A

MINI PROJECT REPORT

ON

TECHNOLOGY USED

BY

FACEBOOK
Submitted to

Dr A P J Abdul Kalam Technical University, Lucknow

In the partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(2021- 2023)

Under the guidance of: Submitted by:

Internal Guide name :MR. HARSH MOHAN SHARMA ANSHIKA TOMAR
Designation: Assistant professor MBA IInd Sem
Roll No. 2100330700011

Raj Kumar Goel Institute of Technology

An ISO 9001:2015 Certified Institute
5th Km Stone, Delhi-Meerut Road, Ghaziabad -201003, INDIA
www.rkgit.edu.in Email: rkgitmba@rkgit.edu.in Ph: 0120-2788273, 6517163 Fax: 0120-2788350

Department of Management Studies

 Raj Kumar Goel Institute of Technology
An ISO 9001:2015 Certified Institute
5th Km Stone, Delhi-Meerut Road, Ghaziabad -201003, INDIA
www.rkgit.edu.in Email: rkgitmba@rkgit.edu.in Ph: 0120-2788273, 6517163 Fax: 0120-2788350

Department of Management Studies

Date ……………….

TO WHOM SOEVER IT MAY CONCERN

This is to certify that Ms ANSHIKA TOMAR is a bonafide student of MBA 1st year of this

institute for the session 2021-2023 and she prepared Mini Project Report titled

FACEBOOK, for partial fulfillment of Master of Business Administration (MBA)

affiliatedto Dr A P J Abdul Kalam Technical University, Lucknow.

I wish her all the best for her future endeavors.

MR. HARSH MOHAN SHARMA Dr. Vibhuti

Assistant professor Professor and Head
 Declaration

I ANSHIKA TOMAR D/o Mr.Virender Singh am pursuing Master of Business

Administration (MBA) 1st year from Raj Kumar Goel Institute of Technology,
Ghaziabad in the session 2021-23. I hereby declare that this Mini project report
titled “FACEBOOK” is the outcome of my own effort under the guidance of MR.
HARSH MOHAN SHARMA ,ASSISTANT PROFESSOR,RKGIT. The entire
project is my original creation. In case of any discrepancy, I will be solely
responsible for it and institute has the right to cancel my project.

Date: ………………… ANSHIKA TOMAR

Place: RKGIT, Ghaziabad
 ACKNOWLEDGEMENT

Mini project is a bridge connecting the educational qualification and

professional use. It is the path leading to success by innovative ideas and experienced

practical knowledge without fear and failure.

It gives me immense pleasure to take the opportunity to remember and thanks

the personalities who have involved with this project work. I express my sincere

thanks and deep gratitude who are directly and indirectly associated in completion of

this project.

I would like to thank to MR. HARSH MOHAN SHARMA ,ASSISTANT

PROFESSOR,RKGIT for assigning an extremely challenging project thereby giving

unique opportunity to meaningful contribution of such growing and vibrant

organization, guiding throughout the project, without his/her help the project would

have not added enough value. I am extremely grateful for the time he spent from his

busy schedule.

ANSHIKA TOMAR
Topic PAGE NUMBER

STUDY OF ORGANISATION 01-02

Objective of the Project 03-03

About the Organization

• Introduction of Organization 04-04

• Business Overview 05-05

• Mission, Vision & Objectives 06-08

• Board of Director 09-09

• Company History 10-14

• Achievements 15-15

• Products & Services 16-20

• SWOT Analysis 21-23

• Technology used in the organization . 24-24

• Challenges to the Organization . 25-25

• Limitations . 26-27

• Conclusion 28-28

• Bibliography 29-29

5
Study of Organization

FACEBOOK

Facebook’s organizational structure is a variation of the traditional

organizational structure of businesses. The company’s structure is adapted
to suit the needs of operations involving information technology and the
Internet. A company’s organizational or corporate structure defines the
composition and design of the organization to meet its needs. Firms have
different corporate structures based on the nature and goals of their
businesses. In this business analysis case of Facebook Inc., the corporate
structure is a response to the dynamics of the global online social media
market. The nature and characteristics of the company’s social networking
website and apps, and business goals (see Facebook Inc.’s Corporate Vision
and Mission Statements) partly dictate the company’s needs. These needs
are translated to the features of the organizational structure that Facebook
Inc. uses to support its business. The appropriateness of the corporate
structure facilitates the company’s growth and development.

Facebook Inc. has an organizational structure that enables the social media
business to expand and diversify. This corporate structure also yields
competitive advantage to make the company’s online social network
resilient against competition. Even though the Porter’s Five Forces analysis
of Facebook Inc. shows that the force of competition is moderate, measures
are needed to address the aggressiveness of competitors in the international
online advertising market. These competitors include Google LLC, Snap
Inc. (Snapchat), and Twitter Inc. Facebook must continue enhancing its
corporate structure to counteract the negative effects of competition.

