WGSN TREND REPORT

FASHION DIRECTION | AUTUMN/WINTER 2023

CONTENTS
Introduction
Mega Trends
Micro Trends
Global Color- Men & Women
Key Textiles- Men & Women
Prints & Patterns
Divine Denim
Active Apparel-Men & Women
The Future
INTRODUCTION
This deck features prominent colours,
designs, fabrics, and clothes for the next
autumn and winter seasons. Each slide is
delivered following extensive evaluations
dropped by WGSN, a pioneer in trend
forecasting.
 MEGA TRENDS
Mega means powerful & transformative. Megatrends are forces that change the global fashion space in terms of
economy, business and society.

Technology Ecology Demographics

 Modern construction techniques have altered the face of
fashion. More clothing & accessories shall be manufactured
with an innovative component, thus, strengthening their
utility. Consider taped seams, laminated zips, and
ergonomic panel construction, to mention a few.

Driving Forces

Techwear Brands
Digital Platforms
Artificial Intelligence
Metaverse Fashion Week
Animated Billboards
Tech Savvy GenZ's

TECHNOLOGY

Sustainable fashion is a method manufacturers use to design

apparel with less environmental effects and considers the
laborers who make the outfits. The fashion sector contributes
20% of the world's industrial water pollution, extremely
detrimental to the environment. The industry needs
sustainability more than ever.

Driving Forces

Hyper Consumerism
Depletion of resources
Ecological Imbalance
Resolve social & ethical issues
(Wages, equal pay, etc.)

ECOLOGY

 The customer market for solo-ization accelerates through

atomization by reimagining the spaces, products &
experiences that prioritize solitary 'Me Time'. This will lead to
people making new networks & pursue various aspects of life.
Timeline: Currently growing; expected to rise by 2025

Driving Forces

Atomized Living
Young-Unyoung
Condensed families
Individuality | Personal space
Acceptance
Redefined Self-Worth

DEMOGRAPHY

 MICRO TRENDS
Micro trends are the fuel to ultra-fast fashion’s engine. While they often spur organically on platforms like TikTok,
brands with alarming labour and environmental track records capitalise off these micro trends to push
consumption and waste to new levels.

Tik-Tok Core Over consumption Focus: Personal style

 Welcome to the social media world, where brands now
scramble to make their products trending and blow their PR
dollars. One day, the brand-new UGG mini boot will be the
new autumn shoe. The following week, the Adidas Samba
sneaker has taken the model-off-duty look to new heights.
Can't deny consumers have fallen victim to numerous TikTok
trends.

Driving Forces

Various media platform

Exclusivity
Redefining masculinity
Appreciating sensitivity

TIK-TOK CORE
 Overconsumption is becoming a problem in fashion, as
many fans are buying more than ever to ensure their
wardrobes are stocked with the newest styles. As a result,
thrift shops have become renowned among conscious
shoppers, and more environmentally friendly companies are
emerging.

Driving Forces

Fast fashion Houses

Excessive production
Limited recycling mechanism
Socially problematic industry

OVERCONSUMPTION
 Following fashion trends blindly has made individuals more
aware of their personal style in recent years. People now
understand that fashion never goes out of vogue. Fashion
trends may or may not be followed by someone who is
fashionable, but they always adhere to their own aesthetic.

Driving Forces

Stocking on peices no longer needed

Realizing trends rotate
Defined self-image
Focusing on practical choices
Boosted confidence

PERSONAL STYLE
GLOBAL
COLOR
The collaborative report powered by
Coloro and WGSN announces Digital
Lavender as the global color of the year. A
sensorial shade that connects to holistic
well-being and digital optimism, evoking
stability, serenity, and balance. This
imaginative color is set to converge across
virtual and physical worlds in 2023.
 MEN’S COLOUR
For A/W 23/24, Hyper Brights are in the spotlight, going beyond the young gaming and athletic associations.

Bitter Lemon Cranberry Juice Candied Orange

This hyperreal shade of Collegiate shades continue This saturated, intense

yellow can be futuristic and to connote NEWPREP & shade is a departure from
sporty, but also makes for a CLUBHOUSE while past seasons’ more organic
sophisticated, unexpected branching out into other and muted takes on
pop. areas. orange.

 MEN’S COLOUR
Shades of Metaverse with gender-fluidity provide the ideal blend between narrow market appeal and directional interest.

