 machines from the 1930s
game. CY

to today’s latest machines.

CMY

FEBRUARY Arts in the Square

K

WOGA Classic Arts in the Square embraces

The WOGA Classic and Valeri
Liukin Invitational bring together
thousands of competitors from 16
countries in women’s and men’s
artistic gymnastics, acrobatics,
trampoline, and tumbling.
visual and performing arts,
live entertainment, and offers
activities for families to enjoy.
Browse the more than 120 local
and regional artists selling their
handmade creations.

26

Frisco2023_vFinal.indd 26 2/27/23 9:47 PM

 APRIL
Frisco Uncorked
This annual food and wine
festival features wines from
Texas and California, live music,
talented artists, local restaurants,
culinary demos, kid’s area,
vendors, and more. This is a free
festival with wine tasting tickets
MAY
Frisco StrEATS Food Truck
and Music Festival
Chow down on some of the best
food truck food in North Texas, shop
FRISCO STREATS
local at unique boutiques, and enjoy FOOD TRUCK AND
music from local bands in The Rail MUSIC FESTIVAL
District. ACADEMY OF COUNTRY
MUSIC AWARDS

available for purchase.

KitchenAid
Senior PGA Championship
FRISCO UNCORKED
Fields Ranch East at PGA Frisco
will host the 2023 KitchenAid
Senior PGA Championship,
May 24-28, 2023.

National Soccer Academy of Country

Hall of Fame Induction Music Awards
Weekend The 58th Academy of Country
Celebrate the National Music Awards returns to Texas,
Soccer Hall of Fame Induction Class right here in Frisco
with events, concerts, and more. May 11, 2023.

5.5x4.31_HOFFriscoAd_PRINT_MC.pdf 1 2/7/22 2:22 PM

CM

MY

CY

CMY

27

Frisco2023_vFinal.indd 27 2/27/23 9:47 PM

 Play
JUNE
Music in the Square
Enjoy live music each Friday
nights in June during Frisco
E V E N T S & F E S T I VA L S
Square’s free outdoor Summer
Concert Series on the Simpson
Plaza lawn, in front of City Hall.
JULY
Frisco Freedom Fest
Enjoy great food, music, and
fireworks during one of North
Texas’s biggest Independence
Day celebrations!
PGA High School
National Invitational:
Boy’s and Girl’s Events
These invitation-only
tournaments consist of top high
school golfers from across the
country who have won their
respective state championships
as a team or as an individual.
AUGUST
Dallas Cowboys
Training Camp
Training Camp practice provides
fans the opportunity to see
America’s Team, the Dallas
Cowboys, as they prepare for
the next season. Event includes
scrimmage, fan zone, meet and
greets, and more.
FRISCO ARTS WALK AND RUN
28
Frisco2023_vFinal.indd 28
FRISCO FREEDOM FEST
SE P TEMBER
Shawnee Trail
Cowboy Days
Take a stagecoach ride, witness
authentic gun fights, take a
pony ride, and much more. Visit
the Frisco Heritage Center &
Museum’s permanent exhibits and
learn about Frisco’s history.
OCTOBER
Frisco Oktoberfest
The annual festival includes
authentic Oktoberfest music
and dancing, a marktplatz
featuring 100 shops, traditional
German cuisine, a bier hoisting
competition, and plenty of bier.
Frights’n Lights
A Halloween event for all ages.
Explore an adventure trail lined
with thousands of shining
jack-o’-lanterns, photo ops, and
experience a haunted host of
games and rides.
Frisco Arts
Walk and Run
Enjoy a full day of art and fun at
the Texas Sculpture Garden, along
with live art demonstrations,
street musicians, dancers, face
painting, artist, and vendor
booths, and of course, stunning
Texas sculpture.
n
NOVEMBER
Christmas in the Square
With more than 175,000 lights and
11.5 miles of wiring, Christmas in
the Square is one of the largest
choreographed lights and music
displays in North Texas. The event
also features Skate the Square, a
Christmas tree lot, and more.
Radiance!
& Frozen in Frisco
Stroll through a holiday wonderland
of almost 3 million dazzling, dancing
lights, and experience a winter
carnival full of thrills, fun, and
magical memory-making moments.
DECEMBER
Merry Main Street
Enjoy holiday music, crafts, and
have your picture taken with a
special guest from the North Pole,
Santa. Shopping, dining, and the
annual tree lighting ceremony are
also a part of the mix.
&
Frisco Bowl
The Frisco Bowl is played at
Toyota Stadium and showcases a
team from the American Athletic
Conference and an at-large team.
3
2/27/23 9:47 PM FRISCO
 now open in frisco!