Facebook has a matrix organizational structure. The key characteristics of

this structure address the company’s organizational needs, especially the
need for creativity and innovation. The following main features of
1
Corporate Function-Based Teams. Facebook Inc. maintains corporate teams
based on their business functions in managing operational activities
throughout the organizational structure.

This structural characteristic is based on the various needs of the online

social media business. For example, the company needs technology
research and development.

Because of the matrix corporate structure, some function-based teams have

blurred boundaries with geographic and product-based divisions in the
company.

A senior manager or executive heads each team. The following are the
main corporate function-based teams in Facebook’s organizational
structure:

2
Objective of the Project
• To study the latest technology of Facebook.
• To study the services offered, long-term goals and philosophy of
Facebook.

• To study the spread of Facebook in educational institutions.

• To study the usage of Facebook for entertainment and for staying
connected with family and friends.

•
• To study the impact of Facebook in building global community.
• To study the development of advert

3
 Introduction of Organization
Facebook, American company offering online social networking services.
Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, and Chris Hughes, all of whom were students at Harvard
University. Facebook became the largest social network in the world, with
more than one billion users as of 2012, and about half that number were
using Facebook every day. The company’s headquarters are in Menlo Park,
California. Access to Facebook is free of charge, and the company earns
most of its money from advertisements on the Web site. New users can
create profiles, upload photos, join a preexisting group, and start new
groups. The site has many components, including Timeline, a space on each
user’s profile page where users can post their content and friends can post
messages; Status, which enables users to alert friends to their current
location or situation; and News Feed, which informs users of changes to
their friends’ profiles and status. Users can chat with each other and send
each other private messages. Users can signal their approval of content on
Facebook with the Like button, a feature that also appears on many other
Web sites.

The attractiveness of Facebook stems in part from cofounder Zuckerberg’s

insistence from the very beginning that members be transparent about who
they are; users are forbidden from adopting false identities. The company’s
management argued that transparency is necessary for forming personal
relationships, sharing ideas and information, and building up society as a
whole. It also noted that the bottom-up, peer-to-peer connectivity among
Facebook users makes it easier for businesses to connect their products with
consumers.

The company has a complicated early history. It began at Harvard

University in 2003 as Facemash, an online service for students to judge the
attractiveness of their fellow students. Because the primary developer,
Zuckerberg, violated university policy in acquiring resources for the service,
it was shut down after two days. Despite its mayflylike existence, 450
people (who voted 22,000 times) flocked to Facemash. That success
prompted Zuckerberg to register the URL http://www.thefacebook.com in
January 2004. He then created a new social network at that address with
fellow students Saverin, Moskovitz, and Hughes.

4
 Business Overview
FACEBOOK is the world's largest social network, with over 1.11 billion
users. It provides a place for connection via sharing photos, videos, and text
updates. Users create personal profiles and establish relationships with
people and companies. Your Facebook Timeline details all of your personal
activity on Facebook.

Your Facebook Timeline details all of your personal activity on Facebook.

It’s called a timeline because it can include information, memories, and
milestones in your life.

What you choose to show — from photos you post to yourrelationship

status — is based on your privacy preferences.

A status update is anything that you decide to share with Facebook friends.

Through a status update, you can communicate your current activity or

location; post a link; mention or “tag” friends who you want to include in a
conversation; and share photos, videos, and thoughts.

Facebook status updates made by your friends appear in your news feed.

Facebook users who join a page because they have a particular interest in
thetopic or a connection with the brand/product.

We encourage units to use the same profile for Facebook as they do on

Twitter. In terms of size, the graphic provided by LSA is designed to be
suitable for both platforms.

encourage conversation among your users, choose to allow others to post to

your page, choose to show the box for “Recent Posts by Others” at the top
of your page, and choose to show the “message” button onyour page.When
allowing others to post on your page, be sure to regularly monitor yoursite
for inappropriate content that may need to be removed, as well as postsand
messages that require replies.

5
 Mission, Vision & Objectives
Facebook's mission is to give people the power to build community and
bring the world closer together. People use Facebook to stay connected with
friends and family, to discover what's going on in the world, and to share
and express what matters to them.

Facebook's Corporate Mission Statement. Facebook's corporate

mission is“to give people the power to build community and bring the
world .

“Facebook's mission is to give people the power to share and make the
world more open and connected.” Facebook's original mission statement
focused on the .

The Facebook company's mission is to give people the power to build

community and bring the world closer together. Learn more about our
culture, employees, .Facebook Vision Statement. People use Facebook to
stay connected with friends and family, to discover what's going on in the
world, and to share and express .

