MODULE 3 | Topic 3.

Online Community
 Heavenly Father,

Only your peace can sustain us through the anxiety and stresses of todays activity.
Your peace surpasses all understanding.
We ask for this gift and choose to lean upon you at this time.
Lord, come and remind us of your unfailing love.

We lay down our fears before you.

We leave them at the foot of the cross, for you have overcome the world.
We choose to give you all our concerns, worries and fears of failure.
We trust that your loving hand will hold us through

Amen.

Let Us Pray
A short recap, last time we discussed about…
 The different definitions of “technology” and the “technological change”
wherein we also identified some important aspects of its definition.

 We expounded on the stages of technological change based on

“Schumpeterian Trilogy” such as the invention, innovation, and diffusion.

 The major impacts of technological change e.g. creation of new product &
process, efficiency & lower cost, economic evolution, and decreased self-
reliance.

 Lastly, we discussed about the impact of technological change to society i.e.

industrialization, urbanization, modernization, and so on.
 Intended Learning Outcome (ILO)

At the end of the lesson, the students are expected to:

 define what online community is;

 explain the basic terminologies related to the online community;

 discover the benefits of an online community to the society; and

 classify the different members of the online community and

social media according to purpose and function.
 Topics Outline

1. What is the online community?

2. Basic terminologies related to online community.

3. Categories of the online community.

4. Some benefits of the online community.

5. Who are the members of the online community?

6. Classification of social media according to purpose

and function.
What is online community?
 Online Community
 An online community also called an internet community or web community is a virtual
community whose members interact with each other primarily via the Internet.

 An online community can act as an information system where members can post, comment
on discussions, give advice, or collaborate.

 The online community is a group of people with a shared interest or

purpose who use the Internet to communicate with each other.

Organizations often create online communities as:

1. Professional, sometimes private network to bring people together around a

shared business-based experience
2. Expansive online collaboration and growth

Source : https://en.wikipedia.org/wiki/Online_community
Source :https://blog.higherlogic.com/what-is-an-online-community
 Online Community

Source: https://stackoverflow.com/ | https://github.com/ |https://www.webdeveloper.com/ | https://www.codeproject.com/ | https://www.reddit.com/ | https://en.wikipedia.org/wiki/Main_Page

https://www.upwork.com/ | http://thepiratebay.org/index.html |
Basic terminologies related
to online community
 Basic Terminologies

 Virtual Community a social network of individuals who connect through specific

social media, potentially crossing geographical and political boundaries to
pursue mutual interests or goals.

 Social networking service also social networking site or social media is an online
platform which people use to build social networks or social relationships with
other people who share similar personal or career interests, activities,
backgrounds or real-life connections.

 The chatroom is primarily used to describe any form of synchronous conferencing,

occasionally even asynchronous conferencing.

Source : https://en.wikipedia.org/wiki/Online_community
 Basic Terminologies

 An Internet forum, or message board, is an online discussion site where people

can hold conversations in the form of posted messages.

 A blog or "weblog" is a discussion or informational website published on the World

Wide Web consisting of discrete, often informal diary-style text entries or posts.

 The virtual world is a computer-simulated environment that may be populated by

many users who can create a personal avatar and simultaneously and
independently explore the virtual world, participate in its activities, and
communicate with others.

Source : https://en.wikipedia.org/wiki/Online_community
 Categories of online community

Public
Social Can you give an example?

Networks

Private
online Can you give an example?

communities
Source : https://blog.higherlogic.com/what-is-an-online-community
 Categories of online community

Public
Social free, large scale, i.e. Facebook, instragram, or LinkedIn.

Networks

Private
small scale. i.e., branded online customer communities, partner
online communities, or member communities

communities
Source : https://blog.higherlogic.com/what-is-an-online-community
Benefits of Online Community
 Benefits of online community

1. Instead of traveling to a coffee shop or hotel, you meet at a

web site
2. Instead of having a face-to-face discussion, you post
messages to one another
3. Instead of picking a time and place to meet, the
community is always-on
4. Instead of depending on a physical location or resource to
keep track of community events and activities, a web site
can do it for you.