BEST BURGERS
& BEER IN FRISCO!
3111 PRESTON RD, FRISCO, TX
RODEOGOAT.COM
FRISCO TEMPLATE.indd 1 2/9/23 3:04 PM
 plan

FOUR
FOOD / DINING

1
QUARTERS
IN FRISCO
A MEMORABLE MEAL IS
SOMETHING TO SAVOR,
AND FRISCO HAS AMAZING
SELECTIONS FOR ALL TASTES
FROM SUN-UP TO SUN-DOWN.
START THE DAY OFF WITH
ARTISANAL COFFEE OR
GOURMET FRENCH TOAST.
F IRST
FUEL UP FOR FUN WITH SOME
AMAZING BBQ, GREEK CUISINE,
QUARTER
OR CLASSIC DINER FARE. END B RE A K FA ST
THE DAY WITH DELIGHTFULLY
INDULGENT PUB FOOD OR A
LUXURIOUS GASTRONOMIC
EXPERIENCE. FRISCO HAS ONE-
OF-A-KIND RESTAURANTS FOR 5th Street
EVERY PLAYER IN THE GAME. Patio Café
GO THE FULL FOUR QUARTERS
IN FRISCO AND EXPERIENCE 8621 5th Street
SHOW-STOPPING CUISINE ALL 972.377.3483
DAY, EVERY DAY. Eclectic American
comfort food with
global inspirations.

SEE FULL LIST OF RESTAURANTS AT 5TH STREET PATIO CAFE

VISITFRISCO.COM/RESTAURANTS

ASCENSION COFFEE
PREGAME COFFEE

Ascension American Salubrious Lemma

Coffee Coffee and Juice and Coffee Co.
3625 The Star Blvd Tea Company More 9250 Dallas Pkwy
972.292.9766 6945 Dallas 10990 Rolater Road 469.294.0007
Parkway 972.704.3719
Stylish coffeehouse 469.200.5961 Exceptional coffee
serving premium Salubrious Juice and and hospitality.
slow-roasted coffee, Local, Veteran-owned More offers juices,
boutique wines, plus coffee and tea shop. smoothies, salads,
brunch and bar bites. coffees, and sandwiches.

30

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 Untitled-3 1 1/24/23 6:28 PM

THE COMMON TABLE

6740 Winning Drive
469.535.3575
Nice people serving honest food paired
with a thoughtful selection of beer, wine,
and cocktails. On the weekends, their Hip
Hop brunches serve up familiar hip-hop
favorites from the 90s to add to the cool,
laid-back vibe.

UP INSPIRED KITCHEN
5285 Dallas Pkwy
469.579.4197

THE AUSSIE GRIND UP Inspired Kitchen is a local breakfast,

brunch, and lunch fast casual restaurant
focused on healthful living.

FRISCO DINER
9250 Dallas Pkwy
FRISCO TEMPLATE.indd 1 214.618.0652
Small place built on big taste. Locally owned
and operated offering exceptional service
and outstanding, made-to-order breakfast
and lunch.

The Aussie Grind

3930 Preston Road
469.428.0966
Aussie style brunch café with a full kitchen,
coffee, fresh juices, and smoothies.

31

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 plan Hutchins BBQ
9225 Preston Road
972.377.2046
Certified as one of the top 50 joints for
BBQ in all of Texas by Texas Monthly,
FOOD / DINING

this local fixture features brisket, ribs,

and all the fixings.

RODEO GOAT
3111 Preston Road
469.962.4628
If you like gourmet burgers named for

2
celebrities, this might be your GOAT.
Come see if you know any notable
athletes on the menu.

MARIANAS TACO SHOP

8981 5th Street
214.705.9059
Serving authentic California-style
HUTCHINS BBQ Mexican food made with the finest
ingredients available.

BUBBA’S COOKS COUNTRY

4585 Preston Road
214.436.4455
Simple, delicious, home-style country
S ECOND cooking. Fried chicken, chicken-fried
steak, mashed potatoes, green beans,
QUARTER rolls, and more in a casual setting.