Facebook mission statement is “to give people the power to share and make
the world more open and connected.” The statement focuses on its .

Facebook inc is an American online social media company that was

founded in 2004. Facebook is the most popular social media today, and its
user is 2.26 billion. Facebook works as financial services, e-commerce,
retail, gaming, entertainment, media, telecom, technology, consumer goods,
and automotive businesses.

Everyone can use Facebook with personal computers, tablets, and

smartphones, but under 18, they can’t use Facebook. People can register
with their email or phone number. After registering, they can create a
profile to publish information about themselves. In this platform, users can
share text posts, photos, videos, and multimedia which they can share with
other friends. Users also can use the platform as a marketplace, product
buys and sell, page, Group. Nowadays maximum digital businesses use
Facebook.

6
VISION
Facebook's Vision Statement is: “People use Facebook to stay
connectedwith friends and family, to discover what's going on in the
world, and to share and express what matters to them.

Facebook’s corporate vision statement, based on the company’s social

media service offerings, is “People use Facebook to stay connected with
friends and family, to discover what’s going on in the world, and to share
and express what matters to them.” This corporate vision shows that the
business is not just a basic online social networking site. Instead, the
company also facilitates knowledge acquisition and valuable
communication among individual users. Facebook’s vision statement has
the following main components:
Global market scope

Tool for communication

Tool for discovery

Tool for self-expression

The “global market scope” component of Facebook’s corporate vision is

based on the company’s specification of “people” as users, indicating
everyone around the world. The corporate vision also shows that the
company sees itself as a facilitator of communication among friends and
family. Moreover, Facebook Inc. aims to be a global discovery tool through
information access. In addition, the company aims to make its online social
network a global tool for self-expression. These components of Facebook’s
vision statement require the company to grow internationally to maintain its
leadership position in the multinational social media market.

Some of the conventions on the ideal corporate statement characteristics are

included in Facebook’s corporate mission and vision. For example, the
company’s mission statement illustrates what the company does, as well as
the intended target market. However, an ideal corporate mission statement
includes details about the services offered, long-term goals, philosophy, and
self-concept. These details are lacking in Facebook’s corporate mission.
Also, the company’s vision statement is concise, but not clear enough in
terms of the future-oriented aims of the business. To satisfy the ideals of
7
corporate vision statement development, Facebook must make its corporate
vision clearer, more concise, inspiring, and future-oriented.

OBJECTIVE
Some of the conventions on the ideal corporate statement characteristics are
included in Facebook’s corporate mission and vision. For example, the
company’s mission statement illustrates what the company does, as well as
the intended target market. However, an ideal corporate mission statement
includes details about the services offered, long-term goals, philosophy, and
self-concept. These details are lacking in Facebook’s corporate mission.
Also, the company’s vision statement is concise, but not clear enough in
terms of the future-oriented aims of the business. To satisfy the ideals of
corporate vision statement development, Facebook must make its corporate
vision clearer, more concise, inspiring, and future-oriented.

Before Facebook, Mark Zuckerberg had already created a couple of similar

sites, one which connected students to others studying the same degree
course. It was a hobby for Zuckerberg, who launched it within the Harvard
network in February 2004. The site was similar to the U.S. student yearbook
in concept, and within a month over half the Harvard student population had
posted a profile. Zuckerberg's first objective was to spread it to other
educational institutions. Soon other Ivy League colleges and then other U.S.
universities had access to it. Only people with a ".edu" address could access
the site. Facebook's next step made it available to high school students, then
U.K. universities. The rest of the world was finally admitted from
September 2006 onward.

The swift expansion in Facebook users attracted other companies hoping to

share in the profits. Rumors spread about offers from Google, Viacom and
Yahoo varying in size from $750 million to $1 billion. In an interview with
Time magazine in 2007, Zuckerberg stated that Facebook was not for sale
and that staying independent was the company's objective from the start. So
far it has had investments from Accel and Microsoft. In 2011, Goldman
Sachs bought a stake in the company and then promised a $1.5 billion
offering of stock to overseas investors. This was withdrawn amid much
controversy. For the moment, Facebook is not a public company and retains
its independence.

8
 Board of Director
The Oversight Board is a body that makes consequential precedential
content moderation decisions on the social media platforms Facebook and
Instagram. Facebook CEO Mark Zuckerberg approved the creation of the
board in November 2018, shortly after a meeting with Harvard Law School
professor Noah Feldman, who had proposed the creation of a quasi-
judiciary on Facebook. Zuckerberg originally described it as a kind of
"Supreme Court", given its role in settlement, negotiation, and mediation,
including the power to override the company's decisions.