Source : https://www.commoncraft.com/archives/000208.html
Who are the members of the online
community
 Community Architect

A community architect, is the person or group of people who want to form an

online community.

o They are the ones who set goals associated with the community, decide what the purpose will be, and what tools
should initially be used.
o Community managers vary from architects, but they can also be the same person.

Example :
If a company has a product that requires a lot of technical know-how, it may create a designated location for users
to communicate with each other, which would have the company acting as the community architect. However, if
users do not like how the designated community is set up (perhaps due to paying a fee, tools being utilized, etc.),
they may create their community, and the members would likely act as the architects. In the latter situation, the
company would be wise to monitor and have some presence in the community drive community, but not attempt
to impose any rules of their own.

Source : https://www.socialmediatoday.com/content/what-online-community
 Online Community Manager

The person or group of people who manage their

specific online community

o This role can do anything from enforcing rules, encouraging social norms, assisting new members, spreading the
word about the community, and quite a few other attributes.
o Because each community is different, the role each community manager plays will differ

Example:
You may have a professional network and want to ensure users keep discussions related to your topic. Ideally, a
community manager would keep things in order and act as a role model for other members.

Source : https://www.socialmediatoday.com/content/what-online-community
 Paid Member

These members are paid to contribute comments to the community so

that there appears to be activity throughout it.

Often this is based upon the idea that if outside members see an active
community, they may be more motivated to participate.

o In some cases, paid members can also come from external communities and spread links or content from their
own to draw new members back to their network.

Example:
If a well-known community member (based upon their name or handle) speaks highly of a product and receives
money or something in return, this would label them as a paid user. Occasionally community terms of service (TOS)
and policies forbid this type of activity, especially without being transparent about the situation.

Source : https://www.socialmediatoday.com/content/what-online-community
 Contributor

Contributors fall between free and paid members as content varies

between communities.

o Most communities that accept exclusive content that relates to their audiences will offer some financial backing.
However, a community that allows users to post their content in an aggregator format will often not pay them as
the content can be published in several different locations (usually to reach many audiences instead of one).

Source : https://www.socialmediatoday.com/content/what-online-community
 Power User

Power users are a community manager's best friend.

These are the people who push for new discussions, shout on rooftops about how
much they enjoy the community, provide feedback to community managers,
and often act as mini-community managers themselves.

These users make up only one percent of your overall users.

Source : https://www.socialmediatoday.com/content/what-online-community
 Free Member

Free members appear to do a majority of the grunt work for online

communities, but that is only partially correct now that social media is being used
throughout the world.

Source : https://www.socialmediatoday.com/content/what-online-community
 Active Lurker

Of the members in your community, active lurkers will make up a vast

portion of them.

Active lurkers consume community content and also share the content with their
networks and external communities.

Active lurkers can be detrimental to your community, and it's essential to pay
attention to their needs through external monitoring and studying onsite traffic.

Source : https://www.socialmediatoday.com/content/what-online-community
 Passive Lurker

These are members who return to a community to consume the

content, discussions, and advice but do not contribute or share any of it.

Source : https://www.socialmediatoday.com/content/what-online-community
Classification of Social Media according
to purpose and function
 Classification of Social Media

Social Networking
o using websites and applications to communicate informally with others, find people, and share similar interests

o allows users to connect through groups, networks, and locations directly.

o Examples: Facebook and LinkedIn

Source : https://delvalle.bphc.org/mod/wiki/view.php?pageid=65
 Classification of Social Media

Micro-blogging
o posting of concise entries or updates on a social networking site

o allows users to subscribe to other users' content, send direct messages, and reply publicly.

o allows users to create and share hashtags to share content about related subjects.

o Examples: Twitter and Tumblr

Source : https://delvalle.bphc.org/mod/wiki/view.php?pageid=65
 Classification of Social Media

Blogging
o recording opinions, stories, articles, and links to other websites on a personal website.