LUNCH
KENNY’S BURGER JOINT
1377 Legacy Drive
214.618.8001
A definitively modern burger joint, with
Platia Greek a full-service/full-bar experience where
Kouzina signature burgers are cooked to order
2995 Preston Road over a hickory wood-burning grill.
972.334.0031
Traditional Greek fare that
KENNY’S BURGER JOINT
invites patrons to discover
the authenticity of its roots,
to taste the flavors and
aromas of Greece, and to
TUPELO HONEY experience the hospitality of
their culture.

TUPELO HONEY
6725 Winning Drive
469.403.2160
Featuring a spacious patio, outdoor bar, and
Appalachian charm in the heart of Texas—Revival
southern classics are scratch-made, sustainably-
sourced food for every season.

32

Frisco2023_vFinal.indd 32 2/27/23 9:48 PM

 North Texas’
Premier
Entertainment
Venue
LEE & PATRICIA
GONZALES 32 BOWLING LANES
Owners, LASER TAG ARENA
La Finca Coffee and Bakery
lafincacoffeebakery.com
PRIVATE ROSE ROOM
AXE THROWING
Although Lee and Patricia Gonzales
have lived in Frisco for many years, it
VIRTUAL REALITY
was a nine and a half year departure
RESTAURANT
that revealed their entrepreneurial
future in Texas. FULL SERVICE BAR
They left the area to serve as full-time
missionaries in Mexico. While there, they LARGE ARCADE
were inspired to open a coffee shop as a
means of connecting with the community.
BILLIARDS
Over time, they learned to roast their own
TEAM BUILDING
coffee, expanded the menu, and became a
full-service scratch kitchen. CORPORATE EVENTS
When it was time to return to Frisco,
they were eager to emulate the concept MEETING ROOMS
in the Rail District. “We didn’t want to
change the recipes just because we
BANQUET SPACE
changed countries,” says Lee. “We
FULL BANQUET MENU
brought the exact recipes we were using
there from local chefs and cooks we
worked with in Mexico.”
Book Your
Event Today!
With that vision in mind, they opened
La Finca Coffee and Bakery, a Mexican-
inspired scratch kitchen and bakery in the
heart of downtown Frisco.
On the menu you’ll find freshly roasted Book Online or
coffee, sourced from farmers they have Contact Group Sales
personal relationships with in Mexico.
Bakery, breakfast, and lunch options at 972-668-5263
feature authentic Mexican recipes and or email
freshly made breads. Lee shares, “People
are amazed that we have the quality of events@strikz.com
a great coffee shop as well as food that
meets the standard of any restaurant.”
Authenticity is important to Lee and 8789 Lebanon Road
Patricia, not only for the menu, but on the Frisco, TX 75034
service side as well. “People want to be www.strikz.com
known,” says Lee. “We want to be a place
where someone knows your name, knows
your story. La Finca should feel like home,
not only aesthetically, but relationally.”

33

FRISCO TEMPLATE.indd 1
Frisco2023_vFinal.indd 33 2/27/23 9:48 PM
 3
plan

Tricky Fish
FOOD / DINING

6775 Cowboys Way

469.384.2660
Tricky Fish brings casual
but polished seafood
dining to Frisco. Here the
fish is always fresh, the
T HIRD drinks are always cold,

QUARTER
and the atmosphere is
always inviting.

DINNER
LOMBARDI
CUCINA ITALIANA
6655 Winning Drive
469.200.5677
Sophisticated Italian
cuisine with a touch of
modernity. Pasta, fresh
fish, meats, and produce.
A wine list featuring
selections from around the
world (especially Italia)
and a curated cocktail
list. The atmosphere of an
open air villa—experience TRICKY FISH
Italy in Frisco.

RANDY’S
STEAKHOUSE
7026 Main Street
972.335.3066
Family-owned chophouse
featuring fine dining in historic
elegance. Enjoy the finest steaks
and seafood in a historic home
dating back to 1869 and the cattle
drives of old.
NERDVANA
NERDVANA
5757 Main Street
214.308.9080
The ultimate upscale nerd
culture experience. A chic
gaming-themed restaurant
and bar that features
custom cocktails and a
scratch kitchen all under
one roof.

RANDY’S STEAKHOUSE DEE LINCOLN

PRIME
6670 Winning Drive
214.387.3333
An upscale steakhouse
featuring core classics
such as prime steaks,
fresh seafood, along with
elevated cocktails and
wines from around the
globe. Located at The Star,
World Headquarters of the
Dallas Cowboys.