Zuckerberg first announced the idea in November 2018, and, after a period
of public consultation, the board's 20 founding members were announced in
May 2020. The board officially began its work on October 22, 2020, and
issued its first five decisions on January 28, 2021, with four out of the five
overturning Facebook's actions with respect to the matters appealed. It has
been subject to substantial media speculation and coverage since its
announcement, and has remained so following the referral of Facebook's
decision to suspend Donald Trump after the 2021 storming of the U.S.
Capitol.

Name Country Term

Sumit negi Delhi 2020–Present

dheeraj Delhi 2020–Present

Sushma Gurugram 2020–Present

krishna Delhi 2020–Present

9
 Company History
Zuckerberg built a website called "Facemash" in 2003 while attending
Harvard University. The site was comparable to Hot or Not and used
"photos compiled from the online face books of nine Houses, placing
two next to each other at a time and asking users to choose the
"hotter" person". Facemash attracted 450 visitors and 22,000 photo-
views in its first four hours. The site was sent to several campus group
listservs, but was shut down a few days later by Harvard administration.
Zuckerberg faced expulsion and was charged with breaching security,
violating copyrights and violating individual privacy. Ultimately, the
charges were dropped.
Zuckerberg expanded on this project that semester by creating a social study
tool ahead of an art history final exam. He uploaded all art images to a
website, each of which was accompanied by a comments section, then
shared the site with his classmates.

A "face book" is a student directory featuring photos and personal

information. In 2003, Harvard had only a paper version along with private
online directories.Zuckerberg told The Harvard Crimson, "Everyone's been
talking a lot about a universal face book within Harvard I think it's kind
of silly that it would take the University a couple of years to get around to it.
I can do it better than they can, and I can do it in a week." In January 2004,
Zuckerberg coded a new website, known as "TheFacebook", inspired by a
Crimson editorial about Facemash, stating, "It is clear that the technology
needed to create a centralized Website is readily available the benefits are
many." Zuckerberg met with Harvard student Eduardo Saverin, and each of
them agreed to invest $1,000 in the site. On February 4, 2004, Zuckerberg
launched "TheFacebook", originally located at thefacebook.com.

Mark Zuckerberg, co-creator of Facebook, in his Harvard dorm room, 2005

Six days after the site launched, Harvard seniors Cameron Winklevoss,
Tyler Winklevoss, and Divya Narendra accused Zuckerberg of intentionally
misleading them into believing that he would help them build a social
network called HarvardConnection.com. They claimed that he was instead
using their ideas to build a competing product. The three complained to the
Crimson and the newspaper began an investigation. They later sued
10
Zuckerberg, settling in 2008[25] for 1.2 million shares (worth $300 million
at Facebook's IPO).

Membership was initially restricted to students of Harvard College. Within

a month, more than half the undergraduates had registered. Dustin
Moskovitz, Andrew McCollum, and Chris Hughes joined Zuckerberg to
help manage the growth of the website. In March 2004, Facebook expanded
to Columbia, Stanford and Yale. It then became available to all Ivy League
colleges, Boston University, NYU, MIT, and successively most universities
in the Delhi and Canada.

In mid-2004, Napster co-founder and entrepreneur Sean Parker—an

informal advisor to Zuckerberg—became company president. In June 2004,
the company moved to Palo Alto, California. It received its first investment
later that month from PayPal co-founder Peter Thiel.In 2005, the company
dropped "the" from its name after purchasing the domain name
Facebook.com for US$200,000. The domain had belonged to AboutFace
Corporation.

In May 2005, Accel Partners invested $12.7 million in Facebook, and Jim
Breyer added $1 million of his own money. A high-school version of the
site launched in September 2005.Eligibility expanded to include employees
of several companies, including Apple Inc. and Microsoft.

2006–2012: Public access, Microsoft alliance, and rapid growth

In May 2006, Facebook hired its first intern, Julie Zhuo. After a month,
Zhuo was hired as a full-time engineer.On September 26, 2006, Facebook
opened to everyone at least 13 years old with a valid email address. By late
2007, Facebook had 100,000 pages on which companies promoted
themselves. Organization pages began rolling out in May 2009. On October
24, 2007, Microsoft announced that it had purchased a 1.6% share of
Facebook for $240 million, giving Facebook a total implied value of around
$15 billion. Microsoft's purchase included rights to place international
advertisements.

In May 2007, at the first f8 developers conference, Facebook announced

thelaunch of the Facebook Developer Platform, providing a framework for
software developers to create applications that interact with core Facebook
features. By the second annual f8 developers conference on July 23, 2008,

11
the number of applications on the platform had grown to 33,000, and the
number of registered developers had exceeded 400,000.

In October 2008, Facebook announced that its international

headquarters would locate in Dublin, Ireland. In September 2009,
Facebook said that ithad achieved positive cash flow for the first time. A
January 2009 Compete.com study ranked Facebook the most used social
networking service by worldwide monthly active users.