o Examples: WordPress and Blogger

Photo Sharing
o publishing a user's digital photos, enabling the user to share pictures with others either publicly or privately.

o Examples: Instagram, Flickr, Snapchat and Pinterest

Source : https://delvalle.bphc.org/mod/wiki/view.php?pageid=65
 Classification of Social Media

Video Sharing
o publishing a user’s videos, enabling the user to share videos with others either publicly or privately.

o allows users to embed media in a blog or Facebook post, or link media to a tweet

o Examples: YouTube, Vimeo, and Periscope

Crowdsourcing
o obtaining needed services, ideas, or content by soliciting contributions from a large group of people, particularly
those from the online community

o Examples: Ushahidi, Inc., Innocentive, Openideo, Amazon, Mechanical Turk, Upwork, Designs, Cad Crowd.

Source : https://delvalle.bphc.org/mod/wiki/view.php?pageid=65
 Classification of Social Media

Tools for Managing Multiple Social Media

Platform
o an aggregator is a tool that can be used to "aggregate social media site feeds in one spot, allowing users to
search by keywords."

o Examples: Hootsuite

o Hootsuite supports social network integrations for Twitter, Facebook, LinkedIn, Google+, WordPress, and more.

o It has a browser-based interface that allows social media profiles to be viewed in tabs, rather than all in one
window.

o It can filter messages, schedule posts, and manage messages through multiple platforms, as well as provide
custom analytics.

Source : https://delvalle.bphc.org/mod/wiki/view.php?pageid=65
 Social Media Management

The 8 Best Social o Best Overall: Sprout Social

Media Management o Best for Analytics: Hootsuite

Software of 2021 o Best All-in-One Tool: Zoho

o Best for Automation: MeetEdgar

o Best for Large Team Collaboration: Loomly

o Best Integration: Sendible

o Best Budget Option: Buffer

o Best for Small Teams: SocialPilot

https://www.investopedia.com/best-social-media-management-software-5087716
Questions?
3.2 Graded Discussion
(Take-home Activity)
Saturday (2 Apr):
Prelim Long Quiz
 Topic 3.2: Summary

 In this lesson, we learned that an online community, also called an internet

community or web community, is a virtual community whose members
interact with each other primarily via the internet.

 An online community can act as an information system where members can

post, comment on discussions, give advice, or collaborate.

 The online community is a group of people with a shared interest or purpose

who use the internet to communicate with each other.

 Some basic terminologies related to the online community are a virtual

community, social media, chatroom, internet forum, or message board,
weblog, and the virtual world. There are two categories of online community:
the public social networks and the private online communities.

GEE 002B – IE21S1 LIVING IN THE IT ERA

 Topic 3.2: Summary

 The online community has some benefits like the following : instead of
having a face-to-face discussion, you post messages to one another; instead
of picking a time and place to meet, the community is always-on; instead of
depending on a physical location or resource to keep track of community
events and activities, a web site can do it for you.

 Lastly, we learned that social media has classification according to purpose

and function, namely: social networking, micro-blogging, blogging, photo
sharing, video sharing, and crowdsourcing.

GEE 002B – IE21S1 LIVING IN THE IT ERA

Thank You!
 References

1. What is online community? (2020) Retrieved from | https://en.wikipedia.org/wiki/Online_community

2. What is online community? (2020) Retrieved from | https://www.commoncraft.com/archives/000208.html

3. What is online community? (2020) Retrieved from | https://blog.higherlogic.com/what-is-an-online-community

4. Categories of online community. (2020) Retrieved from | https://blog.higherlogic.com/what-is-an-online-

community

5. Benefits of online community. (2020) Retrieved from | https://www.commoncraft.com/archives/000208.html

6. Who are the members of the online community? (2020) Retrieved from
https://www.socialmediatoday.com/content/what-online-community

7. Classification of Social media according to purpose and function. (2020) Retrieved from
https://delvalle.bphc.org/mod/wiki/view.php?pageid=65

GEE 002B – IE21S1 LIVING IN THE IT ERA