DEE LINCOLN PRIME

34

Frisco2023_vFinal.indd 34 2/27/23 9:48 PM


Show this ad in store or use
discount code FRISCO20
Craving Something
SWEET?
sweetsonastickfrisco.com
6868 Pecan St., Frisco
(972) 214-9334
Family-friendly and full of
personality, Didi’s Downtown is a
historic home-turned-restaurant with
scratch-made food, live music, and
a reputable Chef who is all about
hospitality.
Born and raised in the area, Chef
Scott Hoffner has worked in notable
restaurants all over the country.
Ultimately, his heart remained in
Texas and downtown Frisco had the
small-town vibe he was looking for to
open his own place.
The restaurant’s namesake is
Hoffner’s mom Diane, who was
lovingly nicknamed Didi by her
FRISCO TEMPLATE.indd 1 grandkids. On the exterior of the
building, you’ll find murals painted
SCOTT HOFFNER by widely-recognized Patrick Ganino,
one of Hoffner’s childhood friends.
Chef & Owner, Didi’s menu features all of your
Didi’s Downtown American favorites, made with the
didisdowntown.com best ingredients available. The
appetizers take bar food to the next
Frisco2023_vFinal.indd 35
20%
OFF
level with offerings such as Philly
Cheesesteak Egg Rolls, and Tempura
Fried Artichoke Hearts. Main
dish options include the Jalapeno
Barbeque Burger, Texican Chicken,
and the one they’re not shy to call
“The Best Meatloaf.”
Sit at the conversational bar, on the
lively patio, or in a cozy booth. Come
for brunch, lunch, or dinner. Hoffner
says, “From amazing food and
libations to a variety of live music and
exciting events, Didi’s has something
for everyone.”
You’ll often find Hoffner visiting
with customers to make sure they
feel welcome and have a positive 1/27/2
experience. He shares, “At Didi’s
Downtown, I want you to feel as if
you’re sitting in your living room or
backyard where you can relax and
feel what hometown hospitality is all
about.”
35
2/28/23 10:53 AM
 plan
OUT OF
LE F T F I E LD
(G R E AT O U T D O O R
FOOD / DINING

S P O T S T O E AT )

J. T H E O D O R E

4
R E STAU R A N T
& BAR

J. THEODORE
BATCH BAKERY RESTAURANT & BAR

BATCH BAKERY T H E H ER I TAGE TA B LE

5355 Dallas Parkway
972.704.3287

F OURTH Batch specializes in all

things dessert. They’re a
QUARTER bakery that makes pies,
cakes, cookies, and plenty
more. Everything Batch
DESSERT bakes is fresh and made
from scratch.
THE HERITAGE TABLE

COW TIPPING
CREAMERY EI GH T | 11 PL ACE
3685 The Star Boulevard
214.430.5227
Starting as a small, family-
run ice cream truck, Cow
Tipping Creamery now
serves up a fresh, exciting
SOMISOMI
take on soft serve, like
9292 Warren Parkway nothing you’ve seen before.
214.390.2676
EIGHT | 11 PLACE
Serving up a special
Korean dessert known as
“Ah-Boong,” a fish-shaped
waffle cone filled with PI Z Z ER I A T E STA
your choice of filling and
topped with soft serve.

SOMISOMI
FRISCO
SNOWCONE LADY
6427 Elm St.
A popular spot to enjoy
a variety of flavors of
COW TIPPING CREAMERY PIZZERIA TESTA
snowcone.

36

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 JEFF & MARISSA
ALLEN
Owners, Cookie Society
cookiesociety.com THROW AXE & PLAY GAMES

Oprah called them one of her favorite things

and helped make them famous—Cookie Society’s
CELEBRATE SPECIAL
oversized gourmet cookies indulgently made with
OCCASIONS
real butter in rotating, elevated flavors.
Marissa and Jeff Allen are the tastemakers behind
the Frisco-based brand, with Marissa serving as
the chief recipe developer and Jeff, her business CORPORATE EVENTS
partner (and taste tester). & TEAM-BUILDING
Their entrepreneurial journey began when Jeff EXERCISES
Allen, an 8-year NFL veteran, challenged his wife
Marissa to bake the perfect cookie. Never one to
back down from a dare, she went to work. That first
perfect cookie inspired over 70 other flavors, such
as Banana Pudding and Salted Caramel.
“When we started, it was just my wife doing
something she loves,” says Jeff. “We didn’t imagine it
blowing up to where we have people traveling from
all over just to come to our cookie shop. We knew
we had a good product, but to get the recognition
we’ve received is humbling. We’re so appreciative
and thankful for it.”
While the Frisco shop stays busy with foot traffic
and delivery orders, the Allens receive requests
from all over the country. Jeff ’s NFL connections
have resulted in many orders, most recently from
Demarcus Ware. “I looked up to him as a player,”
Jeff says, “so it’s really great.”
Marissa is always playing with new recipes,
finding delicious inspiration everywhere she goes.
The couple lives in Frisco, where they’re raising
kids and enjoying life. “It’s important for us to keep
STUMPYSHHFRISCO.COM
a balance and put our children first,” she says.
9410 N. DALLAS PARKWAY
SUITE 150 FRISCO, TX 75033
“Frisco is a great community and we’re so thankful
to be here.”