The company announced 500 million users in July 2010. Half of the site's
membership used Facebook daily, for an average of 34 minutes, while 150
million users accessed the site from mobile devices. A company
representative called the milestone a "quiet revolution." In November 2010,
based on SecondMarket Inc. (an exchange for privately held companies'
shares), Facebook's value was $41 billion. The company had slightly
surpassed eBay to become the third largest American web company after
Google and Amazon.com.

On November 15, 2010, Facebook announced it had acquired the domain

name fb.com from the American Farm Bureau Federation for an
undisclosed amount. On January 11, 2011, the Farm Bureau disclosed $8.5
million in "domain sales income", making the acquisition of FB.com one of
the ten highest domain sales in history.In February 2011, Facebook
announced plans to move its headquarters to the former Sun Microsystems
campus in Menlo Park, California. In March 2011, it was reported that
Facebook was removing about 20,000 profiles daily for violations such as
spam, graphic content and underage use, as part of its efforts to boost cyber
security. Statistics showed that Facebook reached one trillion page views in
the month of June 2011, making it the most visited website tracked by
DoubleClick. According to a Nielsen study, Facebook had in 2011 become
the second-most accessedwebsite in the U.S. behind Google.

China blocked Facebook in 2009.

2012–2013: IPO, lawsuits, and one-billionth user

Further information: Initial public offering of Facebook

In March 2012, Facebook announced App Center, a store selling

applications that operate via the website. The store was to be available on
iPhones, Android devices, and for mobile web users.

12
Billboard on the Thomson Reuters building welcomes Facebook to
NASDAQ, May 2012

Facebook's initial public offering came on May 17, 2012, at a share price of
US$38. The company was valued at $104 billion, the largest valuation to
that date. The IPO raised $16 billion, the third-largest in U.S. history, after
Visa Inc. in 2008 and AT&T Wireless in 2000. Based on its 2012 income of
$5 billion, Facebook joined the Fortune 500 list for the first time in May
2013, ranked 462. The shares set a first day record for trading volume of an
IPO (460 million shares). The IPO was controversial given the immediate
price declines that followed, and was the subject of lawsuits, while SEC and
FINRA both launched investigations.

Zuckerberg announced at the start of October 2012 that Facebook had one
billion monthly active users, including 600 million mobile users, 219 billion
photo uploads and 140 billion friend connections.

2013–2014: Site developments, A4AI, and 10th anniversary

On January 15, 2013, Facebook announced Facebook Graph Search,

which provides users with a "precise answer", rather than a link to an
answer by leveraging data present on its site. Facebook emphasized that the
feature would be "privacy-aware", returning results only from content
already shared with the user. On April 3, 2013, Facebook unveiled
Facebook Home,a user-interface layer for Android devices offering greater
integration with the site. HTC announced HTC First, a phone with Home
pre-loaded.

On April 15, 2013, Facebook announced an alliance across 19 states with

the National Association of Attorneys General, to provide teenagers and
parents with information on tools to manage social networking profiles. On
April 19 Facebook modified its logo to remove the faint blue line at the
bottom of the "F" icon. The letter F moved closer to the edge of the box.

Following a campaign by 100 advocacy groups, Facebook agreed to update

its policy on hate speech. The campaign highlighted content promoting
domestic violence and sexual violence against women and led 15
advertisers to withdraw, including Nissan UK, House of Burlesque, and
Nationwide UK. The company initially stated, "while it may be vulgar and
offensive, distasteful content on its own does not violate our policies". It
took action on May 29.
13
On June 12, Facebook announced that it was introducing clickable
hashtags to help users follow trending discussions, or search what others are
talking about on a topic. San Mateo County, California, became the top
wage- earning county in the country after the fourth quarter of 2012 because
of Facebook. The Bureau of Labor Statistics reported that the average salary
was 107% higher than the previous year, at $168,000 a year, more than 50%
higher than the next-highest county, New York County (better known as
Manhattan), at roughly $110,000 a year.

Facebook joined Alliance for Affordable Internet (A4AI) in October, as it

launched. The A4AI is a coalition of public and private organizations that
includes Google, Intel and Microsoft. Led by Sir Tim Berners-Lee, the
A4AI seeks to make Internet access more affordable to ease access in the
developing world.

The company celebrated its 10th anniversary during the week of February 3,
2014. In January 2014, over one billion users connected via a mobile
device. As of June, mobile accounted for 62% of advertising revenue, an
increase of 21% from the previous year. By September Facebook's market
capitalization had exceeded $200 billion.Zuckerberg participated in a Q&A
session at Tsinghua University in Beijing, China, on October 23, where he
attempted to converse in Mandarin. Zuckerberg hosted visiting Chinese
politician Lu Wei, known as the "Internet czar" for his influence in China's
online policy, on December 8.