Galactic Cobalt Pink Clay Violet Light

This mid-blue helps create Shades of soft pink help Purple is being embraced
futuristic sporty looks while advance the Redefining by a new generation
still commercially viable Masculinity conversation looking to explore a fuller
and approachable. while fitting into more spectrum of masculinity.

organic and neutral ranges.

 WOMEN'S COLOUR
Dark and moody shades dominate, speaking to the need for longevity. Gender-inclusive hues, winter brights and dusted
pastels offer trans-seasonal appeal

Sunny Yellow Midnight Blue

Luscious Red

Dopamine brights remain Midnight Blue offers a

Luscious Red is a key Winter
important, but move contemporary alternative
Bright in head-to-toe looks.
towards shades with to black, with the same
It continues to dominate as
versatility and gender- timeless quality. It aligns
a commercial and familiar
inclusive appeal. Sunny with the sophisticated
bright with trans-seasonal
Yellow is said to bring mood of the season.
appeal.
energy to statement
 WOMEN'S COLOUR
On the other scale, delicate and neutral colors define feminine themes. These tones are picking up pace and are here to
stay.

Sweet Pink Oat Milk

Glacial Blue

Youthful shades of pink As consumers continue to

There’s something about the
replace Hyper Pink. Sweet make considered
glacier blue that leaves a
Pink emerges as a fresh purchases, colours with
lasting impression. It's soft,
direction capitalising on practicality, versatility and
wearable and has a trans
the ongoing TikTok craze long-term appeal come to
seasonal appeal.
for Barbiecore aesthetic. the fore.

KEY TEXTILES
MENSWEAR

The textile industry primarily designs, produces,

and distributes textiles: yarn, cloth, and clothing.
The raw material may be natural or synthetic,
using chemical industry products.

The key fabric trends for A/W 23/24 include

comforting tactile surfaces, new takes on classic
heritage styles, and delicate romantic bases
Delicate Touch Dystopian tech Comforting textures NotSoClassic
Romantic themes feed into Redefining
Masculinity with lightweight cotton, mesh,
The merged digital and physical worlds
have developed performance fabrics via

Hyper texture bases inform warming layers for

cold months. Build high-pile texture, felted and

Preppy tailoring takes on new shapes in softly

draping bases. Playing with crosshatched
and silkies worn alone or in layering pieces. paneled construction, quilting, color, and boiled wools, frayed, tufted, and jacquards effects and heritage houndstooth,

dye effects. with floating wefts for Main Character Energy. windowpane, and gun club checks.
Fibers: certified cotton, traceable viscose

and lyocell, Tencel, cupro, peace silk, and Fibers: GRS-certified polyester, nylon, and Fibers: GRS cotton, RWS, and ZQ wool, Fibers: Certified cotton, traceable linen, RWS-
GRS-certified polyester. bio-active materials for natural alternatives. traceable viscose, and GRS polyester. and ZQ-certified wools, and RMS mohair.
KEY TEXTILES
WOMENS WEAR

Sophisticated and classic style updates have

been an overall outlook of the Textile in women's
wear. Color and texture bring a rebellious and
fun twist to products, adding a fashion-led feel
while transcending micro trends

The key fabric trends for A/W 23/24 include

darker, dystopian aesthetics, delicate details,
and new takes on classic heritage styles
Timeless classics Textural interest Flowing femininity DarkNights
The season builds Low key Luxury into long-
lasting pieces in compact weaves. It

Imperfect textures are built through tufting,

fraying, felting, quilting, and 3D

For a romantic story, the season builds

Protective bases create a mysterious,

provides newness with practicality for cold voluminous Ruffles and pleats through sheers, dystopian edge via color and shape.
months, boosting longevity.

constructions for Hyper Texture and plush

surfaces.

poplins, and silkies.

Weather-proof bases, opting for dense

constructions, quilting, and water resistance.
Fibers: RWS and ZQ-certified wools, Fibers: Finishing in bases of BCI, GOTS, and

Fibers: BCI, GOTS, and GRS cotton, RWS

traceable linen, BCI-, GOTS- and GRS- recycled cotton blended with traceable linen Fibers: Cotton, GRS polyester and nylon, and
and ZQ wool, traceable viscose, and GRS
certified cotton. or Tencel. Also, opted for GRS-certified chrome-free, low-impact leathers.
polyester.
polyesters for synthetic bases.
 Neutrals are enhanced with a mix of nature-
inspired contours, graphic lines, and tonal
patterns that utilize refined craft.

