Practical Experience Logbook

For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be This week the learner is given the overview of 1st week To be able to gracefully define the main learning To be
Assigned the module. outcomes of this module: Assigned

The strategic business module will equip students

with the knowledge required to make strategic
decisions at both a
Corporate and functional level. Students will also
develop the skills required to evaluate the success of
implemented
Strategy within an organisational context. This will
inform decision making at a corporate and
functional level.
LO1 To develop an understanding of strategic
management theory and research in a contemporary
context
LO2 DeTo critically evaluate the impact that the internal
and external environment has upon business strategy
LO3 To develop a deep understanding of theoretical
concepts surrounding strategic decision making

LO4 To critically evaluate the success of an implemented

strategy
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be An introduction to Business strategy - What is 2nd To be able to clearly state the ideas of the following To be
Assigned strategy? Why is it important? How does it Week topics: Assigned
impact upon an organization (management
decision making), Types of strategy
What is strategy; why does it matter?
Strategy Perspectives

To be Analysis of the internal environment affecting 3rd To be able to clearly state the ideas of the following To be
Assigned business - SWOT, Core capabilities, VRIO, Week topics: Assigned
Organizational resources, BCG Matrix, McKinsey Resources and Capabilities, Value Chain analysis,
7S importance of culture SWOT analysis.
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be Analysis of the external environment affecting 4th To be able to clearly state the ideas of the following To be
Assigned business PESTLE, Porters Five forces Week topics: Assigned
Environmental Analysis, environmental scanning, Five
Forces analysis, identifying opportunities and threats

To be Organizational structure - Structures to match 5th To be able to clearly state the ideas of the following 4 To be
Assigned different strategies (various organizational Week organizational structures which is used in any Assigned
structures) Organization:
1. functional,
2. divisional,
3. matrix and
4. flat
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be Organization and Consumer Culture – Consumer 6th To be able to clearly inform, organize and evaluate To be
Assigned Week the four types of Organization and Consumer Culture: Assigned
behavior, impact social media upon strategy
1. Clan Culture
2. Adhocracy Culture
3. Market Culture
4. Hierarchy Culture

To be Globalization/ International Marketing Strategy 7th To be able to clearly state the ideas of the following To be
Assigned - International strategy (mergers, alliances), Week topics: Assigned
7P’s, Ansof matrix, International marketing 1. Strategic positioning: Theories of competitive
methods strategy
2. Crafting competitive strategies & Directions and
basis
3. Crafting competitive strategies & Strategic choices

To be Innovation and Growth Strategies - KPIs, 8th To be able to clearly state the ideas of the following To be
Assigned promotion strategy, types of innovation, Week strategies into Action: Assigned
Growth strategies Crafting competitive strategy & Evaluating strategy.
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be Organizational/ functional level strategies – 9th To be able to clearly state the ideas of Best Practices To be
Assigned Strategic business unit strategies (functional Week in Functional and Departmental Level Strategies with Assigned
departmental level) Case Study Examples:

 Functional level strategies are the actions and

goals assigned to various departments that
support your business level strategy and
corporate level strategy. These strategies
specify the outcomes you want to see
achieved from the daily operations of specific
departments (or functions) of your business.
 Functional level strategies should reflect the
fact that corporate and business objectives
typically require the involvement of multiple
functional areas (e.g., HR, production, R&D,
etc.).
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be Strategic Decision Making - SAF Criteria, 10th To be able to clearly state the ideas of strategic To be
Assigned Bowman’s strategic clock, Porter’s Generic Week Decision Making: Assigned
Strategies Managers of successful businesses do more than
simply find a way to make money and sell stuff. Not
only do they handle the day-to-day tasks of selling,
they also think of the big picture and make decisions
that will get the company to where it wants to go.
This is called strategic decision making, where
decisions are made according to a company's goals or
mission. This type of decision making guides the
choices that are made, aligning them with the
company objective. It requires out-of-the-box thinking
as managers need to consider future scenarios that
may or may not happen. It's these scenarios that will
determine in which direction a company will go.
To be Strategic implementation and evaluation – 11th To be able to clearly state the ideas of the some steps To be
Assigned Evaluating strategies for a workplace context Week of Strategic Implementation and Evaluation: Assigned
1. Fixing Benchmark Performance
2. Analysing Variance
3. Taking Corrective Action
4.
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

Date / Experience Period Competency Supervisor/

period claimed expert
Signature
and position
To be Assessment Brief: 12th To be able to clearly state the Assessment To be
Assigned Week Requirements for the module. Assigned
Requires you to produce a report on analysis
and evaluation on your chosen organisation,
this should include several key strategic
concepts, ideas, theories, and models to help
you to thoroughly assess the internal and
external environmental situation faced by your
chosen organisation. In this assessment you are
essentially assessing the current strategic
position for your chosen organisation using
various strategic models and processes to
determine where your organisation is currently
now.
Practical Experience Logbook
For Content Delivery and Planning of Level 6 module of BIHM_ 6BE005, The Strategic Business

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