14
 Achievements
❖ Adding 1 billion users. ...

❖ Monetizing the news feed. ...

❖ Transitioning to a mobile-based service. ...

❖ Earning a $100 billion valuation. ...

❖ Making video social.

The website has won awards such as placement into the "Top 100 Classic
Websites" by PC Magazine in 2007, and winning the "People's Voice
Award" from the Webby Awards in 2008.

In 2010, Facebook won the Crunchie "Best Overall Startup Or Product"

award[283] for the third year in a row.

Further information: Censorship of Facebook

In many countries the social networking sites and mobile apps have been
blocked temporarily or permanently, including China, Iran, Vietnam,
Pakistan, Syria, and North Korea. In May 2018, the government of Papua
New Guinea announced that it would ban Facebook for a month while it
considered the impact of the website on the country, though no ban has
since occurred. In 2019, Facebook announced that influencers are no longer
able to promote any vape, tobacco products, or weapons on its platforms.

15
 Products & Services
The Facebook Products include Facebook (including the Facebook mobile
app and in-app browser), Messenger, Instagram (including apps such as
Boomerang), Portal-branded devices, Oculus products (when using a
Facebook account), Facebook Shops, Spark AR, Audience Network, NPE
Team apps and any other features, apps, technologies, software, products or
services offered by Facebook Inc. or Facebook Ireland Limited under our
Data Policy. The Facebook Products also include Facebook Business tools.

Facebook Products does not include some Facebook-offered products or

services that have their own separate privacy policies and terms of service –
such as Workplace, Free Basics, Messenger Kids and Oculus Products
(when using an Oculus account).The Facebook Company Products are,
together, the Facebook Products and other products provided by the
Facebook Companies that are subject to a separate, stand-alone terms of
service and privacy policy, including the WhatsApp, Oculus Products (when
using an Oculus account) and CrowdTangle websites, products or apps.

SERVICES

✓ Facebook (Facebook.com) — The largest social network on the

planet withover 1.7 billion users. And the Facebook centric products
features include Profile, News Feed, Messenger, Groups, Events,
Video, Photos, Search, Pages, and Facebook for Business.

✓ Facebook Lite — Facebook Lite is a version of Facebook for

Android that uses less data and works well across all network
conditions.

✓ Instagram (iOS, Android, Windows Mobile) — The most

popular photo-sharing app with over a billion users.

16
✓ Instagram Guides — A way to discover recommendations, tips
and other content more easily from your favorite creators, public
figures, organizations and publishers on Instagram.

✓ Instagram Reels — A new way to create and discover short,

entertainingvideos on Instagram.

✓ Instagram Shopping — Making it easy for people to shop

right at themoment of discovery.

17
✓ Boomerang (iOS, Android) — Boomerang app takes a burst of
photos, thenspeeds them up and plays them forward and backward to
create a looping Boomerang video.

✓ Facebook Collab — A new iOS app that brings together creators and
fans tocreate, watch, and mix and match original videos, starting with
music.

✓ Facebook Marketplace — Marketplace makes it easy to buy and

sell in yourarea.

✓ Facebook Media — Explore how Facebook can help expand your

reach andgrow your audience.

✓ Facebook Messenger (Messenger.com) — An instant messenger

app by Facebook that lets Facebook users chat with their friends (on
mobile and on the web). And then there are a handful of “for
Messenger” apps like Sound Clips, Stickered, Strobe, Selfied, and
Shout for Messenger that are availablefor both iOS and Android.

✓ Facebook Messenger Kids — A fun, free app that lets kids video
call and message parent-approved family and friends from their
iPad, iPod touch or iPhone.

18
 ✓ Facebook Messenger Rooms — Messenger Rooms is a new way to
hang out with your favorite people on video chat. Creating and
sharing a room is as easy as sending a link and you can start one right
from Messenger as well as Facebook, Instagram, WhatsApp and
Portal devices.

✓ Facebook Instant Articles — Facebook A new way for any

publisher tocreate fast, interactive articles on Facebook.

✓ Facebook News — A new place on Facebook for all the news

you careabout.

✓ Facebook Live — Start live streaming today with Facebook Live.

✓ Facebook Libra (now known as Diem) — Diem (formerly known

as Libra)
is a permissioned blockchain-based payment system proposed by Facebook.

✓ Facebook Shops — Shops is a new online shopping experience that

lets people discover and fall in love with your products without
downloading anapp or visiting a website.

19
✓ Facebook Watch — Watch is a platform for all creators and
publishers to find an audience, build a community of passionate fans,
and earn money fortheir work.