Key graphics emerge in harvest-themed motifs,

Y2K logos, and digital filters.

PRINTS & GRAPHICS

MENSWEAR
 Vine plants are floral alternatives with bright
and vivid colors for a fresh, evergreen look.
Adapted hyper-tactile techniques such as
3DTexture and crochet appliqués for a tangible
experience that boosts product value

THE GREAT
HARVEST

Rising interest in holistic eating and

grow-your-own food hobbies
influences Horticool with universal
fruit motifs
#WinterHolidayGraphics
 MODULAR
GEOMETRY

Applied contrast panels in

neutral shades for
commercial Workwear

Deconstruct and splice geometric shapes to evolve Checkerboard

Digital distortion adds a playful twist to stripy patterns and creates an optical illusion for bold impact.

DIGITAL MIRAGE

Abstract gradients, noise and glitches to update DigitalFilter textures.

 Y2K develops with a retro-futurism style
to usher in energy boosting Gamer

Y2K EDGE
Graphics, a Youth Essential direction to
refresh athleisure and streetwear.

Inspired by the 2000s early tech style to refresh branding and slogans.

Seek collabs and

sponsorship within the
esports market. It offers
team kits, matching in-
game skins and gaming
gear to reach new
audiences.
 Versatility and trans seasonality drive this season,
with premium brands prioritizing perennial print
and colors for long-term appeal.

With florals recovering from last season’s decline,

All-over print has decreased with a rise in
placement print. Designers favour painterly,
artistic stylings, with illustrative and hand-drawn
also gaining traction.

PRINTS & GRAPHICS

WOMENSWEAR
 #DarkGroundFlorals using photographic
gradient maps for a grungy feminine feel.
Blurry hazed checks work well in deep,
moody hues, sitting with textures derived
from nature created with inky, imperfect dye
effects.

GRITTY GRUNGE
Gritty grunge looks are ready for the
outdoors, as designers move on
#TheGreatOutdoors with a darker feel.

Investing in carbon-reducing algae

inks and lower-impact eco blacks.
 Use of #JewelTones for oscillating kaleidoscope prints, choosing digital printing to minimise chemical waste.

RETRO DISCO
Designers focus on creating a
bursts of linear motifs on
contrasting backgrounds for a
glowing feel by using light-
shifting #OpticGraphics effects
to replace sequins.

Luminous, form-shifting prints provide an alternative to sequins and shine, evoking the celebratory spirit of
parties and nightlife

Geometrics and
kaleidoscope jewelled prints
provide an easy to wear,
commercial solution.
 A homely, folkloric feel to florals
is key to entice those looking for
comfort, reassurance and
familiarity. It's enhanced with
jacquard upholstery textures in
soothing tonal colours.

This historical take on paisleys and florals is a move

on from #Cottagecore ditsies of last season,
refreshed in a hardworking transseasonal colour
palette including warm neutrals and Pink Clay.

ORNATE
FLORALS
 OTHERWORLDLY
PARTY
Designers look to space and digital worlds to inspire print, referencing far-off solar systems and constellations.

Electric colours create a dynamic glow-in-the-dark

aesthetic. IRL and virtual fashion-ready Phygital items
drive metaverse-meets-space styling.

Dark grounds are illuminated

with vivid brights or to emulate
sparkle. Florals are abstracted
to mimic celebratory light and
fireworks.
DEVINE
DENIM
MEN X WOMEN

WASHES
MATERIAL MIX
DISTRESS
DETAILS
EMBELLISHMENTS
 WASHES MATERIAL MIX DISTRESS

WashedOut finishes with VintageFades that give a

90sGrunge looks. #MaterialMix trend sees designers explore a #DistressedTexture is reappearing with graphic frays
Wash treatments such as ozone, laser and organic creative approach to upcycling with #PatternPlay, and #RawEdge finishes that champion an extreme
enzyme. Replaced bleach treatment with eco- tonal patchwork and denim Spliced with tailoring vintage appearance. Low-impact technologies such
treatments to achieve this finish more sustainably. fabrics. as laser to cut out manual techniques.