(469) 388-1131

37

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 6

CANYONS CLIMBING GYM

OUR WALLS ARE MADE FOR CLIMBING

Canyons Climbig Gym is your second

home. At our rock climbing gym in Frisco,
TX, we offer memberships, a variety of
youth programs and various classes that
help encourage physical activity and
inspire confidence.

STRENGTH BUILDS CHARACTER

At Canyons Climbing Gym, you get a
chance to become a stronger and a
more fulfilled individual through rock
climbing with great people.

learn more at
canyonsclimbinggym.com M

CM

MY

CY

CMY

Museum of the
National Videogame Museum American Railroad

Frisco Heritage Sci-Tech

Museum Discovery Center TrainTopia

WANT TO EXPERIENCE ALL

FRISCO TEMPLATE.indd 1 2/21/23 10:47 AM

OF FRISCO’S MUSEUMS
FOR ONE LOW PRICE? Save time and money with

$ 25
the Frisco Museum Pass!

Learn more at
VISITFRISCO.COM/MUSEUMPASS

38

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 6.75x10_VisitFrisco_021023_v2_MC.pdf 1 2/13/23 3:20 PM

CM

MY

CY

CMY

FRISCO TEMPLATE.indd 1 2/13/23 3:44 PM

 Plan OMNI FRISCO HOTEL

HOME
L O D G I N G / A C C O M M O D AT I O N S

HOLIDAY INN EXPRESS & SUITES

BASE

THE WESTIN DALLS STONEBRIAR

GOLF RESORT & SPA
AFTER A DAY FILLED
WITH FUN AND PACKED
WITH PLAY, IT’S CRUCIAL
TO HAVE A HOME BASE
TO RETURN TO.
A place to take a welcome timeout
on the sidelines to recharge for
the next day’s adventures. Frisco
has all kinds of spots to make sure
whatever team you are bringing to
town has a cozy, clean spot in the
fieldhouse, whether you’re looking
for that perfect family friendly spot,
or a relaxing resort getaway.

40

Frisco2023_vFinal.indd 40 2/27/23 9:49 PM

 Hyatt Regency Frisco
2615 Preston Road
469.598.1235
Connected to Frisco’s Stonebriar
Centre mall, the 18-story 303-
room Hyatt Regency Frisco
offers an elevated experience for
tourists and business travelers
alike. The hotel features a
3,000-square-foot satellite
Frisco Public Library, as well as
on-site dining options, such as
Copper & Steel Table and Bar
and the Steel Horse Cabana.
Additional amenities include a
27,500-square-foot conference
center. It’s located next to
KidZania and features a roof-top
outdoor pool deck and cabanas.
HYATT REGENCY FRISCO

OMNI PGA FRISCO RESORT

Omni PGA
Frisco Resort
4341 PGA Pkwy
800.843.6664
Just steps from the recently
opened PGA of America
headquarters, Omni PGA
Frisco Resort is home to two
18-hole championship golf
courses. The resort features
500 guest rooms and suites,
10 four-bedroom ranch
houses, four pools, including
an adults-only rooftop infinity
pool, a destination salon and
spa, Lounge by Topgolf, and
more than 127,000-square
feet of indoor and outdoor
meeting and event space.

41

Frisco2023_vFinal.indd 41 2/27/23 9:50 PM

 Plan
The Westin Dallas
Stonebriar Golf
Resort & Spa
1549 Legacy Drive
972.668.8000
L O D G I N G / A C C O M M O D AT I O N S

Emerging off a full property

revitalization, The Westin Dallas
Stonebriar Golf Resort & Spa is the
ideal retreat for business and leisure
travelers. The resort has added a Well
& Being Spa, Westin Family Kids Club,
and Topgolf Swing Suite and features
an enhanced pool area with private
cabanas, a waterslide, and Splash Pad!