✓ Facebook Workplace — Workplace is a communication tool that

connects everyone in your company, even if they’re working
remotely.

✓ Facebook Youth Portal — Get to know how Facebook

approaches safetyand learn about the tools and resources available
to teens, parents, and teachers.

✓ WhatsApp — The most popular messaging app for mobile

with over abillion users.

✓ WhatsApp Payments — Send and receive money right where you

chat.

✓ Moments — A photo app for iOS and Android that lets you create
sharedphoto albums with your friends and family. With Moments
you can send photos to your friends and get photos back.

✓ Internet.org (now known as Free Basics) — Free Basics by

Facebook provides people with access to useful services on their
mobile phones in markets where internet access may be less
affordable. The websites are available for free without data
charges, and include content on things like news, employment,
health, education and local information.

✓ Facebook Ads — Advertise on Facebook.

20
SWOT Analysis
STRENGTH

This section focuses on the strengths of Facebook that demonstrates how it

maintains its position as a market leader. There are internal and external
strengths to allow Facebook to grow steadily. The main strengths show as
below.

1.Well Established Brand

2.NameStrong Customer Base

3.High Revenues

4. Fast-innovative

5.Worldwide Presence

Facebook, being a social media platform with a worldwide presence, has

managed to grow its popularity. In the meantime, it has strengthened its
brand name and thus contributed to its reputation to the top. Facebook
enables the registration process for new users more accessible and more
efficient to build a strong customer base. The significant number of existed
customers has attracted more new members.

Furthermore, the innovation process for Facebook is also speedy. The

company has integrated with other social media channels, such as
WhatsApp, Youtube, and Instagram. Therefore, this section shows that
Facebook is a reliable and well-established company that has maintained its
allure from the beginning.
WEAKNESS

Based on the nature of the social networking business and other ventures the
company is involved in, it faces numerous weaknesses. In this section of the
Facebook SWOT Analysis, the focus is on the internal and external factors
that are holding back more success levels for Facebook. These weaknesses
are:

Lack of Product Differentiation

21
Strong Competition

User's Data Security

Adverse Effects on Social Media

Terrible User Experience

With the fast growth of Facebook, more companies have ventured into the
social network industry, and this has resulted in a very stiff competition
level. However, in such fierce competition, the lack of product
differentiation in the market could be the most significant weakness.
Accordingly, the innovation and creation of the product will be the priority
for Facebook.

Another weakness of the SWOT Analysis stems from the inability of the
company to keep users’ data safe. Many people have often complained that
the company has sold its private data to third parties, which has thus eroded
confidence. Social media, one of the services offered by Facebook, has been
touted to being very addictive, and therefore many people have been warned
against being a part of Facebook. From this SWOT Analysis, Facebook
must put a particular focus on its weaknesses to ensure faster growth.
OPPORTUNITIES

In the tech world, there exist substantial opportunities in which Facebook

can take full advantage of. In this section, it illuminates the opportunities
that the company can consider to improve its business position. These are
the opportunities available for Facebook:

New Registrations

Business Acquisitions

Diversification

Product Innovation

New Sections

Outside social media, the company has an opportunity to venture into other
platforms. It has done this by expanding into the virtual reality market,

22
which is fast growing owing to the move by gaming companies to introduce
this. The company has also engaged in proper marketing projects that have
seen millions of new registers every month and thus contributed to more
growth for the company.

Facebook has also engaged in product innovation that has seen many users
getting more benefits from the platforms. One of the changes happened in
What's App, which enabled users to have the transactional process. Except
for the function of chat, Facebook could grab the opportunities to develop
shopping, music, video making, and more funny sections. This part shows
the chances the company can capitalize on to further its growth.
THREAT

Lack of Product Differentiation

Cybersecurity Risks

Bad Press

Market Saturation

Competition

Facebook has encountered high competition from numerous other market

players such as Twitter and Google, from which many users are moving
from the platform into others and thus limiting revenue growth. That is the
reason why it has the market saturation and thus limiting the growth of
social media platforms.

What's more, due to the lack of product differentiation, Facebook fails to

come up with new ideas and the latest trend. From the SWOT Analysis, a
major threat to Facebook is cybersecurity, which could result in the loss of
privacy for many people. Over the years, Facebook has suffered from bad
press, which is due to speculations of election interfering in many countries
and the sale of users' data to third parties. Although they have tried to shake
this off, it has been a real hindrance for new users to register.

23
 TECHNOLOGY USED BY FACEBOOK
These technology used by facebook to increase their popularity.

Hack,

PHP (HHVM),

Python,

C++,

Java,

Erlang,

D, XHP

Haskell

There are many advantage of these technology

like.

Help to increase popularity

Help in marketing of facebook

Facebook is one of the largest sites in the world where we are not only
allowed, but encouraged to connect with everyone.