DETAILS EMBELLISHMENTS

#RichEmbroidery and #StatementCrochet add a Designers offer a range of #ExtremeEmbellishment,

craft element, with floral patterns the most drawing on demand for evening or party occasion
commercial take. On the other hand, #HighShine, wear. All-over #MetalHardware and
wet-look and metallic finishes add sheen, drawing #SparklingSurfaces tap into the excessive attitude of
on #SubversiveSexy looks to give subtle nighttime the 80s and Y2K trends.
appeal.
 Staple items take on sleek, minimalist updates as the
emphasis shifts towards wellbeing, comfort and outdoor
exploration. Material selections add functionality and
colours move to mood-boosting tones

ACTIVE APPAREL MENSWEAR

 The Short
Updated core shorts with additional
breathability, extra storage, high visibility
and bright contrast pops, inners and under-
shorts. Keeping outer short materials light
and breathable. For extra visibility and
impact, used with a recycled digital sheen
material such as ECONYL's reflective
regenerated nylon, as used by True Tribe.
For inner shorts, provided stability through
support materials.
The T-shirt The Polo The Jogger
Updated performance polo shirt with smart The first update is a smart fit and minimal
The core active tee is increasingly sophisticated
details that aid comfort, thermoregulation details, leveraging multifunctionality for the
and minimalist, reflecting consumers' desire for
and versatility. Keeping plackets minimalist gym, work, weekend and beyond. The
simplicity, longevity and multifunctionality. Take
by removing buttons, using a zip closure or second direction taps into wellness, tactility,
a streamlined approach to design, including
having a band collar. Enhanced comfort and soulful details. The third leans
only what is necessary. Shout about updates to
thermoregulation via cooling materials, towards outdoors use, practicality and
fabrication and functionality. Use lightweight,
perforated inserts or surface treatment such functionality, with extra pockets and
anti-wrinkle, anti-snagging, cooling and UV-
as Descente Golf's Flex Move Smooth durable and waterproof materials.
resistant materials with metal-free odour control
Stream Surface Technology. Also, added
such as peppermint. Add impact via dopamine
aesthetic interest through tonal jacquard
brights.
texture or bold diagonal blocking.
Essential items receive luxe updates
suitable for everyday living.
Material selections add
functionality and next-to-skin
comfort in mood-boosting tones

ACTIVE APPAREL WOMENSWEAR

 The Sports Bra
Updated sports bra with additional
breathability, extra support and minimalist
details such as clean branding and modular
accessories. Moving away from traditional
back straps and added structure to aid
posture. Keeping materials durable and
comfortable with mesh panels and cooling
technology. Source bio-based nylon textiles
to lower your environmental impact.
The T-shirt
Stylish shirt with understated features that
doesn't sacrifice comfort. layered with lower-
impact materials for adaptability to changing
surroundings, such as cottonized hemp, bast
fibre blends, or materials made from plant
waste. Improved airflow through cooling
materials like mesh and panels with cutouts.
Low-back features and texture provide visual
appeal.
The Leggings/ The Jogger
short
Textural interest and simple trims refresh the
Cosy, minimalist materials update the
legging. Second-skin mesh details enhance
jogger. Leaning towards soft plant-based
thermoregulation and movement. Tactile
materials over petroleum-derived products.
finishes tap into wellness, comfort and
Taking a reductive approach to design with
soulful minimalism. Trims that cater to
subtle front seams and contrast embroidery.
outdoor use, practicality and functionality
Using plush fleece and fuzzy towelling
allow for extended adventures. Updated
constructions to enhance next-to-skin
materials with quick-dry and water-
appeal.
resistant finishes. Enhanced with fleece-
lined textiles for extra warmth.
THE
FUTURE
From the impact of collective activism
to the rise of frugal consumerism and
smart manufacturing, here's the future
directions that will impact the fashion
industry in 2023
Push for Progress
Regenerative supply chains,
protecting biodiversity, and
equity and social justice will
be a stronger focus for
fashion brands, who should
look to create more good by
their actions rather than
simply doing less harm.
Embracing Frugality
Long-lasting and versatile
products will be important as
more consumers embrace
sustainable mindsets and
focus on buying less but
better, putting sales volumes
under pressure.
Tech-ceptance
Smarter supply chains and
digitised design and retail
tools will enable on-demand
retail models. A new
generation of brand owners
will emerge out of social
networks.
Intentional Communities
Like-minded design
communities are emerging,
creating new direct channels
to market and new routes to
ethical and conscious cross-
cultural collaborations.
THANK YOU!