Omni Frisco Hotel

11 Cowboys Way
469.287.0000
Featuring 300 beautifully appointed
guest rooms and suites, this luxury
16-story hotel serves as the cornerstone
of The Star, a 91-acre entertainment
district anchored by the Dallas Cowboys
World Headquarters and 12,000-seat
stadium, Ford Center. Omni Frisco Hotel
offers exciting dining, nightlife, and
THE WESTIN DALLAS STONEBRIAR
shopping all just steps away. GOLF RESORT & SPA

OMNI FRISCO HOTEL

42

Frisco2023_vFinal.indd 42 2/27/23 9:50 PM

 Make the
most
of being
away.

FRISCO TEMPLATE.indd 1 1/27/2

At Hyatt Regency Frisco-Dallas, guests can

make the most of their time away. Relax in our
spacious guest rooms, unwind at Copper &
Steel or take a dip in our heated outdoor pool.

www.hyattregencyfriscodallas.com

Frisco2023_vFinal.indd 43 2/27/23 9:50 PM

 L O D G I N G / A C C O M M O D AT I O N S

THE
ROSTER AC HOTEL

AC HOTEL DRURY INN & HOLIDAY INN

4343 Frisco Green Ave. SUITES EXPRESS
972.987.0822 2880 Dallas Pkwy. 3400 Parkwood Blvd.
newcrestimage.com 214.705.9300 972.668.5959
druryhotels.com ihg.com/
ALOFT FRISCO holidayinnexpress
DRURY INN & SUITES 3202 Parkwood Blvd. EMBASSY
972.668.6011 SUITES HOTEL HOLIDAY INN
aloftfrisco.com & CONFERENCE EXPRESS &
CENTER SUITES
CANDLEWOOD 7600 John Q. Hammons Dr. 9444 Frisco St.
SUITES 972.712.7200 972.731.2000
9484 Frisco St. embassysuitesfrisco.com ihg.com/
214.387.7000 holidayinnexpress
ihg.com/candlewood HAMPTON INN &
SUITES – NORTH HOME2SUITES BY
CANOPY BY FIELDHOUSE HILTON
HILTON 6070 Sports Village Rd. 2000 Parkwood Blvd.
4455 Frisco Green Ave. 972.668.4200 972.377.7300
469.200.6161 hamptoninn.com home2suites3.hilton.com
hilton.com
HAMPTON INN HOMEWOOD
COMFORT INN & HOTEL & SUITES SUITES BY HILTON
SUITES 3199 Parkwood Blvd. 3240 Parkwood Blvd.
4220 Preston Rd. 972.712.8400 214.618.0111
972.668.9400 hamptoninn.com homewoodsuites3.
comfortinn. hilton.com
reservationcounter.com HILTON
GARDEN INN HOTEL INDIGO
COMFORT SUITES 7550 Gaylord Pkwy. 2985 Avenue of the Stars
– FRISCO SQUARE 469.362.8485 469.362.6177
9700 Dallas Pkwy. hiltongardeninn.com ihg.com/hotelindigo
972.668.9700
EMBASSY SUITES HOTEL &
CONFERENCE CENTER csfrisco.com

44

Frisco2023_vFinal.indd 44 2/27/23 9:51 PM

 HOTEL INDIGO

HYATT HOUSE

HYATT HOUSE RESIDENCE INN

2875 Parkwood Blvd. 4343 Frisco Green Ave.
972.668.4500 972.987.0815
hyatthousefrisco.com residenceinn.
marriott.com
HYATT REGENCY
FRISCO SHERATON
2615 Preston Rd. STONEBRIAR
469.598.1235 HOTEL
hyatt.com 5444 Highway 121
972.668.8700
LA QUINTA INN & sheratonstonebriar.com
SUITES FRISCO SHERATON STONEBRIAR HOTEL
9595 John W. Elliott Dr. THE WESTIN
800.753.3757 STONEBRIAR
wyndhamhotels.com 1549 Legacy Dr.
972.668.8000
OMNI FRISCO westinstonebriar.com
HOTEL
11 Cowboys Way TRU BY HILTON
469.287.0000 2310 Parkwood Blvd.
omnihotels.com/frisco 214.705.1500
hilton.com
OMNI PGA
FRISCO RESORT WINGATE INN
4341 PGA Pkwy 14700 Highway 121
800.843.6664 214.504.3974
omnihotels.com/hotels/ wyndhamhotels.com
pga-frisco