Facebook can also be used as video chat tool.

You can also use Facebook as a site to host images and videos. You can set
privacy levels for individual albums to control who can see what you share.
DISADVANTAGE

Never give out too much personal information.

Even though Facebook has simplified its privacy settings, many unknowing
users still end up publishing private images and status updates publicly.

24
 Challenges Faced BY FACEBOOK
Facebook's 3 Biggest Challenges in 2020

New Revenue Sources. Facebook's core newsfeed isn't the crown jewel of
its portfolio anymore, at least where its next wave of growth is concerned.
...

Problem Content. ...

Regulatory Headaches.

General Data Protection Regulation and other potential regulations

Ad load saturation

User engagement and growth

Should you invest $1,000 in Facebook, Inc. right now

these are the major challandes faced by facebook.

25
 Limitations
• "Facebook Addiction" A new disorder. ...

• The fight continues against fake profiles & phishing bots. ...

• Scams are spreading like fire. ...

• Can't keep things personal. ...

• Criticism. ...

• Effect on academic's activity. ...

• Data privacy issues. ...

• Better Socializing - Facebook is changing the way we think & feel.

• Addiction. According to a study conducted by Leif Denti at the

Universityof Gothenburg, spending time on Facebook can become
addictive. ...

• Loss of Productivity. Facebook can be a serious threat to the

productivenessof both students and employees. ...

• Malware & Viruses. ...

• Identity Theft. ...

• Antisocial Behavior. ...

• Relationship Problems.

According to a study conducted by Leif Denti at the University of

Gothenburg, spending time on Facebook can become addictive. Participants
in the study reported that they felt ill at ease when they were not able to
regularly check up on their Facebook account. With other people constantly
posting new photos or status updates, people that become addicted to
Facebook can feel like they are missing out if they are not constantly logged
in. According to the study, these users do not even realize that they are
engaged in excessive use of the service, as it becomes an unconscious habit.

26
Facebook can be a serious threat to the productiveness of both students and
employees. Studies by Nucleus Research indicate that an average of 1.5
percent of total office productivity is lost through employees accessing
Facebook during working hours.

Two-thirds of the participants in the studyrevealed that they access their

Facebook accounts while at work, with 6 percent admitting that their entire
Facebook profile was created at work. Studies conducted at Ohio State
University indicated that Facebook users studied between one and five
hours a week while non-users typically spent 11 hours or more studying.
Productivity can suffer due to time wasted on Facebook playing games,
chatting to friends or browsing new photos. Manyof the games on Facebook
require you to check back every few minutes in order to keep playing,
which can waste a lot of time.

27
 Conclusion
In conclusion, Facebook plays many vital roles in order to connect people in
the world without boundary because almost every people these days are
familiar with Facebook .This gives us the opportunity to know more about
their culture, values, custom and tradition. Facebook’s mission is to give
people the power to share and make the world more open. People use
Facebook to stay connected with friends and family, to discover what’s
going on in the world, and to share and express what matters to them. User
can share their feelings and what's happening around in our daily life
through Facebook. They also can get feedback from their friends about their
reaction toward user's feeling. It is the best medium to share feelings and
thoughts with others. User can share their achievements to get some
appreciation, or can share their sorrows to get support from the generous
friends.

Facebook application is easy to be used by the user. Facebook allows user

to navigate easily and fast. Other than that, Facebook is an interactive
platform help user to chat with others, can get updates of events, can find
old friends and schoolmates. When friends go away to any other place, we
often don't get the chance to communicate with them. But now Facebook
gives us the opportunity to communicate with our Old friend very easily
without any cost. Surely, it is going to make you feel happy to see your old
friend sharing some happy photos from another part of the World. Facebook
is free and it's one of the best medium for communication. You can send
message , start a video call, upload photos and videos for free. Facebook
also is visually appealing. There is no fancy color or design available which
distracts people. The simplicity in design and efficiency in the performance
made Facebook the best Social site in the World. In contrast, disadvantages
of having Multimedia Database in Facebook is expense which is need a lot
of money to do the database and also the designing. The fact that they are
not always easy to configure. For example, the Facebook user only can use
the Facebook application when there is a internet connection.

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officer-chris-cox-return-ceo

https://www.washingtonpost.com/technology/2019/02/20/digital-
advertising-surpass-print-tv-first-time-report-says/

https://www.nytimes.com/2019/01/29/books/review/roger-mcnamee-
zucked.html

https://www.cnet.com/tech/services-and-software/eu-competition-
commissioner-facebook-breakup-would-be-last-resort/

https://mashable.com/archive/facebook-ipo-complete-guide

https://about.fb.com/news/2019/04/alford-nominated-to-facebook-
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facebook-zuckerberg.html

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