FOR A COMPLETE LISTOF FRISCO HOTELS, VISIT

VISITFRISCO.COM/HOTELS

45

Frisco2023_vFinal.indd 45 2/27/23 9:51 PM

 HWY 380

MAP PGA PKWY

Omni PGA
ROCKHILL PKWY Frisco Resort

PGA Frisco
T H E P L AY I N G F I E L D

PANTHER CREEK PKWY

Canyons Rock Climbing

La Quinta
Inn & Suites

Sci-Tech
Frisco Lakes Golf Club Discovery
Center

Canopy by Hilton
Residence Inn
AC Hotel

HALL
Park
Hotel

Kaleidoscope
Park

Comerica Center

Riders Field
Hyatt Regency

Tru by Hilton

46

Frisco2023_vFinal.indd 46 2/27/23 9:51 PM

 PGA PKWY

PANTHER CREEK PKWY

bing

Center

d
Hyatt Regency

Tru by Hilton

47

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 Plan
KA LE ID OS C OP E
ON THE HORIZON
PA R K
Like a championship team, Sports City
USA is always growing and building the
roster. One of the many new developments
coming to fruition in Frisco is the exciting
new expansion of HALL park. The first
stage of the new development will include
a new office tower, with a boutique hotel,
a luxury residential high-rise, corporate
suites, and a food hall, all centered around a
programmed community park—to be known
as Kaleidoscope Park.
Kaleidoscope Park will be a hub of
community activity, with year-round, free
public activities. Look forward to film series,
concerts, exercise activities, and unique
music and dance festivals. The park will
host public art, architecture, and gardens. It
will feature children’s play areas, dog parks,
performance lawns, technology terraces, and
shaded promenades.
KALEIDOSCOPE PARK
48
Frisco2023_vFinal.indd 48
CRAIG HALL
Chairman & Founder, HALL Group
hallpark.com
Craig Hall, chairman and founder of
Dallas-based HALL Group, is known for
his impactful career in business, as well
his work as an author, civic leader and
philanthropist. A lifelong art collector, he
also cultivated one of Frisco’s greatest
points of pride, the Hall Arts Collection,
and Texas Sculpture Garden.
Located within Frisco’s HALL Park
office development, the indoor/outdoor
collection includes more than 200 works
of art. Open to the public, you’ll often find
visitors taking photos of special moments
there, be it for prom or a first-time visit to
Frisco.
“When I first started displaying art at
HALL park, it wasn’t with the idea that it
would help our business in any way,” Hall
says. “I simply believe that art enhances
people’s lives. As it turns out, it also ends
up being good for business.”
Which art displays are Hall’s favorites?
He jokes, “That’s a tough question as
it would be like picking your favorite
children. There are a few stand-out pieces
which shouldn’t be missed when visiting.
‘The Headlines Screamed, Baithouse
Disappears’ by Texas artist Joe Barrington
is a large-scale steel sculpture of a fish
with a house in its jaws in one of our
lakes. ‘Blanco #17’ by Houston-based Mac
Whitney is striking, as are several pieces
by renowned Texas artists James Surls and
George Tobolowsky.”
Visitors can look forward to more art
in the coming years. Hall says,”I’d like
to acquire works from emerging artists
with differing perspectives and increase
the diversity within our collection. It’s
important to make sure all of our visitors
feel represented and find connection with
our artworks.”
2/27/23 9:52 PM FRISCO
 20 23

BRING THE WHOLE

FAMILY TO FRISCO’S
FIRST MAJOR
CHAMPIONSHIP
Juniors 17 years of age and younger will be admitted into the
Championship grounds for free when accompanied by a ticketed adult.

VISIT SRPGA.COM TO PURCHASE NOW

KitchenAid Senior PGA Championship

May 24-28, 2023  FRISCO, TEXAS

FRISCO TEMPLATE.indd 1 3/10/23 11:22 AM

 THE

PLACE TO
BE SEEN.

Omni Frisco Hotel is more than just the official hotel of the

Dallas Cowboys, it’s the social hub for great food, fun and

nightlife. Enjoy posh boutiques, craft cocktails at Neighborhood

Services and the sip-and-be-seen vibe of The Edge pool deck.

OmniHotels.com/Frisco

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